TheCraigHewitt

@thecraighewitt source repo

62 skills
0 followers
1 week ago last updated

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Financial Review · thecraighewitt
When the user wants to review their business finances, understand their P&L, check cash position, plan spending, review unit economics, or says things like 'financial review,' 'look at my numbers,' 'P&L review,' 'cash flow,' 'can I afford to hire,' 'pricing review,' 'unit economics,' 'how's my business doing financially.' Works with whatever level of financial detail they have.

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Quarterly Review · thecraighewitt
When the user wants to do a quarterly review, reflect on the past quarter, plan the next quarter, reset strategic priorities, or says things like 'quarterly review,' 'end of quarter,' 'Q1/Q2/Q3/Q4 review,' 'quarterly planning,' 'what should we focus on next quarter,' 'strategic reset.' The 90-minute big sibling of weekly-review.

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Deep Research · thecraighewitt bundle
Research a topic deeply across multiple sources and produce a sourced, bite-sized brief the user can read in 5 minutes. Use this whenever the user says 'research,' 'deep dive on,' 'tell me about,' 'what's the latest on,' 'do a brief on,' 'TL;DR of [topic],' 'catch me up on,' or asks about something they want to understand quickly but well. Works for AI tools, companies, people, technical concepts, market trends, news events, scientific topics. Output is a markdown brief with sources, pros/cons, and your read on what matters.

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Discovery Call · thecraighewitt
When the user wants to plan a discovery call, build discovery questions, qualify a lead, or prep for a first call with a prospect. Also use when the user says 'prep for a discovery call,' 'write discovery questions,' 'help me qualify this deal,' 'qualify a lead,' 'first call with a prospect,' 'initial meeting.' For deep buyer research before the call, see buyer-persona. For post-call analysis, see call-debrief.

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Hook Writing · thecraighewitt
When the user wants to write the first 30 seconds of a YouTube video, create retention hooks, improve video openings, or reduce early drop-off. Also use when the user says 'write a hook,' 'video intro,' 'opening for my video,' 'first 30 seconds,' 'retention hook,' 'stop the scroll,' 'my videos have bad retention at the start,' 'viewers are leaving in the first minute.' For full script structure, see script-structure. For title/thumbnail pairing, see title-craft and thumbnail-design.

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Content Repurpose · thecraighewitt
When the user wants to turn one piece of content into many, repurpose a video/podcast/post for other platforms, create social posts from long-form content, or says things like 'repurpose this,' 'turn this into,' 'social posts from,' 'newsletter from this video,' 'clips from this.' Takes one input and multiplies it across platforms.

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Prospect Research · thecraighewitt
When the user needs to research a prospect before a sales call, wants a pre-call intelligence brief, needs to understand a potential customer or partner, or says things like 'research this company,' 'I have a call with [company],' 'what should I know about,' 'prep me on this prospect,' 'look into [company] before my call.' For discovery call planning, see meeting-prep.

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Expense Report · thecraighewitt bundle
Scan a folder of receipts (PDFs, images, screenshots) and produce a categorized expense spreadsheet plus a dashboard summarizing the period. Use this whenever the user says 'process my receipts,' 'expense report,' 'categorize these expenses,' 'tax prep,' 'monthly/quarterly expenses,' 'bookkeeping,' or points you at a folder of receipts. The skill works on whatever's in the folder — no setup required — but improves over time as it learns the user's category structure. Often paired with a scheduled task that runs weekly or monthly.

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Pipeline Review · thecraighewitt
When the user wants to review their sales pipeline, score deals, identify risks, clean up dead deals, or prepare for a pipeline review meeting. Trigger phrases: 'review my pipeline,' 'score these deals,' 'which deals are at risk,' 'pipeline health check,' 'prep for my pipeline meeting,' 'deal review,' 'stalled deals,' 'pipeline cleanup,' 'dead deals.' For individual call analysis, see call-debrief. For forecasting from pipeline data, see forecast. For quota realism, see sales-comp.

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Channel Audit · thecraighewitt
When the user wants a full YouTube channel health check, growth diagnosis, strategic review, or wants to identify why their channel is stalling. Also use when the user says 'audit my channel,' 'channel review,' 'why is my channel not growing,' 'channel health check,' 'what's wrong with my channel,' 'growth blockers,' 'YouTube audit,' 'channel diagnosis,' 'strategic review.' For single video analysis, see video-analysis. For strategic repositioning, see channel-strategy.

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Strategic Sparring · thecraighewitt
When the user needs to think through a business decision, wants a sparring partner for strategy, needs to pressure-test an idea, or says things like 'I'm trying to decide,' 'should I,' 'what do you think about,' 'help me think through,' 'I'm stuck on.' Not for routine tasks — for the decisions that keep you up at night.

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Contract Review · thecraighewitt bundle
Review a contract, agreement, terms-of-service, MSA, NDA, employment agreement, vendor SOW, or any legal document. Flag risks, missing terms, unusual clauses, and points worth negotiating. Use this whenever the user says 'review this contract,' 'look at this agreement,' 'is this contract fair,' 'red flags in this,' 'should I sign,' 'help me negotiate,' 'check this NDA,' or attaches/pastes any contract-like document. Output is a structured markdown review the user can read in 5 minutes before signing or negotiating.

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Event Networking · thecraighewitt
When the user wants to prospect around conferences, trade shows, dinners, or networking events. Also use when the user says 'conference outreach,' 'event follow-up,' 'book meetings at a conference,' 'host a dinner,' 'trade show strategy,' 'event ROI,' 'booth strategy,' 'conference plan,' 'networking strategy,' 'speaking opportunity,' 'after-party networking,' 'virtual event,' or 'co-sponsor.' For general multi-channel sequencing, see outbound-sequence. For warm intros from event connections, see referral-intro. For LinkedIn engagement around events, see linkedin-outreach.

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End Screen Cta · thecraighewitt
When the user wants to optimize YouTube end screens, design CTAs, improve subscriber conversion, or create a next-video strategy. Also use when the user says 'end screen,' 'CTA strategy,' 'how to get more subscribers,' 'end of video CTA,' 'what should my CTA be,' 'next video strategy,' 'playlist funneling,' 'end card,' 'subscriber conversion.' For description CTAs, see description-seo. For script-level CTAs, see script-structure.

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Video Analysis · thecraighewitt
When the user wants to analyze a YouTube video's performance, review retention data, diagnose low CTR, or understand why a video underperformed or overperformed. Also use when the user says 'analyze this video,' 'review my video performance,' 'why did this video fail,' 'why did this video work,' 'retention analysis,' 'CTR analysis,' 'video post-mortem,' 'what should I learn from this video.' For full channel health check, see channel-audit. For improving future ideas based on learnings, see idea-generation.

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Decision Journal · thecraighewitt bundle
Log a decision the user is making (or has made), with full context — the call, the alternatives, the reasoning, the expected outcome, and what would prove it wrong. Then pattern-match against past decisions to flag relevant prior bets. Use this whenever the user says 'log this decision,' 'I'm deciding to,' 'we're going with,' 'pattern from past decisions,' 'have I made a call like this before,' 'decision journal,' or describes a meaningful business or personal call they're committing to. Also use to do a periodic review of past decisions and surface lessons. Output is a markdown decision file in a `decisions/` folder, with cross-links to similar prior decisions.

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Morning Briefing · thecraighewitt bundle
Generate a daily briefing dashboard that pulls calendar, email, and news into one interactive HTML page. Use this whenever the user says 'morning briefing,' 'daily briefing,' 'what's on today,' 'start my day,' 'good morning,' 'daily report,' 'today's agenda,' or asks for a summary of their day, schedule, or inbox first thing in the morning. Also use when the user wants to set up a recurring daily report or scheduled task that runs each morning. Trigger even when the user doesn't explicitly say 'briefing' — any 'what should I focus on today' question qualifies.

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Competitive Intel · thecraighewitt
When the user wants to build competitive battle cards, positioning statements, trap-setting questions, or displacement strategies for sales calls. Also use when the user says 'competitive analysis,' 'how do we beat [competitor],' 'build battle cards,' 'we keep losing to [competitor],' 'prospect is comparing us to,' 'competitive deal,' 'displacement,' 'how do we position against,' 'they're already using [competitor],' 'switching from [competitor],' 'FUD,' 'competitor is telling prospects.' For buyer-specific objections, see buyer-persona. For objection response frameworks, see objection-handling.

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Linkedin Outreach · thecraighewitt
When the user wants to write LinkedIn connection requests, InMails, DM sequences, build a social selling strategy, or use Sales Navigator for prospecting. Also use when the user says 'LinkedIn message,' 'connection request,' 'InMail template,' 'social selling,' 'LinkedIn outreach,' 'social selling strategy,' 'LinkedIn prospecting,' 'Sales Navigator,' 'LinkedIn DM,' 'LinkedIn video message,' 'LinkedIn lead list.' For email outreach, see cold-email. For multi-channel sequences, see outbound-sequence. For profile research, see lead-research.

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Outbound Sequence · thecraighewitt
When the user wants to design a multi-channel outbound sequence or cadence. Also use when the user says 'build me a sequence,' 'create a cadence,' 'how many touches,' 'what's the right sequence,' 'multi-channel outreach plan,' 'design my outbound,' 'how should I follow up,' 'SDR playbook,' 'outbound motion,' 'sales sequence,' 'follow-up strategy,' 'prospecting cadence,' or 'drip sequence.' For individual channel content, see cold-email, cold-call, linkedin-outreach, or direct-mail. For research before sequencing, see lead-research.

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Win Loss Analysis · thecraighewitt
When the user wants to analyze why deals were won or lost, find patterns across closed deals, or extract competitive intelligence from deal outcomes. Trigger phrases: 'why did we lose that deal,' 'win-loss review,' 'analyze our closed deals,' 'what are we losing to,' 'deal post-mortem,' 'why do we keep losing to [competitor],' 'deal autopsy,' 'competitive losses,' 'why did we win that deal.' For individual call analysis, see call-debrief. For competitive positioning, see competitive-intel. For buyer understanding, see buyer-persona.

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Collab Outreach · thecraighewitt
When the user wants to plan YouTube collaborations, write outreach to other creators, design cross-promotion strategies, or pitch guest appearances. Also use when the user says 'collab strategy,' 'YouTube collaboration,' 'outreach to creators,' 'cross-promotion,' 'guest appearance,' 'collab pitch,' 'partner with another creator,' 'grow through collaborations,' 'collaboration outreach.' For audience research to inform collab targets, see audience-research. For channel growth strategy, see channel-strategy.

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Description SEO · thecraighewitt
When the user wants to write YouTube video descriptions, optimize metadata, add timestamps, improve search discoverability, or fix underperforming SEO. Also use when the user says 'write a description,' 'video description,' 'YouTube SEO,' 'tags for my video,' 'timestamps,' 'improve discoverability,' 'my videos aren't showing up in search,' 'metadata optimization,' 'description template.' For title optimization, see title-craft. For end screen strategy, see end-screen-cta.

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Idea Generation · thecraighewitt
When the user wants to brainstorm YouTube video ideas, score existing ideas, validate topic choices, or batch-generate content concepts. Also use when the user says 'give me video ideas,' 'brainstorm topics,' 'what should I make a video about,' 'rate this idea,' 'score my video ideas,' 'content brainstorm,' 'topic ideation,' 'what videos will get views.' For title optimization, see title-craft. For scheduling ideas, see content-calendar. For viewer insight to inform ideas, see audience-research.

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Youtube Context · thecraighewitt
When the user wants to define or update their YouTube channel context, niche, audience, content pillars, or growth goals. Also use when the user says 'set up YouTube context,' 'define my niche,' 'describe my channel,' 'set up my content pillars,' 'configure my YouTube strategy,' 'who is my audience,' 'set up my channel foundation.' For deep channel health analysis, see channel-audit. For content pillar design, see channel-strategy.

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Dashboard Builder · thecraighewitt bundle
Build an interactive HTML dashboard from any data source — a CSV file, a folder of files, a spreadsheet, or pasted numbers. The dashboard shows KPIs, charts, and lets the user filter and explore. Use this whenever the user says 'build a dashboard,' 'visualize this data,' 'turn this into a dashboard,' 'KPI dashboard,' 'metrics dashboard,' 'show me trends in,' or has data they want to see and explore visually rather than as a table. Works for business KPIs, financial data, project tracking, personal metrics, survey results, anything tabular.

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Invoice Generator · thecraighewitt bundle
Generate a professional PDF invoice from a one-sentence description, with line items, totals, tax, and payment terms. Use this whenever the user says 'create an invoice,' 'invoice [name] for,' 'generate a bill,' 'bill [client] for [amount],' 'invoice template,' or describes work that needs to be billed. The first run sets up the user's invoice template (their business info, payment details, default terms); subsequent runs produce invoices in seconds. Output is a polished PDF saved to the working folder.

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Objection Handling · thecraighewitt
When the user wants to prepare for objections, build an objection playbook, handle a specific objection, or deal with a prospect who went dark. Also use when the user says 'how do I handle this objection,' 'they said it's too expensive,' 'build me an objection playbook,' 'prospect went dark,' 'they ghosted me,' 'they said they'll think about it.' For competitive objections, see competitive-intel. For negotiation-stage pushback, see negotiation.

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Channel Strategy · thecraighewitt
When the user wants to define or refine their YouTube channel strategy, niche positioning, content pillars, or growth plan. Also use when the user says 'help me position my channel,' 'what should my niche be,' 'how do I differentiate,' 'channel growth strategy,' 'content pillar strategy,' 'how should I grow my channel,' 'YouTube growth plan.' For setting up channel context from scratch, see youtube-context. For planning a content calendar, see content-calendar.

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Content Calendar · thecraighewitt
When the user wants to plan their YouTube publishing schedule, batch content, balance content pillars, or design a content calendar. Also use when the user says 'plan my content,' 'build a content calendar,' 'what should I publish this week,' 'batch planning,' 'content schedule,' 'publishing cadence,' 'what videos should I make next.' For generating specific video ideas, see idea-generation. For content pillar design, see channel-strategy.

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Script Structure · thecraighewitt
When the user wants to write a YouTube video script, structure content, improve pacing, or design retention beats. Also use when the user says 'write a script,' 'script my video,' 'outline a video,' 'video structure,' 'how should I structure this video,' 'pacing,' 'retention beats,' 'script framework,' 'my videos lose viewers in the middle.' For the opening hook specifically, see hook-writing. For editing-focused retention, see retention-editing.

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Thumbnail Design · thecraighewitt
When the user wants to create YouTube thumbnail concepts, design briefs, improve thumbnail CTR, or develop a thumbnail style. Also use when the user says 'design a thumbnail,' 'thumbnail idea,' 'thumbnail concept,' 'improve my thumbnails,' 'thumbnail brief,' 'my thumbnails aren't getting clicks,' 'thumbnail for this video.' For title pairing, see title-craft. For video analysis including CTR, see video-analysis.

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Audience Research · thecraighewitt
When the user wants to understand their YouTube audience, mine viewer psychology, analyze demographics, or find content-market fit signals. Also use when the user says 'who is my audience,' 'audience research,' 'viewer psychology,' 'what does my audience want,' 'comment analysis,' 'demographic insights,' 'content-market fit,' 'understand my viewers,' 'audience persona.' For channel-level health check, see channel-audit. For generating ideas from audience insights, see idea-generation.

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Retention Editing · thecraighewitt
When the user wants editing guidance for YouTube retention, pattern interrupt techniques, pacing direction, or re-engagement strategies. Also use when the user says 'editing for retention,' 'pattern interrupts,' 'how should I edit this,' 'pacing guide,' 'my videos lose viewers in the middle,' 'editing notes,' 'retention editing,' 'keep viewers watching.' For script-level retention, see script-structure. For analyzing retention data, see video-analysis.

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Workflow Visualizer · thecraighewitt bundle
Generate an interactive HTML diagram of the user's business systems, workflows, or tooling — showing how everything connects, where data flows, which AI agents / scheduled tasks run when, and how processes hang together. Use this whenever the user says 'visualize my workflow,' 'map my systems,' 'show me how this all connects,' 'business OS,' 'system diagram,' 'workflow map,' or wants to see the architecture of their work as a picture rather than a list. Output is a single self-contained HTML file with clickable nodes and progressive disclosure of detail.

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Explainer Infographic · thecraighewitt bundle
Generate an animated, interactive HTML page that explains a complex concept through real-world analogies, visual diagrams, and progressive disclosure. Use this whenever the user says 'explainer infographic,' 'explain how X works,' 'make an explainer for,' 'visualize this concept,' 'turn this into a visual,' 'help me understand X visually,' or asks to break down a topic in a bite-sized visual format. Output is a single self-contained HTML file the user can open in a browser, scroll through, or share as a link. Topics can be anything — finance concepts, technical systems, scientific processes, business frameworks.

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Cold Call · thecraighewitt
When the user wants to write cold call scripts, handle phone objections, plan dial blocks, or craft voicemails. Also use when the user says 'cold call script,' 'phone script,' 'phone prospecting,' 'voicemail script,' 'call opener,' 'gatekeeper script,' 'dial block,' 'cold calling,' 'SDR script,' 'outbound calling.' For multi-channel sequence design, see outbound-sequence. For post-call analysis, see call-debrief. For discovery call planning, see discovery-call.

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Meeting Prep · thecraighewitt
When the user needs to prepare for a meeting, wants a pre-call briefing, needs to process meeting notes into action items, or wants a follow-up email drafted. Triggers: 'prep for a meeting,' 'I have a call with,' 'meeting with,' 'write a follow-up,' 'meeting notes,' 'debrief,' 'action items from.' Works for sales calls, investor meetings, board meetings, team meetings, podcast appearances, partner calls — any meeting.

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Carousels · thecraighewitt bundle
Turns a piece of Craig's content (an email, a YouTube script, an essay, or pasted text) into a polished image carousel publishable to both LinkedIn and Instagram from one set of 1080x1350 slides. Distills the source into 5-8 one-idea-per-slide beats, generates hand-drawn infographic illustrations with GPT Image (OpenAI), renders pixel-perfect on-brand slides via headless browser, assembles a LinkedIn PDF, and writes a caption. Triggers: 'make a carousel,' 'carousel from this email/script,' 'turn this into LinkedIn slides,' 'Instagram carousel from X.' Brand is locked to context/brand/03-visual-identity.md — output is identical styling every run.

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Step Back · thecraighewitt bundle
Pause and critically reflect on the direction of the current conversation. Use this whenever the user says 'take a step back,' 'let's zoom out,' 'are we sure about this,' 'wait — am I missing something,' 'sanity check this,' 'pressure test this,' 'are we going down the wrong path,' or expresses doubt about where the discussion has gone. Also use proactively if you notice the conversation has accumulated assumptions that haven't been examined, or has drifted from the user's original goal. Output is a structured reflection — original goal, path taken, assumptions made, what might be wrong, and a recommendation.

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Cold Email · thecraighewitt
When the user wants to write cold outbound emails, craft prospecting email copy, build follow-up sequences, or fix emails that aren't getting replies. Also use when the user says 'write a cold email,' 'prospecting email,' 'outbound email copy,' 'follow-up email,' 'outreach email,' 'sales email,' 'cold outreach,' 'email sequence,' 'write me an email to a prospect,' 'my emails aren't getting replies,' or 'help me fix my cold email.' For multi-channel sequence design, see outbound-sequence. For LinkedIn messaging, see linkedin-outreach. For account research before writing, see lead-research.

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Sales Comp · thecraighewitt
When the user wants to design a sales compensation plan, set quotas, build accelerators, model plan costs, handle clawbacks, or create SPIFs. Trigger phrases: 'design a comp plan,' 'set sales quotas,' 'build accelerators,' 'sales compensation,' 'OTE structure,' 'SPIF design,' 'commission structure,' 'how much should I pay my sales team,' 'sales bonus,' 'variable compensation.' For quota-setting inputs from forecast data, see forecast. For pipeline data that informs quota realism, see pipeline-review.

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Weekly Review · thecraighewitt
When the user wants to do a weekly review, check in on business progress, reflect on the week, plan next week's priorities, or says things like 'weekly review,' 'how did this week go,' 'what should I focus on next week,' 'end of week check-in,' 'Sunday review,' 'weekly retro.' A structured CEO operating rhythm in 15 minutes.

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Brain Dump · thecraighewitt bundle
Take a messy stream-of-consciousness dump from the user (typed or transcribed from voice) and turn it into a structured set of projects, tasks, and connections to existing work. Use this whenever the user says 'brain dump,' 'let me dump some thoughts,' 'getting this out of my head,' 'unload some stuff,' 'process this for me,' or starts rambling without a clear ask. Also use when the user pastes a long block of mixed thoughts, ideas, todos, and concerns. The output is a structured markdown file plus a 'how I can help' menu of next moves.

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Slide Deck · thecraighewitt bundle
Generate a polished, presentation-ready HTML slide deck from a topic, document, or set of notes. Use this whenever the user says 'make a slide deck,' 'build a presentation,' 'turn this into slides,' 'create a deck for,' 'pitch deck,' 'investor deck,' 'training deck,' or asks for slides on any topic. Outputs a single self-contained HTML file with scroll-snap navigation and a clean visual system. The deck should look like a designer made it, not a default template.

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Demo Script · thecraighewitt
When the user wants to build a demo script, plan a product demo, create a tailored product presentation, do a POC walkthrough, or show the product. Also use when the user says 'write a demo script,' 'help me prep for a demo,' 'plan a product walkthrough,' 'product presentation,' 'POC walkthrough,' 'show the product.' For buyer research before the demo, see buyer-persona. For competitive positioning during demos, see competitive-intel.

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Direct Mail · thecraighewitt
When the user wants to create physical mail campaigns, dimensional mailers, handwritten notes, or gift sequences for B2B prospecting. Also use when the user says 'direct mail,' 'send a package,' 'dimensional mailer,' 'handwritten note,' 'physical mail campaign,' 'gift send,' 'ABM mailer,' 'executive gifting,' 'account-based direct mail,' 'send something to their office,' 'physical touch,' 'lumpy mail,' 'drop a package.' For email outreach, see cold-email. For multi-channel sequence design, see outbound-sequence. For account research, see lead-research. For persona targeting, see buyer-persona.

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Negotiation · thecraighewitt
When the user wants to prepare for a negotiation, plan concessions, structure a deal, or handle procurement pushback. Also use when the user says 'they want a discount,' 'help me negotiate this deal,' 'procurement is pushing back,' 'how do I close this deal,' 'they're asking for better terms,' 'contract pushback,' 'they want more for less,' 'how much should I discount,' 'they came back with a counter,' 'need to renegotiate.' For pricing strategy before negotiation, see proposal-pricing. For handling objections earlier in the sales cycle, see objection-handling.

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Call Debrief · thecraighewitt
When the user wants to debrief a sales call, analyze a call transcript, extract action items, or review what happened on a prospect call. Trigger phrases: 'debrief this call,' 'analyze my call notes,' 'what happened on that call,' 'review this transcript,' 'I just got off a call,' 'how did my call go,' 'call recap,' 'post-call review,' 'grade this call.' For pre-call planning, see discovery-call. For tracking deal health over time, see pipeline-review. For analyzing patterns across closed deals, see win-loss-analysis.

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Inbox Triage · thecraighewitt bundle
Process the user's email inbox: triage everything unread, classify by importance, draft replies for things that need one, and produce an HTML report of what was handled. Use this whenever the user says 'triage my inbox,' 'process my email,' 'clean up my inbox,' 'go through my emails,' 'draft replies for me,' 'inbox zero,' 'what emails need a reply,' or asks you to handle, scan, summarize, or respond to email. Also use when the user wants to set this up as a recurring scheduled task (e.g., 3x a day inbox sweeps). Requires Gmail connector.

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Personal Crm · thecraighewitt bundle
Maintain a personal CRM — track relationships, last-touch dates, follow-ups owed, context from past conversations, and who deserves a check-in. Use this whenever the user says 'who do I owe a follow-up to,' 'when did I last talk to,' 'personal CRM,' 'track this contact,' 'log this conversation,' 'who should I check in with,' 'add [name] to my contacts,' or asks about their relationships and follow-up history. The skill maintains a structured `contacts/` folder with one markdown file per person, automatically surfaces follow-ups, and pulls context before any meeting.

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Buyer Persona · thecraighewitt
When the user wants to build buyer personas, map buying committees, understand their champion and blocker profiles, or figure out who's involved in deals. Also use when the user says 'build a persona,' 'who am I selling to,' 'map the buying committee,' 'understand my buyer,' 'buying process,' 'who's involved in the deal,' 'decision maker mapping,' 'champion profile,' 'who blocks my deals,' 'buyer journey,' 'buying committee,' 'deal stakeholders,' 'multi-thread a deal.' For ICP definition, see sales-context. For competitive positioning by persona, see competitive-intel.

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Lead Research · thecraighewitt
When the user wants to research accounts, contacts, or build target lists. Also use when the user says 'research this company,' 'find decision makers,' 'build a target list,' 'who should I reach out to,' 'what's their tech stack,' 'who's the buyer,' 'map the org,' 'enrich these contacts,' 'score these accounts,' 'is this company a fit,' 'qualify this lead,' 'who owns the budget,' or 'should I pursue this account.' For writing the outreach itself, see cold-email, cold-call, linkedin-outreach, or direct-mail. For sequencing across channels, see outbound-sequence. For deeper persona work, see buyer-persona. For competitor-specific research, see competitive-intel.

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Sales Context · thecraighewitt
When the user wants to define or update their sales context, ICP, value proposition, or sales motion. Also use when the user says 'set up sales context,' 'define my ICP,' 'describe my sales motion,' 'set up my playbook,' 'configure sales,' 'define my target market,' 'who should I sell to,' 'set up my sales foundation.' For deep buyer research, see buyer-persona. For competitive positioning, see competitive-intel. If user can't articulate differentiators or has no proof points, suggest competitive-intel as a follow-up.

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Title Craft · thecraighewitt
When the user wants to write YouTube video titles, optimize existing titles, A/B test title variants, or improve click-through rate. Also use when the user says 'write a title,' 'title ideas,' 'optimize my title,' 'fix this title,' 'title for my video,' 'improve CTR,' 'my titles aren't getting clicks,' 'title A/B test,' 'search vs browse title.' For thumbnail concepts to pair with titles, see thumbnail-design. For video ideas to title, see idea-generation.

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Hiring · thecraighewitt
When the user needs to hire someone, write a job post, evaluate candidates, plan an interview process, decide between candidates, or says things like 'I need to hire,' 'write a job description,' 'interview questions for,' 'should I hire,' 'evaluate this candidate,' 'hiring plan,' 'who should I hire next.' Covers the full hiring lifecycle for founders at small teams.

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Ralph · thecraighewitt bundle
Autonomous PRD implementation loop — turns GitHub issues into shipped code using TDD, code review gates, and Docker sandbox isolation. The execution engine for the grill-me → write-a-prd → prd-to-issues → ralph pipeline.

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Shape · thecraighewitt
Use when you have a rough product idea and want a complete PRD without sitting through an interactive grilling. Claude walks the full decision tree (edge cases, modules, schema, testing, security), self-answers with software-engineering best practices, streams the Q&A live so you can override, and writes the PRD locally with an option to push as a GitHub issue.

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Watch · thecraighewitt bundle
When the user wants to read, transcribe, summarize, or research a video — YouTube link, podcast clip, Loom, TikTok, X/Twitter video, local file, or any URL yt-dlp supports. Use when they paste a video URL, say 'transcribe this,' 'summarize this video,' 'what does this video say about X,' 'pull the transcript,' 'analyze this YouTube video,' or hand you a video for content research. Default is fast transcript-only (no video download). Pass --with-frames when the visual layer matters (UI bugs, on-screen text, visual breakdowns).

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Delegation · thecraighewitt
When the user feels like a bottleneck, needs to hand off responsibilities, wants to free up their time, or says things like 'I'm the bottleneck,' 'I need to delegate,' 'I'm doing too much,' 'what should I stop doing,' 'how do I hand this off,' 'I can't scale myself,' 'team can't operate without me.' Maps to the 5 Levels of CEO Evolution: Doer → Delegator → Director → Designer → Decider.

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Forecast · thecraighewitt
When the user wants to forecast sales revenue, build a commit/upside/best-case forecast, calculate weighted pipeline, predict whether they'll hit their number, or run a forecast call. Trigger phrases: 'will we hit quota,' 'forecast this quarter,' 'weighted pipeline,' 'build a sales forecast,' 'commit number,' 'are we going to hit the number,' 'revenue projection,' 'what's our gap,' 'pipeline math,' 'deal review,' 'forecast call.' For pipeline data that feeds the forecast, see pipeline-review. For comp plans tied to quota, see sales-comp.

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One On Ones · thecraighewitt
When the user needs to prepare for a 1:1 with a direct report, give feedback to a team member, handle a performance conversation, or says things like '1:1 with,' 'one on one,' 'give feedback to,' 'performance review,' 'how do I tell my [employee],' 'difficult conversation with,' 'skip-level,' 'coaching my team.' For founder-to-team management, not peer meetings.

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62 published skills