yoanbernabeu Product Hunt Analytics Setup
This skill helps you set up comprehensive analytics tracking to measure your Product Hunt launch performance and optimize your funnel.
When to Use This Skill
- Before launch: Setting up tracking infrastructure
- Launch day: Monitoring real-time metrics
- Post-launch: Analyzing results and ROI
Essential Metrics to Track
Product Hunt Metrics
| Metric | Source | Importance |
|---|---|---|
| Ranking position | PH homepage | Critical |
| Total upvotes | PH product page | Critical |
| Comments | PH product page | High |
| Saves/bookmarks | PH product page | Medium |
Website Metrics
| Metric | Source | Importance |
|---|---|---|
| Total visitors | Analytics | Critical |
| PH referral traffic | Analytics | Critical |
| Bounce rate | Analytics | High |
| Time on site | Analytics | Medium |
| Pages per session | Analytics | Medium |
Conversion Metrics
| Metric | Source | Importance |
|---|---|---|
| Signups | Your database | Critical |
| Trial starts | Your database | High |
| Purchases | Payment system | Critical |
| Conversion rate | Calculated | Critical |
Analytics Tools Setup
1. Google Analytics 4
Basic Setup:
- Create GA4 property
- Install tracking code
- Set up events
- Create conversion goals
Key Events to Track:
// Page view (automatic)
// Signup started
gtag('event', 'signup_started', {
'source': 'producthunt'
});
// Signup completed
gtag('event', 'signup_completed', {
'source': 'producthunt',
'plan': 'free'
});
// Trial started
gtag('event', 'trial_started', {
'source': 'producthunt',
'plan': 'pro'
});
// Purchase completed
gtag('event', 'purchase', {
'source': 'producthunt',
'value': 99.00,
'currency': 'USD'
});
UTM Parameters: Add to all your links:
?utm_source=producthunt
&utm_medium=social
&utm_campaign=launch_jan2024
Real-Time Dashboard:
- Navigate to Reports > Realtime
- Filter by Traffic Source = producthunt.com
2. Plausible Analytics (Privacy-Focused Alternative)
Setup:
- Add script to website
- Configure goals
- Set up custom events
Benefits for PH Launch:
- Real-time by default
- Clean, simple dashboard
- No cookie consent needed
- Easy referrer tracking
3. Mixpanel / Amplitude (Product Analytics)
For Deeper Funnel Analysis:
Events to Track:
- Page Viewed (with source)
- Signup Started
- Signup Completed
- Onboarding Step 1
- Onboarding Step 2
- Onboarding Completed
- Feature Used (first time)
- Upgrade Clicked
- Payment Completed
Cohort Analysis:
- Compare PH users vs other sources
- Retention by acquisition source
- Feature adoption by source
4. Product Hunt Specific Tracking
Manual Tracking Spreadsheet:
| Time | Rank | Upvotes | Δ Upvotes | Comments | Visits | Signups |
|---|---|---|---|---|---|---|
| 00:00 | - | 0 | - | 0 | 0 | 0 |
| 01:00 | ||||||
| 02:00 |
Tools for PH Tracking:
- Upvote Bell (upvote notifications)
- Manual refresh and logging
- Custom scripts (PH API)
Dashboard Setup
Launch Day Dashboard
Create a single view showing:
┌─────────────────────────────────────────────────┐
│ PRODUCT HUNT LAUNCH DASHBOARD │
├─────────────────────────────────────────────────┤
│ │
│ PH METRICS │ WEBSITE METRICS │
│ ─────────── │ ───────────────── │
│ Rank: #4 │ Visitors: 1,234 │
│ Upvotes: 234 │ From PH: 987 (80%) │
│ Comments: 45 │ Bounce: 34% │
│ │ │
├─────────────────────────────────────────────────┤
│ │
│ CONVERSIONS │ HOURLY TREND │
│ ──────────── │ ──────────── │
│ Signups: 156 │ [Chart showing │
│ Conv Rate: 12.6% │ upvotes over time] │
│ Revenue: $1,240 │ │
│ │ │
└─────────────────────────────────────────────────┘
Tools for Dashboards:
- Google Data Studio (free)
- Grafana (self-hosted)
- Geckoboard
- Notion (manual)
Tracking Implementation Checklist
Before Launch (Required)
Website Analytics:
- Google Analytics 4 installed
- Real-time dashboard accessible
- UTM parameters prepared
- Referrer tracking verified
Conversion Tracking:
- Signup event tracking
- Purchase event tracking
- Goals/conversions configured
- Test conversions working
Referrer Attribution:
- producthunt.com identified correctly
- Can filter traffic by source
- Landing page tracking works
Before Launch (Recommended)
Advanced Setup:
- Custom dashboard created
- Alerts configured
- A/B testing tools ready
- Heatmap tool installed (Hotjar, etc.)
Spreadsheet Tracking:
- Manual tracking sheet created
- Hourly logging template ready
- Team access configured
Launch Day
Monitoring:
- Real-time dashboard open
- Logging started at launch
- Team has access
- Alerts working
Funnel Visualization
Typical PH Launch Funnel
Product Hunt Page Views
│
▼ (Click-through rate: ~20-40%)
Website Visitors from PH
│
▼ (Engagement rate: ~40-60%)
Engaged Visitors (>30s or 2+ pages)
│
▼ (Signup rate: ~5-15%)
Signups / Trial Starts
│
▼ (Conversion rate: ~10-30%)
Paid Customers
Track Drop-Off Points
Set up funnel in analytics:
- PH page → Website
- Website → Signup page
- Signup page → Signup complete
- Signup complete → Onboarding
- Onboarding → First value
- First value → Payment
Benchmarks & Goals
Typical PH Launch Benchmarks
| Metric | Poor | Average | Good | Great |
|---|---|---|---|---|
| PH → Site CTR | <10% | 10-20% | 20-30% | >30% |
| Bounce rate | >70% | 50-70% | 30-50% | <30% |
| Visit → Signup | <3% | 3-8% | 8-15% | >15% |
| PH visitors | <500 | 500-1500 | 1500-3000 | >3000 |
Set Your Goals
LAUNCH GOALS:
Product Hunt:
- Target upvotes: [___]
- Target comments: [___]
- Target ranking: Top [___]
Website:
- Target visitors from PH: [___]
- Target bounce rate: <[___]%
Conversions:
- Target signups: [___]
- Target conversion rate: [___]%
- Target revenue: $[___]
Post-Launch Analysis
Key Questions to Answer
Acquisition:
- How many people visited from PH?
- What was click-through rate?
- How did PH compare to other sources?
Engagement:
- Did PH visitors engage with content?
- What pages did they visit?
- How long did they stay?
Conversion:
- How many signed up?
- What was conversion rate?
- How does this compare to other channels?
Quality:
- Are PH users retained?
- Do they convert to paid?
- What's LTV of PH-acquired users?
Analysis Template
POST-LAUNCH ANALYSIS: [Product Name]
Date: [Launch Date]
ACQUISITION
- PH referral visitors: [___]
- % of total launch traffic: [___]%
- Peak hour: [___] with [___] visitors
ENGAGEMENT
- Average time on site: [___]
- Pages per session: [___]
- Bounce rate: [___]%
CONVERSION
- Total signups: [___]
- Signup conversion rate: [___]%
- Paying customers: [___]
- Revenue: $[___]
COMPARISON
- PH conversion vs. average: [___]%
- PH user quality score: [___]/10
LEARNINGS
- What worked: [___]
- What didn't: [___]
- For next time: [___]
Analytics Checklist
Setup Phase (1 Week Before)
- All tracking code installed
- Events configured
- Funnels set up
- Dashboard created
- Test tracking working
- Team access granted
Launch Day
- Real-time monitoring active
- Hourly logging in progress
- Alerts working
- No tracking issues
Post-Launch
- All data captured
- Analysis completed
- Learnings documented
- Comparison to goals
Output Format
ANALYTICS SETUP FOR: [Product Name]
TOOLS CONFIGURED:
- Website analytics: [Tool]
- Product analytics: [Tool]
- PH tracking: [Method]
- Dashboard: [Location]
EVENTS TRACKING:
- [ ] Page views with source
- [ ] Signup started
- [ ] Signup completed
- [ ] Trial started
- [ ] Purchase completed
FUNNEL CONFIGURED:
[Diagram of your funnel]
GOALS SET:
- Visitors: [Target]
- Signups: [Target]
- Conversion: [Target]%
- Revenue: $[Target]
DASHBOARD LOCATION: [Link]
TRACKING VERIFIED: [Yes/No]