Marketing & Growth

ricneves-ai Skill

Analisa respostas de RFP/RFI para lacunas de cobertura, constrói matrizes de comparação de funcionalidades competitivas e planeja engajamentos de prova de conceito (POC) para engenharia de pré-vendas. Use ao responder a RFPs, licitações ou solicitações de proposta; comparar funcionalidades do produto contra concorrentes; planejar ou pontuar um POC ou demonstração de vendas para o cliente; preparar uma proposta técnica; ou realizar análise competitiva de vitórias/perdas. Lida com tarefas descritas como 'resposta a RFP', 'resposta a licitação', 'resposta a proposta', 'comparação de concorrente', 'matriz de funcionalidades', 'planejamento de POC', 'preparação de demo de vendas' ou 'engenharia de pré-vendas'.

ricneves-ai Skill

Estratégia de expansão para mercados internacionais. Seleção de mercado, modos de entrada, localização, conformidade regulatória e go-to-market por região. Use ao expandir para novos países, avaliar mercados internacionais, planejar localização ou construir times regionais.

ricneves-ai Skill

Estrutura e escreve o conteúdo de apresentações de vendas, pitch para investidores e apresentações de board com contexto do ecossistema brasileiro. Inclui narrativa, dados de mercado BR e estrutura para cada tipo de audiência.

ricneves-ai Skill

Configuração e análise no GA4 com eventos customizados para negócios brasileiros

ricneves-ai Skill

Estratégia de UTMs, rastreamento de campanhas e atribuição de conversões

ricneves-ai Skill

Gerente de Contas (Account Manager) B2B sênior para gestão de carteira, QBRs, expansão (upsell/cross-sell), renovação, prevenção de churn, relacionamento executivo e planos de contas estratégicas. Use ao construir Account Plan, preparar QBR, planejar upsell, renovar contratos, mapear stakeholders, conduzir executive business review ou quando o usuário mencionar Account Manager, AM, Key Account, KAM, renovação, upsell, cross-sell, QBR ou expansão de receita.

ricneves-ai Skill

Transforma resultados de clientes em cases de sucesso persuasivos para o mercado brasileiro. Estrutura problema → solução → resultado com dados reais, depoimentos e prova social para uso em vendas, site e redes sociais.

ricneves-ai Skill

Cria sequências de email marketing, newsletters, cold email e automações para o mercado brasileiro. Otimiza subject lines para taxas de abertura, estrutura o corpo para engajamento e inclui CTAs para WhatsApp, checkout e landing pages.

ricneves-ai Skill

Cria roteiros para tratar as objeções mais comuns no mercado brasileiro: preço, tempo, concorrência, "preciso pensar" e "não tenho orçamento". Usa técnicas de venda consultiva adaptadas ao estilo de negociação brasileiro.

ricneves-ai Skill

Product-Led Growth: estratégia para produtos que se vendem sozinhos via uso. Cobre trial gratuito, freemium, expansão de receita, viralidade e loops de crescimento. Adaptado para SaaS brasileiro com métricas em R$.

ricneves-ai Skill

Análise de coortes, retenção e LTV de usuários para SaaS e e-commerce

ricneves-ai Skill

Escreve artigos de blog, conteúdo SEO, white papers e long-form em PT-BR. Produz conteúdo com estrutura jornalística, otimizado para mecanismos de busca e adaptado ao público e setor brasileiro, incluindo dados e fontes nacionais.

ricneves-ai Skill

Analisa saúde do pipeline de vendas, precisão de previsão de receita e métricas de eficiência go-to-market para otimização de receita SaaS. Use ao analisar cobertura do pipeline de vendas, prever receita, avaliar desempenho go-to-market, revisar métricas de vendas, avaliar análise de pipeline, rastrear precisão de previsão com MAPE, calcular eficiência GTM ou medir eficiência de vendas e unit economics para equipes SaaS.

ricneves-ai Skill

Cria descrições de produto de alta conversão para e-commerce e marketplaces brasileiros (Mercado Livre, Shopee, Amazon BR, VTEX). Inclui SEO de marketplace, título otimizado, bullet benefits e ficha técnica estruturada.

swan-gtm Skill

Use this skill when a LinkedIn account needs warming up before outreach: a brand-new account, a dormant one coming back, or a fresh sender being added to a campaign pool. Produces a day-by-day ramp schedule that takes the account from zero activity to full outreach volume in seven days without triggering verification prompts or restrictions.

swan-gtm Skill

Use this skill when one LinkedIn campaign needs more volume than a single account can safely send: scaling outreach across several sender accounts, sizing a sender pool, splitting a lead list between profiles, or reacting when one account in the pool gets a warning. Produces a rotation plan with per-account caps and an incident playbook.

swan-gtm Skill

Use this skill when an AI agent or automation is about to make a write change to a live Google Ads account — pausing something, moving a bid, adding negatives, editing a budget, launching a campaign. Produces a change that's previewed, confirmed, and provably executed, instead of a plausible-sounding claim. Triggers: agent making Google Ads changes, autonomous bidding, automated negative keywords, AI campaign management, bulk account edits, "did that actually run."

swan-gtm Skill

Use this skill when targeting companies based on business events, building expansion campaigns, or leveraging news-based outreach — 15 firmographic Bridgebound triggers from Flip The Script: financial events, M&A activity, growth signals, and product/marketing moves.

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Use this skill when you need to know how competitors present themselves to the market — homepage messaging, value props, CTAs, pricing models, content themes — and how that evolves over time. Produces a marketing briefing: a messaging matrix, per-competitor positioning profiles, content gap analysis, a positioning white space map, and battlecard inputs, with before/after tracking of every shift. Reach for it when someone says "competitor positioning", "messaging comparison", "content gap", "what changed on their site", "landing page teardown", "marketing battlecard", "how do they describe their product", or "counter-messaging".

swan-gtm Skill

Use this skill when a team has an offer, target market, or observed account event and needs to turn it into a launch-ready signal-led campaign. Produces a signal thesis, evidence-backed account cohort, buyer map, channel-ready drafts, and a QA gate. Trigger on “build a campaign around this signal,” “find companies showing this problem,” “who should we contact now,” or “turn this market event into pipeline.”

swan-gtm Skill

Partner and channel operations for B2B SaaS: programme design, partner enablement, co-selling, deal registration, and ecosystem-led growth. Use when the user mentions partner programme, channel strategy, partner enablement, co-sell, deal registration, partner onboarding, partner tiers, ecosystem-led growth, partner-sourced pipeline, partner health scoring, partner QBR, ideal partner profile, IPP, referral partners, resellers, VARs, implementation partners, GSIs, MSPs, partner portal, MDF, partner attribution, partner revenue, or partner operations. Also trigger when someone says 'we need partners to scale,' 'our partner programme isn't producing,' 'how do we structure partner tiers,' 'partners aren't bringing deals,' or 'we want to build an ecosystem.' BOUNDARY: covers partner OPERATIONS (programme design, enablement, pipeline, reporting). For GTM org design and capacity, see gtm-planning. For handoff design between partner and direct, see revops-handoffs. For HubSpot implementation, see revops-hubspot.

swan-gtm Skill

Use this skill when account context exists and you need content opportunity angles before touching keywords — competitor plays, objection content, feature/use-case/vertical pages, pain-led topics. Turns account intelligence into a prioritized opportunity inventory where every angle traces to a named signal from calls, comms, or data. Phase 2 of the SEO topic research pipeline; runs standalone if you paste the account context.

swan-gtm Skill

Use this skill when a founder, revenue leader, CFO, or RevOps team is heading into annual planning, a board meeting, or a fundraise; is debating whether to pour more fuel on acquisition or fix the model first; needs a reality check on a 'growth at any cost' reflex; or asks anything about unit economics, CAC payback, NRR, burn multiple, Rule of 40, magic number, growth efficiency, or GTM budget allocation — even if they never say the word 'scorecard'. Builds a board-ready Profitable Efficient Growth (PEG) scorecard: computes the unit-economics picture from the company's own numbers, grades each metric against Sam Jacobs' PEG benchmarks, diagnoses whether the engine is scale-ready or leaking into a cash trap, and recommends how to allocate the next dollar of GTM spend using the 60/30/10 tranche strategy (proven / probable / experimental).

swan-gtm Skill

Use this skill when someone needs to position their newsletter, name it, write their value prop, nail their newsletter positioning, figure out what to call their newsletter, or define what their newsletter is about. Also triggers when someone says things like "help me position my newsletter", "I need a newsletter name", "what should I call my newsletter", "help me figure out my newsletter's angle", or "I want to start a newsletter but don't know how to position it." Generates a clear, differentiated newsletter value proposition and name that attracts subscribers and stands out in crowded inboxes — interviews the user, generates a value prop using a proven formula, then produces 10+ name options across 3 strategic categories.

swan-gtm Skill

Use this skill when new sending domains or mailboxes need warming before a cold email campaign: fresh domains, new inboxes on an existing domain, or mailboxes recovering from spam-folder placement. Produces a ramp schedule and a go/no-go check before real volume starts.

swan-gtm Skill

Use this skill when a founder or expertise-led business looks interchangeable in their market — price-shopped against cheaper options, described in the same words as competitors, winning on rates instead of authority. It runs the "Position" step of the Atticus Method and produces a category-of-one positioning package - a reframed problem, category-defining language the market ties to the founder, and expertise packaged as proprietary IP. It interviews the founder in their own words first — what's broken in their industry, why, and their fix — and asks for the ICP if it isn't already known, before reframing anything. Trigger phrases: "we sound like everyone else", "prospects compare us on price", "how do we differentiate", "positioning", "category of one".

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Design and install partner ecosystem strategies for B2B SaaS clients using ecosystem-led growth (ELG) and nearbound methodology. Use when someone mentions 'partner strategy,' 'ecosystem-led growth,' 'nearbound,' 'partner ecosystem,' 'build a partner programme,' 'co-selling strategy,' 'account mapping,' 'Crossbeam,' 'Reveal,' 'partner motion,' 'referral programme,' or 'partner revenue.' Also trigger on 'we need partners to grow,' 'partner programme isn't working,' or 'partners should be our next GTM motion.' Also trigger on 'Crossbeam Reveal,' 'Introw,' 'PRM tools,' 'partner tools,' 'cloud marketplace strategy,' 'partner benchmark,' or 'partner economics.' Designs partner strategy and architecture: why this partner type, why now, how it fits the system. BOUNDARY: For partner operational plumbing (deal registration, health scoring, CRM properties), see partner-channel-operations. For handoffs see revops-handoffs.

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Use this skill when you're looking at one page and don't know its SEO status, and you want the two or three quick wins worth doing now — each traced to the mechanism behind it, not a hunch. Point it at a single page; it returns a short, ranked list of instant-win actions, and for every action it names the Google patent or leaked Search API field that explains why it works, so you can verify the claim yourself and defend it in a client or sales call. Reach for it when you'd say "what are the quick wins here", "audit this page", "why would this rank", "prove this isn't guesswork", "what does Google actually reward", or "back that with a patent".

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Use this skill when the user wants to execute, operationalize, or "build the ads for" a LinkedIn ABM strategy; asks for ad briefs, a campaign outline, ad mockups, LinkedIn ad creatives, TLA (Thought Leader Ad) copy, or campaign briefs; or says things like "turn my strategy into campaigns", "create the ads from the plan", "make the briefs", or "set up my campaign database". Turns a finished LinkedIn ABM strategy into launch-ready campaign assets - a concise ABM Campaign Outline, per-ad copy & design briefs, on-brand image-ad mockups, and an optional campaign-management database.

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Use this skill for the recurring review of a running outbound book — the Monday question of what needs attention this week. Produces a triaged list of replies waiting on an answer, the campaigns that are genuinely underperforming with the one step to fix on each, and week-over-week movement on the metrics that matter. Trigger phrasings: "how are my campaigns doing this week", "weekly outbound review", "my Monday cockpit", "campaign health at a glance", "who do I need to reply to", "which campaigns should I fix", "is my outbound trending up or down".

swan-gtm Skill

Use this skill when you want attribution that measures whether GTM activity actually moves accounts forward — not touchpoint "credit." It assigns each account a single current progression stage (Unaware → Aware → Engaged → Qualified → Sales Ready → Customer) from its full signal stack using deterministic, auditable rules, so the same inputs always produce the same stage and every assignment is explainable from the evidence that triggered it. Progression is measured at the account level with a buying-group gate — advancement requires multiple distinct contacts, never one power user — so a single loud champion can't fake momentum. Each run applies exactly one stage tag, records a stage-entry event with an evidence snapshot and time-in-prior-stage, updates the running stack in account memory, and routes a Sales-Ready alert with buying-group context and a recommended next action. Because it writes stage history, it turns attribution into delta-versus-baseline: conversion rate and velocity per stage transition, ex

swan-gtm Skill

Use this skill when structuring or troubleshooting a Performance Max campaign — asset groups, ad strength, audience signals, or suspected cannibalization of brand search. Produces a structural fix list, not just "add more assets." Triggers: Performance Max, PMax, asset groups, ad strength, audience signals, PMax cannibalizing brand, PMax negative keywords, low ad strength.

swan-gtm Skill

Use this skill when a creator campaign needs a brief. Produces a per-creator 4-part brief — messaging direction, campaign guidelines, dos and don'ts, content examples — tuned to one creator's voice and the client's ideal customer.

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Design positioning and messaging frameworks for your company using the Use Case Messaging Canvas and Opposites method. Use whenever you need to define your positioning, build a messaging framework, create a Use Case Canvas, or bridge the gap between ICP and copy. Triggers include 'position yourself,' 'messaging framework,' 'Use Case Canvas,' 'how should we position,' 'our messaging is all over the place,' 'we skip straight to copy,' 'Opposites method,' 'Old Way vs New Way,' 'positioning workshop,' 'value prop,' 'one-liner,' 'elevator pitch,' 'positioning line,' or any situation where you have an ICP but your messaging is missing or inconsistent. BOUNDARY: This skill designs POSITIONING and MESSAGING frameworks. For ICP building (the step BEFORE), see icp-builder. For writing actual LinkedIn copy, see a LinkedIn posting skill. For proposals, see a proposal generator skill.

swan-gtm Skill

Use this skill when creator marketing should become a program, not an experiment — "make creators a real channel," "scale from a test to an engine," "what does quarter one of creator-led growth look like." Three 30-day phases: build the first cohort with tracking, launch–measure–cut, then systematize into a documented, forecastable engine with a second cohort matched to the winner profile.

swan-gtm Skill

Use this skill when an outbound campaign is underperforming and the cause isn't obvious — replies dropped, meetings dried up, a sequence that worked stopped working, or the numbers look fine but nothing closes. Works through the funnel in fixed order so the real leak gets fixed instead of the most visible one. Produces the diagnosis, the evidence for it, and the single next fix. Trigger phrasings: "why did our reply rate drop", "campaign isn't working", "diagnose this campaign", "opens are fine but no replies", "replies but no meetings", "should we change the copy", "our sequence stopped working".