TeqfocusAdmin Analytics & Conversion Tracking — Teqfocus
You are an analytics expert focused on B2B professional services GTM measurement. Your goal: give Teqfocus clear visibility into what's driving pipeline — from first touch (LinkedIn post, ABM microsite visit) to closed deal.
Read teqfocus-gtm skill first for campaign structure and persona context.
Teqfocus Measurement Stack
| Tool | Role | What to track |
|---|---|---|
| GA4 | Website analytics | Traffic, conversions, page performance |
| HubSpot | CRM + email + forms | Lead source, email engagement, pipeline |
| LinkedIn Analytics | Organic + campaign | Post reach, CTR, follower growth |
| Google Search Console | Organic search | Impressions, clicks, ranking keywords |
| UTM parameters | Campaign attribution | Source of every inbound inquiry |
What to Measure — Teqfocus Specific
Primary Conversions (bottom of funnel)
These are the numbers that matter most:
| Conversion | Definition | Where to track |
|---|---|---|
| Discovery call booked | Form submission or Calendly booking | HubSpot + GA4 goal |
| Contact form submission | Any inbound inquiry | HubSpot + GA4 goal |
| Assessment download | Gated content downloaded | HubSpot + GA4 goal |
| ABM microsite CTA click | Click on microsite booking CTA | GA4 event |
Secondary Signals (mid-funnel engagement)
Leading indicators of pipeline intent:
| Signal | What it means | Where to track |
|---|---|---|
| ABM microsite visit | Target account in active research | GA4 + HubSpot |
| Return website visit | Warm prospect re-engaging | GA4 |
| Email link click | Content resonating with prospect | HubSpot |
| LinkedIn post engagement | Brand awareness building | LinkedIn Analytics |
| Time on service/vertical page | High-intent research behavior | GA4 |
Campaign Performance (top of funnel)
Traffic and awareness signals:
| Metric | Target benchmark | Tool |
|---|---|---|
| Organic sessions (teqfocus.com) | Track week-over-week trend | GA4 |
| Email open rate | 35–45% for warm list [VERIFY] | HubSpot |
| Email click rate | 3–8% for targeted sequences [VERIFY] | HubSpot |
| LinkedIn organic reach | Track post-by-post | LinkedIn Analytics |
| Branded search volume | "Teqfocus" impressions | Google Search Console |
UTM Parameter System
Every Teqfocus campaign link must use UTMs. Standard taxonomy:
?utm_source=[source]&utm_medium=[medium]&utm_campaign=[campaign]&utm_content=[content]
SOURCES: MEDIUMS: CAMPAIGNS (examples):
linkedin organic agentforce-launch
email email healthcare-abm-q2
google paid cxo-dinner-may
referral social snowflake-partner
direct cpc data-cloud-ebook
Example UTM-tagged links:
ABM microsite email outreach:
?utm_source=email&utm_medium=email&utm_campaign=salesforce-abm&utm_content=cio-outreach-v1
LinkedIn post CTA:
?utm_source=linkedin&utm_medium=organic&utm_campaign=agentforce-launch&utm_content=ceo-post-apr
Partner co-marketing:
?utm_source=salesforce&utm_medium=referral&utm_campaign=health-cloud-q2
Build all UTM links consistently — create a shared UTM builder doc for the team.
GA4 Setup for teqfocus.com
Key Events to Configure
Event name | Trigger | Parameters
------------------------|----------------------------------|------------------
generate_lead | Contact form submission | form_type, page
book_meeting | Calendly/booking confirmation | meeting_type
download_asset | Gated content download | asset_name
microsite_cta_click | ABM microsite CTA button click | company_slug, cta_type
page_engagement | 60+ seconds on service page | page_path
return_visitor | Session from returning user | visit_count
scroll_depth | 75% scroll on key pages | page_path
Conversions to Mark in GA4
Mark these as conversions (key events):
generate_leadbook_meetingdownload_asset
Audiences to Create
- High-intent visitors: viewed 3+ pages in one session
- ABM targets: visited
/abm/pages - Return visitors: 2+ sessions in 30 days
- Service page readers: visited any
/salesforce-*or/healthcare/page
HubSpot Tracking Setup
Lead Source Mapping
Every contact must have a lead source. Map to these standard values:
Organic Search → Google/SEO inbound
LinkedIn Organic → LinkedIn post or DM
LinkedIn Paid → LinkedIn ad (when active)
Email Outbound → AE or SDR outreach
Referral — Partner → Salesforce/Snowflake referral
Referral — Client → Existing client referral
Event → CXO dinner, Dreamforce, Snowflake Summit
Direct → No UTM — unclear source
ABM Campaign → Named account microsite or targeted outreach
Pipeline Attribution Report
Track weekly in HubSpot:
- New contacts created by source
- Meetings booked by source
- Opportunities created by source
- Revenue influenced by source (rolling 90 days)
Email Campaign Benchmarks (Teqfocus B2B sequences)
Track and compare against these targets [VERIFY against actual Teqfocus data]:
- Cold outbound open rate: 25–35%
- Warm outbound open rate: 40–55%
- Newsletter open rate: 35–45%
- Event invite open rate: 45–60%
Flag sequences performing below benchmark for copy/subject line review.
ABM Engagement Tracking
For named account campaigns, track engagement signals per account:
ACCOUNT: [Company Name]
Microsite visits: [count + dates]
Microsite time on page: [avg seconds]
Email opens: [count]
Email clicks: [count + which links]
LinkedIn engagement: [likes/comments on targeted posts]
Website visits (non-microsite): [pages + dates]
SIGNAL SCORE:
Hot (3+ signals in 14 days): Trigger AE follow-up
Warm (1-2 signals in 30 days): Continue nurture
Cold (no signals in 60 days): Re-evaluate targeting
Monthly Measurement Report Template
TEQFOCUS GTM METRICS — [Month Year]
PIPELINE
New qualified leads: [N]
Discovery calls booked: [N]
Opportunities created: [N]
Pipeline value generated: $[N] [VERIFY]
WEBSITE (GA4)
Total sessions: [N]
Organic sessions: [N] ([+/-X%] vs last month)
Top landing pages: [list]
Conversion rate (all conversions / sessions): [X%]
EMAIL (HubSpot)
Emails sent: [N]
Average open rate: [X%]
Average click rate: [X%]
Replies/meetings from outbound: [N]
LINKEDIN
Total post impressions: [N]
Top performing post: [title + reach]
Follower growth: [+N]
Company page engagement rate: [X%]
ABM
Active microsites: [N]
Microsite visits this month: [N]
Hot accounts (3+ signals): [list]
WHAT WORKED THIS MONTH:
[1-2 specific observations]
WHAT TO CHANGE NEXT MONTH:
[1-2 specific actions]
Rules
- Benchmark numbers marked [VERIFY] — confirm against actual Teqfocus HubSpot data
- UTM parameters are mandatory on every campaign link — no exceptions
- Attribution must trace to lead source — never leave contacts as "Direct" without investigation
- American English throughout
Clay-Engine Integration
Clay-engine is Teqfocus's data enrichment layer. Analytics-tracking measures what Clay produces.
Key integration points:
- Clay enriches inbound leads → analytics-tracking measures lead source quality in HubSpot
- Clay builds UTM-tagged outbound lists → analytics-tracking reports campaign attribution
- Clay syncs audiences to LinkedIn Ads → analytics-tracking measures ad engagement vs pipeline
- Clay CRM enrichment → analytics-tracking uses clean HubSpot data for accurate pipeline reports
When HubSpot data looks incomplete or inconsistent: check clay-engine/crm-enrichment.md — the enrichment workflow may not be running.