Marketing & Growth Agent Skills

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "conversion experiment," "statistical significance," or "test this." For tracking implementation, see analytics-tracking.

Central router for the marketing skill ecosystem. Use when unsure which marketing skill to use, when orchestrating a multi-skill campaign, or when coordinating across content, SEO, CRO, channels, and analytics. Also use when the user mentions 'marketing help,' 'campaign plan,' 'what should I do next,' 'marketing priorities,' or 'coordinate marketing.'

Analyzes RFP/RFI responses for coverage gaps, builds competitive feature comparison matrices, and plans proof-of-concept (POC) engagements for pre-sales engineering. Use when responding to RFPs, bids, or proposal requests; comparing product features against competitors; planning or scoring a customer POC or sales demo; preparing a technical proposal; or performing win/loss competitor analysis. Handles tasks described as 'RFP response', 'bid response', 'proposal response', 'competitor comparison', 'feature matrix', 'POC planning', 'sales demo prep', or 'pre-sales engineering'.

International market expansion strategy. Market selection, entry modes, localization, regulatory compliance, and go-to-market by region. Use when expanding to new countries, evaluating international markets, planning localization, or building regional teams.

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," or "lifecycle emails." For in-app onboarding, see onboarding-cro.

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 139 proven marketing approaches organized by category.

When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "registration friction," "signup form optimization," "free trial signup," "reduce signup dropoff," or "account creation flow." For post-signup onboarding, see onboarding-cro. For lead capture forms (not account creation), see form-cro.

Composite skill — full SEO + Accessibility audit of a website or webapp in one workflow. Chains audit-website (squirrelscan SEO + tech + perf scan) + seo-audit (SEO framing) + playwright-best-practices (axe-core a11y) + ui-audit (design-system accessibility patterns) → reconciled severity-ranked report split by SEO vs A11y vs Both. Use for periodic site health checks, pre-launch audits, or when search rankings drop.

Analyze campaign performance data — KPI dashboards, weekly/monthly reports, traffic and lead analysis for any active brand

Write persona-targeted marketing copy — landing pages, emails, ad copy, blog posts, social media copy for any active brand

Turn fb.ai article briefs into published articles — check the destination is connected, price the batch (1.0 quota per article), generate, optionally route through human approval, then publish to the connected CMS/social platform. Also owns the publishing calendar and fb.ai's daily autopilot automations. Run on demand, after seo-researcher.

Market research, ICP definition, positioning, competitive analysis, campaign briefs for any active brand

Package marketing strategies into presentation decks — campaign decks, launch briefs, client proposals, pitch decks for any active brand

Comprehensive SEO analysis for any website or business type. Full site audits, single-page analysis, technical SEO (crawlability, indexability, Core Web Vitals with INP), schema markup, content quality (E-E-A-T), image optimization, sitemap analysis, and GEO for AI Overviews/ChatGPT/Perplexity. Industry detection for SaaS, e-commerce, local, publishers, agencies. Triggers on: SEO, audit, schema, Core Web Vitals, sitemap, E-E-A-T, AI Overviews, GEO, technical SEO, content quality, page speed, structured data.

Turn vague "what did I do?" into evidence-backed impact statements for performance reviews, self-reviews, promotion packets, and weekly updates. Uniquely mines Copilot CLI session logs to reconstruct forgotten work, plus git commits and GitHub PRs. Enforces a 3-part impact contract (action → result → evidence). Works standalone with zero dependencies. Trigger for: "brag", "log work", "what did I do", "backfill my work history", "performance review", "self-review", "self assessment", "write impact statement", "review prep", "promo packet", "promotion case", "weekly update", "status report", "accomplishments", "what did I ship", "I forgot to log my work", "summarize my work", "track my wins", "what should I highlight", "end of half", "career growth", "work journal", or any request to document, summarize, or organize work accomplishments.

Go-to-market strategy for AI products. Use when positioning AI products, handling "who is responsible when it breaks" objections, pricing variable-cost AI, choosing between copilot/agent/teammate framing, or selling autonomous tools into enterprises.

Media relations, press releases, journalist outreach, and crisis comms. Use when the user requests 'press release', 'media outreach', 'journalist pitch', 'crisis comms', 'reputation management', or 'PR strategy'.

Email sequences, newsletters, automation, and deliverability strategies. Use when the user requests 'email sequence', 'newsletter', 'drip campaign', 'welcome email', 'lifecycle email', 'cold email', 'email automation', or 'email copywriting'.

Creates sales enablement collateral. Use when the user requests 'sales deck', 'pitch deck', 'one-pager', 'demo script', 'objection handling', 'champion kit', 'battle card', 'sales enablement', or 'ROI calculator'.

Sets up Agentic Marketing Suite module in a project. Use when the user requests to 'install ams module', 'configure Agentic Marketing Suite', or 'setup Agentic Marketing Suite'.

Plans and executes product launches with phased channel strategies. Use when the user requests 'product launch', 'GTM', 'go-to-market', 'Product Hunt', 'beta launch', 'early access', or 'launch checklist'.

Creates blog posts, articles, whitepapers, case studies, editorial calendars, and thought leadership. Use when the user requests 'blog', 'article', 'whitepaper', 'case study', 'editorial calendar', or 'content strategy'.

Pricing models, tier packaging, and willingness-to-pay research. Use when the user requests 'pricing tiers', 'freemium', 'value metric', 'pricing page', 'willing to pay', or 'van Westendorp'.

Referral and partnership marketing strategist. Use when the user requests 'referral program', 'affiliate', 'partner program', 'refer-a-friend', 'word-of-mouth', or 'commission structure'.

Generates SvelteKit + sql.js dashboards with LLM-built UI. Use when the user requests 'marketing dashboard', 'campaign tracker', 'marketing tracker', or 'build dashboard'.

Designs unconventional tactics, growth hacks, and viral campaigns. Use when the user requests 'growth hack', 'viral campaign', 'guerrilla marketing', 'low-budget marketing', or 'marketing stunt'.

Reduces churn through cancel flows, dunning, and win-back. Use when the user requests 'churn', 'cancel flow', 'dunning', 'win-back', 'failed payment', 'retention rate', or 'save offer'.

Applies behavioral science and persuasion frameworks to marketing. Use when the user requests 'cognitive bias', 'loss aversion', 'social proof', 'scarcity', 'Cialdini', or 'persuasion framework'.

Generates McKinsey-style HTML presentations from marketing content. Use when user requests to 'create a presentation', 'generate a report', or 'build a deck' from marketing strategy or plan content.

Multi-channel marketing orchestrator for campaign planning, specialist routing, and marketing coordination. Use when the user needs a marketing plan, brand strategy, campaign coordination, or help deciding which marketing specialist to use. Triggers: 'marketing plan', 'brand strategy', 'campaign management', 'plan a campaign', 'coordinate marketing', 'which marketing agent should I use'.

Aggregate cross-asset quality control for campaigns. Use when the user requests 'run QC', 'quality check campaign', 'review all assets', or 'generate QA report'.

Builds product positioning documents for marketing clarity. Use when the user requests 'positioning', 'target audience', 'differentiation', 'proof points', 'ICP', 'buyer persona', 'messaging framework', 'competitive positioning', or 'value proposition'.

Creative director and orchestrator for Pawbytes Creative Suites. Use when the user needs creative direction, campaign planning, brand setup, or help choosing the right creative specialist or workflow. Triggers: 'Aria', 'creative direction', 'campaign planning', 'brand setup', 'which creative agent should I use', 'creative suite'.

Manages the absolute right to object to direct marketing under GDPR Article 21(2)-(3), covering immediate cessation of all direct marketing processing, suppression list management, cross-channel enforcement, and profiling for marketing purposes. Activate for marketing opt-out, unsubscribe, Art. 21(2), direct marketing objection queries.

Create a minimalist marketing plan focused on building an audience through free, authentic content. Use when someone has product-market fit (~100 customers) and wants to scale through marketing or needs a content strategy.

Professional-grade brand voice analysis, SEO optimization, and platform-specific content frameworks.