moizibnyousaf
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- ▌ Axi · moizibnyousaf bundleAgent eXperience Interface (AXI) router — the main entry point for agent-ergonomic CLIs. Use whenever the agent needs GitHub, browser automation, human review, quota routing, Slack, Notion, AWS/Docker/K8s, databases, GitLab (glab-axi), Oracle DB (oracle-axi), tmux/herdr/WezTerm sessions (cyber-mux), or any AXI-catalog tool; when choosing AXI vs MCP vs raw CLI; when building or reviewing an agent-facing CLI; or when the user says axi, gh-axi, chrome-devtools-axi, TOON output, agent ergonomics, or "prefer AXI". When in doubt about which external tool interface to use, start here.
- ▌ Cmo · moizibnyousaf bundleA senior marketing operator for any project. Orchestrates 76 marketing skills to build brands, generate content, and distribute across channels. Use this skill whenever the user wants to do marketing - brand voice, copy, SEO, email, social, launches, or anything marketing-related. Also triggers on 'help me market', 'write copy', 'launch strategy', 'brand voice', 'SEO', 'content', 'email sequence', 'social posts', 'landing page', 'grow', 'audience', 'competitors', 'what should I do next for marketing', 'I need more users', 'how do I get people to care', or any marketing request. When in doubt about which marketing skill to use, start here - even if the user's request is vague or doesn't explicitly mention marketing.
- ▌ AI SEO · moizibnyousaf bundleOptimize content for AI search engines — ChatGPT, Perplexity, Claude, Gemini, and AI Overviews. Covers entity optimization, structured data, citation-worthy formatting, and platform-specific strategies. Use when someone wants visibility in AI-generated answers, says 'AI SEO', 'AI search', 'LLM optimization', 'ChatGPT ranking', 'Perplexity citations', 'AI Overviews', or wants their content cited by AI assistants. The new SEO frontier — if you're only optimizing for Google, you're already behind.
- ▌ Mktg X · moizibnyousaf bundleRead tweets, threads, bookmarks, articles, and user timelines on X (formerly Twitter) using an authenticated GraphQL flow. Use this skill whenever the user mentions a tweet URL, a Twitter thread, an X bookmark, a Twitter article, reading their X bookmarks, pulling a thread, or grabbing X content — even if they don't explicitly say 'use mktg-x'. Requires MKTG_X_AUTH_TOKEN and MKTG_X_CT0 env vars. Do NOT firecrawl x.com URLs — Twitter serves a degraded logged-out page and firecrawl will return the login wall. mktg-x is the only path for auth-walled X content.
- ▌ Postiz · moizibnyousafSchedule social posts to any of 30+ providers via a running postiz instance (hosted at api.postiz.com or self-hosted). Use this skill whenever someone wants to post, schedule, or publish a draft to LinkedIn, Reddit, Bluesky, Mastodon, Threads, Instagram, TikTok, YouTube, Pinterest, Discord, Slack, or any non-Twitter social channel. ALWAYS chain content-atomizer first for platform-specific copy — this skill is a distribution layer only, it does not rewrite copy. For Twitter/X threads, use typefully instead (better thread UX). Triggers: "post to linkedin", "post to reddit", "post to bluesky", "post to mastodon", "post to threads", "schedule via postiz".
- ▌ Openseo · moizibnyousaf bundleUse OpenSEO (open-source Semrush/Ahrefs alternative) as the SEO data plane — keyword difficulty, search volume, SERP results, ranked keywords, measured backlink data, rank tracking, and Google Search Console. Use this skill whenever someone asks for keyword difficulty, KD, search volume, SERP positions, domain rankings, backlink data, rank tracking, or GSC performance. Owns backlink DATA (referring domains, counts, rank tracking); for link-building campaigns and outreach target lists, see /off-page-seo. ALWAYS prefer OpenSEO's measured data over estimated metrics when the catalog is configured; fall back to Exa-backed keyword-research (with an explicit gap note) when it is not. Triggers: "keyword difficulty", "search volume", "SERP results", "ranked keywords", "backlinks", "rank tracker", "GSC".
- ▌ Creative · moizibnyousaf bundleGenerate visual asset briefs, ad copy variants, AI image prompts, video scripts, and storyboards. Full creative production system with 5 specialized modes: product photos, product video, social graphics, talking heads, and ad creative. Make sure to use this skill whenever the user mentions any visual or creative marketing need — ad creative, image prompts, video scripts, thumbnails, banners, social graphics, product photography, storyboards, or marketing visuals of any kind. Even if they just say 'I need images for my campaign' or 'make something visual', this is the skill. Owns thumbnail and banner briefs plus the creative direction. Includes platform-specific dimensions, AI anti-slop techniques, and Remotion composition templates. For rendering the actual image file, see /image-gen; for AI-generated marketing/brand videos, see /higgsfield-generate; for stitching slides into an MP4, see /video-content.
- ▌ Page Cro · moizibnyousaf bundleAudits existing landing pages for conversion rate optimization. Scores hero section, CTA placement, social proof, objection handling, and form friction on a 1-10 scale. Use when someone says 'audit my landing page', 'improve conversions', 'why isn't my page converting', 'CRO audit', 'landing page feedback', 'optimize my signup page', 'page review', 'conversion rate', 'bounce rate is high', 'nobody is signing up', or anything about improving an existing page's performance. Even if they just share a URL and say 'what do you think' or 'how can I improve this' — if there's a page involved and conversion matters, this is the skill. Always use this over generic advice when an actual page exists to audit.
- ▌ Firecrawl · moizibnyousaf bundleWeb scraping, search, crawling, and browser automation via the Firecrawl CLI. Use this skill whenever the user wants to search the web, find articles, research a topic, look something up online, scrape a webpage, grab content from a URL, extract data from a website, crawl documentation, download a site, or interact with pages that need clicks or logins. Also use when they say "fetch this page", "pull the content from", "get the page at https://", or reference scraping external websites. This provides real-time web search with full page content extraction and cloud browser automation — capabilities beyond what Claude can do natively with built-in tools. Do NOT trigger for local file operations, git commands, deployments, or code editing tasks.
- ▌ Image Gen · moizibnyousaf bundleGenerate images using the brand's visual identity and Gemini API. Reads brand/creative-kit.md for visual style, crafts narrative prompts, and produces images via Nano Banana Pro (gemini-3-pro-image-preview). Supports on-brand and freestyle modes. Use when the user needs a blog header, social graphic, product shot, hero image, banner, thumbnail, or any generated image. Also use proactively when building content that would benefit from visuals. Triggers on "generate image", "create image", "make me an image", "blog header", "social graphic", "product shot", "hero image", "banner", "thumbnail", "I need an image", "visual for", or any request for generated artwork. Even if they just say "image" or "picture for this" — this is the skill.
- ▌ SEO Audit · moizibnyousaf bundleWhen the user wants to audit, review, or diagnose SEO issues, plan site architecture, or implement schema markup. Use when someone says 'SEO audit', 'technical SEO', 'site architecture', 'schema markup', 'internal linking', 'why isn't my site ranking', 'site health check', 'crawl issues', 'fix my SEO', 'my traffic dropped', 'rankings fell', or 'site not ranking'. Also trigger when someone wants to plan URL structure, design navigation, add structured data, or review any website for search performance. Three modes: Full Audit (comprehensive health check), Architecture (URL structure and internal linking), Schema (JSON-LD structured data). Covers crawlability, indexation, Core Web Vitals, and on-page factors.
- ▌ Summarize · moizibnyousaf bundleSummarize any block of text using the `summarize` CLI (chained-in from steipete/summarize — npm package `@steipete/summarize`). Use whenever the user pastes a long piece of content and asks for a TL;DR, a summary, a digest, a gist, a condensed version, or key points — even if they don't explicitly say "use summarize". Also chains into `mktg-transcribe --summarize` for audio/video TL;DRs and source-digestion workflows to condense long articles. Requires the `summarize` CLI to be installed (`mktg doctor` will tell you if it's missing). Do NOT trigger for structured data (JSON/CSV/code), for text already shorter than ~500 words, or when the user wants the full content preserved.
- ▌ Typefully · moizibnyousaf bundleCreate, schedule, and manage social media posts via Typefully. ALWAYS use this skill when asked to draft, schedule, post, or check tweets, posts, threads, or social media content for Twitter/X, LinkedIn, Threads, Bluesky, or Mastodon.
- ▌ Brainstorm · moizibnyousafStructured marketing brainstorming when direction is unclear. Use when the agent doesn't know which skill to run, the user is vague about what they need, there are multiple valid marketing paths, or someone says 'I don't know where to start', 'what should we market', 'explore approaches', 'help me think through this', 'marketing ideas', 'what campaign should I run', 'where do I start with marketing', 'what's our marketing plan', or 'I have no idea how to promote this'. Explores 2-3 approaches and recommends the best path forward with a specific next-skill handoff. Even vague frustration like 'nobody knows about my product' or 'how do I get users' should trigger this when no specific channel or tactic is mentioned.
- ▌ Exa Search · moizibnyousafCall Exa Search (POST /search) for semantic web retrieval with ranked results, filters, freshness, highlights/text, structured output, or streaming. Use when the agent needs open-ended web search, competitor discovery, news, people, or research papers and does not already have URLs. Prefer Exa MCP web_search_exa / web_search_advanced_exa when available; otherwise raw HTTP with EXA_API_KEY. NOT for known-URL extraction (use exa-contents or firecrawl) or multi-step list-building (use company-research / lead-generation / Agent API).
- ▌ Mktg Setup · moizibnyousafFirst-run conversational setup wizard for marketing-cli. Use when /cmo detects no populated brand files and no cmo-preferences.md, when the user just installed marketing-cli for the first time, or when they say things like "set up marketing", "start marketing", "marketing wizard", "I just installed marketing-cli", "onboard me", "first time", "initial setup". Asks 3 sharp questions (identity, posture, distribution preferences), records the answers to brand/cmo-preferences.md, then hands off to /cmo's foundation flow which spawns 3 research agents in parallel. The user never has to type /mktg-setup directly — /cmo auto-routes here on first run.
- ▌ Newsletter · moizibnyousaf bundleDesign, write, and grow editorial newsletters with consistent voice and format. Creates newsletter strategy, templates, and growth playbook. Use when someone wants to start a newsletter, improve an existing one, grow subscribers, write a newsletter issue, plan newsletter content, or set up on Substack, Beehiiv, Ghost, or ConvertKit. Triggers on 'newsletter', 'editorial', 'weekly email', 'subscriber growth', 'newsletter template', 'email digest', 'Substack', 'Beehiiv', 'newsletter strategy', 'newsletter issue', 'recurring email', or 'email content'. Even if they just say 'I want to email my audience regularly' or 'start a weekly email', this is the skill. Covers curated, editorial, and hybrid formats with referral programs, platform guidance, and engagement metrics.
- ▌ Send Email · moizibnyousaf bundleUse when sending transactional emails (welcome messages, order confirmations, password resets, receipts), notifications, or bulk emails via Resend API. Triggers on "send email", "transactional email", "welcome email", "Resend API", "password reset email", "order confirmation", "receipt email", "notification email", "bulk email send".
- ▌ Brand Voice · moizibnyousaf bundleDefine or extract a consistent brand voice that other skills can use. Three modes: Extract (analyze existing content), Build (interview-based), Auto-Scrape (from URL). Use when copy sounds generic, when starting any new project, when voice feels inconsistent across channels, when onboarding a new brand, or when any skill needs voice-profile.md but it doesn't exist yet. This is always the first skill to run for a new project. Make sure to use this skill whenever the user mentions tone of voice, brand personality, 'my copy all sounds the same', 'how should I sound', 'analyze my website voice', 'define my tone', or anything about making content sound more human or distinctive. Even if the user just says 'my marketing sounds generic' — that's a voice problem.
- ▌ Deepen Plan · moizibnyousafEnhance an existing marketing plan with parallel research. Use when the agent has a draft plan (brand strategy, campaign brief, content calendar, launch plan) that needs strengthening with real data. Triggers on 'deepen this plan', 'strengthen this strategy', 'research gaps in my plan', 'make this plan better', 'this plan is too surface level', 'add research to this', 'validate this plan', 'back this up with data', or when a plan exists but lacks audience data, competitive positioning, or keyword strategy. Make sure to use this whenever someone has an EXISTING plan that feels thin or unresearched — even if they just say 'is this plan good enough?' or 'what's missing here?', they likely need deepening. This skill ENHANCES existing plans — it does not create new ones. If no plan exists, route to /brainstorm or /launch-strategy first.
- ▌ Lead Magnet · moizibnyousaf bundleCreate high-converting free resources that capture emails and build trust. Produces complete lead magnets (ebooks, checklists, templates, toolkits, quizzes) with landing page copy, thank-you page, and follow-up email sequence. Use when someone needs a list-building asset, wants to grow their email list, needs an opt-in incentive, a content upgrade, a gated download, or top-of-funnel content. Triggers on 'lead magnet', 'ebook', 'checklist', 'template', 'free resource', 'opt-in', 'grow my list', 'email capture', 'content upgrade', 'list building', 'gated content', or 'free download'. Even if someone just says 'I need something to capture emails' or 'how do I get more subscribers', this is the skill. Every lead magnet passes a 4-gate quality test before shipping.
- ▌ SEO Content · moizibnyousaf bundleCreate high-quality, SEO-optimized content that ranks AND reads like a human wrote it. Performs live SERP gap analysis, writes with anti-AI detection techniques, and adds schema markup. Use when someone needs a blog post, article, SEO page, or wants content that drives search traffic. Triggers on 'SEO content', 'blog post', 'article', 'SERP', 'programmatic SEO', 'content at scale', 'template pages at scale', 'write a post about', 'rank for', or 'search-optimized content'. Two modes: single article or programmatic SEO at scale. Owns programmatic SEO and content-at-scale generation. For a single alternatives or vs/comparison page, see /competitor-alternatives; for a multi-phase page roadmap with a persistent tracker, see /seo-machine.
- ▌ SEO Machine · moizibnyousaf bundleBuild an organic-traffic operating system for any site or app: a multi-phase, resumable engine that plans and ships a BATCH ROADMAP of landing pages (use-cases, playbooks, /for/ pages, roundups) on top of real keyword research, with a persistent phase tracker. Use when the user says 'SEO machine', 'build organic traffic', 'rank on Google', 'we need traffic', 'SEO roadmap', 'batch of pages', 'pages roadmap', or 'build an SEO engine'. Distinct from `seo-audit` (one-off diagnostic) and `seo-content` (single-article writer): this skill owns the multi-page roadmap, run sequencing, page generation, internal linking, and the persistent phase tracker across the whole run. For a single alternatives or vs/comparison page, see /competitor-alternatives; for programmatic SEO templates and content at scale, see /seo-content; for off-page link building, see /off-page-seo. Resumable — every invocation continues the last run.
- ▌ Cmo Remotion · moizibnyousaf bundleBrand-grounded Remotion video pipeline. Take a brief, ground it in `brand/` (voice, audience, positioning, creative-kit), write a beat sheet, scaffold a fresh Remotion project, generate any required assets, compose with frame-driven animations, and bake a final MP4. Use this skill whenever the user wants to build a NEW Remotion video from scratch — product films, motion graphics, code-driven shaders, CRT/glitch effects, HTML-in-canvas demos, React video. Triggers on requests like "make a remotion video", CRT/glitch/scanline effects, html-in-canvas demos, video shaders, WebGL video, and frame-driven React video. This is the mktg-native sibling of the personal `/cmo-video` skill: `/cmo-video` recreates the *style* of an existing reference video; `/cmo-remotion` builds something new from a brief. Always load `remotion-best-practices` before stage 5 (compose).
- ▌ Create Skill · moizibnyousaf bundleCreate new marketing skills for the mktg playbook. Use when the agent needs to add a new capability, someone says 'create a skill', 'new skill', 'add a marketing skill', 'extend the playbook', 'I need a skill for X', 'build a skill', 'make a skill for Y', or 'add capability for Z'. Also use when someone wants to capture a marketing workflow they just did into a reusable skill, or when they say 'turn this into a skill'. Reads the skill contract, generates SKILL.md with correct frontmatter and structure, creates the directory, and reminds the agent to register in the manifest.
- ▌ Exa Contents · moizibnyousafCall Exa Contents (POST /contents) for LLM-ready extraction from known URLs: text, highlights, summaries, links, image links, subpages, freshness-controlled crawl. Use when the agent already has URLs. Prefer Exa MCP web_fetch_exa when available; otherwise raw HTTP with EXA_API_KEY. NOT for open-ended discovery (use exa-search) or auth-walled X/Twitter (use mktg-x). For full-site crawl of a known domain, firecrawl may be better.
- ▌ Off Page SEO · moizibnyousafOngoing link-building campaigns that raise domain authority and expand a site's KD ceiling beyond what on-page work alone can earn. Use when the user mentions 'off-page SEO', 'link building', 'directory link building', 'backlink campaign', 'listicle placements', 'guest posts', 'outreach targets', 'get listed in listicles', or asks 'how do I get more domain authority'. Generates a prioritized, researched target list across directories, listicles, and guest-post candidates — does NOT submit anything on the user's behalf. Pairs with `mktg-backlink-prospector` agent for parallel research. For a launch-day push (submit to directories, Product Hunt, BetaList), see /startup-launcher. For measured backlink data — referring domains, backlink counts, rank tracking — see /openseo. Distinct from `seo-machine` (on-page programmatic) and `seo-audit` (technical diagnostic). The off-page half of the SEO operation.
- ▌ Visual Style · moizibnyousafBuild a persistent visual brand identity for image generation. Defines how the brand looks visually — aesthetic, lighting, composition, mood — and writes it to brand/creative-kit.md so /image-gen and other creative skills produce consistent on-brand visuals. Three modes: Extract (from website/URL), Build (interview), Reference (mood board/examples). Use when starting any project that needs images, when the user says "visual style", "brand aesthetic", "image style", "visual identity", "how should our images look", "build visual brand", "define our look", or when /image-gen outputs feel generic because no visual style exists yet.
- ▌ Openseo Coach · moizibnyousafFriendly SEO coach mode for the mktg + OpenSEO stack. Use this skill when the user is new to SEO, unsure which SEO workflow to run, asks "what does OpenSEO do", wants strategy explained in plain language, or needs help choosing between keyword research, clustering, competitive analysis, and link prospecting. Triggers: "seo coach", "new to seo", "explain openseo", "what seo should i do", "seo strategy help".
- ▌ Video Content · moizibnyousaf bundleThree-tier video pipeline: ffmpeg Quick (5s, instant) → ffmpeg Enhanced with Ken Burns (15s, polished) → Remotion Animated (60-90s, production-grade). Takes static slides from Paper MCP or any PNGs and assembles them into platform-ready video. Make sure to use this skill whenever the user has slides, images, or PNGs and wants to turn them into video — even if they just say 'make a video from these', 'animate my slides', 'I have images and need a TikTok', or 'stitch these together'. Also use when they mention ffmpeg video assembly, Remotion-animated slide assembly, Ken Burns effects, or any slides-to-video pipeline. Owns the slides→MP4 assembly pipeline; for writing, debugging, or running `remotion render` on Remotion code itself, see /remotion-best-practices; for screen-recorded product demos, see /marketing-demo. Works with any PNG source — Paper exports, Canva, screenshots, anything.
- ▌ Build With Exa · moizibnyousaf bundleBuild applications and agents with Exa's API Platform: search, contents, answer, context, Agent API, monitors, websets, OpenAI-compatible endpoints, and exa-py / exa-js. Use when choosing Exa endpoints, writing Exa API calls, integrating semantic web search or research into products, or debugging Exa request shapes. Load references/ on demand for endpoint details.
- ▌ Landscape Scan · moizibnyousaf bundleScan the current market landscape and produce a ground-truth ecosystem snapshot. Chains /last30days for live research, validates with user, and writes brand/landscape.md with a Claims Blacklist that hard-gates all content generation. Use when: "landscape", "ecosystem", "market snapshot", "ground truth", "what's happening", "refresh landscape", "market trends", or before any content campaign to verify claims.
- ▌ Manim Composer · moizibnyousaf bundleTrigger when: (1) User wants to create an educational/explainer video, (2) User has a vague concept they want visualized, (3) User mentions "3b1b style" or "explain like 3Blue1Brown", (4) User wants to plan a Manim video or animation sequence, (5) User asks to "compose" or "plan" a math/science visualization. Transforms vague video ideas into detailed scene-by-scene plans (scenes.md). Conducts research, asks clarifying questions about audience/scope/focus, and outputs comprehensive scene specifications ready for implementation with ManimCE or ManimGL. Use this BEFORE writing any Manim code. This skill plans the video; use manimce-best-practices or manimgl-best-practices for implementation.
- ▌ Marketing Demo · moizibnyousaf bundleRecord product demos and walkthroughs for marketing assets. Two modes: quick screenshot-stitch demos via ply + ffmpeg, or polished Remotion compositions. Use when the user mentions product demo, demo video, walkthrough video, feature showcase, screen recording, GIF demo, product tour, onboarding video, visual tutorial, feature walkthrough, landing page video, hero video, product video, app preview video, or wants to show their product in action. Even if they just say 'show what it does', 'make a video of the app', 'I need a demo for my landing page', or 'record the app' — this is the skill. If someone has a working product and needs marketing assets that show it off, start here. Owns screen-recorded product demos and walkthroughs. For an AI-generated marketing or brand video with no real product footage, see /higgsfield-generate; for Remotion code and `remotion render` issues, see /remotion-best-practices; for stitching existing slides into an MP4, see /video-content.
- ▌ Resend Inbound · moizibnyousafUse when receiving emails with Resend - setting up inbound domains, processing email.received webhooks, retrieving email content/attachments, or forwarding received emails. Triggers on "inbound email", "receive email", "email webhook", "Resend inbound", "process incoming email", "email forwarding", "email.received", "MX records for email".
- ▌ Text To Speech · moizibnyousaf bundleConvert text to speech using ElevenLabs voice AI. Use when generating audio from text, creating voiceovers, building voice apps, or synthesizing speech in 70+ languages.
- ▌ Document Review · moizibnyousafAudits brand/ files for completeness, consistency, and freshness. Use when the agent or user wants to review brand files, audit marketing docs, check brand consistency, verify brand health, or assess what's missing from brand memory. Produces a structured audit report with per-file scores, cross-file contradiction detection, staleness flags, and recommended next skills to run. This is the quality gate for the brand memory system. Also use when someone says 'check my brand', 'brand audit', 'what's missing', 'is my brand ready', 'brand health', 'review my marketing docs', or before running any campaign to verify brand foundations are solid.
- ▌ Email Sequences · moizibnyousaf bundleBuild automated email flows that nurture, convert, and retain. Creates complete sequences for welcome, nurture, launch, re-engagement, and onboarding with subject lines, body copy, timing, and A/B test plans. Use when someone needs email automation, a drip campaign, welcome series, launch emails, post-purchase emails, abandoned cart recovery, or says 'email sequence', 'drip campaign', 'welcome series', 'onboarding emails', 'nurture flow', 'automated emails', 'email marketing', 'retention emails', or 'lifecycle emails'. Even if they just say 'set up emails' or 'email strategy' without specifying 'sequence', this is likely the right skill. Includes deliverability rules and spam avoidance.
- ▌ Frontend Slides · moizibnyousaf bundleCreate stunning, animation-rich HTML presentations from scratch or by converting PowerPoint files. Zero dependencies — single HTML files with inline CSS/JS. Use when the user wants a presentation, pitch deck, conference talk slides, HTML slideshow, slide deck, investor deck, demo day slides, keynote-style presentation, or says 'make slides', 'presentation', 'pitch deck', 'conference talk', 'convert my PPT', 'HTML slides', 'talk slides', or wants beautiful animated slides without PowerPoint. Also use when someone needs to present something and doesn't have a tool — this replaces Keynote, Google Slides, and PowerPoint with a single HTML file. Includes 12 curated style presets and PPT-to-HTML conversion.
- ▌ Launch Strategy · moizibnyousaf bundleWhen the user wants to plan a product launch, feature announcement, release strategy, or go-to-market plan. Also use when the user mentions 'launch plan', 'go to market', 'GTM', 'Product Hunt', 'beta launch', 'how do I launch', 'pre-launch', 'launch checklist', 'distribution plan', 'release strategy', 'feature announcement', or is about to ship something and needs a distribution plan. Even vague requests like 'I'm almost done building, what now?' or 'how do I get users?' should trigger this skill. Make sure to use this whenever someone is planning ANY kind of product or feature release, even if they don't say 'launch' explicitly — if they're thinking about getting something in front of users, this is the skill. This is the STRATEGIC planner — for operational platform submissions and directory launches, see /startup-launcher instead.
- ▌ Lead Generation · moizibnyousafGenerate enriched ICP-based lead lists with Exa Agent, including structured scoring and CSV output. Use when generating leads, building prospect lists, finding companies to sell to, outbound research, or ICP-based company discovery. Triggers on leads, lead gen, prospect list, find companies, ICP, outbound list. Distinct from lead-magnet (content asset that captures emails).
- ▌ Paper Marketing · moizibnyousaf bundleOn-brand visual marketing content using Paper MCP and parallel agent teams. Reads the project's brand/ directory to build a design system, then spawns designer agents in parallel — each creating a unique artboard with a different on-brand layout interpretation. Intelligently adapts agent count and approach based on user goals via AskUserQuestion interrogation. Produces Instagram carousels, TikTok slideshows, social posts, story slides, and visual assets. When used with content spec YAMLs from /slideshow-script, each agent gets a unique script AND unique design direction. Make sure to use this skill whenever the user wants visual marketing content designed in Paper — carousels, slideshows, social posts, story slides, or any visual asset. Even if they just say "design something" or "make slides" or "create visual content", this is the skill. Also triggers on "paper marketing", "instagram design", "TikTok design", "slideshow design", "create carousel", or "social graphics".
- ▌ Social Campaign · moizibnyousaf bundleEnd-to-end social content campaign pipeline. Takes a marketing goal and produces scheduled, on-brand social posts with visuals across postiz-supported platforms, while keeping Typefully for X/thread specialist flows and fallback coverage. Chains: CMO strategy, content writing with voice calibration, AI slop audit, selective Paper MCP visual design, and routed scheduling via postiz or Typefully. Each phase has a human gate. Use this skill whenever someone wants to plan and execute a batch of social posts — not just one-off tweets. Triggers include: "social campaign", "schedule posts", "pre-launch content", "content calendar", "social content pipeline", "build up content", "I need social media content for my launch", "help me build social presence", "plan a week of posts", "batch social content", "social media strategy", or any request involving multiple scheduled posts with optional visuals.
- ▌ Churn Prevention · moizibnyousaf bundleDesigns cancel flow UX, dunning email sequences, win-back campaigns, and retention triggers. Covers the full churn prevention lifecycle from early warning signals to 90-day win-back. Use when someone mentions 'churn', 'retention', 'cancel flow', 'dunning', 'win-back', 'users leaving', 'reducing churn', 'keep users', 'customers canceling', 'payment failed', 'failed payments', 'losing subscribers', 'customer retention', or wants to prevent customers from leaving. Even if they just say 'people keep canceling' or 'how do I keep users' — this is the skill. Handles both voluntary churn (unhappy users) and involuntary churn (failed payments). Use this whenever subscription retention is the goal.
- ▌ Company Research · moizibnyousafResearch companies, competitors, funding, news, leadership, and market context with Exa Agent and advanced search. Use when researching companies, competitor analysis, market research, or building company lists. Writes findings the caller can fold into brand/competitors.md or brand/landscape.md. Prefer this over ad-hoc web search for company deep dives. Distinct from competitive-intel (full brand competitive file methodology) - this skill is the Exa research engine those foundation skills should call.
- ▌ Content Atomizer · moizibnyousaf bundleTake one piece of long-form content and atomize it into 10-20 platform-specific posts across 8 platforms (Twitter/X, LinkedIn, Instagram, Reddit, TikTok, YouTube, Threads, Bluesky). Turns blog posts, podcasts, videos, and newsletters into native social content for each platform. Use this skill whenever someone has existing content they want to distribute — even if they don't say 'atomize' explicitly. Triggers include: 'repurpose this', 'turn this into posts', 'social content from my blog', 'I wrote an article and want to promote it', 'cross-post this', 'content distribution', 'break this down for social', 'I have a podcast episode', 'turn this video into clips', 'make social posts from this', 'content calendar from this article', or any request to get more mileage from existing content.
- ▌ Keyword Research · moizibnyousaf bundleStrategic keyword research powered by web search and brand context. Use this skill whenever the user mentions keywords, keyword research, SEO topics, content topics, 'what should I write about', content strategy, blog ideas, search traffic, or content planning. Also trigger when the user wants to plan what content to create, when existing content isn't attracting search traffic, when any skill needs keyword-plan.md but it doesn't exist, or when the user asks about SEO in the context of content creation. Even casual mentions like 'I need blog post ideas' or 'what topics should I cover' warrant this skill. 8-phase process from seed to content brief.
- ▌ Pricing Strategy · moizibnyousaf bundleWhen the user wants help with pricing decisions, packaging, monetization strategy, or subscription models. Also use when the user mentions 'pricing', 'price', 'monetization', 'freemium', 'Van Westendorp', 'how much should I charge', 'pricing tiers', 'good-better-best', 'SaaS pricing', 'subscription model', 'free vs paid', 'packaging', 'pricing page', 'annual vs monthly', or is deciding between free and paid models. Make sure to use this whenever someone is making ANY pricing decision — even questions like 'should I charge for this?' or 'is freemium right for us?' or 'my conversion rate is low, is it the price?' are pricing strategy questions. Covers value-based pricing, tier structure, price psychology, and competitor benchmarking.
- ▌ Referral Program · moizibnyousaf bundleDesigns viral referral programs with incentive structures, sharing mechanics, and tracking. Covers one-sided, two-sided, tiered, and milestone models with viral coefficient calculations. Use when someone wants word-of-mouth growth, viral loops, invite programs, or says 'referral', 'viral loop', 'word of mouth', 'invite program', 'refer a friend', 'growth loop', 'referral incentive', 'affiliate program', 'ambassador program', 'get users to invite friends', or 'organic growth'. Even casual mentions like 'how do I get my users to spread the word' or 'can users invite others' should trigger this. Includes anti-fraud measures and copy templates for both referrer and referee. Use this whenever user-driven acquisition or viral mechanics are discussed.
- ▌ Slideshow Script · moizibnyousaf bundleGenerate 5 different narrative scripts for visual slideshows from a single positioning angle. Each script uses a different storytelling framework (AIDA, PAS, BAB, Star-Story-Solution, Stat-Flip) producing genuinely different stories, not layout variations. Make sure to use this skill whenever the user wants slideshow scripts, TikTok content scripts, carousel copy, narrative frameworks for visual content, or says anything about writing scripts for slides or social media storytelling. Even 'write me some TikTok content' or 'I need carousel copy' should trigger this. Outputs structured YAML content specs that chain directly to /paper-marketing for visual design.
- ▌ Startup Launcher · moizibnyousaf bundleLaunch a product across 56 platforms — generates all copy, tracks submissions, and guides launch day operations. Use this skill whenever someone wants to submit to directories, get backlinks, launch on Product Hunt or Hacker News, run an AppSumo campaign, or needs help getting their product in front of users. Also triggers on: 'I just built something and want people to know', 'how do I get users', 'where can I submit my SaaS', 'get backlinks for my product', 'multi-platform launch', 'directory submissions', 'startup launch playbook', 'submit everywhere', 'launch across platforms'. This is the operational launcher — it does the work. For high-level launch strategy and phased planning, see launch-strategy.
- ▌ Tiktok Slideshow · moizibnyousafOrchestrator skill that chains /slideshow-script → /paper-marketing → /video-content for end-to-end TikTok slideshow production. Each phase is an independent Lego block — this orchestrator is just one recipe that combines them. Produces 5 publishable TikTok videos from a single positioning angle. Triggers on "TikTok slideshow", "TikTok video", "make TikTok", "slideshow video", "TikTok content".
- ▌ Voice Extraction · moizibnyousafReverse-engineer any person's writing voice from their content. Paste in posts, articles, tweets, or essays and this skill launches 10 parallel Sonnet subagents to analyze every dimension of the voice, then synthesizes into a voice file. Use when someone says 'match this voice,' 'analyze this writing,' 'extract their voice,' 'make me sound like this,' 'study this person's writing,' or pastes in content they want to learn from.
- ▌ Audience Research · moizibnyousaf bundleBuild detailed buyer personas and audience profiles from research. Use this skill whenever the user mentions audience, buyer persona, ideal customer, target market, ICP, watering holes, 'who am I selling to', customer research, or audience profile. Also use when content feels unfocused or generic (that's an audience problem), when conversion is low because messaging doesn't resonate, when starting any new project (audience should be first), or when any downstream skill needs audience.md but it doesn't exist yet. Even if the user doesn't explicitly ask for audience research, trigger this if they're writing copy or building a landing page without a clear audience defined. Three approaches: Quick Profile, Persona Build, Community Mining.
- ▌ Competitive Intel · moizibnyousaf bundleResearch and analyze competitors to find positioning gaps and strategic opportunities. Use this skill whenever the user mentions competitors, competitive analysis, competitor teardown, market landscape, 'who else does this', 'how are we different', or competitor research. Also trigger when the user is entering a new market, when positioning feels weak or generic, when preparing for a launch, when any downstream skill needs competitors.md but it doesn't exist, or when the user asks about differentiation or market gaps. Even if the user just names a competitor casually ('what does X do?'), this skill likely applies. Three modes: Quick Scan, Deep Teardown, Gap Finder.
- ▌ Free Tool Strategy · moizibnyousaf bundlePlans free tools, calculators, generators, and interactive widgets that attract target audience through search and social sharing. Engineering as marketing — build something useful, capture leads. Use when someone wants to build a free tool for marketing, says 'free tool', 'calculator', 'generator', 'engineering as marketing', 'side project marketing', 'interactive widget', 'lead generation tool', 'SEO tool', 'growth hack', 'build something to attract users', or wants to attract users through utility rather than content. Also use when someone asks 'how do I get more signups', 'what should I build for marketing', or 'content marketing alternative' — a free tool is often the best answer. Includes search volume validation, UX flow templates, and conversion hook design.
- ▌ Higgsfield Soul Id · moizibnyousaf bundleUse when the user wants to train a reusable face-faithful Soul Character identity on Higgsfield. One-time training returns a reference_id passed to Soul models in higgsfield-generate via `--soul-id`. Use this skill whenever: "train soul character", "create my Soul", "train my face", "make my digital twin", "build me an avatar", "create a character of me", "set up identity for video", "I want my face in generated images", "face-faithful character", "reusable character", "brand character training", "build a character from photos", "soul training", "soul-id create". After training, logs the soul_reference_id to `brand/assets.md`. NOT for: one-shot face swaps (use higgsfield-generate with --image), fictional/non-photo avatars (use higgsfield-generate with a prompt). Requires Higgsfield CLI + Basic plan or higher.
- ▌ Positioning Angles · moizibnyousaf bundleFind the angle that makes something sell. Use this skill whenever the user mentions positioning, angles, differentiation, unique selling proposition, 'how do I stand out', 'what makes us different', value proposition, messaging framework, or 'find the hook'. Also trigger when copy isn't converting (often a positioning problem), when marketing feels generic, when launching a product, creating a lead magnet, writing a landing page, or entering a crowded market. Even if the user is about to write copy without established positioning, run this first — the angle informs everything downstream. Generates 3-5 positioning angles with competitive web research and validation.
- ▌ Conversion Flow Cro · moizibnyousaf bundleOptimizes multi-step conversion flows including signup, onboarding, upgrade, and checkout. Maps each step, identifies friction and drop-off risks, then recommends specific copy/UX changes with A/B test plans. Use when someone says 'signup flow', 'onboarding optimization', 'checkout conversion', 'paywall optimization', 'activation rate', 'funnel analysis', 'why are users dropping off', 'registration flow', 'trial conversion', 'free to paid', 'upgrade flow', 'user journey', or wants to improve any multi-step user journey. If they mention steps, screens, or a sequence that leads to signup, payment, or activation, this is the skill. Even casual mentions like 'users aren't finishing signup' or 'our onboarding sucks' should trigger this. Use this instead of page-cro when the problem spans multiple screens rather than a single page.
- ▌ Higgsfield Generate · moizibnyousaf bundleUse when the user wants to generate an image or video via Higgsfield AI. Covers 30+ models: Soul V2, Seedance 2.0, Kling 3.0, Veo 3.1, GPT Image 2, Nano Banana 2. Also covers Marketing Studio — branded ad video/image with avatars and products. Use whenever: "generate an image", "make a video", "animate this photo", "image-to-video", "img2vid", "edit this image with AI", "produce a clip", "create an ad", "make a UGC video", "marketing video", "brand video", "TV spot", "import product from URL", "create avatar for ad", "Seedance", "Kling", "Veo", "Soul gen", "Nano Banana", "Marketing Studio". Chain with higgsfield-soul-id when user wants a reusable face identity. Owns AI-generated "marketing video" / "brand video" / ad creative. NOT for: training a Soul Character (use higgsfield-soul-id), product photoshoots with mode-specific enhancer (use higgsfield-product-photoshoot), text/TTS, screen-recorded product demos (use marketing-demo), slides-to-MP4 assembly (use video-content), Remotion code (use remotion-best-pr
- ▌ Brand Kit Playground · moizibnyousaf bundleGenerate an interactive HTML brand playground that shows your brand rendered live — palette, typography, logo, voice — with a social card and OG image preview that updates as you tweak tokens. Opens in browser. The visual approval step for the /cmo flow: /visual-style writes the brand, this skill shows it. Use when the user says "show me my brand", "brand playground", "preview my brand", "what does our brand look like", "visual preview", "brand kit", "see my colors", "how does my brand look", or after /visual-style completes and the user needs to approve the visual identity before moving to content generation. Also use when someone says "I want to see it" during any brand-building conversation.
- ▌ Direct Response Copy · moizibnyousaf bundleWrite copy that converts. Use when writing landing pages, emails, sales copy, headlines, CTAs, social posts, cold emails, or any persuasive text. Triggers on 'copy', 'copywriting', 'sales copy', 'landing page copy', 'cold email', 'headlines', 'write me a page', 'make this convert', 'rewrite this copy', or any request involving persuasive writing. Three modes: Generate (write from scratch), Edit (improve existing copy with Seven Sweeps), Cold Email (outbound sequences). If someone has text that needs to sell harder, this is the skill.
- ▌ Marketing Psychology · moizibnyousaf bundleKnowledge skill that applies behavioral psychology and persuasion principles to any marketing asset. Covers Cialdini's 6 principles, cognitive biases, and ethical persuasion frameworks. This skill is invoked BY other skills to enhance their output. Use it whenever copy needs more psychological weight, when a landing page feels flat, when email sequences lack urgency, or when any marketing asset needs to be more persuasive. Also use when someone says 'make this more convincing', 'add urgency', 'psychological triggers', 'persuasion framework', 'behavioral psychology', 'conversion optimization', 'nudge', 'influence tactics', or 'why isn't this converting'. Make sure to use this whenever ANY marketing copy needs to be more persuasive, even if the user just says 'this feels weak' or 'how do I get more signups', psychology principles likely apply.
- ▌ App Store Screenshots · moizibnyousaf bundleGenerate Apple App Store screenshot pages as a Next.js app with html-to-image export at required resolutions. Screenshots are advertisements, not documentation — every screenshot sells one idea. Use when building App Store screenshots, generating exportable marketing screenshots for iOS apps, or creating programmatic screenshot generators. Triggers on 'app store screenshots', 'App Store', 'screenshot generator', 'iOS screenshots', 'marketing screenshots', 'phone mockup', 'ASO screenshots', 'app store assets', 'app listing', 'app store page', or 'app preview images'. Also use when someone is about to submit an app and needs store assets, or when they say 'make my app store page look good'. Includes iPhone and iPad mockup components with pre-measured dimensions.
- ▌ Openseo Project Setup · moizibnyousafBind this repo to an OpenSEO project and prepare the local SEO state directories. Use this skill when starting SEO work on a fresh project, when `.seo/openseo.json` does not exist yet, when the OpenSEO project id is unknown, or when Google Search Console needs connecting before keyword or rank work can start. Triggers: "set up openseo", "link seo project", "connect gsc", "start seo for this site", "openseo project id".
- ▌ Manimgl Best Practices · moizibnyousaf bundleTrigger when: (1) User mentions "manimgl" or "ManimGL" or "3b1b manim", (2) Code contains `from manimlib import *`, (3) User runs `manimgl` CLI commands, (4) Working with InteractiveScene, self.frame, self.embed(), ShowCreation(), or ManimGL-specific patterns. Best practices for ManimGL (Grant Sanderson's 3Blue1Brown version) - OpenGL-based animation engine with interactive development. Covers InteractiveScene, Tex with t2c, camera frame control, interactive mode (-se flag), 3D rendering, and checkpoint_paste() workflow. NOT for Manim Community Edition (which uses `manim` imports and `manim` CLI).
- ▌ Competitor Alternatives · moizibnyousaf bundleCreates high-converting 'X vs Y' and 'X alternatives' SEO pages that capture comparison search traffic. Researches competitors, writes honest comparison content, and adds schema markup (FAQPage, ItemList). Use when someone needs alternatives pages, comparison content, or says 'alternatives page', 'vs page', 'comparison', 'competitor alternatives', 'X vs Y page', or wants to capture competitor brand search traffic with SEO content. Also trigger when someone wants to rank for competitor brand names, capture competitor search traffic, create a compare page, or build a competitive content hub. Even if they just say 'how do we compete with X' or 'we need to show up when people search for [competitor]', this skill applies. Owns the individual alternatives / vs / comparison page. For a batch roadmap of many pages with a phase tracker, see /seo-machine. For programmatic SEO and templated content at scale, see /seo-content.
- ▌ Remotion Best Practices · moizibnyousaf bundleProgrammatic React video best practices for Remotion. Use this skill whenever the user is writing, debugging, or rendering Remotion code — compositions, useCurrentFrame animations, interpolate, spring, Sequence timing, <Img>/<Video>/<Audio> from @remotion/media, staticFile, calculateMetadata, the Studio preview, `npx remotion render`, captions, subtitles, voiceover, audio visualization, ffmpeg, transitions, light leaks, transparent video, Lottie, 3D scenes, Mapbox flyovers. Triggers especially on HtmlInCanvas / "html in canvas" requests, CRT terminal effects, glitch effects, video shaders, WebGL video, and any request to scaffold a new programmatic React video. Owns `remotion render` and everything about Remotion code. Do NOT trigger for finished MP4 ad assembly from existing slides (that is `/video-content`) or for the inspiration-to-MP4 reference-video pipeline (that is `/cmo-video`).
- ▌ Openseo Keyword Research · moizibnyousafDiscover keyword opportunities with MEASURED volume, keyword difficulty, CPC, and intent from OpenSEO, then write them into brand/keyword-plan.md. Use this skill whenever someone asks for keyword difficulty, KD, search volume, keyword ideas with metrics, striking-distance opportunities from Search Console, or SERP-validated keyword priorities. For qualitative research without an OpenSEO connection, use mktg's keyword-research instead (metrics will be unknown). Triggers: "keyword difficulty", "search volume", "keyword opportunities", "striking distance keywords", "measured keyword research".
- ▌ Openseo Link Prospecting · moizibnyousafFind realistic link prospects with SERP and backlink evidence, discover contact paths via web tools, and draft personalized outreach — with targets saved to .seo/backlink-targets.json for off-page-seo campaigns. Use this skill when the user has a linkable asset (study, tool, guide, template, product page) and wants backlinks, resource-page inclusions, or comparison mentions. Triggers: "link prospecting", "find backlink opportunities", "resource page outreach", "get backlinks for", "link building outreach".
- ▌ Openseo Keyword Clustering · moizibnyousafCluster keywords by search intent and map each cluster to an existing or proposed page, with cannibalization detection from Search Console. Use this skill when the user has a keyword list (saved set, brand/keyword-plan.md, GSC export, or seed topic) and needs page targets, content briefs, or a site map for SEO pages — especially before seo-content or seo-machine page generation. Triggers: "cluster keywords", "keyword mapping", "map keywords to pages", "keyword cannibalization", "which page should target".
- ▌ Openseo Competitor Analysis · moizibnyousafDeep-dive ONE competitor's organic footprint — exact ranking keywords and URLs, content themes, backlink profile, and exploitable gaps — with findings written into brand/competitors.md. Use this skill when the user names a competitor and wants to know what to learn from them, counter, or outrank, including head-to-head comparisons against the user's own domain. For market-level mapping first, use openseo-competitive-landscape. Triggers: "analyze competitor", "competitor keywords", "competitor backlinks", "beat <competitor>", "competitor seo teardown".
- ▌ Higgsfield Product Photoshoot · moizibnyousafUse when the user wants professional brand-quality product images via Higgsfield's mode-specific prompt enhancement pipeline. Entry point for any product visual with a specific format or platform target. Use whenever: "product photoshoot", "lifestyle product shots", "Pinterest pin", "hero banner", "ad pack", "virtual try-on", "studio shot", "carousel images", "Meta ads creative", "model wearing product", "levitating product", "splash shot", "CGI style product", "restyle product image", Shopify image, brand campaign visual. 10 modes: product_shot, lifestyle_scene, closeup_product_with_person, moodboard_pin, hero_banner, social_carousel, ad_creative_pack, virtual_model_tryout, conceptual_product, restyle. Backend assembles the prompt — never call gpt_image_2 directly for product shots. NOT for: one-off images without a product (use image-gen), branded video with avatars (use higgsfield-generate), Soul training (use higgsfield-soul-id). Requires Higgsfield CLI and authed account.
- ▌ Openseo Competitive Landscape · moizibnyousafMap who is winning an SEO market with measured data — recurring SERP domains, organic footprints, winning content themes, backlink authority, and the gaps worth attacking. Use this skill for market-level questions ("who ranks for X", "how competitive is this space", "where are the SEO openings") before committing to keyword targets or content themes. For one named competitor, use openseo-competitor-analysis instead. Triggers: "competitive landscape seo", "who ranks for", "seo market map", "how competitive is", "serp competitors".
- ▌ Cmo Studio Integration · moizibnyousafWhen mktg-studio is running on this machine, /cmo proactively narrates work into the dashboard via Bash + curl against the localhost HTTP API. Detect via /api/health, then log every meaningful action — the user sees what /cmo is doing in real time.
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- ▌ Omawhatsapp · moizibnyousaf bundleInspect, search, summarize, sync, and operate WhatsApp through OmaWhatsApp, including complete guarded wacli parity for messages, media, chats, groups, channels, calls, contacts, history, profiles, accounts, and maintenance.
- ▌ Browse And Evaluate · moizibnyousafUse when exploring the ai-agent-skills catalog to find, compare, and evaluate skills before installing. Always use --fields to limit output size and --dry-run before committing to an install.
- ▌ LLM Application Dev · moizibnyousafBuilding applications with Large Language Models - prompt engineering, RAG patterns, and LLM integration. Use for AI-powered features, chatbots, or LLM-based automation.
- ▌ Code Documentation · moizibnyousafWriting effective code documentation - API docs, README files, inline comments, and technical guides. Use for documenting codebases, APIs, or writing developer guides.
- ▌ Share A Library · moizibnyousafUse when a managed library is ready to publish to GitHub and hand to teammates as an install command. Run the GitHub publishing steps, then return the exact shareable install command.
- ▌ Review A Skill · moizibnyousafUse when evaluating whether a skill belongs in a library. Preview content, check frontmatter, validate structure, and decide whether to keep, curate, or remove.