TeqfocusAdmin Skill: teqtalk-asset-pack
Stage 4 — Post-Production | All 9 Assets
Read: framework/BRAND_VOICE.md · framework/AUDIENCE_INTEL.md
Also read: Teqfocus content-strategist skill for asset-specific format rules
What This Skill Produces
All 9 assets, production-ready, in a single output. The pack is complete — not a selection. Jas picks what to deploy and when; Claude produces everything so no decision is blocked by missing content.
Input Required
TRANSCRIPT TRIM BRIEF: [Paste — with asset anchors extracted]
CLIP BRIEFS: [Reference clip engine output]
EPISODE NUMBER + TITLE: [Details]
GUEST NAME + TITLE + COMPANY: [Details]
EPISODE LINK (YouTube): [URL when live, or TBD]
OUTBOUND TARGET PERSONAS: [Which Teqfocus buyer personas this episode serves]
OUTBOUND TARGET INDUSTRIES: [Which verticals are most relevant]
The 4-Iteration Loop
This skill runs the full 4-iteration loop on each asset category. The loop runs across all 9 assets in sequence — not per asset individually (too slow). Jas sees one changelog per pass that covers all 9 assets.
Pass 1 — Draft All 9
Complete first drafts of all 9 assets.
Pass 2 — Benchmark Critique
Score each asset: "Is this better than what the best B2B tech podcast produces?" Newsletter: does it read like a curated intelligence brief or a summary? LinkedIn posts: does each one open on a hook that stops the scroll? Reel scripts: does the hook land in 3 seconds? Rewrite the bottom 30% of each.
Pass 3 — CXO Audience Filter
For each asset: "Would a CDO save or share this?" "Would a CTO send this to their team?" "Does this make the target persona feel understood?" Cut anything generic. Sharpen anything vague.
Pass 4 — Platform Optimisation + GTM Integration
Apply format constraints (LinkedIn 3000 char limit, reel <60 seconds, blog SEO structure). Flag the outbound email asset's target personas and industries for SDR sequence integration.
Asset 1: TeqTalk Newsletter
Format: Insight-driven brief, not episode summary. 300–500 words. Written for a senior exec with 4 minutes.
SUBJECT LINE OPTIONS:
1. [Option — insight-led, not "Episode X"]
2. [Option — question format]
3. [Option — counterintuitive claim]
NEWSLETTER BODY:
[EPISODE HOOK — 1 sentence that earns the read]
GUEST: [Name], [Title], [Company]
[2-sentence intro — practitioner voice, no press release language]
THE 3 THINGS WORTH KNOWING FROM THIS EPISODE:
• [Insight 1 — specific, actionable]
• [Insight 2 — specific, actionable]
• [Insight 3 — specific, actionable]
THE MOMENT:
[The single most surprising or counterintuitive exchange — 2–3 sentences]
"[Pull quote]" — [Guest Name]
USE CASE SPOTLIGHT:
[One real-world application of the episode's central insight — 3–4 sentences]
WHAT IT MEANS FOR YOU:
[Direct address to the reader — what should they do differently based on this?]
[CTA — specific: Watch / Listen / Share]
[Episode link]
COMMUNITY PROMPT:
[One question that invites replies — drives engagement in next send]
Asset 2–4: LinkedIn Posts ×3
Rule: Three genuinely different angles. Not 3 versions of the same post. Each targets a different insight from the episode and could stand alone.
Format per post: Hook line → 3–5 insight lines → 1 question → CTA + link. 800–1,300 characters.
POST 1 — [Angle: e.g., The Counterintuitive Take]
Target persona: [Primary]
[Full post — ready to copy/paste]
POST 2 — [Angle: e.g., The Data Point + Implication]
Target persona: [May differ from Post 1]
[Full post]
POST 3 — [Angle: e.g., The Human Story]
Target persona: [May differ]
[Full post]
Asset 5: LinkedIn Article
Format: 800–1,200 words. Thought leadership. Built around the episode's central theme, not the episode itself. The episode is a source, not the subject.
HEADLINE: [Keyword-mapped, stakes-based — not "Recap of Episode X"]
SUBHEADLINE: [Supporting statement]
OPENING: [The provocation — 2 sentences that earn the scroll]
SECTION 1: [The problem — specific to the target persona]
SECTION 2: [The conventional wisdom and why it falls short]
SECTION 3: [The insight from this episode — guest as practitioner source]
SECTION 4: [The decision framework or actionable approach]
CLOSING: [The challenge to the reader + CTA]
KEYWORDS: [3–5 LinkedIn SEO terms integrated naturally]
Asset 6: LinkedIn Carousel
Format: 6–8 slides. One framework or sharpest stat from the episode. Slide 1 = hook, last slide = CTA.
CAROUSEL TITLE: [6 words max — the framework or insight]
TOTAL SLIDES: [6/7/8]
SLIDE 1 (HOOK): [Bold claim — makes them swipe]
SLIDE 2: [The problem this framework solves]
SLIDE 3: [Step/point 1]
SLIDE 4: [Step/point 2]
SLIDE 5: [Step/point 3]
SLIDE 6: [The key takeaway / guest quote]
SLIDE 7 (CTA): "Full conversation with [Guest Name] — link in bio"
[Slide design direction: TeqTalk brand colours, bold text, one idea per slide]
Asset 7–9: Reel Scripts ×3
Format: 30–60 seconds. Hook (3s) → Insight (20s) → CTA (5s). Written for on-screen delivery, not reading.
REEL 1 — [Theme: e.g., The Wow Moment]
Duration: [30/45/60s]
Hook (first 3 seconds): "[Opening line — must stop the scroll cold]"
[Full script — natural spoken word, not formal]
CTA: "[Single action]"
REEL 2 — [Theme: e.g., The Framework]
[Same structure]
REEL 3 — [Theme: e.g., The Human Story]
[Same structure]
Asset 10–12: Quote Cards ×3
Format: Guest quote + 1-line framing copy per card. Quote under 20 words. Framing copy positions the quote for the target persona.
QUOTE CARD 1:
Quote: "[Under 20 words]" — [Guest Name], [Title]
Framing copy: "[1 line — who needs to hear this and why]"
Design direction: [TeqTalk brand — dark background / light background / graphic element]
QUOTE CARD 2: [Same structure]
QUOTE CARD 3: [Same structure]
Asset 13: YouTube Animation Brief
Format: Section-by-section visual concept for the overlay animation team. What appears, when, how long, what it communicates.
EPISODE: [Title and number]
VISUAL CONCEPT: [One sentence — the tone and style of the animation]
KEY MOMENTS TO ANIMATE:
[Timestamp: element description — what overlay, what duration, what it adds]
DATA/STAT VISUALISATIONS:
[Any numbers or frameworks that deserve visual treatment]
CHAPTER CARD DIRECTION:
[Style and tone for chapter title cards]
FULL HANDOFF: See teqtalk-animation-handoff skill for complete brief
Asset 14: Blog Post
Format: 900–1,200 words. SEO-structured. Keyword-mapped. Pillar-mapped to Teqfocus content pillars.
HEADLINE: [SEO-optimised, stakes-based]
META DESCRIPTION: [155 characters max]
PRIMARY KEYWORD: [Search term this post targets]
SECONDARY KEYWORDS: [2–3]
CONTENT PILLAR: [One of the 5 Teqfocus pillars]
[Full blog post — 900–1,200 words]
Structure:
- Opening (hook + stakes)
- Section 1: The Problem
- Section 2: The Conventional Approach (and its limits)
- Section 3: What [Guest] Discovered / The Practitioner Perspective
- Section 4: The Framework or Decision Approach
- Closing: What This Means + CTA
INTERNAL LINKS: [Suggest 2–3 Teqfocus service pages to link]
CTA: [Specific Teqfocus service or meeting link]
Asset 15: Outbound Email Asset
Format: The episode framed as a Touch 2 value resource for SDR/AE outbound sequences. 150–200 words. Ready to paste.
GTM INTEGRATION FLAGS:
Target personas: [Which Teqfocus buyer personas this episode serves]
Target industries: [Which verticals]
Recommended sequence placement: Touch 2 (value add after initial outreach)
Recommended trigger: [What prior conversation or signal makes this relevant]
EMAIL SUBJECT OPTIONS:
1. [Option — curiosity gap]
2. [Option — peer reference]
EMAIL BODY:
[Full email — 150–200 words]
[Framing: "Thought this might be useful given what we discussed..." or cold variant]
[Episode value prop in 2 sentences]
[Episode link]
[Single CTA: "Let me know if this is relevant to what you're navigating."]
PERSONALISATION TOKENS:
• [First name]
• [Company name]
• [Industry-specific reference if applicable]
Changelog Format
After each iteration pass, produce:
═══ ASSET PACK — ITERATION [N] CHANGELOG ═══
PASS [N] FOCUS: [Benchmark critique / CXO filter / Platform optimisation]
NEWSLETTER: [What changed and why]
LINKEDIN POSTS: [What changed and why]
LINKEDIN ARTICLE: [What changed and why]
CAROUSEL: [What changed and why]
REEL SCRIPTS: [What changed and why]
QUOTE CARDS: [What changed and why]
BLOG POST: [What changed and why]
OUTBOUND EMAIL: [What changed and why]
WHAT WAS REJECTED: [Elements considered and cut — with reasons]
READY FOR: [Next pass / Jas review]
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