How do I install the Measure Creator Roi skill?

Run npx skillmds@latest add swan-gtm/measure-creator-roi in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

Is Measure Creator Roi safe to use?

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Which AI agents work with Measure Creator Roi?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Measure Creator Roi free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Measure Creator Roi?

swan-gtm (@swan-gtm) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Measure Creator Roi by swan-gtm — Agent Skill

Name: Measure Creator Roi
Author: swan-gtm

Measure Creator Roi

Use this skill when creator spend needs defending or reading — "what's the ROI on our creator campaigns," "build the CFO view," "why does creator attribution look bad." Sets the attribution window creator content actually needs, the five-row CFO dashboard, payback-period math, week-one leading indicators, and the three attribution errors that silently understate ROI 2–3×.

swan-gtm Updated Sep 17, 2026

File contents

Use when measuring or reporting creator-led growth. Produces an honest ROI readout a CFO can interrogate. The core problem: creator content converts on a considered timeline, and direct-response measurement habits systematically undercount it.

Fix the attribution first

window: 14–30 days, not 7. Median time-to-MQL on a creator-sourced click runs 9–14 days (vs 2–4 for ads) — buyers read, save, consult colleagues, then convert
view-through: lift studies show 8–15% incremental traffic that never credits to the post; measure it or accept undercounting
separation: keep creator-sourced clicks out of the organic-LinkedIn bucket

Correcting these three typically recovers 2–3× in reported ROI without changing a dollar of spend.

Measure the funnel

Standard waterfall — spend → qualified clicks → MQL → SQL → opportunities → closed-won — with a behavioral click definition: tracked AND ≥30 seconds on-site. Reference points from network data: CTR on creator posts runs ~8–14% (vs under 1% for sponsored content), CPL ~€15–25 mid-market vs €55–90 on ads, MQL→SQL ~35–45%.

The CFO dashboard — five rows

total spend to date
qualified clicks
effective CPL
MQL → SQL → pipeline conversion
payback period (months)

Payback = spend ÷ monthly gross-margin contribution of the closed-won it produced. A €5,000 quarter yielding €60,000 ARR at 80% margin pays back in ~1.25 months — state it that way, not as an abstract ROAS.

Week-one leading indicators

Before pipeline exists, judge on: CTR ≥8%, landing-page bounce under 55%, lead-form completion ≥10% of clicks. Misses on all three predict a weak cohort — fix the angle or the audience before spending more.

What good looks like

A great readout shows per-creator CPL against the funnel, uses the long window, counts view-through separately and labeled, and ends in a payback number. A mediocre one pastes last-click 7-day numbers into an ads template and concludes creators "don't perform." The overlooked failure: blending creator clicks into organic metrics, which flatters organic and buries the channel that earned them.

MUST use a 14–30 day attribution window. MUST define qualified clicks behaviorally (≥30s on-site). NEVER judge creator spend on 7-day last-click.

---name: measure-creator-roidescription: Use this skill when creator spend needs defending or reading — "what's the ROI on our creator campaigns," "build the CFO view," "why does creator attribution look bad." Sets the attribution window creator content actually needs, the five-row CFO dashboard, payback-period math, week-one leading indicators, and the three attribution errors that silently understate ROI 2–3×.---Use when measuring or reporting creator-led growth. Produces an honest ROI readout a CFO can interrogate. The core problem: creator content converts on a considered timeline, and direct-response measurement habits systematically undercount it.## Fix the attribution first- **window**: 14–30 days, not 7. Median time-to-MQL on a creator-sourced click runs 9–14 days (vs 2–4 for ads) — buyers read, save, consult colleagues, then convert- **view-through**: lift studies show 8–15% incremental traffic that never credits to the post; measure it or accept undercounting- **separation**: keep creator-sourced clicks out of the organic-LinkedIn bucketCorrecting these three typically recovers 2–3× in reported ROI without changing a dollar of spend.## Measure the funnelStandard waterfall — spend → qualified clicks → MQL → SQL → opportunities → closed-won — with a behavioral click definition: tracked AND ≥30 seconds on-site. Reference points from network data: CTR on creator posts runs ~8–14% (vs under 1% for sponsored content), CPL ~€15–25 mid-market vs €55–90 on ads, MQL→SQL ~35–45%.## The CFO dashboard — five rows1. total spend to date2. qualified clicks3. effective CPL4. MQL → SQL → pipeline conversion5. payback period (months)Payback = spend ÷ monthly gross-margin contribution of the closed-won it produced. A €5,000 quarter yielding €60,000 ARR at 80% margin pays back in ~1.25 months — state it that way, not as an abstract ROAS.## Week-one leading indicatorsBefore pipeline exists, judge on: CTR ≥8%, landing-page bounce under 55%, lead-form completion ≥10% of clicks. Misses on all three predict a weak cohort — fix the angle or the audience before spending more.## What good looks likeA great readout shows per-creator CPL against the funnel, uses the long window, counts view-through separately and labeled, and ends in a payback number. A mediocre one pastes last-click 7-day numbers into an ads template and concludes creators "don't perform." The overlooked failure: blending creator clicks into organic metrics, which flatters organic and buries the channel that earned them.MUST use a 14–30 day attribution window. MUST define qualified clicks behaviorally (≥30s on-site). NEVER judge creator spend on 7-day last-click.

Frequently asked questions