TeqfocusAdmin Teqfocus Content Matrix
Pillars × formats = a quarter of ideas in one table. This is the ideation layer that feeds content-strategist's calendar — it never produces finished assets.
Prerequisite: Read /mnt/skills/user/teqfocus-gtm/SKILL.md first.
The Teqfocus pillars (default 4 — confirm or adjust with the user)
- Data foundation — governed data, Snowflake/Databricks, why AI fails without it
- Salesforce depth — Agentforce, Data Cloud, industry clouds, implementation reality
- AI in production — agents that ship, not demos; guardrails, governance, ROI
- Vertical POV — healthcare, insurance, banking, hi-tech buyer problems
The 8 formats
| # | Format | What it looks like |
|---|---|---|
| 1 | Contrarian take | Challenge the accepted playbook in the pillar |
| 2 | Teardown | Break down a real pattern, architecture, or failure mode |
| 3 | Listicle | "5 signs your Salesforce data isn't AI-ready" |
| 4 | Client story | White-labeled outcome (route to customer-marketing for the real one) |
| 5 | Behind the scenes | How Teqfocus actually delivers — the practitioner view |
| 6 | Question post | One sharp question to the persona; comment-driven |
| 7 | Prediction | Where the pillar goes in 12–24 months, with a stake in the ground |
| 8 | Myth vs. reality | The thing vendors say vs. what deployment actually shows |
Process
- Confirm pillars and target persona weighting (which persona needs more airtime this month)
- Generate the 4×8 matrix — every cell is a one-line idea with a working hook angle, specific enough that a writer could start immediately
- Mark each cell: persona (CIO/CDO/RevOps/VP Sales), channel (company page / Avi / Jas), effort (S = text post, M = carousel or graphic, L = article or video)
- Flag the 8 strongest cells as the priority slate for the next 4 weeks — 2 per week
- Any cell requiring a metric or client name gets
[VERIFY]at ideation stage so it's resolved before production
Rules
- Ideas must be Teqfocus-specific. If a cell could be posted by any SI, rewrite it until it couldn't.
- TeqTalk episodes are a raw material: check recent episodes for anchor insights that fill cells (route to teqtalk-asset-pack for extraction).
- No banned words even at ideation stage — they compound downstream.
Handoff
Matrix → content-strategist for calendar placement → linkedin-campaigns / content-strategist for production → teqfocus-post-scorer + linkedin-post-reviewer before publishing.