Marketing & Growth

leoyeai Bundle

When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions "sitemap," "site map," "visual sitemap," "site structure," "page hierarchy," "information architecture," "IA," "navigation design," "URL structure," "breadcrumbs," "internal linking strategy," "website planning," "what pages do I need," "how should I organize my site," or "site navigation." Use this whenever someone is planning what pages a website should have and how they connect. NOT for XML sitemaps (that's technical SEO — see seo-audit). For SEO audits, see seo-audit. For structured data, see schema-markup.

leoyeai Skill

Connect TweetClaw to pull public X/Twitter marketing signals into OpenClaw workflows. Use when the user wants social listening, tweet search, reply search, follower export, user lookup, media review, monitor setup, webhook-backed tracking, giveaway evidence, or approval-gated post and reply workflows. Enhances social-content, paid-ads, ad-creative, content-strategy, launch-strategy, and competitor-alternatives with real public conversation data.

leoyeai Bundle

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-test-setup.

leoyeai Bundle

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give it away to attract leads or earn links. For downloadable content lead magnets (ebooks, checklists, templates), see lead-magnets.

leoyeai Skill

Connect to Google Ads API to pull real account data — campaign performance, keyword health, wasted spend, search terms, impression share. Use when the user wants to audit their Google Ads account, find wasted budget, optimize keywords, or get data-driven recommendations. Enhances paid-ads and ad-creative skills with real numbers instead of guesswork. Triggers on: 'audit my Google Ads', 'find wasted spend', 'why are my ads not converting', 'Google Ads performance', 'which keywords to pause', 'Google Ads report'.

leoyeai Bundle

When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," "in-app pricing," "free users won't upgrade," "trial to paid conversion," or "how do I get users to pay." Use this for any in-product moment where you're asking users to upgrade. Distinct from public pricing pages (see page-cro) — this focuses on in-product upgrade moments where the user has already experienced value. For pricing decisions, see pricing-strategy.

alffei Bundle

Defines WeChat tech public-account positioning, audience segmentation, content pillars, and long-term columns. Use when the user asks about account positioning, reader personas, content strategy, or column planning for a tech/engineering WeChat公众号.

leoyeai Skill

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

leoyeai Skill

Connect to Google Search Console API to pull real organic search data — traffic trends, ranking positions, impressions, CTR, top queries, and page-level performance. Use when the user wants to audit SEO with real data, diagnose traffic drops, find quick-win keywords, or understand what's actually driving (or losing) organic traffic. Enhances seo-audit and ai-seo skills with real GSC data. Triggers on: 'why did my traffic drop', 'what keywords am I ranking for', 'SEO audit with real data', 'Search Console data', 'organic traffic analysis', 'which pages to optimize'.

leoyeai Bundle

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement.

leoyeai Skill

When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing-context.md` that all other skills reference for product, audience, and positioning context.

ihj04982 Skill

Ship correct, complete metadata (title, description, OG, Twitter). Use when adding or fixing SEO and social previews for pages.

cognyai Skill

Run Cogny marketing analysis tasks — fetch scheduled tasks, analyze ad accounts via MCP, report findings

cognyai Skill

Core Web Vitals Reference — LCP, INP, CLS thresholds, root causes, optimization fixes, CrUX BigQuery queries, web-vitals library usage, and SEO impact

cognyai Skill

Google Tag Manager container audit — tag health, orphaned and paused tags, duplicate GA4 config, trigger coverage, Consent Mode, naming, workspace hygiene

cognyai Skill

GTM Event Tracking & Setup Reference — dataLayer fundamentals, trigger types, variable types, GA4 tag configuration, debug mode, and best practices

cognyai Skill

Full technical + content SEO analysis — uses live Search Console + Bing data when connected

cognyai Skill

GA4 Event Implementation Reference — complete event taxonomy, parameter lists, implementation patterns (gtag.js, GTM, Measurement Protocol), and validation techniques

cognyai Skill

Performance Max campaign audit — asset group strength, asset coverage, search themes, audience signals, brand exclusions, channel distribution

cognyai Skill

Weekly GTM container check — new, edited and removed tags, unpublished draft changes, orphaned tags, workspace status — diffed week-over-week

cognyai Skill

Pre-flight QA for an email campaign — merge tags, broken links, spam triggers, compliance, mobile rendering — before you hit send

cognyai Skill

Monitor SEO rankings, queries, and indexing via Search Console MCP

cognyai Skill

Audit an email marketing program for revenue leaks — missing flows, dormant high-value subscribers, under-segmentation, promo gaps, stale automations — ranked by estimated $ impact

cognyai Skill

Build a complete Performance Max campaign from a brand URL — asset group copy, search themes, audience signals, image/video shot list, settings — ready to paste into Google Ads

cognyai Skill

Conversion Tracking Debugger — diagnose discrepancies across GTM, GA4, Google Ads & Meta Pixel with live API access, BigQuery validation queries, and troubleshooting flowcharts

cognyai Skill

Comprehensive Google Ads account audit — campaign structure, budget pacing, conversion tracking, wasted spend — across every campaign type, ranked by estimated $ impact

cognyai Skill

Turn a measurement plan into a Google Tag Manager spec — tags, triggers, variables, and copy-paste dataLayer snippets for every event

openai Bundle

Use when the user wants a competitor or vendor comparison, market-landscape analysis, battlecard, objection package, positioning brief, or account-specific competitive view. Produce an evidence-backed comparison, guidance, and brief, using supplied materials, connected research, and public evidence when appropriate.

cognyai Skill

Full LinkedIn Ads account audit — campaign structure, targeting, creative performance, spend efficiency

cognyai Skill

Research competitor positioning, ads, pricing, and market gaps

cognyai Skill

CRO review of a landing page with specific conversion recommendations

cognyai Bundle

Produce a 9:16 TikTok-native launch video for a product, feature, or campaign using HyperFrames. Idiomatic TikTok pacing, burned-in captions, hook-in-1s structure. Optionally hand off to TikTok Ads to launch as a Spark/in-feed ad.

cognyai Bundle

Produce a LinkedIn-native 1:1 (or 16:9) launch video using HyperFrames. Caption-first, sound-off, B2B register, anti-corporate-jargon. Optionally hand off to LinkedIn Ads to launch as a sponsored content campaign with ICP-aligned targeting.

cognyai Skill

Interview the user for specific client stories, anecdotes, refusals, and real numbers — then turn them into non-commodity SEO content Google actually wants to rank. Kills generic listicle output at the source.

cognyai Skill

Google Ads Search campaign audit — match types, quality score, negative keyword gaps, search terms, ad strength, RSA asset coverage

cognyai Skill

Google Ads Shopping / retail audit — product feed coverage, listing-group granularity, zero-impression products, bidding, top wasted spend