Marketing & Growth Agent Skills

Product marketing strategy, positioning, and competitive intelligence for B2B SaaS. Use when defining ICP, developing positioning (April Dunford method), creating messaging hierarchy, building competitive battlecards, planning sales enablement, sizing market opportunity (TAM/SAM/SOM), mapping PMF spectrum, designing growth loops, writing PR/FAQ working backwards docs, or creating a product marketing context document.

Use this skill when setting up marketing automation in HubSpot, Marketo, email sequences, lead scoring, and workflows.

Brand Messaging and Positioning

Image optimization analysis for SEO and performance. Checks alt text, file sizes, formats, responsive images, lazy loading, and CLS prevention. Use when user says "image optimization", "alt text", "image SEO", "image size", or "image audit".

Design product-led growth strategies with self-serve funnels and expansion revenue. TRIGGERS - Use when user needs help with plg-strategy related tasks.

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When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google," "site isn't ranking," "Google update hit me," "page speed," "core web vitals," "crawl errors," or "indexing issues." Use this even if the user just says something vague like "my SEO is bad" or "help with SEO" — start with an audit. For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema. For AI search optimization, see ai-seo.

When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' 'sharpen the messaging,' 'refresh this content,' 'update this page,' 'this content is outdated,' or 'content audit.' Use this when the user already has copy and wants it improved or refreshed rather than rewritten from scratch. For writing new copy, see copywriting.

When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," or "find out why customers churn/convert/buy." Use for both analyzing existing research assets AND gathering new research from online sources. For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.

Optimize content for AI Overviews, ChatGPT, Perplexity, and other AI search systems. Use when improving GEO, AI citations, llms.txt readiness, crawler accessibility, and passage-level citability.

Optimize any form that is NOT signup or account registration — including lead capture, contact, demo request, application, survey, quote, and checkout forms.

Design multi-touch outbound email sequences with personalized messaging, timing cadences, and conversion-aware copy for prospecting or re-engagement. Use when the user needs a coordinated sales campaign across several touches; use email-drafting for a single message or reply.

Write compelling, persuasive marketing and sales copy using proven frameworks like AIDA, PAS, BAB, and 4Ps, with tone and voice customization, CTA optimization, and A/B variant generation. Use when the user requests copywriting or provides relevant inputs for this workflow.

Conduct comprehensive keyword research to identify high-value search terms, map search intent, and uncover content gaps for SEO and content marketing. Use when the user requests keyword research or provides relevant inputs for this workflow.

Create, adapt, and schedule social media content across platforms with platform-specific formatting, engagement hooks, and strategic posting cadence. Use when the user requests social media posting or provides relevant inputs for this workflow.

AI SEO Ops

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this ...

Full daily team standup across all 6 verticals: Sales, Social Media, Content, SEO, Creative, and Strategy. Spawns all vertical agents in parallel, collects reports, and presents a unified standup summary. Run at 9 AM daily.

Finds upsell and cross-sell opportunities in existing client accounts. Detects new product launches, traffic growth, hiring signals, funding events, and underutilized services. Maps opportunities to agency service offerings.

SEO intelligence: content attack briefs, GSC optimization, competitor keyword gaps, and trend scouting. Use for SEO audits, keyword gaps, GSC fixes, or content attack briefs.

Rewrite, draft, and review prose so it is clear, specific, human, and appropriate to context. Use this skill when improving emails, essays, documents, reports, UI copy, marketing copy, posts, or any text that may sound generic, AI-written, over-polished, verbose, salesy, evasive, or structurally formulaic. Supports voice calibration, anti-slop audits, context-aware taste decisions, and final pre-flight checks.

Easy entry skill packs for Content Factory. Use when the user says skill pack, skill router, loop skills, video skills, pipeline skills, debug skills, marketing skills, or asks which skills to load. Maps one short phrase to the required .cursor/skills and .cursor/loops files, then auto-loads them.

Audit websites and landing pages for conversion issues and design evidence-based A/B tests. Use when the user mentions "landing page isnt converting", "conversion rate", "A/B test", "why visitors leave", "objection handling", "bounce rate", "split testing", or "conversion funnel". Also trigger when diagnosing why signups are low, designing experiment hypotheses, or auditing checkout flows for friction points. Covers funnel mapping, persuasion assets, and objection/counter-objection frameworks. For overall marketing strategy, see one-page-marketing. For usability issues, see ux-heuristics.

Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "target market", "USP", "lead nurture", "customer lifetime value", "referral program", "marketing strategy", or "PVP Index". Also trigger when building a marketing plan from scratch, choosing acquisition channels, or designing end-to-end customer lifecycle campaigns. Covers the PVP Index, channel selection, and advocacy systems. For brand messaging, see storybrand-messaging. For conversion optimization, see cro-methodology.

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' or 'copy sweep.' This skill provides a systematic approach to editing marketing copy through multiple focused passes.

Identify growth loops (flywheels) for sustainable traction. Evaluates 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use when designing growth mechanisms, building product-led traction, or understanding how growth loops work.