Reputation Request

Review Request Campaign Generator

Skill Purpose

Generate complete, ready-to-deploy campaigns for soliciting positive reviews from customers. This skill produces email sequences, SMS templates, in-store QR code strategies, social media ask templates, and timing recommendations tailored to the specific business type. Every template is ready to copy-paste into an email tool, CRM, or messaging platform.

When to Use

• User wants to increase their review volume on Google, Yelp, or industry platforms
• User asks how to get more positive reviews
• User needs review request email templates or SMS scripts
• User wants a systematic review generation campaign
• Triggered by /reputation request <business type>

How to Execute

Step 1: Identify Business Type and Context

Determine the business category from the user input. If not explicitly provided, ask. The business type dictates every aspect of the campaign: timing, channel, tone, and platform priority.

Supported Business Types and Their Review Ecosystems:

Step 2: The Psychology of the Ask

Before generating templates, apply these psychological principles to every ask:

Principle 1: Reciprocity Trigger Ask after you have delivered clear value. The customer should feel they received something worth talking about. Never ask before the service is complete.

Principle 2: Specific Gratitude Reference something specific about their experience. "Thank you for trusting us with your kitchen remodel" beats "Thank you for your business."

Principle 3: Ease of Action Every ask must include a direct link. No "go to Google and search for us." One tap to the review form. Reduce friction to near zero.

Principle 4: Social Identity Frame the review as something people like them do. "Join 200+ homeowners who have shared their experience" leverages social proof to generate more social proof.

Principle 5: Impact Framing Tell them WHY their review matters. "Your review helps other families find a dentist they can trust" gives the act meaning beyond the business.

Principle 6: Timing is Everything The emotional peak of the experience is the ask window. For restaurants, it is right after the meal. For SaaS, it is right after a success moment. For home services, it is standing in a clean house.

Ask Timing Matrix:

Step 3: Email Sequence Templates

Generate a 3-email sequence for the business type. Each email should be short (under 150 words), mobile-friendly, and include a direct review link placeholder.

Email 1: The Initial Ask (Sent at optimal timing window)

Structure:

Subject Line: [Personalized, specific to experience]
Preview Text: [Compelling reason to open]

Hi [First Name],

[1 sentence acknowledging their specific experience/purchase]

[1 sentence about why their feedback matters]

[Direct CTA button: "Share Your Experience" -> review link]

[1 sentence about how quick it is -- "Takes less than 60 seconds"]

[Sign-off with real person's name, not company name]

Email 2: The Gentle Reminder (Sent 3-5 days after Email 1, only if no review submitted)

Structure:

Subject Line: [Different angle -- focus on helping others]
Preview Text: [New reason to engage]

Hi [First Name],

[1 sentence -- "We noticed you haven't had a chance to share your experience yet"]

[1 sentence -- social proof: "Over X customers have shared their stories this month"]

[Direct CTA button: "Leave a Quick Review" -> review link]

[1 sentence -- time framing: "Most people finish in under 30 seconds"]

[Sign-off]

Email 3: The Final Follow-Up (Sent 7-10 days after Email 2, only if no review submitted)

Structure:

Subject Line: [Last chance framing without pressure]
Preview Text: [Impact-focused]

Hi [First Name],

[1 sentence -- "Your experience matters to us and to future customers"]

[1 sentence -- impact: what their review helps with specifically]

[Direct CTA button -> review link]

[1 sentence -- "No worries if now isn't the right time. We just wanted to make sure you had the chance."]

[Sign-off]

Generate 3 complete subject line options per email:

• Option A: Question-based ("How was your [specific service]?")
• Option B: Gratitude-based ("Thank you for choosing [business]")
• Option C: Impact-based ("Help other [audience] find [what you offer]")

Step 4: SMS Templates

SMS must be under 160 characters where possible. Include a shortened review link placeholder.

SMS Template 1: Immediate Post-Service

Hi [Name]! Thanks for visiting [Business]. We'd love your feedback -- it takes 30 seconds: [LINK]

SMS Template 2: Delayed Follow-Up (if no response)

[Name], your review helps others find great [service type]. Would you mind sharing? [LINK] Thanks! - [Person Name] at [Business]

SMS Template 3: After Positive Interaction

So glad we could help with [specific thing], [Name]! If you have a moment, a quick review means a lot: [LINK]

SMS Rules:

• Always identify the business by name
• Always include a real person's name when possible
• Never send more than 2 SMS review requests per customer
• Respect opt-out preferences immediately
• Include opt-out language where legally required: "Reply STOP to opt out"
• Best send times: 10am-12pm or 5pm-7pm local time
• Never send on Sundays before noon

Step 5: In-Store / On-Site QR Code Strategy

QR Code Placement Recommendations by Business Type:

QR Code Card Template:

[Front of card]
-----------------------------------------
|                                       |
|   Loved your experience?              |
|                                       |
|   [QR CODE]                           |
|                                       |
|   Scan to leave a quick review        |
|   It takes less than 60 seconds       |
|                                       |
-----------------------------------------

[Back of card]
-----------------------------------------
|                                       |
|   Your review helps us serve          |
|   our community better.               |
|                                       |
|   Thank you, [Business Name]          |
|                                       |
|   Or visit: [shortened URL]           |
|                                       |
-----------------------------------------

QR Code Best Practices:

• Link directly to the review form, not the business profile page
• Use a URL shortener that allows tracking (Bitly, Rebrandly)
• Test the QR code on 3 different phones before printing
• Minimum print size: 1 inch x 1 inch
• Include a plain-text URL as backup for QR scanner issues
• Track QR scan rates by location to optimize placement

Step 6: Social Media Ask Templates

Facebook Post Template:

We love hearing from our customers!

If we've helped you [specific benefit], we'd be grateful if you shared your experience.

Your reviews help other [audience] find [what you offer], and they mean the world to our team.

[Direct review link]

Thank you for being part of our community!

Instagram Story Template:

Slide 1: "You made our day!"
Slide 2: "[Customer quote or star screenshot]"
Slide 3: "Want to share your experience too?"
Slide 4: "Tap the link in our bio to leave a review"
[Link sticker directly to review page]

LinkedIn Ask (for B2B/SaaS/Agency):

To our clients and partners --

If we've helped you [achieve result], we'd be honored by a review on [Platform].

Your insights help other [audience] make informed decisions, and they help our team know what's working.

[Direct review link]

Thank you for your trust and partnership.

Post-Positive-Interaction Reply Template (any platform):

When a customer posts something positive publicly:

"Thank you so much for this, [Name]! Comments like yours make our day. If you ever have a moment, we'd love if you shared this on [Platform] too -- it really helps other [audience type] find us. [review link] Either way, thank you for being an amazing customer!"

Step 7: Review Funnel Strategy

The Review Gate (Ethical Version): Instead of hiding negative feedback, use a satisfaction check to route customers appropriately:

Step 1: Send satisfaction survey (1 question: "How was your experience? Great / OK / Not Great")

If "Great" -> Direct to public review platform with message:
  "Wonderful! We'd love for you to share that on [Platform]. [Link]"

If "OK" -> Direct to feedback form with message:
  "Thanks for letting us know. What could we have done better? [Internal feedback form]"

If "Not Great" -> Direct to manager/support with message:
  "We're sorry to hear that. [Manager Name] would like to make this right. [Contact info/form]"

This is NOT review gating (which violates most platform policies). This is satisfaction routing -- everyone CAN still leave a public review. You are simply making the path easier for satisfied customers while giving dissatisfied customers a faster resolution path.

Step 8: Response Rate Optimization

Benchmarks by Channel:

Optimization Tactics:

1. Personalize everything -- Use first name, reference specific service, mention the staff member who helped them
2. A/B test subject lines -- Test 2-3 subject lines per email, track open rates
3. Shorten the path -- Every extra click loses 50% of potential reviewers
4. Staff training -- The verbal ask from a real person converts 3-5x higher than any digital channel
5. Incentive-free -- Do NOT offer incentives for reviews (violates Google, Yelp, and FTC guidelines)
6. Volume over perfection -- Send more asks. A 10% response rate on 1000 asks beats 20% on 100
7. Segment by satisfaction -- Only send review requests to customers who had positive interactions or gave positive NPS scores
8. Mobile-first -- 70%+ of reviews are written on mobile. Every link and form must be mobile-optimized

Step 9: Staff Training Script

For front-line employees to use in person:

The Setup (while completing the service):
"[Name], I'm really glad we could help with [specific thing]."

The Bridge:
"We actually rely a lot on reviews from customers like you --
it helps other people in [area] find us."

The Ask:
"Would you mind leaving us a quick Google review?
I can text you the link right now so it's easy."

The Close:
"Thank you so much. It really means a lot to our team."

Key training points:

• Ask while the positive emotion is still fresh
• Make eye contact and be genuine
• Never pressure -- if they hesitate, say "No worries at all"
• Offer to send the link via text so they do not have to remember
• Train ALL customer-facing staff, not just managers

Step 10: Platform-Specific Review Link Setup

How to get direct review links for each platform:

Output Format

Generate a file called REVIEW-REQUEST-CAMPAIGN-[business-type].md:

# Review Request Campaign
## Business Type: [Type]
### Generated: [Date]

---

## Campaign Overview
- **Target Platform(s):** [Primary and secondary platforms]
- **Campaign Duration:** 90 days (ongoing after setup)
- **Expected Review Increase:** [X-Y]% based on industry benchmarks
- **Channels:** Email, SMS, In-Store QR, Social Media, Staff Training

---

## Review Request Email Sequence

### Email 1: Initial Ask
**Send Timing:** [Specific timing for this business type]
**Subject Line Options:**
1. [Option A]
2. [Option B]
3. [Option C]

**Email Body:**
[Complete email ready to copy into email tool]

### Email 2: Gentle Reminder
**Send Timing:** [X] days after Email 1
[Complete email]

### Email 3: Final Follow-Up
**Send Timing:** [X] days after Email 2
[Complete email]

---

## SMS Templates
[All SMS templates with character counts]

---

## In-Store / On-Site Strategy
[QR code placement guide, card template, tracking setup]

---

## Social Media Ask Templates
[Platform-specific templates]

---

## Review Funnel Setup
[Satisfaction routing flowchart]

---

## Staff Training Guide
[Verbal ask script, training points, do's and don'ts]

---

## Review Link Setup Checklist
[Step-by-step for getting direct review links on target platforms]

---

## Response Rate Optimization Plan
[A/B testing plan, timing optimization, segmentation strategy]

---

## 90-Day Campaign Calendar
### Month 1: Foundation
- Week 1-2: [Setup tasks]
- Week 3-4: [Launch tasks]

### Month 2: Optimization
- Week 5-6: [Optimization tasks]
- Week 7-8: [Scaling tasks]

### Month 3: Scale
- Week 9-10: [Expansion tasks]
- Week 11-12: [Refinement tasks]

---

## Metrics to Track
| Metric | Target | How to Measure |
|---|---|---|
| Review request send rate | [X]/month | CRM or email tool |
| Review conversion rate | [X]% | Reviews received / requests sent |
| Average star rating | [X]+ stars | Platform dashboards |
| Review velocity | [X] reviews/month | Monthly count |
| Platform distribution | [breakdown] | Manual tracking |

---

## Legal and Compliance Notes
- [Platform-specific policy reminders]
- [FTC guidelines summary]
- [Incentive prohibition details]

Terminal Output

Display a condensed summary:

=== REVIEW REQUEST CAMPAIGN GENERATED ===

Business Type: [type]
Target Platforms: [list]
Campaign Channels: Email (3-part sequence), SMS (3 templates),
                   QR Code, Social Media, Staff Training

Templates Generated:
  Email templates:     3 (with 9 subject line variants)
  SMS templates:       3
  Social templates:    4 (Facebook, Instagram, LinkedIn, Reply)
  QR card template:    1
  Staff script:        1

Expected Impact:
  Current review velocity:  ~[X] reviews/month (estimated)
  Target review velocity:   ~[X] reviews/month
  Timeline to see results:  30-60 days

Full campaign saved to: REVIEW-REQUEST-CAMPAIGN-[business-type].md

Key Principles

• Every template must be ready to use immediately. No placeholders like "[insert benefit here]" -- use specific, realistic examples for the business type that the user can customize.
• Never suggest incentivizing reviews. This violates Google, Yelp, Trustpilot, and FTC guidelines. The consequences include review removal, account penalties, and legal liability.
• The verbal ask is the highest-converting channel. Always include staff training regardless of business type.
• Timing beats copy. A mediocre ask at the right moment outperforms a perfect ask sent a week late.
• Respect the customer. One sequence per transaction. No harassment. Easy opt-out. If they do not want to leave a review, accept it gracefully.
• Different industries have radically different review ecosystems. A dentist campaign looks nothing like a SaaS campaign. Tailor everything.