swan-gtm BRIDGEBOUND Category I: Based on Relationship (39 Triggers)
Share a Common VC (2 Triggers)
- Common VC with Your Company - Same investor
- Common VC with Your Customers - VC's other portfolio companies
Your Customers (5 Triggers)
- Referral to Network of Happy Customers - Ask for referrals
- Inbound Referrals from Key Customers - Customer-initiated referrals
- Engaged with Key Customer's Personal Page - Engaged with customer's content
- Engaged with Key Customer's Company Page - Company engagement
- Followers of Key Customer's Company Page - Following customer's company
C-Suite (3 Triggers)
- Inbound Referrals from C-Suite - Executive referrals
- Engaged with C-Suite's Personal Page - Engaged with exec content
- Mutual Connections with C-Suite - Shared network with execs
Employees of Your Company (4 Triggers)
- Inbound Referrals from Company Employees - Team referrals
- Engaged with Company Employee's Personal Page - Engaged with employee content
- Mutual Connections with Company Employees - Shared network
- Previous Employers of Company Employees - Alumni network
VC Partners (5 Triggers)
- Inbound Referrals from VC Partners - VC introductions
- Engaged with VC Partner's Personal Page - VC engagement
- Mutual Connections with VC Partners - Shared VC network
- Engaged with VC's Company Page - VC firm engagement
- Followers of VC's Company Page - Following VC firm
Advisors (3 Triggers)
- Inbound Referrals from Advisors - Advisor introductions
- Engaged with Advisor's Personal Page - Advisor engagement
- Mutual Connections with Advisors - Shared advisor network
Board Members (3 Triggers)
- Inbound Referrals from Board Members - Board introductions
- Engaged with Board Member's Personal Page - Board engagement
- Mutual Connections with Board Members - Shared board network
Customer Advisors (3 Triggers)
- Inbound Referrals from Customer Advisors - Customer advisor intros
- Engaged with Customer Advisor's Personal Page - Engagement
- Mutual Connections with Customer Advisors - Shared network
Sponsored Company / Joint Marketing (5 Triggers)
- Engaged with Sponsored Company's Company Page - Partner engagement
- Followers of Sponsored Company's Company Page - Partner followers
- Inbound Referrals from Sponsored Company's Employees - Partner referrals
- Engaged with Sponsored Company's Employee's Personal Page - Employee engagement
- Mutual Connections with Sponsored Company's Employees - Shared network
Your Network (6 Triggers)
- Currently Employed at Prospective Company (Decision Maker) - Direct connection
- Currently Employed at Prospective Company ("Groundswell") - Internal champion
- Past Employees of a Prospective Company - Alumni connection
- Mutual Connections with DM at Prospective Company - Warm intro path
- Prospects Met at a Networking Event - Event connections
- Engaged with Your Personal Page - Engaged with your content
Combines with
| Skill | Why |
|---|---|
outreach-4-categories |
Understand Bridgebound category |
personalization-playbooks |
Get Bridgebound messaging |
linkedin-campaign-complete |
Leverage LinkedIn relationships |
outbound-triggers-6 |
Compare with Outbound approach |
Example prompts
Create an outreach strategy leveraging trigger #3 (Referral to Network of Happy Customers).
How do I find mutual connections with VCs in my portfolio company's network?
Write an email using trigger #37 (Mutual Connections with DM at Prospective Company).
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