Marketing & Growth

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Discover all possible analysis domains for an artifact. Finds obvious and non-obvious angles — architecture, security, but also marketing positioning, user psychology, regulatory implications, teaching value. Use before prism-scan or prism-full to explore what's worth investigating. Use when this capability is needed.

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Marketing content — Vue SSR Starter Kit

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Generate UTM-tagged URLs for campaign tracking. Create consistent, organized tracking links for Google Analytics, HubSpot, and other analytics platforms. Supports bulk generation, naming conventions, and campaign documentation. Use when creating tracking links, campaign URLs, or organizing marketing attribution. Use when this capability is needed.

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ActiveCampaign

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SEO & GEO (Generative Engine Optimization) for websites. Analyze keywords, generate schema markup, optimize for AI search engines (ChatGPT, Perplexity, Gemini, Copilot, Claude) and traditional search (Google, Bing). Use when user wants to improve search visibility, search optimization, search ranking, AI visibility, ChatGPT ranking, Google AI Overview, indexing, JSON-LD, meta tags, or keyword research. Use when this capability is needed.

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Competitor Comparison & Alternatives Pages

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Create a practical content strategy that connects searchable and shareable content to business goals. Use when planning topics, clusters, editorial calendar, repurposing, and channel priorities. Produce deterministic file outputs under scripts/marketing/<slug>/ and require web research when available. Use when this capability is needed.

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Use to enforce stage definitions, next-step requirements, and data completeness Use when this capability is needed.

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Use when producing research-heavy whitepapers or technical guides that require structured argumentation and data.

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SEO best practices including meta tags, structured data (Schema.org), semantic HTML, performance optimization, and multilingual SEO with hreflang Use when this capability is needed.

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Nuxt SEO v5 modules (robots, sitemap, og-image, schema-org, link-checker, seo-utils, site-config). Use when implementing SEO, robots.txt, sitemaps, Schema.org, or meta tags in Nuxt apps. Use when this capability is needed.

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Use when creating, auditing, or updating project documentation. First inspect existing docs, code, README files, Microsoft knowledge base results, and marketing pages; then interview the user one targeted question at a time to fill gaps; finally produce PR-ready documentation, glossary updates, and a summary of assumptions, sources, and unresolved questions.

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When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," or "SEO health check." For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup. Use when this capability is needed.

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This skill ensures consistent, magical, and accessible communication across all Arcanea touchpoints—from UI microcopy to marketing materials to in-universe narratives. Every word should feel like it belongs in the Kingdom of Light. Use when this capability is needed.

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Design and draft lifecycle email sequences such as welcome, onboarding, nurture, re-engagement, and upgrade flows. Use when defining triggers, sequence maps, email copy, and performance metrics. Produce file-first outputs under scripts/marketing/<slug>/ and align with product marketing context. Use when this capability is needed.

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Create channel-specific social content plans and ready-to-post drafts tied to business goals. Use for LinkedIn, X, Instagram, TikTok, and similar channels when planning cadence, post formats, and engagement routines. Produce deterministic outputs under scripts/marketing/<slug>/ and require web research when available. Use when this capability is needed.

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Use to manage pricing, packaging, and approval workflows for renewal Use when this capability is needed.

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Use when building App Store screenshot pages, generating exportable marketing screenshots for iOS apps or iPad apps, or creating programmatic screenshot generators with Next.js. Triggers on app store, screenshots, marketing assets, html-to-image, device mockup, app-store-screenshots.

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This directory contains 42 marketing skills organized into specialist pods. Use when this capability is needed.

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Using Ring PMM-Team: Product Marketing Workflow

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Design and implement the structured data architecture that powers programmatic SEO pages, including content models, data sources, slug generation, and data-fetching layers. Use when setting up or refactoring the data foundation for pSEO, designing content models, or building the data pipeline that feeds page templates. Use when this capability is needed.

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Plan phased product and feature launches across owned, rented, and borrowed channels. Use when coordinating prelaunch, launch-day, and postlaunch execution with clear owners and assets. Produce deterministic runbooks under scripts/marketing/<slug>/. Use when this capability is needed.

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Use when creating Resend marketing materials, documents, presentations, or visual content. Triggers for Resend brand, Resend style, or Resend visual identity requests.

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Use when designing experiments for subject lines, offers, cadences, or

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Use when designing dashboards, reports, and narratives for GTM stakeholders.

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Perform a focused SEO audit on JavaScript concept pages to maximize search visibility, featured snippet optimization, and ranking potential Use when this capability is needed.

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Capture deterministic macOS screenshots for testing, docs, release notes, and marketing assets. Use when asked to automate app screenshots, batch-generate screenshot sets, standardize window sizing/composition, or choose between Peekaboo and native macOS screenshot tooling. Use when this capability is needed.

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Audit and assess a codebase for programmatic SEO readiness at 1000+ page scale. Use when starting a pSEO project, evaluating an existing codebase for pSEO gaps, or when the user asks to audit, assess, or review their site for programmatic SEO scalability. Use when this capability is needed.

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Audits and optimizes website codebases for SEO and AI bot scanning. Covers technical SEO (meta tags, sitemaps, robots.txt, canonical URLs, page speed hints, structured data), content SEO (heading structure, alt text, readability), and AI bot accessibility (llms.txt, GPTBot/ClaudeBot directives, ai-plugin.json, Schema.org/JSON-LD). Use when user asks to "optimize for SEO", "audit SEO", "improve search rankings", "make site AI-friendly", "add structured data", "fix meta tags", or "optimize for AI bots". Works with any web framework. Use when this capability is needed.

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Expert in product positioning, messaging, go-to-market strategy, and customer-focused communication Use when this capability is needed.

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This skill should be used when the user asks to \"craft Amazon listing\", \"write book blurb\", \"KDP blurb\", \"book description\", \"Amazon keywords\", \"book categories\", \"KDP listing\", \"improve my blurb\", \"help with book marketing metadata\", or mentions creating or refining the marketing copy for a book on Amazon KDP. It generates blurb, keywords, categories, and author bio — the four artifacts that determine discoverability and conversion on Amazon. Use when this capability is needed.

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Use when working on sales strategy, go-to-market, positioning, pricing, enterprise sales, or launch strategy. Surfaces expert frameworks from Lenny's Podcast guests.

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Create a new REST API endpoint controller for the Saman SEO plugin. Use when adding new API endpoints, creating backend functionality for React admin pages, or building AJAX-like functionality. Use when this capability is needed.

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Comprehensive on-page SEO and content quality audit covering title tags, meta descriptions, header structure, keyword optimization, E-E-A-T signals, readability, and content scoring. Use when evaluating content for SEO performance, reviewing articles before publication, or creating content improvement recommendations. Use when this capability is needed.

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Create, edit, and publish blog posts with consistent voice and style. Helps build and maintain a style guide, write drafts, edit for quality, optimize SEO, and fact-check claims before publishing. Use when this capability is needed.