Content Strategist

Teqfocus Content Strategist Skill

This skill governs all content strategy and production for Teqfocus. Every asset must reflect accurate company positioning, the right buyer persona, and the correct format for the channel.

How to Use This Skill

1. Read this SKILL.md fully before producing any asset
2. Identify the asset type → load the relevant reference file
3. Confirm the Brief using Section 5 before writing
4. Deliver complete, ready-to-use copy — not outlines unless explicitly asked

Reference Files

Section 1: Teqfocus Company Identity

Who Teqfocus Is

Teqfocus is a digital transformation partner for enterprises and mid-market companies — operating across the Data, Analytics, AI, and Application layers using a modern multi-cloud architecture. Technology-agnostic in approach, outcomes-obsessed in delivery.

Core Positioning Statement:

"Teqfocus helps enterprises transform across the Data, Analytics, AI, and Application layer — powered by a multi-cloud architecture built on Salesforce, Snowflake, AWS/Azure/GCP, Databricks, and Tableau. We bring deep industry vertical expertise so every engagement starts with your problem, not our platform."

Partnership Credentials

⚠️ Credential Rule: Summit Partnership is an established, long-standing credential. Never say "recently achieved," "just became," or imply it is new.

Service Lines

Data & Analytics · AI & Machine Learning · Salesforce Transformation · Cloud Infrastructure · Custom App Development · Managed Services / AMS

Industries Served

Healthcare · Telecom · Financial Services · Retail / CPG · Hi-Tech / SaaS

Section 2: Content Pillars

Every Teqfocus content asset must connect to at least one of these pillars. Choose based on audience and business goal.

Section 3: Target Personas

Always write to one primary persona per asset. Each has a distinct entry point.

CIO / CTO (Enterprise)

• Fear: Another transformation that underdelivers or creates technical debt
• Buys: Risk reduction + integration credibility + industry proof
• Language: Architecture, integration, platform risk, cost of ownership, scale
• Buying Trigger: Failed project, AI board mandate, M&A integration, cloud migration stall

CDO / Head of Data & AI

• Fear: AI the business doesn't trust or use; data strategy without adoption
• Buys: Data maturity + AI readiness + governed pipelines
• Language: Data quality, AI governance, ROI, pipeline, lakehouse, Data Cloud
• Buying Trigger: Failed POC, Data Cloud mandate, CEO asking "why isn't AI working"

RevOps / Ops Leader (Mid-Market)

• Fear: Salesforce the sales team ignores; customization that breaks every release
• Buys: Speed + adoption + practical outcomes in 90 days
• Language: Pipeline visibility, CRM adoption, forecast accuracy, sales cycle
• Buying Trigger: Salesforce renewal, new VP of Sales, poor adoption

VP of Sales / Revenue Leader

• Fear: Salesforce as an expensive CRM nobody uses; no pipeline visibility
• Buys: CRM that drives revenue, not just tracks it
• Language: Revenue target, pipeline health, forecasting, sales productivity
• Buying Trigger: Missed quarters, manual forecasting, new sales motions

Section 4: Content Voice & Tone Rules

These apply to every Teqfocus content asset.

Always

• Write from a practitioner's POV — not a marketing department's
• Use specific industry language the target persona uses themselves
• Connect capability to outcome — never feature-list platforms
• Let credentials surface naturally — never announce them
• Every headline = an outcome or insight statement, never a category label
• End every asset with a specific, frictionless CTA

Never

• Open LinkedIn posts with "Excited to share...", "Proud to announce...", "I", or "We"
• Use: "leverage," "synergy," "holistic," "best-in-class," "cutting-edge," "robust," "end-to-end solutions"
• Stack platform names without context: "Using Salesforce, Snowflake, Databricks, AWS..."
• Announce Summit Partnership as if it is news
• Write summaries that start with "In this article/episode we discuss..."
• Invent statistics — flag unverified numbers with [VERIFY]
• Add design directions into copy — flag them as [DESIGN FLAG: description]

Section 5: Content Brief Intake Checklist

Before writing any asset, confirm the following. Ask the user if anything is missing.

• Asset Type — Blog, LinkedIn post/article/carousel, case study, newsletter, reel script, calendar?
• Source Material — Is there a transcript, brief, or existing content to work from?
• Target Persona — CIO/CTO, CDO, RevOps, VP Sales, or combination?
• Industry Vertical — Healthcare, Telecom, FinServ, Retail, Hi-Tech, or cross-industry?
• Content Pillar — Which of the 5 pillars does this map to?
• Buyer Stage — Awareness / Consideration / Decision?
• Proof Point Available — Any approved metric, outcome, or client story?
• CTA — What should the reader do after consuming this asset?
• Distribution Channel — Where will this live? (LinkedIn, email, YouTube, website)

A vague brief produces forgettable content. A precise brief produces pipeline.

Section 6: Proof Points Library

Section 7: Content Repurposing System

When given a source asset (transcript, blog, webinar recording, case study), apply this repurposing map before writing:

Repurposing Rule: Never summarize the whole source in a single post. Extract one sharp insight and let it stand alone.

Section 8: Industry Quick-Reference

Section 9: Asset Pack Model (Updated)

Content is never produced as a single asset. Every input produces a pack.

The repurposing rule: One input = one pack. Never ask "which one do you want?" — produce the full pack and let the human choose what to deploy when.

Section 10: Content Pillar Calendar Structure

Run a 4-week rotating content calendar across all 5 messaging pillars:

Week 1: AI That Has a Foundation (CDO/Data leader audience) Week 2: Full-Stack Partnership (CIO/CTO audience) Week 3: Salesforce Done Right (RevOps/VP Sales audience) Week 4: Industry-First Architecture (vertical-specific)

• Ongoing: Outcomes, Not Configurations (proof posts — any week, any persona)

This ensures no persona is over-served or under-served, and no pillar dominates the feed.

Section 8: First-Attempt Accuracy — Content Production Rules

These rules eliminate the most common content quality failures. Run mentally before producing any asset.

The 5 pre-flight checks

1. Format confirmed? Blog vs LinkedIn vs white paper vs video script — the structure is completely different
2. Persona confirmed? CIO, CDO, RevOps, VP Sales — word choice, pain points, and tone all change
3. Industry confirmed? Healthcare, Telecom, FinServ, Retail/CPG, Hi-Tech — never write generic
4. Source material available? Transcript, brief, or raw notes — always use what exists before creating from scratch
5. Distribution channel confirmed? LinkedIn, email, website, YouTube — each has hard format constraints

Voice and tone — enforced on every asset

• Write as a senior Teqfocus practitioner — not a marketing department
• Every capability connected to a measurable outcome
• Never open LinkedIn posts with: "I" / "We" / "Excited to" / "Proud to"
• Never use: leverage · synergy · holistic · best-in-class · cutting-edge · robust
• Salesforce Summit credential: surface once, naturally — never announce as news
• American English throughout — no British spelling variants

Format constraints by channel

Content pillar alignment — check before writing

Every asset must map to one of these pillars:

Quality test — run on every draft

"Could this content appear on a competitor's site without changing a word?" If YES → rewrite. If NO → it passes.

Section 9: Content Refresh vs. Rewrite Decision Matrix

Before spending time rewriting old content, decide the right intervention:

Refresh triggers (check quarterly):

• Any statistic from before the current year
• Platform references (check if still current — Pardot → Marketing Cloud Account Engagement)
• Client case studies (confirm client still active and approved)
• Pricing references (if publicly mentioned)

Section 10: Emotional and Risk Reduction in Copy

Two sweeps that are consistently missing from Teqfocus copy:

Emotional Resonance Sweep

Every asset should make the reader feel something specific. For Teqfocus's CIO/CDO buyers, the right emotions are:

• Confidence: "This will actually work" — backed by specific proof
• Relief: "Someone finally understands this problem"
• Urgency: "I can't keep ignoring this" — not manufactured, real stakes

Test: After reading this copy, does the buyer feel differently than before? If no — it's informational, not persuasive. Add one of:

• A consequence that resonates ("Every month without unified data...")
• A peer reference ("Other healthcare CDOs we work with describe it as...")
• A future state image ("Imagine your sales team..."

Risk Reduction Sweep

Enterprise buyers weight risk heavily. For every claim in copy, ask: "What's the buyer's fear about this claim?" Then address it.

Section 11: 2026 Content Format Data + TeqTalk Splintering Hierarchy

2026 LinkedIn Format Performance (Source: Oktopost B2B Benchmark, March 2026, n=1,000+)

Dwell time is the primary 2026 algorithm signal. Every content decision should ask: will this make someone pause and read for 60+ seconds?

• Carousels win because each swipe extends dwell time
• Long-form text wins because it takes 30–60 seconds to read
• Short posts with links lose because they generate one click and a fast scroll-past

TeqTalk Content Splintering Hierarchy — 1 Episode → 35–45 Pieces

Priority order for repurposing:

Tier 1 (always produce — every episode):

• TeqTalk Newsletter — hook + 3 insights + guest quote + CTA (40–50% open rate target)
• 2–3 LinkedIn carousels from Jas's personal profile
• 1 native video clip (60–90s) for LinkedIn
• 1 text post (1,300–3,000 chars) from episode insight
• 5–10 YouTube Shorts clips (main channel, not split channel)
• Quote card for LinkedIn

Tier 2 (most episodes):

• YouTube thumbnail testing (8–15 variants, Test & Compare)
• LinkedIn employee advocacy versions for Avi + AEs
• Episode show notes with full transcript (feeds AI search citations — LinkedIn is #2 most-cited domain by LLMs in 2026)
• Sales enablement: route episode to demand-gen as sequence content if topic matches active vertical campaign

Tier 3 (quarterly, high-value episodes):

• Long-form LinkedIn article expanding the episode's core insight
• Blog post on teqfocus.com (feeds SEO and AI citation)
• TeqTalk Circle deep-dive for CXO community members

Personal vs Company Page — When to Use Each

Cross-Platform Repurposing Sequence

1. Record → TeqTalk episode (Riverside)
2. Master edit → YouTube full episode + Spotify + Apple
3. Short-form editor → 8–12 clips → LinkedIn (60–90s) + YouTube Shorts (45–60s)
4. Designer → 2–3 carousels from episode frameworks
5. Claude → TeqTalk Newsletter + 3 LinkedIn post variants + quote card copy
6. Jas approves → publishes to personal profile (Tuesday carousel, Wednesday video, Friday text)
7. Avi + AEs → employee advocacy versions (their own POV, not copy-paste)
8. 48hrs later → Teqfocus company page repurpose
9. Week 2 → YouTube Shorts cadence (1/day)
10. Month 2 → Best-performing clips reshared with fresh commentary; episode into sales enablement

Content Pillar Alignment for TeqTalk Episodes (Teqfocus-specific)

Every episode maps to one of the 5 Teqfocus content pillars AND one ICP vertical: