How do I install the Lead Sources Guide skill?

Run npx skillmds@latest add swan-gtm/lead-sources-guide in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

Is Lead Sources Guide safe to use?

This skill has not completed SkillMD's automated safety review yet. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Lead Sources Guide?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Lead Sources Guide free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Lead Sources Guide?

swan-gtm (@swan-gtm) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Lead Sources Guide by swan-gtm — Agent Skill

Name: Lead Sources Guide
Author: swan-gtm

Lead Sources Guide

Use this skill when choosing lead sources, building prospecting workflows, or setting up data enrichment. Lead sources by use case — Apollo, LinkedIn Sales Navigator, Clay, Ocean.io, Openmart, local directories — with delivery-ready Clay templates and a source selection matrix.

swan-gtm b938139 2.8 KB Updated Sep 17, 2026

File contents

Lead Sources & Clay Templates

Lead Sources by Use Case

Apollo.io

Best for: Broad targeting
Use with: LeadMagic scraper for enrichment
Pros: Good volume
Cons: Needs verification

LinkedIn Sales Navigator

Best for: Precise role/seniority targeting
Use with: Prospeo or Vayne scrapers
Pros: Higher quality
Cons: Lower volume

Clay Find People/Accounts

Best for: Quick lookups
Use case: Native database for enrichment workflows

Ocean.io

Best for: Lookalike accounts
Use case: Expanding TAM based on tech stack/ICP

Openmart

Best for: Local lead generation
Use case: SMB-focused targeting

Local Directories

Best for: Niche verticals
Tool: Instant Data Scraper
Use case: Specific industries

Clay Templates (Delivery-Ready)

General High-Volume

Leadmagic → Apollo → Bouncebean → Import Template

Segmented by Title/Industry

Leadmagic → Apollo Import → Persona Segment

Email Enrichment

Leadmagic → Clay → Enrich Prospect Emails

Standard Sales Nav Workflow

Prospeo → Sales Nav → Leads Import Template

Alternative Sales Nav Flow

Vayne → Sales Nav → Import Template

List Building Pro Tips

Mix sources - Don't rely on just one
Scraping = step 1 - Still need Clay enrichment
Templates are modular - Adjust for campaign goals
Don't reinvent the wheel - Start with template, tweak

Source Selection Matrix

Need	Best Source	Backup
Volume	Apollo	Clay Find
Quality	Sales Navigator	Ocean.io
Lookalikes	Ocean.io	Clay
Local/SMB	Openmart	Directories
Niche	Directories	Apollo filters

Combines with

Skill	Why
`clay-enrichment-9step`	Enrich leads after sourcing
`list-building-tips`	Apply quality principles
`clay-buying-signals-5`	Add signals to sourced leads
`buying-signals-6`	Prioritize by signal strength

Example prompts

Which source should I use for targeting VP Engineering at Series B startups?

Set up a Clay template for Apollo → enrichment → email verification.

How do I find lookalike companies to my best customers?

Part of Frontal — free, open GTM skills for your AI agent. Browse the library →

---name: lead-sources-guidedescription: Use this skill when choosing lead sources, building prospecting workflows, or setting up data enrichment. Lead sources by use case — Apollo, LinkedIn Sales Navigator, Clay, Ocean.io, Openmart, local directories — with delivery-ready Clay templates and a source selection matrix.---# Lead Sources & Clay Templates## Lead Sources by Use Case### Apollo.io- **Best for:** Broad targeting- **Use with:** LeadMagic scraper for enrichment- **Pros:** Good volume- **Cons:** Needs verification### LinkedIn Sales Navigator- **Best for:** Precise role/seniority targeting- **Use with:** Prospeo or Vayne scrapers- **Pros:** Higher quality- **Cons:** Lower volume### Clay Find People/Accounts- **Best for:** Quick lookups- **Use case:** Native database for enrichment workflows### Ocean.io- **Best for:** Lookalike accounts- **Use case:** Expanding TAM based on tech stack/ICP### Openmart- **Best for:** Local lead generation- **Use case:** SMB-focused targeting### Local Directories- **Best for:** Niche verticals- **Tool:** Instant Data Scraper- **Use case:** Specific industries---## Clay Templates (Delivery-Ready)### General High-Volume```Leadmagic → Apollo → Bouncebean → Import Template```### Segmented by Title/Industry```Leadmagic → Apollo Import → Persona Segment```### Email Enrichment```Leadmagic → Clay → Enrich Prospect Emails```### Standard Sales Nav Workflow```Prospeo → Sales Nav → Leads Import Template```### Alternative Sales Nav Flow```Vayne → Sales Nav → Import Template```---## List Building Pro Tips1. **Mix sources** - Don't rely on just one2. **Scraping = step 1** - Still need Clay enrichment3. **Templates are modular** - Adjust for campaign goals4. **Don't reinvent the wheel** - Start with template, tweak---## Source Selection Matrix| Need | Best Source | Backup ||------|-------------|--------|| Volume | Apollo | Clay Find || Quality | Sales Navigator | Ocean.io || Lookalikes | Ocean.io | Clay || Local/SMB | Openmart | Directories || Niche | Directories | Apollo filters |---## Combines with| Skill | Why ||-------|-----|| `clay-enrichment-9step` | Enrich leads after sourcing || `list-building-tips` | Apply quality principles || `clay-buying-signals-5` | Add signals to sourced leads || `buying-signals-6` | Prioritize by signal strength |## Example prompts```Which source should I use for targeting VP Engineering at Series B startups?``````Set up a Clay template for Apollo → enrichment → email verification.``````How do I find lookalike companies to my best customers?```---_Part of [Frontal](https://frontal.so) — free, open GTM skills for your AI agent. [Browse the library →](https://frontal.so/resources/skills)_

Frequently asked questions