Marketing & Growth
Marketing & growth agent skills cover the full content and growth stack: SEO audits, copywriting, social posts, campaign planning, and analytics. Each skill is a safety-reviewed SKILL.md your agent loads on demand, in Claude Code, Cursor, and 60+ other agents.
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leadmagic Bundle Plg StrategyDesign product-led growth motions — freemium vs free trial, PQL scoring, self-serve conversion, PLG sales hybrid, and product-led marketing. Use when building a PLG motion, transitioning to self-serve, or optimizing product-led acquisition. Triggers on: "product-led growth", "PLG", "freemium", "free trial", "self-serve", "PQL", "product qualified lead", "product-led sales", or any request about product-driven growth.
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leadmagic Bundle Product Launch PlayOutbound play triggered by competitor product launches or target account product launches — timing-based urgency, competitive positioning. Triggers on: "product launch play", "competitor launch response", "launch-based outbound".
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leadmagic Bundle Growth ExperimentationBuild a growth experimentation system — ICE scoring, growth sprints, experiment design, statistical significance, and learning repositories. Use when building an experimentation program, running growth sprints, prioritizing tests, or establishing a data-driven growth culture. Triggers on: "experimentation", "growth experiments", "A/B testing program", "ICE scoring", "growth sprint", "experiment design", "test velocity", or any growth experimentation request.
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leadmagic Bundle Positioning MessagingBuild positioning and messaging from category, ICP, alternatives, differentiated value, proof, and buyer language. Produces a positioning statement, message hierarchy, persona messaging matrix, homepage narrative, and sales talk tracks. Use when messaging sounds generic, launches need positioning, or competitors blur differentiation.
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leadmagic Bundle Job Posting StrategyComplete job posting and distribution strategy for B2B SaaS companies — where to post by role (engineering, sales, marketing, CS, product, design), job board comparison, posting templates, sourcing channels, and expert recruiting strategies. References Betts Recruiting, SaaStr, YC, and Bridge Group data. Use when hiring for any role and determining where to find the best candidates. Triggers on: "job posting", "where to post jobs", "job boards", "recruiting strategy", "sourcing candidates".
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leadmagic Bundle Leadmagic IntegrationsIntegrate LeadMagic with GTM platforms — Clay, Apollo, Smartlead, Instantly, Salesforce, HubSpot, Zapier, Make. Bi-directional data flows, webhook enrichment, CRM automation, and verification-at-send patterns. Use when connecting LeadMagic to your GTM stack. Triggers on: "LeadMagic integration", "connect LeadMagic to", "LeadMagic + Clay", "LeadMagic + HubSpot", "LeadMagic + Salesforce", or any platform integration request.
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leadmagic Bundle Developer GtmBuild a developer go-to-market motion the way Vercel, Stripe, and Twilio do — open-source/framework flywheel, docs and quickstarts as the funnel, transparent self-serve pricing, PQL signals, DevRel/community as distribution, and a sales motion that enables developer champions instead of cold-pitching them. Use when designing GTM for a developer tool, API, or infrastructure product, or when sales feels like it is fighting the buyer. Triggers on: "developer selling", "sell to developers", "developer GTM", "DevRel", "developer marketing", "open source GTM", "Vercel GTM", "bottom-up developer adoption", "API product GTM", "PLG for dev tools".
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leadmagic Bundle Pipeline ManagementDesign and manage B2B sales processes using Winning by Design's GTM Playbook Kit — stage goals, in-stage actions, exit criteria, SPICED qualification fields, conversion metrics, Bowtie handoffs, forecasting, and deal inspection cadences. Use when designing sales process stages, building a GTM playbook, improving forecast accuracy, or setting up pipeline reviews. Triggers on: "sales process design", "GTM playbook", "pipeline management", "deal stages", "Winning by Design process", "SPICED stages", "forecasting", "deal inspection", "CRM hygiene".
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leadmagic Bundle Gtm System ArchitectureDesign a complete GTM operating system — revenue model, data model, operating model, growth model, and GTM model per WbD's 6-model framework. Use when designing a GTM system from scratch, auditing an existing one, or aligning teams around a unified revenue architecture. Triggers on: "GTM system", "revenue architecture", "operating model", "GTM model", "revenue system", "go-to-market design", "GTM audit", or any request about designing how GTM works end-to-end.
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leadmagic Bundle Headless SupportDesign and deploy headless / automated support systems — AI chatbots, Fin AI agents, knowledge base self-serve portals, ticket deflection strategies, automated triage, email auto-responders, and conversational AI. Use when building self-serve support, implementing AI agents for tier-1 deflection, designing knowledge base architecture, or automating support workflows to scale CS without linear headcount growth.
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leadmagic Bundle Founder Comp PlaybookFounder guide to GTM compensation — what you can afford, how to set OTE and equity, budget guardrails, valuing packages for candidates, and negotiation scripts when cash is tight. Covers hiring first AE/SDR/VP and founder-side offer/counter-offer tactics. Use when a founder asks how to comp sales hires, negotiate offers, explain equity, or defend quota math. Triggers on: "founder comp", "how much to pay first AE", "negotiate sales offer as founder", "comp budget startup", "what equity to offer", "candidate wants more money", "can't afford VP Sales salary", "founder hiring compensation".
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leadmagic Bundle Gtm Role DescriptionsGTM job descriptions, org structure, and compensation — role-by-role JD templates, revenue org charts by ARR stage, OTE/quota/comp plans, and posting channels. Includes GTM Engineer hiring (vs RevOps, SE, Growth Engineer). Grounded in Betts Recruiting, Bridge Group, RepVue, Pavilion, and Winning by Design POD design. Use when writing a job description, designing revenue org structure, setting sales comp, or hiring SDR/AE/RevOps/GTM Engineer/CS/Marketing roles. Triggers on: "job description", "JD for", "write a job post", "sales comp plan", "OTE quota", "revenue org chart", "hire SDR", "hire AE", "VP Sales job description", "RevOps role", "GTM Engineer", "hire GTM engineer", "org structure GTM".
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leadmagic Bundle Partnership StrategyBuild a partnership program — partner types, recruitment, enablement, co-marketing, revenue share models. Triggers on: "partnership strategy", "partner program", "channel partnerships", "build partnerships".
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leadmagic Bundle Transparency SellingExecute Todd Caponi's Transparency Sale methodology — lead with flaws, build the "Our Flaws" slide, negotiate with radical honesty, use the 4.2-4.5 effect in positioning. Use when building pitch decks, handling objections, negotiating, or designing sales process. Triggers on: "transparency sale", "lead with flaws", "Todd Caponi", "radical honesty", "transparent selling", "our flaws slide".
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leadmagic Bundle Saas Metrics CalculatorCalculate and interpret SaaS metrics for founders: MRR, ARR, NRR, GRR, churn, CAC payback, LTV:CAC, burn multiple, Rule of 40, cohort retention, and scenario models. Use when building investor updates, dashboards, board materials, pricing decisions, or growth diagnostics.
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leadmagic Bundle Leadmagic Bulk EnrichmentProcess CSV files with LeadMagic at scale — input cleanup, batch sizing, validation status handling, webhook callbacks, CRM export, error recovery, and quality checks. Use when enriching a list, bulk validating contacts, or pushing LeadMagic-enriched data into GTM systems.
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leadmagic Bundle Customer ResearchRun evidence-led B2B customer and buyer research that produces a recruiting plan, interview guide, buying timeline, Jobs-to-be-Done forces map, quote repository, and decision-ready insight brief. Use when a team is guessing about buyer triggers, ICP, positioning, messaging, onboarding, or churn, or asks for voice-of-customer interviews and synthesis.
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leadmagic Bundle Win Loss AnalysisBuild a neutral B2B win-loss program that interviews recent buyers, codes decision drivers and sentiment, separates buyer evidence from CRM opinion, and produces a recurring insight report plus owned GTM actions. Use when a team needs to understand why deals are won, lost, stalled, or displaced by competitors.
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leadmagic Bundle Gtm LeadershipGTM leadership playbook for revenue leaders — how to hire and fire sales talent, run difficult conversations (performance, comp, forecast honesty), and design SaaS comp strategies. Grounded in Roberge, Lemkin, Kim Scott, Bridge Group, Pavilion, and WbD. Use when firing a rep or leader, having a hard conversation, evaluating a VP/CRO hire, or approving comp plans. Triggers on: "fire sales rep", "fire VP Sales", "difficult conversation", "performance conversation", "PIP", "terminate employee", "GTM leadership", "sales leader evaluation", "when to fire", "how to hire sales leader", "crisis management", "incident comms", "outage communication", "holding statement", "PR crisis".
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leadmagic Bundle Integration PartnershipsBuild and go-to-market with technology integration partnerships — API/integration GTM, marketplace listing, co-selling. Triggers on: "integration partnership", "tech partnership", "API partnership", "marketplace listing".
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leadmagic Bundle Freemium OptimizationFreemium and free trial conversion optimization — model selection with full-funnel math, activation design, paywall placement, PQL scoring, and benchmark-anchored experiment planning. Use when optimizing freemium conversion, designing free-to-paid upgrade paths, or choosing between freemium and free trial models. Triggers on: "freemium optimization", "free trial conversion", "PQL scoring", "activation flow", "paywall design", "freemium to paid".
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leadmagic Bundle Executive CompensationCanonical GTM compensation strategy — philosophy, role-by-role plans, stage- appropriate OTE, accelerators, SPIFs, and executive gates. VP/CRO offer clauses, variable gates, equity, severance, clawback, and Pavilion-style revenue-quality comp. Grounded in Sam Jacobs (Pavilion), Mark Roberge, McMahon, Bridge Group, and CRO Council benchmarks. Use when designing comp plans, OTE/quota, annual comp review, VP/CRO offers, or board comp approval. Triggers on: "GTM comp strategy", "comp plan design", "OTE calculator", "quota design", "executive comp", "CRO compensation", "VP Sales offer", "accelerators", "SPIF vs plan change", "Pavilion comp", "Sam Jacobs comp", "revenue leader compensation".
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marktantongco Skill Gpt ImageGenerate and edit images with OpenAI GPT-Image-2 via inference.sh CLI. Models: GPT-Image-2. Capabilities: text-to-image, image editing, inpainting, mask-based editing, multi-image reference, batch generation. Use for: product mockups, marketing visuals, image editing, concept art, inpainting, photo manipulation. Triggers: gpt image, gpt-image-2, openai image, chatgpt image, dall-e, dalle, openai image generation, gpt image edit, gpt inpainting, openai dall-e, gpt 4o image
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marktantongco Skill Email DesignEmail marketing design with layout patterns, subject line formulas, and deliverability rules. Covers welcome sequences, promotional emails, transactional templates, and mobile optimization. Use for: email marketing, newsletter design, drip campaigns, email templates, transactional emails. Triggers: email design, email template, email marketing, newsletter design, email layout, email campaign, drip campaign, welcome email, promotional email, transactional email, email subject line, email header image, email banner
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marktantongco Skill P Video AvatarGenerate talking head avatar videos with Pruna P-Video-Avatar via inference.sh CLI. Turn a portrait image into a realistic speaking video with built-in TTS. 18x faster and 6x cheaper than competitors. Models: P-Video-Avatar, P-Image (for portrait generation). Capabilities: text-to-avatar, audio-driven avatars, 30 voices, 10 languages, 720p/1080p, built-in TTS, dynamic backgrounds, full-body control. Use for: AI presenters, product demos, explainer videos, virtual influencers, marketing, education, multilingual content, UGC, gaming avatars. Triggers: avatar video, talking head, ai avatar, p-video-avatar, pruna avatar, video avatar, ai presenter, digital human, virtual presenter, lipsync, talking avatar, ai spokesperson, heygen alternative, synthesia alternative, veed alternative, fabric alternative, omnihuman alternative
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marktantongco Skill Video Ad SpecsVideo ad creation with exact platform-specific specs for TikTok, Instagram, YouTube, Facebook, LinkedIn. Covers dimensions, duration limits, AIDA framework, and caption requirements. Use for: video ads, social media ads, paid media creative, video marketing, ad production. Triggers: video ad, social media ad, tiktok ad, instagram ad, youtube ad, facebook ad, linkedin ad, video creative, ad specs, paid media, video marketing, ad production, reels ad, stories ad, pre roll, bumper ad
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marktantongco Skill AI Avatar VideoCreate AI avatar and talking head videos via inference.sh CLI. Recommended: P-Video-Avatar (fastest, cheapest, built-in TTS). Also: OmniHuman, Fabric, PixVerse. Audio: Inworld TTS-2 (100+ languages, emotion steering for characters), ElevenLabs, Kokoro. Capabilities: audio-driven avatars, text-to-avatar, lipsync videos, talking head generation, virtual presenters, UGC content. Use for: AI presenters, explainer videos, virtual influencers, dubbing, marketing videos, UGC ads, gaming avatars, NPC dialogue. Triggers: ai avatar, talking head, lipsync, avatar video, virtual presenter, ai spokesperson, audio driven video, heygen alternative, synthesia alternative, talking avatar, lip sync, video avatar, ai presenter, digital human, ugc, ugc video, ugc ad, avatar ugc
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marktantongco Skill Customer PersonaResearch-backed customer persona creation with market data and avatar generation. Covers demographics, psychographics, jobs-to-be-done, journey mapping, and anti-personas. Use for: marketing strategy, product development, UX research, sales enablement, content strategy. Triggers: customer persona, buyer persona, user persona, target audience, ideal customer, customer profile, audience research, user research, icp, ideal customer profile, target market, customer avatar, audience persona
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marktantongco Skill Linkedin ContentLinkedIn post writing with hook formulas, formatting rules, and engagement patterns. Covers post types, algorithm signals, character limits, and content pillars. Use for: LinkedIn posts, professional content, thought leadership, B2B content, personal branding. Triggers: linkedin post, linkedin content, linkedin writing, linkedin strategy, linkedin engagement, linkedin algorithm, linkedin hook, linkedin formatting, thought leadership, professional content, b2b content, linkedin growth
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marktantongco Skill SEO Content BriefSEO content brief creation with keyword research, search intent analysis, and content structure. Covers SERP analysis, heading hierarchy, word count targets, and internal linking strategy. Use for: content briefs, SEO writing, blog strategy, content planning, keyword targeting. Triggers: seo content brief, content brief, seo brief, keyword research, search intent, content strategy, blog brief, seo writing, content planning, keyword targeting, serp analysis, content outline, seo article, blog seo
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marktantongco Skill Case Study WritingB2B case study writing with STAR framework, data visualization, and research. Covers structure, customer quotes, metrics presentation, and distribution formats. Use for: customer success stories, portfolio pieces, sales enablement, marketing content. Triggers: case study, customer story, success story, b2b case study, client testimonial, customer case study, portfolio case study, use case, customer win, results story
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marktantongco Skill SEO Content WriterSEO Content Writer
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marktantongco Skill Twitter AutomationAutomate Twitter/X with posting, engagement, and user management via inference.sh CLI. Apps: x/post-tweet, x/post-create (with media), x/post-like, x/post-retweet, x/dm-send, x/user-follow. Capabilities: post tweets, schedule content, like posts, retweet, send DMs, follow users, get profiles. Use for: social media automation, content scheduling, engagement bots, audience growth, X API. Triggers: twitter api, x api, tweet automation, post to twitter, twitter bot, social media automation, x automation, tweet scheduler, twitter integration, post tweet, twitter post, x post, send tweet
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marktantongco Skill AI Content PipelineBuild multi-step AI content creation pipelines combining image, video, audio, and text. Workflow examples: generate image -> animate -> add voiceover -> merge with music. Tools: FLUX, Veo, Kokoro TTS, OmniHuman, media merger, upscaling. Use for: YouTube videos, social media content, marketing materials, automated content. Triggers: content pipeline, ai workflow, content creation, multi-step ai, content automation, ai video workflow, generate and edit, ai content factory, automated content creation, ai production pipeline, media pipeline, content at scale
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marktantongco Skill AI Image GenerationGenerate AI images with GPT-Image-2, FLUX, Gemini, Grok, Seedream, Reve and 50+ models via inference.sh CLI. Models: GPT-Image-2, FLUX Dev LoRA, FLUX.2 Klein LoRA, Gemini 3 Pro Image, Grok Imagine, Seedream 4.5, Reve, ImagineArt. Capabilities: text-to-image, image-to-image, inpainting, LoRA, image editing, upscaling, text rendering. Use for: AI art, product mockups, concept art, social media graphics, marketing visuals, illustrations. Triggers: flux, image generation, ai image, text to image, stable diffusion, generate image, ai art, midjourney alternative, dall-e alternative, text2img, t2i, image generator, ai picture, create image with ai, generative ai, ai illustration, grok image, gemini image, gpt image, openai image, chatgpt image
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marktantongco Skill AI Marketing VideosCreate AI marketing videos for ads, promos, product launches, and brand content. Models: Veo, Seedance, Wan, FLUX for visuals, Kokoro for voiceover. Types: product demos, testimonials, explainers, social ads, brand videos. Use for: Facebook ads, YouTube ads, product launches, brand awareness. Triggers: marketing video, ad video, promo video, commercial, brand video, product video, explainer video, ad creative, video ad, facebook ad video, youtube ad, instagram ad, tiktok ad, promotional video, launch video
Frequently asked questions
What are Marketing & Growth agent skills?
Marketing & growth agent skills cover the full content and growth stack: SEO audits, copywriting, social posts, campaign planning, and analytics. Each skill is a safety-reviewed SKILL.md your agent loads on demand, in Claude Code, Cursor, and 60+ other agents.
Which Marketing & Growth skills are most installed?
Popular Marketing & Growth skills on SkillMD right now include plg-strategy, product-launch-play, growth-experimentation. Rankings shift as installs change; sort this page by "Most installs" for the live list.
Do Marketing & Growth skills work with Claude Code and Cursor?
Yes. Every skill here ships as a SKILL.md file, an open format that works in Claude Code, Claude.ai, Cursor, Codex, Windsurf, and 60+ other agents. Install one with npx skillmds@latest add <owner>/<name>, or copy the file into your agent's skills directory.