Marketing & Growth Agent Skills

Podcast-to-Everything content pipeline. Takes a podcast RSS feed or raw transcript and generates a full cross-platform content calendar: short-form video clips, Twitter/X threads, LinkedIn articles, newsletter sections, quote cards, blog outlines with SEO keywords, and YouTube Shorts/TikTok scripts. Scores each piece by viral potential (novelty × controversy × utility) and deduplicates against recent output. Use when asked to: "repurpose this podcast", "turn this episode into content", "podcast content calendar", "extract clips from this episode", "podcast to social", "content from RSS feed", "batch process episodes", or any request to turn podcast/audio content into a multi-platform content plan.

Page Conversion Rate Optimization (CRO)

Write, rewrite, or improve marketing copy for any page type. Use when crafting homepage, landing page, pricing, or feature page copy with conversion best practices.

Full technical, on-page, and off-page SEO audit with prioritized fix list

Generate full prospect audit as a sales tool before demos. Combines company research, CRO audit, and person intel into a presentable document with talking points and opportunity sizing.

Plan and blueprint programmatic SEO page strategies at scale

Deep technical SEO audit covering Core Web Vitals, crawlability, indexation, structured data, canonical/hreflang, redirect chains, and site architecture. Complements seo-auditor which focuses on on-page/off-page factors.

On-page SEO optimization for existing content with before/after scoring

Designs marketing automation workflows: email triggers, branching logic, lead scoring rules, lifecycle stage transitions. Outputs Mermaid diagrams and implementation specs for HubSpot, Klaviyo, and Mailchimp.

Use this skill whenever LMX is used, produced, reviewed, migrated, or modified. This includes composing campaigns, loops, lifecycle emails, or email-message bodies for the Loops editor or Content API. LMX (Loops Markup Language) is the format used for Loops email content. Trigger on phrases like "create a campaign", "generate an email", "write a welcome email", "draft a lifecycle email", "build an email template", "create an onboarding email", "copy this into LMX", "migrate this email", "convert this email to LMX", "design a new Loops email", "use imagegen for a Loops email", "use gpt-image for an LMX reference", "visual reference for a Loops email", "LMX", "Loops email", or any request to produce, copy, migrate, convert, review, or modify email body content intended for Loops. For net-new emails or major visual redesigns, follow this skill's Net-New Email Design Flow before generating or sourcing new visual assets. Source copy, existing HTML, MJML, Markdown, screenshots, and migration instructions do not byp

Expert email writing skill for professionals and individuals. Use this skill whenever the user wants to write, draft, improve, or get help with ANY email — including cold outreach, follow-ups, complaints, negotiations, thank-you notes, difficult conversations, reconnection emails, or any other professional or personal email. Also trigger for email marketing requests: promotional offers, newsletters, welcome emails, re-engagement campaigns, or clickbait-style emails. Trigger for: "help me write an email", "draft an email", "how should I phrase this email", "I need to reach out to someone", "I need to follow up", "I want to send a thank you", "I have a complaint to write", "write a newsletter", "create a welcome email", "write a promotional email", "re-engage my subscribers", or any situation where someone needs to communicate via email. Do NOT limit this to obvious requests — if the user describes a situation where an email would be the right output, use this skill proactively.

When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't...

Optimize content for AI search and LLM citations across AI Overviews, ChatGPT, Perplexity, Claude, Gemini, and similar systems. Use when improving AI visibility, answer engine optimization, or citation readiness.

Evaluate and improve interface usability using heuristic analysis. Use when the user mentions "usability audit", "UX review", "users are confused", "heuristic evaluation", "form usability", "navigation problems", "Nielsen heuristics", "cognitive walkthrough", or "usability testing". Also trigger when reviewing a design for usability issues, improving form completion rates, or evaluating information architecture and navigation. Covers Nielsens 10 heuristics, severity ratings, and information architecture. For visual design fixes, see refactoring-ui. For conversion-focused audits, see cro-methodology.

Plan game launches including store page optimization, platform submission, marketing strategy, community building, pricing, and post-launch support. Use when preparing a game for release or managing a live game. Also trigger for "game launch", "Steam page", "app store listing", "game marketing", "game trailer", "wishlist", "game pricing", or "post-launch".

Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns.

Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.

When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't...

Optimize content for AI search and LLM citations across AI Overviews, ChatGPT, Perplexity, Claude, Gemini, and similar systems. Use when improving AI visibility, answer engine optimization, or citation readiness.

Analyzes campaign performance with multi-touch attribution, funnel conversion analysis, and ROI calculation for marketing optimization.

Generate a comprehensive SEO strategy and implementation roadmap for new or existing websites, including competitive analysis, content planning, and technical foundation.

Schedule and publish posts across 13 social media platforms (X, LinkedIn, Instagram, Facebook, TikTok, Discord, Telegram, YouTube, Reddit, WordPress, Pinterest) using a single workspace API key.

Analyze a winning short video's formula and generate a new branded video with your product, character, and language (English or Spanish) for social media ads.

Calculate SaaS revenue, retention, and growth metrics to diagnose momentum, churn, expansion, or product-market-fit signals.

Generate marketplace product image cards, including main images, secondary product shots, and A+ content modules, via the Higgsfield CLI.

Produces clear, credible, and conversion-focused marketing copy for landing pages and emails, with mandatory brief confirmation and strict no-fabrication rules.

Audits Meta Ads measurement, Pixel and Conversions API, attribution, creative, audiences, placements, automation, budgets, account structure, and policy for Facebook and Instagram campaigns.

Onboard a paid-media client by collecting business details, configuring data lifecycle policies, and setting mutation guardrails without storing secrets.

Drafts or applies paid-ad campaign launches through capability-gated adapters, handling campaign creation, activation, and creative uploads.

Monitor paid-ad account pacing, delivery, performance, creative fatigue, tracking, policy, and data quality across supported platforms for daily or weekly checks, anomaly review, budget pacing, post-launch verification, or campaign monitoring.

Diagnose paid-ad campaigns and draft or apply optimizations using evidence, financial constraints, and experiments. Supports budget reallocation, bid changes, creative rotation, and CPA/ROAS improvement.

Audits Pinterest Ads measurement, tag and Conversions API setup, catalog readiness, creative, audiences, automation, budget, brand safety, and reporting.

Helps find and analyze competitors to imitate using a five-filter method, focusing on profitability and feasibility while eliminating personal bias.

Generate Guizang-style social card image sets, Live Photo motion cards, and WeChat cover pairs from articles, scripts, screenshots, or videos.

Generates a single-file HTML funnel infographic from 3-6 ordered stages with absolute values, showing conversion rates and drop-off at each step. Output is a static 9:16 vertical image with inline CSS, no JavaScript, no external dependencies.

Generates a three-card social media carousel with a headline that spans across cards, brand mark, and progressive visual elements.