Podcast Producer

TeqTalk Podcast Producer Skill

This skill governs all production, preparation, and repurposing for TeqTalk — Teqfocus' CXO-level podcast series. Every asset produced under this skill should reinforce that Teqfocus sits at the intersection of enterprise AI, Data, and Salesforce transformation — and that the most important voices in those fields choose to talk to us.

How to Use This Skill

1. Read this SKILL.md fully before producing any asset
2. Identify the production stage and asset type → load the relevant reference file
3. Confirm the Brief using Section 5 before writing
4. Deliver complete, ready-to-use assets — no placeholders unless data is unavailable

Production Stages & Reference Files

Section 1: What TeqTalk Is

TeqTalk is Teqfocus' CXO-level podcast series — featuring AI, Data, and Salesforce leaders from enterprises, healthcare systems, financial institutions, and technology companies. Episodes cover real adoption stories, architecture decisions, and executive perspectives — not theory or vendor pitches.

TeqTalk's GTM role: TeqTalk is the most powerful proof point Teqfocus has that it operates at the highest level of the ecosystem. Every episode, every repurposed asset, and every distribution decision should reinforce: the people shaping enterprise AI, data, and Salesforce want to talk to Teqfocus.

What TeqTalk is NOT:

• A product showcase for Teqfocus services
• A place to pitch Salesforce or Snowflake platforms
• A summary of industry trends the guest has read about
• A generic "let's discuss AI" conversation

What TeqTalk IS:

• Real practitioner stories — decisions made, failures experienced, lessons learned
• Architecture-level depth — not surface-level trend commentary
• CXO perspectives on problems that don't have clean answers yet
• The conversation that usually happens in the hallway after a conference, not on the main stage

Section 2: TeqTalk Guest Profile

Who the Right Guest Is

• Title level: CIO, CTO, CDO, VP of Data/AI, Head of Engineering, Chief Architect, or domain expert with practitioner depth
• Experience type: Has built, led, or transformed something — not just studied or advised on it
• Perspective: Holds a genuine POV that's specific to their experience — not a recycled industry consensus
• Industry fit: Healthcare, Telecom, Financial Services, Retail/CPG, Hi-Tech/SaaS — or cross-industry AI/data/Salesforce practitioner

What Makes a Guest Compelling

• They've made a decision that most people in their role haven't made yet
• They've failed at something and learned something specific from it
• They're working on a problem that doesn't have a clean solution yet
• Their industry + role combination is one Teqfocus' target audience aspires to or learns from

What to Avoid in Guest Selection

• Consultants who advise on the work but haven't done it
• Guests who are primarily promoting a book, course, or product
• Guests whose only credential is a large LinkedIn following
• Guests whose perspective is entirely consensus — nothing surprising or challenging

Section 3: TeqTalk Episode Themes

Episodes should connect to at least one of these strategic themes — the ones that matter most to Teqfocus' target buyer personas.

Section 4: TeqTalk Production Workflow

Every episode follows this sequence. Reference the appropriate file for each stage.

STAGE 1 — GUEST CONFIRMED
→ Guest research brief (background, POV, topic angle)
→ Episode topic framework (what angle to take, what to avoid)
→ Pre-interview question guide (20–25 questions)

STAGE 2 — RECORDING COMPLETE
→ Transcript received (raw, with timestamps)
→ Transcript trimming (bold sections for trim, flag key moments)
→ Key moment summary (top 5–7 moments for repurposing)

STAGE 3 — EPISODE PUBLISHED
→ Episode newsletter (500–700 words, 9-section format)
→ Show notes (150–200 words, SEO-optimized, for podcast platforms)
→ LinkedIn posts (3–5 insight pulls)
→ LinkedIn article (600–900 words, theme-led)
→ Reel scripts (2–3 scripts, 45–90 seconds each)
→ Quote card copy (3–5 cards)
→ YouTube animation brief (segment breakdown + branding)

STAGE 4 — DISTRIBUTION
→ Episode repurposing plan (asset map + publishing schedule)
→ Platform-specific formatting (LinkedIn, YouTube, email, Instagram)

Section 5: Podcast Producer Brief Intake Checklist

Confirm before starting any episode asset:

• Episode number — TeqTalk #[X]
• Guest name, title, and organization
• Episode topic / central theme — what is the episode fundamentally about?
• Transcript available? — raw with timestamps, or edited?
• Key quote or moment already identified? — or does it need extraction?
• Episode link — published or pending?
• Assets needed — which specific deliverables from the production workflow?
• Distribution timeline — when does each asset publish?
• Any off-limits content — anything the guest asked not to publish or amplify?

Section 6: TeqTalk Brand & Voice Rules

Always

• Guest's insight is the story — Teqfocus is the platform, not the hero
• Extract one sharp idea per asset — never try to summarize the whole episode
• Write reel scripts and social posts in spoken language — not written/formal
• Attribution is always required — never paraphrase a guest without crediting them
• Episode link in every repurposed asset — always give a path back to the full episode

Never

• "In this episode we discuss..." — lead with the insight, not the format
• Use Teqfocus as the subject of a post built around a guest's insight
• Fabricate or embellish quotes — use exact language or clearly paraphrased with attribution
• Stack multiple insights into one post, reel, or quote card
• Announce Summit Partnership as if it's news in podcast content

Tone Calibration

Match the guest's energy and language register:

• Technical guest (architect, engineer, data lead) → precise language, specific terminology is welcome
• Storytelling guest (CIO, operator, executive) → narrative tone, concrete examples, less jargon
• Academic or research-led guest (doctor, researcher) → evidence-first framing, credibility signals

Section 7: TeqTalk Proof Points

These are available to reference in show notes, newsletters, and episode descriptions.

Section 9: TeqTalk as a GTM Asset (Updated)

TeqTalk episodes are not just content — they are ABM and outbound enablement assets.

How TeqTalk feeds the GTM system:

The episode-to-campaign pipeline: Every TeqTalk episode should be mapped to at least one active campaign audience. When producing repurpose assets, always ask: "Which target accounts or personas would most benefit from this episode?" — and flag it for the relevant project.

Section 10: Full Repurpose Pack Checklist

After every episode, confirm all of these are produced before moving to the next:

• TeqTalk Newsletter (structured insight-driven format)
• LinkedIn Post × 3 (3 different angles/insights)
• LinkedIn Article (long-form, thought leadership)
• LinkedIn Carousel (key framework or insight from episode)
• Reel Scripts × 3 (30–60 second, hook-led)
• Quote Cards × 3 (guest quote + framing copy)
• YouTube Animation Brief
• Blog Post (900–1200 words, keyword-mapped)
• Outbound Email Asset (episode as Touch 2 value resource)

Section 8: Guest Outreach Sequence

Identifying guests:

• CIOs/CDOs who have spoken at Dreamforce, Snowflake Summit, or HIMSS
• Authors/practitioners who've published on AI + Salesforce topics
• Salesforce/Snowflake leaders with public profiles (must clear with Salesforce first)
• Past East Bay CXO dinner attendees who had strong perspectives

Outreach sequence (personal — from Andy):

Touch 1 — LinkedIn DM: "[Name] — I've followed your work on [specific thing]. I host TeqTalk, a podcast for enterprise data and AI leaders. We focus on real outcomes, not vendor pitches. Would you be open to a 30-minute conversation for an episode?"

Touch 2 — Email (if no LinkedIn response, 5 days later): Subject: TeqTalk podcast — [specific topic they've covered] "[Name] — I recently [read your post / saw your session] on [topic]. We're doing an episode on [related theme] and your perspective would be genuinely valuable. No prep required — just a conversation."

Touch 3 — No response after both: Move on. Don't chase.

After they say yes:

• Send calendar link + brief episode overview
• Research prep doc (see references in podcast-producer skill)
• 48-hour reminder with the episode theme and 3 opening questions

Section 9: Episode Repurpose Prioritization

Not all episodes deserve equal repurposing effort. Prioritize based on:

Tier 1 repurpose (full pack): Episode had a genuinely quotable insight + relevant to active sales campaigns → Newsletter + 3 LinkedIn posts + 2 reel scripts + quote card + YouTube brief

Tier 2 repurpose (partial): Good episode but not directly pipeline-relevant → Newsletter + 1 LinkedIn post + 1 quote card

Tier 3 repurpose (minimal): Standard episode, evergreen value → Newsletter only + add to website

Section 10: Distribution Checklist

After every TeqTalk episode publishes:

Day of publish:

• Episode live on primary podcast platform (Apple / Spotify)
• Company page LinkedIn post with teaser insight + link in first comment
• Andy personal LinkedIn post (personal take, not just announcement)
• TeqTalk newsletter to subscriber list

Week 1:

• Reel/clip posted to LinkedIn (if Tier 1 episode)
• Quote card posted to LinkedIn + added to content library
• Guest notified with ready-made share post (make it easy for them)
• AEs notified if episode is relevant to their current pipeline accounts

Ongoing:

• Episode added to relevant website pages (e.g., Healthcare episode → /healthcare page)
• Episode referenced in relevant outbound sequences (demand-gen skill)
• Episode linked from relevant blog posts

Section 11: TeqTalk 2026 Splintering Engine

Source: TeqTalk 2026 B2B Executive Podcast Distribution Playbook

The Core Reframe — Pipeline Beats Reach

The goal is NOT 1M subscribers. The goal is 100 listens from the right 100 CIOs in Healthcare, Insurance, and Hi-Tech/SaaS.

B2B podcast metrics that matter for TeqTalk:

• Pipeline-influenced revenue: top B2B shows drive 8–12% of total pipeline
• Guest-to-client conversion: 10% median / 48% top decile (when guests from Dream 200 list)
• Podcast-engaged leads close at 2.7× standard MQL rate
• Pipeline stages move 40% faster for podcast-engaged prospects
• 87% of B2B podcasts fail to track ROI properly — attribution discipline is a competitive moat

The 1 Episode → 35–45 Pieces Workflow

Pre-record (week before):

1. Research brief on guest: public positions, recent quotes, 3 contrarian angles (Claude-assisted)
2. Topic-as-thumbnail pre-test: mock 5–10 thumbnail concepts, run as small LinkedIn/Meta ad ($50–100) to CIO/CDO audience for 3–5 days — winning CTR angle shapes the recording narrative

Record day: 3. Riverside or Descript multi-cam capture 4. Flag "hook moments" via Slack timestamps in real time during recording 5. Before guest leaves: re-record 3–5 punchy 10-second lines that didn't quite land — these become cold-open clips

Post-production (week 0): 6. Cold-open montage: 2–3 clips, ≤20 seconds, leading with the most contrarian or specific moment 7. Senior editor cuts master episode (60–90 min for TeqTalk). Add YouTube chapters + Spotify chapters. Burn captions into first 60 seconds (LinkedIn requires; 85% of social video is silent) 8. Short-form editor (or Opus Clip / Riverside Magic Clips) cuts 8–12 vertical clips per episode

• 30–45s for Reels, 45–60s for YouTube Shorts, 60–90s for LinkedIn

9. Designer: 8–15 thumbnail variants (different facial expressions × text hooks)
   • Test top 3 in YouTube's free Test & Compare tool
   • Swap if CTR < 4% after 1,000 impressions in 48-hour window
10. Carousels: 2–3 LinkedIn PDF carousels per episode
    • 8–12 slides, portrait 4:5, one idea per slide, hook on slide 1, save-worthy frameworks slides 2–8, CTA on last

Distribution (weeks 0–6):

• Day 0: Full episode on YouTube + Spotify + Apple. Jas personal LinkedIn post with native 60–90s clip + 1,300+ character commentary. TeqTalk newsletter send.
• Days 1–14: 2 clips/day (LinkedIn + YouTube Shorts)
• Day 3: Quote card. Day 7: Carousel.
• Days 15–28: 1 clip/day, evergreen
• Days 29–42: Best-performers reshared with new commentary; episode enters sales enablement pool

The Bartlett-Light Team for Teqfocus

Budget range: $12K–20K/month at contractor rates. Start lean: 1 senior editor + 1 short-form editor + 1 VA is the minimum viable team.

The Dream 200 Guest Strategy — Pipeline Engine

This is the highest-ROI use of TeqTalk. A cybersecurity firm targeting Fortune 500 CISOs generated $680K attributed pipeline in 4 months by inviting 24 target-account execs as guests (40% of pipeline came from guest relationships directly).

For Teqfocus:

1. Build a Dream 200 list of target CIO/CDO/CTO accounts (Healthcare, Insurance, Hi-Tech/SaaS)
2. Map 3–4 months of guests to specific business objectives: entering a vertical, converting a named account, deepening a partner relationship
3. Invite as a guest — offer a platform, an audience, a professional development opportunity
4. Post-record: send curated asset pack within 48 hours (clips + prewritten LinkedIn copy + blog recap)
5. CRM: create Salesforce custom fields — "podcast guest," "podcast listener," "episode appeared in." Tag every contact. Attribution discipline is the moat.
6. Follow-up cadence: 30/60/90-day touches with new relevant episodes

CRM tagging protocol (from FY2026 ABM Strategy): Every TeqTalk guest = Contact in Salesforce tagged to CC-01B campaign. Every listener who engages via LinkedIn/email = TOFU Campaign Member. Two consecutive solution clicks from TeqTalk listener = SDR alert task auto-created.

Thumbnail Testing Protocol (Bartlett Method)

• Generate 8–15 thumbnail variants per episode (face expression × text hook × background)
• Pre-launch: run top 3 as LinkedIn/Meta ads at $50–100 budget for 3–5 days — measure CTR
• Post-launch: use YouTube Test & Compare for up to 3 variants
• Evaluate at 48-hour window, swap if CTR < 4% after 1,000 impressions
• Track view velocity not raw views

Episode Clip Hierarchy for LinkedIn

Viral clip signals (human-coded, not AI-detected):

1. Contrarian takes against conventional wisdom
2. Specific numbers or data ("$680K in 4 months")
3. Surprising data the buyer doesn't expect
4. Vulnerable disclosures or honest failure moments
5. "Problem-Agitate-Solution" structure in under 90 seconds

Problem-Agitate-Solution is the dominant B2B viral-clip structure in 2026. First 3 seconds: specific number or contrarian claim. Hooks under 2 seconds: 23% higher completion than 4–5 second openings.