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ranjanrishikesh

@ranjanrishikesh source repo

40 published skills

  1. Ttm 101 · ranjanrishikesh
    Marketing fundamentals for engineers and developerneurs. Engineer-analogy-heavy tour: positioning, ICP, channels, funnels, AEO, lifecycle. Run once to get oriented. Section-by-section runnable with /ttm-101 --section <name>.
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  2. Ttm Fix · ranjanrishikesh
    Fix phase: root cause analysis, fix brief, re-produce in isolated context, re-verify. Capped at 3 attempts per asset. Use when assets fail review.
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  3. Ttm SEO · ranjanrishikesh
    Unified SEO + AEO toolkit. Subcommands: audit (URL/sitemap technical+content audit), keyword-map (cluster generation with intent tags), aeo (citation status across AI engines).
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  4. Ttm Init · ranjanrishikesh
    Interview-driven onboarding that generates .taketomarket/ reference files (POSITIONING, BRAND, ICP, PRODUCT-DNA) with brand colors + logo. Supports YOLO mode for non-critical question skipping. Use when setting up takeToMarket for a new project.
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  5. Ttm Next · ranjanrishikesh
    Guide user to the right next command based on current campaign state. Use when unsure what to do next in the marketing workflow.
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  6. Ttm Pseo · ranjanrishikesh
    Generate programmatic SEO routes (blog, use-case, comparison, alternative) inside your existing /ttm-landing site. Each template has dedicated anatomy and content playbook. JSON CMS input drives generation. AEO + SEO optimized.
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  7. Ttm Ship · ranjanrishikesh
    Ship phase: generate launch checklist confirming tracking, UTMs, funnel testing, and asset finalization. Use when assets are approved and ready.
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  8. Ttm Brief · ranjanrishikesh
    Generate a campaign brief with mandatory outcome metrics, positioning anchor, and channel mix. Use when the user says "brief", "plan campaign", or invokes /ttm-brief.
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  9. Ttm Learn · ranjanrishikesh
    Learn phase: extract lessons from campaign measurement data, propose reference file edits with human approval gates, log root-cause taxonomy entries to LEARNINGS.md, and extract cross-campaign patterns.
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  10. Ttm State · ranjanrishikesh
    Display current campaign states, decisions in flight, blockers, and experiments. Use to get an overview of all active marketing work.
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  11. Ttm Deploy · ranjanrishikesh
    Deploy your /ttm-landing site to Vercel. Auto-detects best path: git-push to Vercel-connected repo (preferred), vercel CLI, or VERCEL_TOKEN env. Walks you through setup if no path is configured.
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  12. Ttm Health · ranjanrishikesh
    Validate .taketomarket/ directory integrity, reference file completeness, and state consistency. Auto-triggers when potential issues detected.
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  13. Ttm Resume · ranjanrishikesh
    Resume a paused campaign at its last completed phase. Use when returning to a campaign after a session break.
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  14. Ttm Review · ranjanrishikesh
    Review phase: present assets with structured review checklist for human evaluation. Use after verification to get human approval.
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  15. Ttm Update · ranjanrishikesh
    Check for takeToMarket updates and upgrade to the latest version. Compares installed version against npm registry and runs installer if newer version found.
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  16. Ttm Verify · ranjanrishikesh
    Verify phase: run all applicable quality gates on every asset with pass/fail report and line-level feedback. Use after production to validate assets.
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  17. Ttm Archive · ranjanrishikesh
    Archive a completed campaign, finalize state, and update LEARNINGS.md. Use when a campaign lifecycle is fully complete.
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  18. Ttm Landing · ranjanrishikesh
    Scaffold + design + write copy for a Next.js marketing site (home, product, pricing, about) using your brand colors, positioning, and PRODUCT-DNA. Produces SSR + SSG site ready to deploy via /ttm-deploy. Use after /ttm-init is complete.
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  19. Ttm Measure · ranjanrishikesh
    Measure phase: analyze campaign analytics data against outcome metrics using attribution models. Accepts data via MCP tools, CSV/Markdown paste, or guided batch questions. Reports outcome first, output second.
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  20. Ttm Produce · ranjanrishikesh
    Produce phase: generate content assets in fresh contexts loaded with brief, positioning, brand, ICP, and playbook. Use after a brief is approved.
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  21. Ttm Discover · ranjanrishikesh
    Discover phase: perform market and audience research including SERP analysis, competitor content audit, and ambient narrative mapping. Use after creating a campaign.
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  22. Ttm Humanize · ranjanrishikesh
    Mandatory final-step humanizer. Detects and rewrites AI writing patterns (inflated symbolism, em-dash overuse, rule-of-three, AI vocab, passive voice, filler phrases) and matches the user's voice from BRAND.md samples. Runs on every audience-facing asset before write. Also runnable ad-hoc on any file or pasted text.
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  23. Ttm Research · ranjanrishikesh
    [DEPRECATED v2.3.0 -> removed v3.0.0] Renamed to /ttm-discover.
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  24. Ttm Aeo Check · ranjanrishikesh
    [DEPRECATED v2.3.0 -> removed v3.0.0] Merged into /ttm-seo aeo.
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  25. Ttm Repurpose · ranjanrishikesh
    Fan out a long-form asset into derivative assets across channels with full brief-produce-verify per derivative. Use to maximize content reach.
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  26. Ttm SEO Audit · ranjanrishikesh
    [DEPRECATED v2.3.0 -> removed v3.0.0] Merged into /ttm-seo audit.
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  27. Ttm Email Check · ranjanrishikesh
    Deliverability, dark-mode, and spam-trigger check for email assets. Run before sending any email campaign.
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  28. Ttm Icp Refresh · ranjanrishikesh
    Update ICP.md from new customer data including calls, reviews, and feedback. Use when ideal customer profile needs updating from fresh data.
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  29. Ttm Keyword Map · ranjanrishikesh
    [DEPRECATED v2.3.0 -> removed v3.0.0] Merged into /ttm-seo keyword-map.
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  30. Ttm New Campaign · ranjanrishikesh
    Create a new campaign directory with initialized state and reference file links. Use when starting a new marketing campaign.
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  31. Ttm Affiliate Kit · ranjanrishikesh
    Generate creative kit for affiliate partners. Use when preparing materials for affiliate or partner marketing programs.
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  32. Ttm Brand Refresh · ranjanrishikesh
    Update BRAND.md with new proof points and deprecate expired ones. Use when brand evidence or voice guidelines need updating.
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  33. Ttm Improve Skill · ranjanrishikesh
    File a GitHub issue requesting changes to an existing takeToMarket skill. Auto-uses gh CLI if installed and authed; otherwise opens a pre-filled GitHub issue URL in your browser.
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  34. Ttm Linkedin Post · ranjanrishikesh
    Generate a LinkedIn post in your voice. First run interviews you for 2-5 author profiles to mimic, scrapes their recent posts via Playwright MCP, and builds .taketomarket/PLAYBOOKS/linkedin-base.md. Subsequent runs use that base + post history + news web search to draft posts. Final draft passes through /ttm-humanize before output.
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  35. Ttm Request Skill · ranjanrishikesh
    File a GitHub issue requesting a new takeToMarket skill. Auto-uses gh CLI if installed and authed; otherwise opens a pre-filled GitHub issue URL in your browser.
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  36. Ttm Competitor Scan · ranjanrishikesh
    On-demand competitor analysis that updates COMPETITORS.md. Use when you need fresh competitive intelligence for campaign planning.
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  37. Ttm Email Preflight · ranjanrishikesh
    [DEPRECATED v2.3.0 -> removed v3.0.0] Renamed to /ttm-email-check.
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  38. Ttm Playwright Setup · ranjanrishikesh
    Walk through installing Playwright MCP server + Chrome extension bridge. Enables competitor-scan fallback, LinkedIn/Twitter author scraping, and landing/pSEO visual + performance gates. Run once per machine.
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  39. Ttm Positioning Check · ranjanrishikesh
    Sample recent assets and report positioning drift percentage, types, and bleeding analysis. Auto-triggers when potential positioning drift is detected.
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  40. Ttm Positioning Shift · ranjanrishikesh
    Controlled positioning change with reasoning, migration plan, deprecation schedule, and approval gate. Use when positioning needs intentional evolution.
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