Marketing & Growth

gigik2a Bundle

CRM e Customer Experience operativi per professionisti marketing. CRM tipologie (operational/analytical/collaborative), vendor landscape (Salesforce, HubSpot, Dynamics), Customer Data Platform (CDP) vs CRM vs DMP, single customer view, GDPR. Customer journey mapping: personas, stages, touchpoints, moments of truth, service blueprint. Loyalty program design: tier structures, earning/redemption economics, liability/breakage, gamification. Churn prediction: RFM+ML models, early warning system, retention interventions, win-back framework, SaaS NRR/GRR. CX measurement: NPS inner/outer loop, CSAT, CES, SERVQUAL 5 gap model, VoC programs, text analytics. Usa per: "CRM strategy", "journey map", "loyalty program design", "churn prediction", "win-back campaign", "NPS methodology", "service blueprint", "CX KPI".

gigik2a Skill

E-commerce marketing operativo per PMI italiane. Product page optimization, CRO checkout, abbandono carrello avanzato, upsell/cross-sell, marketplace italiani (Amazon IT, eBay, Trovaprezzi, Idealo, ePrice), email lifecycle e-commerce (welcome, post-purchase, win-back, replenishment), Google Shopping + Performance Max, Meta Advantage+ Shopping, recensioni prodotto (Feedaty, Trustpilot, Yotpo) con schema Review/AggregateRating, subscription commerce, pricing dinamico, logistica Italia (Poste, GLS, BRT, Amazon Logistics). Piattaforme: Shopify, Magento, WooCommerce, Prestashop. Usa SEMPRE per: "e-commerce", "Amazon seller", "Shopify", "Magento", "WooCommerce", "Prestashop", "carrello abbandonato", "Google Shopping", "Trovaprezzi", "vendere online", "product page SEO", "checkout optimization", "marketplace Italia", "recensioni e-commerce", "logistica e-commerce", "subscription box". Per SEO generico o ads non-commerce usa digital-marketing-performance; per aspetti psicologici del funnel usa psicologia-marketing.

gigik2a Bundle

Trust-oriented marketing scuola Bocconi-Castaldo e contenuto distintivo CLEAM. Usa per trust marketing, fiducia come risorsa competitiva, antecedenti e conseguenti della fiducia, beni-trust, customer equity italiano (value/brand/relationship equity), orientamenti impresa (prodotto, vendite, marketing, fiducia), MktPot potenziale di mercato, gap di potenziale, quota di mercato ponderata, copertura numerica, indice di selezione, benefit segmentation tradizione italiana, mappe percettive e distanza cognitiva Valdani-Ancarani, break-even formulazione italiana (Q*, p*), casi GDO italiani (Carrefour, Esselunga, Conad, Coop, PAM, Lidl). Complementa marketing-strategico con contenuto Bocconi canonico.

gigik2a Skill

Programmazione e controllo di gestione (Management Accounting). Analisi CVR, BEP, margine di contribuzione, leva operativa, classificazione costi, CMS tradizionali e ABC, decisioni marketing e produzione, master budget, budget flessibili, analisi scostamenti, centri di responsabilità, balanced scorecard, ROI EVA, costo pieno vs variabile, job/process costing, allocazione costi, delta assorbimento. Basato su corso Bocconi. Usa SEMPRE per: analisi costi-volumi-risultati, break even point, margine contribuzione, leva operativa, costi fissi variabili, ABC activity based costing, budget, scostamenti prezzo efficienza, centri costo profitto investimento, BSC, ROI ROS EVA, make or buy, costo opportunità, job costing, process costing. Attiva per "calcolo BEP", "analisi costi", "budget aziendale", "scostamenti", "make or buy", "margine di contribuzione", "controllo di gestione".

gigik2a Bundle

Marketing operativo avanzato scuola Bocconi CLEAM 2 semestre. Usa per indicatori quota avanzati (copertura numerica, grado dispersione, indice selezione, indice assortimento), coinvolgimento psicologico 6 fasi del consumatore, determinanti del coinvolgimento, acquisitori ricreativi vs funzionali, matrice ricerca informativa economica vs marketing, ricerca mirata vs continua, pricing orientato a costi/concorrenza/domanda, formule break-even Bocconi, full-cost pricing, bundling, discriminazione prezzo, strategia di screematura, strategia di penetrazione, NPS Net Promoter Score, MDS multidimensional scaling, laddering, scale Likert/Stapel/differenziale semantico, performance competitive e indicatori customer-based.

gigik2a Bundle

Marketing dei settori creativi e culturali. Experience goods, valore estetico, co-produzione, pratiche di consumo, esperienza di acquisto e post-consumo. STP, prodotto, marca, prezzo nei settori creativi. Basato su corso Bocconi CLEACC. Usa SEMPRE per: settori creativi, industrie culturali, experience goods, valore edonico, valore comunicativo, valore etico, co-produzione consumatore, pratiche di consumo, sense making, flow, esperienza estetica, brand community, product placement, endorsement, influencer creativi, mercato business creativi, corporate support, sponsorizzazione, capitale simbolico sociale culturale, marketing intelligence, STP settori creativi, segmentazione value-based, brand equity creativi, brand extension, portafoglio prodotti, prezzo prestigio, Bass model, blockbuster. Attiva per "marketing culturale", "settori creativi", "experience goods", "co-produzione consumatore", "brand community", "product placement", "prezzo prodotti creativi".

pixartseu Bundle

Use when building Next.js 14+ applications with App Router, server components, or server actions. Invoke to configure route handlers, implement middleware, set up API routes, add streaming SSR, write generateMetadata for SEO, scaffold loading.tsx/error.tsx boundaries, or deploy to Vercel. Triggers on: Next.js, Next.js 14, App Router, RSC, use server, Server Components, Server Actions, React Server Components, generateMetadata, loading.tsx, Next.js deployment, Vercel, Next.js performance.

pixartseu Bundle

SEO & GEO Knowledge Base

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Internationalization knowledge base - next-intl, routing, SEO multilingua. Use when implementing i18n, adding language support (IT/EN/CZ), setting up locale routing, or translating content in Next.js.

pixartseu Bundle

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' or 'zero-click search.' This skill covers content optimization for AI answer engines, monitoring AI visibility, and getting cited as a source. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.

pixartseu Bundle

When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' or 'data hygiene.' For cold outreach emails, see cold-email. For email drip campaigns, see email-sequence. For pricing decisions, see pricing-strategy.

pixartseu Bundle

Generative Engine Optimization (GEO) — audit and implementation for AI search surfaces: Google AI Overviews and AI Mode, ChatGPT search, Perplexity, Bing Copilot. Covers AI-crawler accessibility, question-based citability scoring, passage extraction, server-side rendering checks for AI bots, llms.txt (with the primary-source caveat on real support), agent-friendly page checks, and a 0-100 scoring rubric. Use when user says "AI Overviews", "AI Mode", "SGE", "GEO", "AI search", "LLM optimization", "Perplexity", "AI citations", "ChatGPT search", "agent-friendly", or "AI visibility". Triggers on: GEO, AEO, AI Overviews, AI Mode, generative engine optimization, llms.txt, AI crawler, citability, Perplexity, ChatGPT search.

pixartseu Skill

Search Experience Optimization — the SEO×UX×CRO overlap. Reads the SERP backwards to detect page-type mismatch, derives user stories from intent signals, scores a page from multiple persona perspectives, and fixes engagement/page-experience problems (dwell, pogo-sticking, CWV) that block ranking even on technically perfect pages. Includes a 0-100 SXO gap rubric with falsifiability checks and Next.js patterns. Use when the user says "SXO", "search experience", "page type mismatch", "intent mismatch", "why isn't my page ranking", "pogo-sticking", "dwell time", "engagement signals", "conversion-aware content", "persona scoring", or "SERP analysis". Triggers on: SXO, search experience optimization, page-type mismatch, intent mismatch, pogo-sticking, dwell time, engagement signals, persona scoring, SERP backwards analysis, conversion-aware SEO, page experience.

pixartseu Bundle

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, audience targeting, and optimization. For bulk ad creative generation and iteration, see ad-creative.

pixartseu Bundle

Deep single-page SEO analysis covering on-page elements, content quality, technical meta tags, schema, images, and performance. Use when user says "analyze this page", "check page SEO", or provides a single URL for review.

pixartseu Bundle

Full-site SEO audit orchestrator. Crawls the site, detects business type, fans out to the seo-* specialist skills, then aggregates an evidence-backed 0-100 health score and a prioritized action plan (Critical → Low). Use when user says "audit", "full SEO check", "analyze my site", "website health check", or "SEO report". Triggers on: seo audit, full seo check, site health score, action plan, crawl my site, technical+content+schema audit.

pixartseu Skill

Local SEO

pixartseu Bundle

Image SEO and performance for Next.js. Covers alt text, descriptive filenames, next/image responsive output, AVIF/WebP, lazy loading and LCP priority, CLS prevention, IPTC/XMP metadata, AI-generated image labeling (DigitalSourceType TrainedAlgorithmicMedia), OG/social images, and image sitemaps. Use when working on image optimization, alt text, image audit, or image SEO. Triggers on: image SEO, alt text, next/image, image optimization, image audit, WebP, AVIF, image metadata, OG image, image sitemap.

pixartseu Bundle

Detect, validate, and generate Schema.org structured data (JSON-LD) for rich-result eligibility, with Next.js 15 App Router injection patterns. Use when adding, auditing, or fixing structured data. Triggers on: schema, structured data, rich results, JSON-LD, markup, schema.org, rich snippets, Organization schema, Product schema, BreadcrumbList, deprecated schema.

pixartseu Bundle

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' or 'ad performance optimization.' This skill covers generating ad creative at scale, iterating based on performance data, and enforcing platform character limits. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

pixartseu Bundle

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," or "CTA copy." For B2B tech copy, applies specialized vocabulary and frameworks for technical audiences. For email copy, see email-sequence. For popup copy, see popup-cro.

pixartseu Bundle

Content quality, E-E-A-T analysis, search-intent mapping, content-brief generation, and AI-citation readiness for Next.js sites. Use when the user says "content quality", "E-E-A-T", "content analysis", "content audit", "readability check", "thin content", "content brief", "content outline", "search intent", or "helpful content". Triggers on: E-E-A-T, content audit, content brief, search intent, citability, helpful content, thin content, AI citation, GEO content.

pixartseu Bundle

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' or 'copy sweep.' This skill provides a systematic approach to editing marketing copy through multiple focused passes.

pixartseu Bundle

When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions." Includes both strategic framework and Next.js/shadcn UI implementation patterns. For signup flows, see signup-flow-cro. For forms, see form-cro. For popups, see popup-cro.

pixartseu Bundle

Technical SEO for developers knowledge base - Next.js metadata, robots.txt, sitemap, structured data, Core Web Vitals. Use when implementing technical SEO in Next.js, configuring metadata, optimizing performance for search engines.

pixartseu Bundle

Hreflang and international SEO audit, validation, and generation for Next.js + next-intl. Detects return-tag/self-ref/x-default errors, validates language and region codes, scores content parity, and emits correct hreflang via metadata, sitemap, or HTTP headers. Use when working on hreflang, i18n SEO, international SEO, multi-language, multi-region sites, or alternate language tags. Triggers on: hreflang, i18n SEO, international SEO, multi-language, multi-region, language tags, x-default, alternate locale, next-intl SEO.

pixartseu Bundle

When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," or "breadcrumb schema." For broader SEO issues, see seo-audit.

pixartseu Skill

Off-page/backlink audit: link-profile analysis, referring-domain quality, anchor-text distribution, toxic-link detection, disavow guidance, expired-domain heritage risk, parasite-SEO exposure, and digital-PR link earning. Use when auditing or building backlinks, assessing a link profile, judging link toxicity, or planning link acquisition. Triggers on: backlinks, link profile, referring domains, anchor text, toxic links, disavow, link gap, link building, digital PR, expired domain, parasite SEO, off-page SEO.

pixartseu Skill

E-commerce SEO for product and category pages — Product/Offer/AggregateRating JSON-LD, faceted navigation & crawl control, variant/canonical handling, out-of-stock and pagination, category page optimization, and merchant feed basics. Includes Next.js 15 App Router + Payload code and a 0-100 audit rubric. Use when working on ecommerce SEO, product SEO, shop/store pages, product schema, category pages, faceted filters, merchant feed, or shopping visibility. Triggers on: ecommerce SEO, product SEO, product schema, Product JSON-LD, Offer, AggregateRating, faceted navigation, canonical variants, out of stock SEO, pagination SEO, category page SEO, merchant feed, shopping.

pixartseu Skill

OPTIONAL reference for wiring third-party rank-tracking, keyword, backlink, SERP, and AI-visibility DATA APIs into an SEO workflow via an MCP server. Vendor-agnostic: explains what each data class provides, when to reach for live data vs. first-party signals, how to wire an MCP server, and how to keep API spend under control. Not required by any other seo-* skill. Use when user says they have (or want) a rank-tracking / keyword / backlink data API, or asks how to get live SERP positions, search volume, keyword difficulty, referring-domain counts, or AI share-of-voice. Triggers on: rank tracking, keyword data API, search volume, keyword difficulty, backlink API, referring domains, live SERP, SERP API, AI visibility, share of voice, LLM mentions, rank data MCP, DataForSEO, Ahrefs, SE Ranking, Semrush, Moz.

pixartseu Bundle

Technical SEO audit + implementation across 9 categories: crawlability, indexability, security headers, URL structure, mobile, Core Web Vitals (LCP/INP/CLS), structured data, JavaScript rendering (CSR vs SSR), and IndexNow. Includes Next.js robots.ts/headers/metadata patterns and a 0-100 scoring rubric. Use when working on technical SEO, crawl/index issues, or CWV. Triggers on: technical SEO, crawlability, indexability, robots.txt, robots.ts, sitemap, canonical, security headers, HSTS, CSP, Core Web Vitals, LCP, INP, CLS, JS rendering, SSR, IndexNow, AI crawlers, GPTBot, ClaudeBot.

pixartseu Bundle

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," or "lifecycle emails." Includes React Email implementation and full B2B nurture templates. For in-app onboarding, see onboarding-cro.

pixartseu Bundle

When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," or "new user experience." For signup/registration optimization, see signup-flow-cro. For ongoing email sequences, see email-sequence.

pixartseu Skill

SEO Crawl & Mass-Audit Data Sources (OPTIONAL)

pixartseu Bundle

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 139 proven marketing approaches organized by category.

pixartseu Bundle

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' or 'involuntary churn.' This skill covers voluntary churn (cancel flows, save offers, exit surveys) and involuntary churn (dunning, payment recovery). For post-cancel win-back email sequences, see email-sequence. For in-app upgrade paywalls, see paywall-upgrade-cro.