swan-gtm Instructions
Setup state. Not yet configured for this org. Load the Setup sub-page and walk the user through mapping their CRM stages to the Swan funnel model, recording per-stage SLAs, and setting the review cadence before running a review. (After setup is performed, rewrite this paragraph via swan-update-skill to describe the current state — funnel stages mapped from CRM, required field mappings, per-stage SLAs in days, review cadence and delivery channel, and last-refreshed date — so future runs see the current configuration without re-checking.)
What this skill does
Walk the user's pipeline. Surface deals that need attention: stalled in stage, regressed in stage, missing key activities, or showing risk signals. Output: a short prioritized list with one action per item. Not a forecast — that's a separate verb.
Step 1 — Scope the review
Ask once:
- Whose pipeline (a specific AE, a team, the whole org)?
- Which stages (mid-funnel only by default — exclude early discovery and closed)?
- Time horizon (default: deals expected to close this quarter, plus anything aging > 30 days regardless of close date).
If the user hasn't said which AE, default to all open mid-funnel deals.
Step 2 — Pull the deal slice
hubspot-search-objects (object: deals) filtered to the chosen owner(s), open stages, and the date window. Page size 20. Pull associated company and amount.
If the result is > 40 deals, switch to swan-execute-code: dump the deals query result and aggregate from disk.
Step 3 — Flag anomalies per deal
For each deal in the slice, check three things (cheap, no enrichment):
| Flag | Check | How |
|---|---|---|
| Stalled | No engagement / activity update > 21 days | Deal hs_lastmodifieddate > 21 days ago |
| Regressed | Stage went backwards | Check stage history if available; or compare to prior pipeline snapshot in memory |
| Risk: low engagement | < 3 distinct contacts engaged in last 30 days | hubspot-get-engagements on the deal — count distinct contacts |
| Risk: champion gone | Primary contact left the company | swan-search-companies for the contact's current company vs deal company |
| Risk: amount missing | Deal in late stage with no amount | Deal amount field empty + stage past discovery |
| Risk: close date stale | Close date in the past or > 90 days out for a "this quarter" deal | Compare to today |
Keep one line per flagged deal: <deal name> — <flag> — <evidence>. Discard the rest.
If a deal has multiple flags, list them comma-separated on the same line.
Step 4 — Pull fresh signals for at-risk deals only
For each flagged deal, check one source: swan-fetch-business-events on the associated company in the last 30 days. If a fresh signal exists, note it — it's the angle to act on.
Skip signal lookup for unflagged deals. Most pipeline reviews are about the at-risk subset.
Step 5 — Recommend one action per flag
Lightest first:
| Flag | Default action | Tool |
|---|---|---|
| Stalled, fresh signal exists | Draft a signal-based re-engagement | hand off to reach-out |
| Stalled, no fresh signal | Create a CRM task for the owner to call/email manually | hubspot-create-task + hubspot-create-note |
| Regressed | Create a task to schedule a deal review with the owner | hubspot-create-task |
| Low engagement | Hand off to multi-thread-deals to identify missing personas |
multi-thread-deals |
| Champion gone | Hand off to champion-tracker to find the champion's new role |
champion-tracker |
| Amount missing / close date stale | Create a task for the owner to update the deal | hubspot-create-task |
Don't auto-execute. List the recommendation. Ask which to proceed with.
Step 6 — Surface the report
PIPELINE REVIEW — <date>, <scope>
<N> deals reviewed. <M> flagged.
STALLED (X)
1. <deal> — <amount> — last activity Y days ago — fresh signal: <yes/no>
→ <action>
REGRESSED (X)
...
RISKS (X)
...
End with a bottom line: "X actions recommended. Want me to create the CRM tasks for the top N?" Wait for approval before writing anything to CRM.
Rules
- MUST process deals in slices of 20. Don't load the whole pipeline into context.
- MUST cite specific evidence per flag (days, dates, counts).
- MUST end with an explicit approval gate before creating CRM tasks.
- NEVER recommend more than 10-15 actions in a single review. Bigger lists won't get acted on. If more deals are flagged, surface top 10 and offer to do the rest in a follow-up pass.
- NEVER flag deals as stalled if they're in a stage where 21 days is normal (custom stages — confirm the org's stage SLAs from memory before flagging).