Marketing & Growth Agent Skills

Analyze and optimize individual pages for conversion performance.

Deep single-page SEO analysis covering on-page elements, content quality, technical meta tags, schema, images, and performance. Use when user says "analyze this page", "check page SEO", or provides a single URL for review.

Route business growth prompts to the right skills. Use when prompts mention fundraising, investors, market research, campaigns, SEO, lead intelligence, social graph ranking, connection optimization, sales outreach, or when the user wants an easy group invocation for growth skills.

Design product-led growth strategies with self-serve funnels and expansion revenue. TRIGGERS - Use when user needs help with plg-strategy related tasks.

Design product metric trees, North Star metrics, input metrics, and instrumentation needs.

Producing the weekly/monthly marketing report — pulling GA4, Search Console, Listmonk, and Postiz numbers via the sibling skills, writing it to the shared REPORTS/ directory from a template, and sending the highlights.

When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "overlay," "collect emails with a popup," "exit popup," "scroll trigger," "sticky bar," or "notification bar." Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see cro. For general page conversion optimization, see cro.

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing. For the offer underneath the copy (bonuses, guarantees, value framing), see offers.

Use when designing or rewriting a high-converting landing page (single-offer page) for SaaS/apps/services. Covers structure, layout patterns, conversion strategies, copywriting, SEO/AEO, and common pitfalls.

Use when you need high-quality stock-style images from Aura Assets (aura.build/assets) similar to Unsplash for design mockups and marketing: backgrounds, abstract wallpapers, architecture, portraits, and headshots. Includes a workflow for searching by tag on aura.build/assets and returns 5 real image URLs per category plus practical guidance for using different resolutions and aspect ratios.

Use when creating subtle editorial word-by-word text reveals where each word fades and rises into place on viewport entry—premium portfolio headlines, hero copy, section intros, and short marketing text needing a cinematic staggered reveal with IntersectionObserver or in-view detection.

Run a broad SEO audit across technical SEO, on-page SEO, schema, sitemaps, content quality, AI search readiness, and GEO. Use as the umbrella skill when the user asks for a full SEO analysis or strategy.

Analyze and optimize individual pages for conversion performance.

Run Twitter/X likes, follows, replies, and OAuth-gated posting through AIsa. Use when: the user already knows which account, tweet, or campaign to act on and needs explicit engagement workflows. Supports read context, engagement actions, and approved posting.

Optimize publish-ready SKILL.md packages across ClawHub, Claude, Hermes, AgentSkill, AgentSkills.so, and GitHub. Use when: refining naming, frontmatter, body structure, bilingual copy, platform variants, and breakout positioning without changing runtime behavior.

Run Twitter/X likes, follows, replies, and OAuth-gated posting through AIsa. Use when: the user already knows which account, tweet, or campaign to act on and needs explicit engagement workflows. Supports read context, engagement actions, and approved posting.

Generate UTM-tagged URLs for campaign tracking. Create consistent, organized tracking links for Google Analytics, HubSpot, and other analytics platforms. Supports bulk generation, naming conventions, and campaign documentation. Use when creating tracking links, campaign URLs, or organizing marketing attribution.

Growth strategy for product-led and loop-driven growth systems. Use when building growth strategy, designing growth loops, planning acquisition channels, evaluating network effects, deciding when to scale, or coordinating product, engineering, data, and marketing around growth. For SEO audits use seo-and-aeo-strategy; for page/form CRO use conversion-rate-optimization; for A/B test design use ab-test-setup.

Comprehensive competitor analysis, competitive intelligence, and comparison page creation. Use when analyzing competitive landscape, creating competitor comparison pages (alternative pages, vs pages, competitor A vs B pages), performing market research, building SWOT analysis, creating feature matrices, pricing comparisons, competitor teardowns, battle cards, or positioning maps. Covers research workflows, SEO-optimized comparison content, data-grounded reports with citations, 7-layer analysis framework, review mining, and sales enablement. Triggers include competitor analysis, competitive analysis, competitor teardown, vs page, alternative page, competitor comparison, market research, competitive intelligence, SWOT analysis, battle card, competitor pricing, market landscape, feature comparison, positioning map.

Ad Campaign Management

Comprehensive market research and analysis skill. Use when sizing markets, conducting competitive analysis, generating professional market research reports, analyzing consumer behavior, or identifying market opportunities. Activates for: market research, market analysis, market report, TAM SAM SOM, market sizing, industry analysis, market landscape, competitive landscape, market trends, consumer research, Porter's Five Forces, PESTLE, SWOT, BCG Matrix, McKinsey-style report, consulting report, market opportunity, industry report, due diligence, M&A analysis, GTM market analysis, product-market fit validation.

Research, expand, and cluster keywords for content strategy. Use when planning content topics, building keyword lists, expanding seed keywords, clustering by topic and intent, or mapping keywords to funnel stages. Triggers on "keyword research," "keyword expansion," "keyword clustering," "content topics," "what to write about," "topic ideation," "content planning," "6 circles method," "seed keywords," "keyword difficulty," "search volume," "intent mapping," "pillar content strategy," or "content calendar planning." For SEO optimization and auditing, see seo-and-aeo-strategy.

Design and improve revenue operations, lead lifecycle rules, scoring, routing, handoffs, and CRM process automation. Use when marketing, sales, and customer success workflows need clearer operational structure.

Optimize content for AI Overviews, ChatGPT, Perplexity, and other AI search systems. Use when improving GEO, AI citations, llms.txt readiness, crawler accessibility, and passage-level citability.

Build and analyze genome-scale constraint-based metabolic models with COBRApy — flux balance analysis (FBA), flux variability analysis (FVA), gene and reaction knockouts, flux sampling, and SBML model I/O. Use when simulating metabolic networks, predicting growth or knockout phenotypes, or running systems-biology and metabolic-engineering analyses on SBML genome-scale models. Part of the AlterLab Academic Skills suite.

Detect, validate, and generate Schema.org structured data. JSON-LD format preferred. Use when user says "schema", "structured data", "rich results", "JSON-LD", or "markup".

Perform comprehensive SEO audits with technical, content, and link analysis. TRIGGERS - Use when user needs help with seo-audit related tasks.

Brief

When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For signup/registration flows, see signup. For post-signup activation, see onboarding. For popups/modals, see popups.

When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "overlay," "collect emails with a popup," "exit popup," "scroll trigger," "sticky bar," or "notification bar." Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see cro. For general page conversion optimization, see cro.

When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions "attribution," "attribution model," "first-touch vs last-touch," "multi-touch," "which channel drives revenue," "what's my real CAC," "my dashboards disagree," "Google/Meta says X but GA says Y," "media mix model," "MMM," "incrementality," "geo lift," "holdout test," "how did you hear about us," "self-reported attribution," "dark social," or wants to instrument attribution themselves — "stitch my bookings to their source," "SavvyCal/Calendly attribution," "close the identify gap," "track conversions on a third-party domain," "first-party / self-hosted attribution." For event tracking setup and UTMs, see analytics. For ad-platform pixels/CAPI, see ads. For pipeline and CRM revenue reporting, see revops. For the AI-search attribution blind spot, see ai-seo.

Run a broad SEO audit across technical SEO, on-page SEO, schema, sitemaps, content quality, AI search readiness, and GEO. Use as the umbrella skill when the user asks for a full SEO analysis or strategy.

Translate text between languages with cultural adaptation, terminology consistency, and support for multiple document types including technical docs, marketing copy, and UI strings. Use when the user requests translation or provides relevant inputs for this workflow.

Optimize a webpage for search engines by analyzing on-page elements, improving technical performance, and implementing structured data for maximum visibility. Use when the user requests seo optimization or provides relevant inputs for this workflow.

Generate comprehensive marketing analytics reports by collecting KPIs, analyzing trends, and delivering actionable insights with attribution modeling and funnel analysis. Use when the user requests analytics reporting or provides relevant inputs for this workflow.

Defining KPIs, tracking events, and dashboards: North Star Metric, funnel and cohort analysis, test-intelligence views. GA4/Amplitude/Mixpanel/PostHog. Use when metrics design is needed.