Marketing & Growth

fdu-ins Bundle

Decompose and explain healthcare cost growth into contributing factors including utilization changes, unit price shifts, case mix evolution, and population changes. Use when analyzing PMPM cost trends, explaining cost variance to leadership, preparing actuarial summaries, or identifying cost reduction opportunities.

pramoddutta Skill

Use when publishing SEO blog articles to qaskills.sh, e.g. "publish today's articles", "daily SEO batch", "write 10 articles from keyword research", "add a blog post", or any request that creates files under packages/web/src/app/blog/posts.

tonone-ai Skill

Use when asked to design an email template, newsletter, drip campaign email, transactional email, or any HTML email asset. Examples: "design a welcome email", "create a newsletter template", "make an onboarding email sequence", "design a password reset email", "build an email campaign".

fdu-ins Skill

Generate multichannel marketing campaigns and test plans for Texas Total Loss based on goals, trends, and competitor insights.

tonone-ai Skill

Build or audit a financial model — 3-statement model (P&L, cash flow, balance sheet), scenario analysis, and sensitivity tables. Use when asked to "build a financial model", "model our growth scenarios", or "what happens to runway if we hire 5 people".

tonone-ai Skill

Landing page and marketing copy — write hero section, problem/solution blocks, proof points, and CTAs. Use when asked to "write landing page copy", "write the homepage", "marketing copy for this feature", "product page copy", "write the hero section", or "write copy for [surface]".

outlinedriven-odin-claude-plugin Bundle

Use when asked to run a performance campaign against a measured floor. Not for hypothesis-only analysis without mutation: use fastopt.

pramoddutta Skill

Automated web performance auditing using Google Lighthouse for Core Web Vitals, accessibility, SEO, and best practices scoring with CI integration.

fdu-ins Skill

Perform a daily review of Texas Total Loss marketing activity, competitor updates, and performance to suggest next actions.

outlinedriven-odin-claude-plugin Bundle

Use when a user wants to choose and execute a bounded positioning move that rides a jargon wave. Not for describing the jargon weather of a domain: use buzzword-analysis.

tonone-ai Skill

Topic cluster architecture builder — takes a core topic and maps the full cluster with 1 pillar page, 6-10 supporting posts, internal linking map, keyword targets, and estimated monthly search volume per piece. Use when asked to "build a content cluster", "map our SEO cluster for [topic]", "create a topic cluster", or "what should our pillar page be about".

tonone-ai Skill

Marketing and messaging reconnaissance — read existing landing pages, copy, positioning docs, and marketing materials to understand the current messaging state. Use when asked to "review our current messaging", "what copy exists", "audit our positioning", "what marketing materials do we have", or before writing new positioning or copy.

tonone-ai Skill

Growth state reconnaissance — scan existing onboarding flows, acquisition channels, conversion funnels, and growth experiment logs to understand current growth state. Use when asked to "what's our growth state", "audit the funnel", "what growth experiments have we run", "acquisition channel inventory", or before designing new growth experiments.

pramoddutta Skill

Pull weekly/monthly performance metrics for qaskills.sh from Google Analytics 4 (GA4) and Google Search Console (GSC) via Claude in Chrome. Returns traffic, channels, top queries, top pages, growth deltas in a single report.

outlinedriven-odin-claude-plugin Bundle

Use when the user wants the current jargon weather of a domain described without advocacy. Not for choosing a positioning move: use buzzword-hijack.

pramoddutta Skill

Build and optimize a manual/functional QA tester resume with test design vocabulary, defect metrics, ISTQB positioning, and ATS-safe structure that survives both parsers and hiring managers.

tonone-ai Skill

Produce a complete metrics definition doc — metric name, formula, data source, segmentation, SQL or event tracking spec, and what good/bad looks like. Given a product area, outputs the full metrics spec. Use when asked to "define KPIs", "metrics framework", "what should we measure", "north star metric", or "instrument this feature".

tonone-ai Skill

Competitive analysis ending in a clear positioning call — where to play, how to win. Use when asked to "analyze competitors", "competitive landscape", "how do we compare to X", "competitive positioning", "where should we play", "find our white space", or "who else does this".

tonone-ai Skill

Cold outbound sequence builder — produces multi-touch email + LinkedIn sequences (5-7 touchpoints) personalized by persona type (technical buyer, economic buyer, champion). Use when asked to "write cold emails", "build an outbound sequence", "create prospecting emails", "write my LinkedIn outreach", or "design a cold email campaign".

tonone-ai Skill

Metrics architecture — produce a complete metrics plan given a product description. North Star, input metrics tree, instrumentation spec, action triggers, and counter-metrics. Use when asked to "design a metrics framework", "what should we measure", "build a metrics system", "define our KPIs", "what are our success metrics", "metrics strategy", or "what do we track".

tonone-ai Skill

Use when asked to structure a landing page for positioning, plan a conversion-optimized page layout, or design a launch page. Examples: "landing page for product launch", "conversion-optimized layout for SaaS"

tonone-ai Skill

Use when asked to design growth-optimized landing pages, activation funnel layouts, or experiment-friendly page structures. Examples: "growth-optimized landing", "activation funnel layout", "A/B testable page"

tonone-ai Skill

Produce a complete positioning document using the Dunford framework — competitive alternatives, unique attributes, value, best-fit customer, market category, positioning statement, and tagline. Use when asked to "write our positioning", "define our value prop", "positioning statement", "what market are we in", "how do we position against X", "what's our tagline", or "write our messaging foundation".

tonone-ai Skill

Retention diagnosis + intervention plan — analyze the retention curve, identify the primary drop-off point, and produce a specific intervention plan with expected impact. Use when asked to "improve retention", "why are users churning", "build a retention playbook", "reduce churn", "win-back campaign", or "users aren't coming back".

tonone-ai Skill

Use when asked to improve activation, map the growth funnel, identify growth levers, design a referral program, build a retention playbook, develop a PLG strategy, or find where to invest in growth. Examples: "how do we grow faster", "improve our activation rate", "design a referral program", "build a retention playbook", "what are our best growth levers", "map our growth funnel".

tonone-ai Skill

Growth experiment design — structure a growth hypothesis, define metric, baseline, expected lift, and kill condition for a single experiment. Use when asked to "design a growth experiment", "test this growth idea", "experiment framework", "how do we test if this works", or "growth hypothesis".

outlinedriven-odin-claude-plugin Bundle

Use when asked to find distribution opportunities for a template, tool, or artifact. Not for content creation or campaign management.

abelrguezr Bundle

Analyze mobile phishing campaigns, malicious Android APKs, and iOS mobile configuration profiles. Use this skill whenever investigating suspicious mobile apps, phishing infrastructure, or mobile malware. Trigger when users mention APK analysis, mobileconfig inspection, phishing campaign investigation, Android/iOS malware triage, or mobile threat intelligence. This skill helps security researchers and analysts understand attack patterns, extract indicators, and document findings from mobile threats.

betterpromptme Skill

This prompt instructs an AI to generate a photorealistic, cinematic Arctic fashion editorial close-up featuring the same woman as in the provided selfie, preserving her identity exactly while depicting her cautiously walking over cracked glacier ice and looking into the camera. It specifies strict realism requirements—no beautification or stylization, accurate skin texture, hard cold daylight, detailed ice coloration, subtle wind motion, and a precise high-fashion outfit—so the resulting image reads like a luxury winter campaign photograph with sharp detail, natural facial accuracy, and authentic environmental lighting.

betterpromptme Skill

This prompt instructs the AI to act as a senior content strategist and market researcher, gathering and organizing comprehensive business and industry inputs—covering industry overview, marketing objectives and KPIs, competitor insights, channel performance, brand voice, available assets, current content challenges, and timeline/budget—so a content team or agency can be briefed effectively. The expected outcome is a structured, markdown-table summary tailored to a specified industry and written in the requested language, ready to serve as the foundation for a complete content strategy plan.

betterpromptme Skill

This prompt instructs the AI to produce a 3–8 second, ultra-photorealistic 4K macro marketing video of a specified jewelry piece, using an uploaded reference image plus material, key design details, and a complementary background color to preserve accurate form and finish. The result is a luxury-style cinematic shot featuring shallow depth of field, physically realistic reflections and gemstone sparkle, and only subtle camera/object motion (e.g., slow pan or gentle rotation). It explicitly restricts the scene to the jewelry and its presentation surface—no humans, body parts, logos, text, or stylized/CGI-looking rendering—so the output resembles a professional high-end jewelry brand reel.

betterpromptme Skill

This prompt instructs the AI to generate a well-structured blog post on a specified topic, targeting an approximate word count and a defined writing tone while optionally integrating a given SEO keyword. It requires the content to be original, informative, and easy to read through the use of headings, subheadings, and bullet points where appropriate. The expected outcome is a polished, engaging article that delivers clear value to readers and ends with a compelling call-to-action.

betterpromptme Skill

This prompt instructs the AI to act as a channel growth strategist and produce a concise, actionable growth plan for a specified channel type, content focus, and goal. The output includes clear positioning bullets, a target persona summary, five hook-driven content ideas with execution guidance, a one-week posting schedule with suggested timing and formats, a core engagement playbook, and prioritized short-term optimization steps for the first 1–3 months, ending with a single-page table that summarizes the entire plan at a glance.

betterpromptme Skill

This prompt directs the AI to transform a user’s portrait into a high-end, photorealistic fashion editorial beauty campaign image by preserving the person’s exact facial identity while recreating a specified outfit and a strict, reference-matched pose featuring a clearly visible lipstick held near the lips, an upward gaze, elegant raised hands, and a dynamic, elongated stance. The result is a sharp, studio-lit, white-background full or near full-body photograph with intentional high-angle editorial perspective, clean makeup, and a bold, confident attitude, while avoiding any pose drift, extra props, logos, or non-photographic stylization.

betterpromptme Skill

This prompt instructs the AI to act as a channel growth and audience development expert and produce a comprehensive, platform-tailored growth plan for a new content channel, based on the user’s channel type, content theme, and primary goal. The result is a single, script-only deliverable that outlines clear positioning, a defined audience persona, ten actionable content ideas, a one-month posting calendar, engagement and community tactics, sustainable optimization steps, and recommendations for expanding into additional formats or platforms.

betterpromptme Skill

This prompt instructs an AI to act as a startup-focused brand identity and logo designer that turns a user’s brand inputs—name, industry, personality, preferred style, motif, colors, and constraints—into a clean, modern, scalable logo concept suitable for real product use (websites, apps, pitch decks). It enforces professional design rules and safety guardrails (no altered brand names, no copyrighted or inappropriate imagery, no realistic faces, minimal clutter, legible typography) so the outcome is a startup-ready logo aligned with the brand’s positioning and visual direction.