swan-gtm [One line: when this applies. One line: what it produces. Then delete every bracketed hint in this file.]
The play
- [First step — a GTM verb: "check the CRM", "load the ICP", "pull recent replies". Never a vendor tool name.]
- [Next step.]
- [If a step has depth worth its own page — a scoring rubric, worked examples, a channel variant — move it to references/.md and say here when to read it. Most skills worth installing ship 1–4 reference pages; see templates/skill/references/example-reference.md for the shape.]
What good looks like
[Mandatory section — this is the judgment that makes it a skill and not a checklist.]
- [What the best operator notices first that others miss.]
- [The common mistake — what the mediocre version looks like.]
- [How you know the output is good, concretely.]
Rules
- MUST [a hard rule].
- NEVER [a hard failure mode].