Marketing & Growth

marktantongco Skill

Generate AI videos with Google Veo, Seedance 2.0, HappyHorse, Wan, Grok and 40+ models via inference.sh CLI. Models: Veo 3.1, Veo 3, Seedance 2.0, HappyHorse 1.0, Wan 2.5, Grok Imagine Video, OmniHuman, Fabric, HunyuanVideo. Capabilities: text-to-video, image-to-video, reference-to-video, video editing, lipsync, avatar animation, video upscaling, foley sound. Use for: social media videos, marketing content, explainer videos, product demos, AI avatars. Triggers: video generation, ai video, text to video, image to video, veo, animate image, video from image, ai animation, video generator, generate video, t2v, i2v, ai video maker, create video with ai, runway alternative, pika alternative, sora alternative, kling alternative, seedance, happyhorse

marktantongco Skill

Structured competitive analysis with feature matrices, SWOT, positioning maps, and UX review. Covers research frameworks, pricing comparison, review mining, and visual deliverables. Use for: market research, competitive intelligence, investor decks, product strategy, sales enablement. Triggers: competitor analysis, competitive analysis, competitor teardown, market research, competitive intelligence, swot analysis, competitor comparison, market landscape, competitor review, competitive landscape, feature comparison, market positioning

marktantongco Skill

Content atomization — turn one piece of content into many formats. Covers blog-to-thread, blog-to-carousel, podcast-to-blog, video-to-quotes, and more. Use for: content marketing, social media, multi-platform distribution, content strategy. Triggers: content repurposing, repurpose content, content atomization, content recycling, one to many content, multi platform content, cross post, adapt content, reformat content, blog to thread, blog to video, podcast to blog, content multiplication

marktantongco Skill

Landing page conversion optimization with layout rules, hero section design, and CTA psychology. Covers above-the-fold formula, social proof placement, mobile design, and F-pattern reading. Use for: startup landing pages, product pages, SaaS marketing, conversion optimization. Triggers: landing page, hero section, above the fold, conversion optimization, landing page design, cta button, hero image, landing page layout, saas landing page, product page design, conversion rate, landing page best practices

marktantongco Skill

Newsletter curation with content sourcing, editorial structure, and subscriber growth strategies. Covers issue formatting, link roundups, commentary style, and sending cadence. Use for: email newsletters, link roundups, weekly digests, curated content, creator newsletters. Triggers: newsletter, email newsletter, newsletter curation, weekly digest, link roundup, curated newsletter, newsletter writing, newsletter format, subscriber growth, newsletter strategy, content curation, newsletter template

gigik2a Bundle

Framework di decision theory e teoria dei giochi per scegliere la mossa migliore di fronte a più alternative. Usa SEMPRE quando l'utente deve scegliere tra opzioni, valutare trade-off, rispondere a un competitor, decidere pricing o posizionamento, selezionare tecnologia/libreria/fornitore, negoziare, allocare risorse scarse. Attiva anche senza menzione esplicita di "teoria dei giochi" quando c'è un dilemma decisionale — tecnico ("meglio React o Vue?"), strategico ("entriamo in questo mercato?"), marketing ("come rispondere al competitor?"), commerciale ("quanto offrire alla gara?"), organizzativo ("internalizzare o esternalizzare?"). Copre decision theory (valore atteso, alberi decisionali, analisi multicriterio), teoria dei giochi (Nash, strategie dominanti, minimax, segnalazione, giochi ripetuti) e behavioral game theory (bias, razionalità limitata, reputazione). Produce analisi strutturata con raccomandazione operativa motivata.

gigik2a Bundle

Digital marketing e performance marketing operativo. SEO on-page/technical/off-page, SEM Google Ads (Quality Score, bidding strategies, match types), keyword research (volume, KD, intent), content SEO pillar+cluster, E-E-A-T. Email marketing lifecycle (welcome/cart/winback), deliverability (SPF/DKIM/DMARC), automation lead scoring, drip campaigns. Performance advertising: Meta Ads, TikTok, LinkedIn B2B, programmatic DSP/SSP/RTB, retargeting. AARRR pirate metrics, North Star, growth loops, PLG, ICE/RICE experimentation. Content strategy pillar+cluster, CRO A/B testing rigor, funnel TOFU/MOFU/BOFU, attribution multi-touch. Usa per: "fare SEO", "ottimizzare Google Ads", "email marketing automation", "growth hacking", "A/B test", "ROAS benchmark", "Meta Ads strategy", "landing page CRO", "funnel conversion", "attribution digital".

ferroxlabs Skill

Visual, voice, and positioning brand audit that ends in a prioritized fix list ordered by impact. Infers the current brand archetype from real assets, audits each dimension separately, then merges findings into a ranked action plan the user can ship. Use when the user wants a structured, multi-step process to audit a brand across visual, voice, and positioning and walk away with prioritized fixes. Do NOT use for a one-off copy tweak or a single asset review that one atomic brand skill can answer without the full three-dimension audit.

ferroxlabs Skill

Recommend a channel mix sized to goals and budget, with CAC math per channel and a throughput plan. Infers audience starting temperature (which dictates which channels work), surfaces viable options with CAC ranges, then a budget-optimized mix with break-even math and the creative capacity needed. Use when the user wants a structured, multi-step process to decide where to spend a marketing budget across channels with per-channel CAC economics. Do NOT use for a single-channel tactical question that one atomic funnel or channel skill can answer without sizing the whole mix.

ferroxlabs Skill

Full cross-pack product launch workflow. Directs a coordinated launch across positioning, offer architecture, funnel, copy assets, content cadence, sales follow-up, ads creative, and a calendar with dependencies, ending in a post-launch debrief plan. Use when the user wants a structured, multi-step process to plan and assemble a complete launch from brief to ready-to-ship package. Do NOT use for a single asset (one email, one sales page) or a quick question that one atomic skill can answer.

ferroxlabs Skill

Guided offer build using The Donahoe Method. Works through four locks in sequence: positioning, stack, pricing, and guarantee, with expert-level reasoning the user confirms or overrides at each lock. Use when the user wants a structured, multi-step process to build or sharpen a sales offer from a single product one-liner into a complete offer document. Do NOT use for single-step copy edits or questions a single atomic skill can answer without building the full four-lock offer.

ferroxlabs Skill

Score existing direct-response copy against The Donahoe Method's 8 frameworks: Four-Layer Open, Conversational Proof, Three Locks, Bullet System, Cascade Close, Greased Chute, Voice Rules + Bullshit Filter, Market Temperature. Produces a 0-100 normalized score, dimension-by-dimension findings, and prioritized rewrite recommendations. Use when the user has existing copy (a sales page, VSL script, email, ad, opener) and wants a Method-grade audit with specific rewrite directions. Not for net-new copy generation (use /convert sales-page or /convert open) and not for live-URL CRO teardown (use /market landing).

ferroxlabs Skill

Apply The Donahoe Voice Rules: sentence mechanics, word choices, structural moves, and the Bullshit Filter as a checklist. Operating system for every piece of copy - every headline, email, sales page, ad - passes through these non-negotiable rules. Use when a draft exists in some voice (yours, AI default, marketing-bro) and you need to bring it to Donahoe Voice - first-person, contractions, specific, no marketing-speak, reads aloud natural. Not for engineering momentum (use convert-chute) and not for the standalone Bullshit Filter pass (use convert-bullshit-filter).

ferroxlabs Skill

Run the Bullshit Filter on a single draft, automatically fix the three weakest lines, and return a cleaned copy. Use when the user has one draft of marketing or sales copy and wants it filtered for weak, vague, or hype-laden lines and rewritten in voice. Do NOT use when the user wants a full audit and score (use wayland-conversion-audit) or a whole directory of drafts cleaned at once (use wayland-bullshit-clean-batch).

ferroxlabs Skill

Build a campaign brief detailed enough that creative can execute without re-asking. Captures goal, KPI, offer, audience, and timeline, infers the one specific angle that makes the campaign distinct, then produces the brief, an asset list with specs, and a per-asset creative spec. Use when the user wants a structured, multi-step process to turn a campaign goal into an executable brief plus an asset list and creative spec. Do NOT use for a single piece of copy or a one-line angle question that one atomic copy skill can answer without building the full brief.

ferroxlabs Skill

Scan a set of competitors, flag what changed since the last scan, and draft a brief on what is new. A fast, deterministic monitoring pass that resolves its competitor source from an attached list or a wired research source, detects deltas against a prior scan, and writes a weekly brief. Use when the user wants to run a competitor monitoring scan and get a short brief on changes since the last run. Do NOT use for first-time deep competitor research or positioning work; use the competitor deep research workflow for that.

ferroxlabs Skill

Score existing copy 0-100 against The Donahoe Method, prioritize the rewrites, and present a revised draft. Use when the user has a piece of sales or marketing copy and wants a scored diagnosis plus a Method-aligned, Filter-cleaned revision. Do NOT use when the user wants to write copy from scratch (use wayland-full-sales-asset) or only a quick weak-line cleanup (use wayland-bullshit-clean).

ferroxlabs Skill

Design a winback campaign end to end: define and segment lapsed customers, build the comeback offer, then write the email sequence that re-engages them, with review gates before shipping. Use when the user wants a structured multi-step process to re-engage lapsed or one-time customers with a segmented offer and a timed email sequence. Do NOT use for a single re-engagement email or a question one atomic skill can answer.

ferroxlabs Skill

Positioning sprint that ends in a defensible position statement and a per-audience messaging matrix. Infers the competitive set, maps competitors, audits the brand against that map, recommends a position (what you stand for, against, and who it is not for), then translates it into messaging per audience. Use when the user wants a structured, multi-step process to define or sharpen market positioning and produce messaging tailored to each audience segment. Do NOT use for a single tagline tweak or one-line positioning question that an atomic skill can answer without running the full sprint.

ferroxlabs Skill

Author advertorial / pre-sell / listicle bridge pages: cold-traffic decompression content that warms the reader before they hit the squeeze or sales page. Emits brief + paste-ready HTML/CSS in editorial style. Use when the user is sending cold paid traffic that would bounce off a direct sales page and needs a content-style warm-up surface. Not for the squeeze or sales page itself (see /convert squeeze-page, /convert sales-page) and not for blog-as-content-marketing (different intent).

ferroxlabs Skill

Subordinate composite called by /launch - orchestrates the funnels family (offer + ladder + lead magnet + tripwire + sequence) and hands off to convert-* skills for asset authoring. Internal to the campaign-suite super-composite, not the top-level user entry. Use when /launch routes here as part of its DAG, OR when a power user wants only the funnels half (architecture without assets). Not for top-level campaign builds (use /launch instead - /launch is the user-facing entry that includes both architecture AND assets).

ferroxlabs Skill

Deep competitor research that goes beyond a comp set into positioning gaps and opportunity spaces. Infers the full competitive set (direct, adjacent, status-quo, and nascent threats), profiles each, builds a 2x2 positioning map, identifies gaps, and recommends a counter-position. Use when the user wants a structured, multi-step process for thorough competitor research that ends in a positioning map and counter-positioning recommendation. Do NOT use for a quick lookup of one competitor or a single fact that one atomic competitor skill can answer without the full research arc.

marktantongco Skill

Generate professional AI product photography and commercial images. Models: FLUX, Imagen 3, Grok, Seedream for product shots, lifestyle images, mockups. Capabilities: studio lighting, lifestyle scenes, packaging, e-commerce photos. Use for: e-commerce, Amazon listings, Shopify, marketing, advertising, mockups. Triggers: product photography, product shot, commercial photography, e-commerce images, amazon product photo, shopify images, product mockup, studio product shot, lifestyle product image, advertising photo, packshot, product render, product image ai

marktantongco Skill

Expert-level imperative animation engineering using GSAP (v3.13+, GreenSock) for cinematic web animations, scroll-driven storytelling, complex timeline orchestration, SVG morphing, text reveals, and advanced sequencing. Use when the user needs ScrollTrigger, SplitText, MorphSVG, DrawSVG, MotionPath, Flip, ScrollSmoother, timeline sequences, or any framework-agnostic animation. Also trigger for GSAP, GreenSock, scroll animation, pin/scrub effects, text character animation, SVG path drawing, Webflow interactions, marketing site animation, page transition sequences, or when the user says "complex animation timeline." Trigger for vanilla JS animation, React GSAP integration (@gsap/react), Vue/Svelte/Angular animation, or Webflow custom code. Combat under-triggering: activate for scroll effects, text reveals, or SVG animation even if GSAP is not named.

marktantongco Bundle

Architect hybrid animation stacks combining Motion (ex-Framer Motion) and GSAP for React/Vue/Next.js projects requiring both UI micro-interactions and cinematic scroll/content animations. Use when the user wants to use Framer Motion with GSAP, Motion plus GreenSock, combine declarative and imperative animation, or split animation responsibilities across libraries. Also trigger for animation architecture, animation stack selection, animation bundle optimization, cross-library animation integration, React animation performance, marketing site with React UI, or when the user asks "should I use Framer Motion or GSAP" or "how do I combine Motion and GSAP." Trigger for animation skillset design, animation MCP tools, or when the user needs animation decision matrices, cleanup protocols, or shared reduced-motion handlers across multiple libraries. Combat under-triggering: if the project has both UI components and scroll storytelling, activate this skill.

gigik2a Skill

SEO operativa per mercato italiano: Google.it, Google Business Profile (GBP), Search Console, recensioni Google/Trustpilot, directory italiane (PagineGialle, Yelp IT, Europages, Kompass, Trovaprezzi, Pagine Bianche, Misterimprese). Local SEO (local pack, NAP consistency, citazioni locali, schema LocalBusiness), SEO multilingua IT/EN, GDPR-compliant tracking (Consent Mode v2, server-side tagging, cookie banner art. 122 Codice Privacy), Google Analytics 4 configurazione IT. AI SEO / GEO (Generative Engine Optimization): ottimizzazione per risposte in ChatGPT, Perplexity, Google AI Overview, SGE, Gemini, Copilot. Structured data avanzato (FAQPage, HowTo, Product, Article, Organization, Breadcrumb, LocalBusiness, Review, AggregateRating). E-E-A-T applicato a siti italiani (trasparenza, autore, credenziali, partita IVA visibile, contatti). SERP italiane specifiche (featured snippet IT, People Also Ask IT, knowledge panel aziende italiane). Usa SEMPRE per: "SEO sito italiano", "ottimizzare Google My Business", "app

gigik2a Bundle

Servizio retainer mensile di produzione contenuti SEO per PMI italiane (599-1.299 EUR/mese). Tre piani: Light 4 articoli/mese, Standard 6 articoli/mese, Intensive 8 articoli/mese. Workflow 6 step ricorrente: piano editoriale mensile, brief SEO per articolo, drafting con keyword primaria e secondarie, refresh 2-4 articoli esistenti, ottimizzazione on-page e meta, report KPI con posizionamento e traffico. Output ricorrente: calendario editoriale XLSX, brief DOCX per articolo, articoli DOCX pronti CMS, report mensile DOCX, JSON strutturato. Attiva per: content factory, produzione contenuti, piano editoriale, articoli per il blog, content marketing PMI, chi mi scrive gli articoli, blog aziendale, contenuti SEO ricorrenti, servizio editoriale mensile, refresh contenuti, aggiornare vecchi articoli, piano editoriale mensile, content strategy ricorrente, aumentare traffico organico, content retainer. Quarto livello della suite WebBoost dopo check express, audit tecnico e keyword strategy.

gigik2a Bundle

Ottimizzazione Local SEO per attivita con clientela geografica in Italia (ristoranti, studi professionali, artigiani, negozi). Report DOCX 8-10 pagine con audit Google Business Profile, verifica NAP, citazioni locali, strategia recensioni, ottimizzazione on-page locale. Trigger: "local SEO", "Google Maps", "Google Business", "scheda Google", "farsi trovare su Google Maps", "SEO locale", "attivita locale", "clienti della zona", "posizionamento locale", "recensioni Google", "NAP", "citazioni locali", "maps posizionamento", "non mi trovano su Maps". Input: URL sito, nome attivita, indirizzo completo, categoria, keyword locali 2-3. Output: report DOCX, checklist operativa, JSON strutturato. Tono pratico: il titolare puo agire da solo stasera. Sotto-skill consulenza web PMI 149-249 EUR per clienti nel raggio di 30 km.

gigik2a Bundle

Audit SEO tecnico approfondito per PMI italiane. Genera report DOCX 10-15 pagine con diagnosi completa e istruzioni operative per il webmaster. Trigger: "audit SEO", "audit tecnico sito", "problemi SEO", "il sito non si posiziona", "analisi SEO completa", "perche non mi trova Google", "verifica SEO", "SEO check approfondito", "report SEO tecnico". Input: URL sito, settore (opzionale), note specifiche (opzionale). Analizza crawlability, indicizzazione, Core Web Vitals, performance, mobile, sicurezza, on-page, immagini, struttura URL, schema markup. Per ogni problema: severita, impatto traffico, istruzione operativa concreta per il webmaster. Output: report DOCX executive con summary per titolare e dettaglio tecnico per webmaster, piu JSON strutturato. Secondo livello scala valore consulenza web PMI dopo il pagellino SEO rapido.

gigik2a Bundle

Genera un pagellino SEO rapido (punteggio 0-100) con le 5 criticita piu urgenti per PMI italiane. Trigger: "check SEO", "punteggio sito", "pagella sito", "quanto e messo il mio sito", "analisi rapida sito", "score SEO", "check rapido", "il mio sito va bene?". Input: URL del sito. Analizza 10 fattori (HTTPS, mobile-friendly, velocita, title tag, meta description, H1, alt tag, internal linking, sitemap.xml, Google Business Profile). Output: pagella HTML visiva con semafori verde/giallo/rosso, score globale, top 5 criticita spiegate in italiano semplice senza gergo tecnico, stima impatto su clienti persi, CTA verso audit SEO tecnico completo. Deliverable: HTML single-page e JSON strutturato. Lead magnet per titolari PMI italiane 5-50 dipendenti. Primo touchpoint consulenza web.

gigik2a Bundle

Orchestratore WebBoost — diagnosi completa della presenza online di una PMI italiana (5–50 dipendenti) e piano di miglioramento attuabile. Usa SEMPRE questa skill quando l'utente dice "audit SEO sito", "analisi presenza web", "migliorare sito web", "WebBoost", "diagnosi sito PMI", "perché il mio sito non porta clienti", "farmi trovare su Google", "revisione sito aziendale", "piano SEO e contenuti", "audit web completo", "ottimizzare la presenza online", "report SEO mensile", "controllare sito PMI", "servizio WebBoost", oppure quando fornisce un URL di un sito aziendale italiano chiedendo di analizzarlo o migliorarlo. Attivala anche per piano editoriale PMI, revisione homepage, keyword research, UX audit sito PMI, generazione contenuti SEO per azienda italiana. Produce report DOCX executive, piano editoriale XLSX, dashboard HTML e output JSON strutturato.

gigik2a Bundle

Marketing analytics e modelli quantitativi data-driven. Regressione, choice modeling, CLV, brand equity, advertising effectiveness, research methodology, digital/social analytics. AI-applied: neuroscience copy testing 8 scores, storytelling 12-step, dynamic pricing PID, Big Five brand personality, celebrity selection, segmentazione AI PCA+clustering metaphor/ facet-based, promotion journey 7-stage, loyalty card switching algorithms. Bocconi BEMACS + Pradeep/Appel/Sthanunathan. Usa SEMPRE per: dummy clustering RFM, logistic regression, BAV, Interbrand, CLV, GRP, ROI, conjoint, A/B testing, churn, NPS, CAC, LTV/CAC, CTR, CPC, Tobin's Q, causalità IV 2SLS, neuroscience copy testing, Big Five brand, PID pricing, programmatic ads, PCA brand perception, factor analysis, Bayes classification, data sources AI, data cleanup, product naming 30 categorie. Attiva per: regressione marketing, brand equity, efficacia campagna, segmentazione AI, ROI, GRP, RFM, copy testing, dynamic pricing, brand personality Big Five.

gigik2a Bundle

Marketing strategico avanzato: STP, 4P, brand equity, Porter 5 forze, vantaggio competitivo, trust marketing, CSR. Comportamento consumatore 6-step, coinvolgimento, rischio percepito, Fishbein. Distribuzione, trade marketing, partnership. Comunicazione integrata, pubblicità, promozioni, rete vendita, merchandising. AI-applied: innovazione prodotto 9-step, dynamic pricing PID 17 euristiche, Big Five brand personality, promozioni 7-stage, neuroscience copy testing 15 scores, storytelling 12-step, ad templates, language codes per età/genere. Piano marketing, SWOT, Ansoff, BCG. KPI, PIMS, NPS, loyalty. Services Marketing: IHIP, 7P, Gaps Model, SERVQUAL RATER, Service Blueprint, Service Recovery, Yield Management. Per: "segmentazione targeting posizionamento", "4P", "5 forze Porter", "dynamic pricing", "neuroscience copy testing", "Big Five brand", "services marketing", "SERVQUAL", "service blueprint", "yield management", "RevPAR ADR".

gigik2a Bundle

Applica una lente di psicologia applicata (Cialdini, bias di Kahneman, neuromarketing, UX psychology) a ogni richiesta di marketing, copywriting, branding, pricing, siti, landing, email, social, ads, funnel, vendita, negoziazione, pitch. USA SEMPRE per copy, headline, sito, landing, campagna, annuncio, newsletter, post social, CTA, conversione, funnel, pitch, proposta, offerta, pricing, naming, storytelling, brand, posizionamento, comunicazione persuasiva — anche senza menzione esplicita di psicologia. NON attivare per compiti tecnici senza destinatario umano (calcoli strutturali, CAD, impianti, codice backend, computi, verifiche normative). Su richieste miste, applicala solo alla parte comunicativa. In caso di dubbio, attivala.

gigik2a Skill

LinkedIn B2B outreach e social selling per PMI italiane. Prospecting, profile optimization, Sales Navigator, outreach personalizzato multi-step, content strategy thought leadership, LinkedIn Ads (Sponsored Content, Message Ads, Conversation Ads), Social Selling Index (SSI), Account-Based Marketing (ABM), lead generation B2B. Tool ecosystem: Sales Navigator, LinkedIn Helper, Expandi, Dripify, Lemlist, HeyReach. Conformità GDPR art. 6 legittimo interesse + opt-out. Usa SEMPRE per: "LinkedIn outreach", "social selling", "prospecting B2B", "Sales Navigator", "messaggio LinkedIn", "InMail", "cold outreach B2B", "LinkedIn ads B2B", "lead generation LinkedIn", "profilo LinkedIn ottimizzato", "content LinkedIn personal branding", "ABM Account Based Marketing", "targeting B2B italiano". Uso doppio: per clienti K2-AI B2B e per prospecting K2-AI stesso. Per funnel B2B completo e BANT/MEDDIC usa marketing-strategico; per copy dei messaggi usa psicologia-marketing.

gigik2a Bundle

Marketing quantitativo scuola Bocconi BEMACS. Usa per HHI Herfindahl-Hirschman con notazione Bocconi, Market Turbulence index, Market Growth rate, Impressions e GRP Gross Rating Points media metrics, Lag Effects e interaction effects in modelli pubblicitari, logistic regression per decisional models binari, CLV Customer Lifetime Value, CRV Customer Referral Value, RFM Recency Frequency Monetary, segmentazione digitale Liu-Lee-Srinivasan 5 tipi, social tagging metrics brand familiarity e brand favorability, firm value impact Tobin's Q, stock returns per misurare brand equity finanziaria.