Marketing & Growth

gianlucanaarden Skill

Draait de lokale SEO routine van een dakdekkersbedrijf. Maakt het Google Bedrijfsprofiel spoedklaar, schrijft profielposts en projectteksten per klustype, stelt de reviewvraag op die je na een oplevering of spoedreparatie verstuurt en schrijft reacties op ontvangen reviews. Gebruik deze skill ALTIJD wanneer iemand met een dakdekkersbedrijf vraagt om "lokale SEO", "hoger in Google Maps", "gevonden worden bij daklekkage", "Google Bedrijfsprofiel bijhouden", "reviewvraag", "review reactie", "profielpost", "projectfoto's plaatsen" of "meer aanvragen voor dakwerk". Ook triggeren bij "wat zet ik deze maand op mijn bedrijfsprofiel" of "schrijf een bericht aan mijn klant voor een review".

gianlucanaarden Skill

Draait de lokale SEO routine van een rijschool. Bouwt een reviewroutine rond het slaagmoment, schrijft profielposts en lesvormteksten, stelt de reviewvraag op die je een geslaagde leerling stuurt en schrijft reacties op ontvangen reviews. Gebruik deze skill ALTIJD wanneer iemand met een rijschool vraagt om "meer leerlingen", "lokale SEO", "rijschool promoten", "hoger in Google Maps", "Google Bedrijfsprofiel bijhouden", "reviewvraag", "review reactie", "profielpost" of "gevonden worden door leerlingen". Ook triggeren bij "wat zet ik deze maand op mijn bedrijfsprofiel" of "schrijf een berichtje aan mijn geslaagde leerling".

gianlucanaarden Skill

Draait de lokale SEO routine van een tandartspraktijk of mondzorgpraktijk, binnen de regels die voor zorg gelden. Schrijft profielposts en behandelpaginateksten in terughoudende zorgtoon, stelt de reviewvraag op die na een afspraak verstuurd mag worden, schrijft reviewreacties die nooit behandelinformatie bevestigen en houdt de aannamestatus voor nieuwe patienten actueel in alle teksten. Gebruik deze skill ALTIJD wanneer iemand met een tandartspraktijk, mondhygienepraktijk of orthodontiepraktijk vraagt om "lokale SEO", "meer patienten", "hoger in Google Maps", "Google Bedrijfsprofiel bijhouden", "reviewvraag", "review reactie", "profielpost" of "gevonden worden door nieuwe patienten". Ook triggeren bij "reageer op deze review van een patient" of "schrijf een bericht voor onze praktijk".

gianlucanaarden Skill

Analyseert je producten, diensten of business units via de BCG Matrix van Bruce Henderson (Boston Consulting Group, 1968). Classificeert elk product in een van de vier kwadranten Ster, Cash Cow, Question Mark of Dog op basis van marktgroei en relatief marktaandeel. Geeft per kwadrant een concrete strategische actie. Gebruik deze skill ALTIJD wanneer iemand vraagt om portfolio analyse, productstrategie, "waar moet ik in investeren", "welke producten levert het meeste op", "BCG matrix", "Boston Consulting Group matrix", "growth share matrix", "product portfolio analyse", "cash cow", "stars en dogs", of wanneer iemand wil weten waar marketingbudget en aandacht heen moet binnen een portfolio.

gianlucanaarden Skill

Zet ruwe projectinformatie om in een complete case study die verkoopt en gevonden wordt. Opent met een probleem dat de lezer herkent, beschrijft de aanpak in logische fases, zet het resultaat van de klant centraal in plaats van de eigen takenlijst, en levert de tekst in een SEO structuur met titel, meta, koppen, interne links en een vraagblok. Gebruik deze skill ALTIJD wanneer iemand vraagt om "case study", "casestudy", "klantcase", "klantverhaal", "succesverhaal", "referentiecase", "portfolio tekst", "project omschrijving", "before after verhaal", "resultaat pagina", "testimonial uitwerken", "case study schrijven", "case voor mijn website", "case voor LinkedIn", "case voor sales deck", "referentie uitwerken", "wat hebben we voor deze klant gedaan", of wanneer een ondernemer verzucht "we doen goed werk maar niemand weet het", "onze cases lezen als een factuur", "prospects vragen altijd om voorbeelden", "ik weet niet hoe ik dit project moet opschrijven", "onze portfolio is een lijst logo's zonder verhaal", "we

gianlucanaarden Skill

AI Growth Mindset Coach

gianlucanaarden Skill

Bouwt een complete StoryBrand BrandScript (7 elementen volgens Donald Miller, "Building a StoryBrand", 2017) voor je bedrijf, dienst of product. Gebruik deze skill ALTIJD wanneer iemand zegt "maak een StoryBrand", "BrandScript", "storybrand", "donald miller framework", "klantverhaal", "merkverhaal", "wat is mijn boodschap", "mijn marketing voelt vaag", "mensen snappen niet wat ik doe", "homepage tekst herschrijven", "elevator pitch", "onepager merkverhaal", of wanneer iemand een nieuwe site, sales pitch, pitchdeck, about pagina of campagne wil schrijven en niet helder krijgt wie de held is, wat het probleem is en welk plan er ligt. Trigger ook bij "story driven marketing", "narratieve copy", "hero centered messaging", "Joseph Campbell", "monomyth", of als de gebruiker last heeft van te veel features in zijn copy en geen rode draad.

gianlucanaarden Skill

Analyseer menselijke motivatie, teambehoeften, klantgedrag en marketingpositionering via de piramide van Maslow (Abraham Maslow, 1943). Gebruik als: maslow analyse, piramide van maslow, behoeftenhierarchie, maslow model, hierarchy of needs, maslow coaching, maslow marketing, maslow HR, maslow medewerker motivatie, maslow klantbehoefte, maslow team, maslow zelfactualisatie, maslow fysiologisch, maslow veiligheid, maslow sociaal, maslow erkenning, maslow groei, motivatiemodel, behoeftenpiramide, maslow uitleg, maslow toepassen, motivatie analyse, waarom zijn mensen niet gemotiveerd, klantpsychologie, menselijk gedrag begrijpen. Trigger ook op: waarom presteert mijn team niet, wat motiveert mijn klant, analyseer de behoeften van, welk niveau houdt mij tegen, maslow piramide toepassen.

gianlucanaarden Skill

Past het Fogg Gedragsmodel toe op elk gedrag, product, marketing nudge of habit. Werkt met de formule B = MAP (Behavior = Motivation × Ability × Prompt) en koppelt elke analyse aan concrete ontwerpkeuzes. Gebruik deze skill ALTIJD wanneer iemand vraagt waarom mensen iets niet doen, hoe je een gewoonte ontwerpt, hoe je conversie verhoogt, waarom gebruikers afhaken, hoe je een nieuwe gewoonte opbouwt, of zegt "BJ Fogg", "Fogg model", "Tiny Habits", "gedragsverandering", "behavior design", "habit design", "B equals MAP", "BMAT", "motivatie ability prompt", "nudge", "trigger ontwerpen", "waarom doet niemand X", "hoe krijg ik mensen aan X", "hoe maak ik een gewoonte", "hoe verhoog ik adoption", "hoe activeer ik gebruikers", "drop off in funnel", "onboarding gedrag" of "gedrag triggert niet". Gebaseerd op het werk van BJ Fogg, oprichter van het Behavior Design Lab op Stanford University, beschreven in zijn boek Tiny Habits (2020) en het Fogg Behavior Model paper (2009).

gianlucanaarden Skill

Bepaalt voor een startend of klein bedrijf in welke volgorde SEO en Google Ads het slimst worden ingezet, en levert daar een concreet faseplan voor 90 dagen bij. Neemt de situatie van het bedrijf op via een korte checklist (hoe oud het bedrijf is, of er al een website met een sterke dienstpagina staat, of conversies gemeten worden, hoeveel maandbudget er is, hoe urgent omzet nodig is en of de markt lokaal of landelijk is), past daar vaste beslisregels op toe en geeft een volgordeadvies met faseplan, budgetmix en meetplan. Gebruik deze skill ALTIJD wanneer iemand vraagt "moet ik eerst SEO of Google Ads doen", "SEO of SEA wat eerst", "waar begin ik met online marketing", "adverteren of vindbaarheid eerst", "hoe verdeel ik mijn marketingbudget tussen SEO en Ads", "wanneer begin ik met SEO", "wanneer begin ik met adverteren", "volgorde marketingkanalen startend bedrijf", of wanneer iemand verzucht "ik heb net een bedrijf en weet niet waar ik moet beginnen", "mijn budget is te klein voor allebei", "iedereen zegt i

gianlucanaarden Skill

Map elk product of elke dienst op de vijf fases van AARRR Pirate Metrics en vind waar je groei lekt. Acquisition, Activation, Retention, Referral, Revenue. Gebruik deze skill bij groei, funnel, conversie, retentie, churn, klantreis, growth hacking, pirate metrics, AARRR, RARRA, growth funnel, customer journey, KPI, North Star, SaaS metrics, webshop conversie, acquisitie, activatie, referral, omzet, en bij vragen als waar lekt mijn funnel, hoe laat ik mijn bedrijf groeien, welke KPI moet ik meten, waarom blijven klanten niet hangen. Triggers EN: pirate metrics, AARRR funnel, growth metrics, activation rate, retention, churn, referral loop, conversion funnel, growth model.

gianlucanaarden Skill

Draait de lokale SEO routine van een schoonmaakbedrijf. Schrijft profielposts en dienstteksten gesplitst naar particulier en zakelijk, stelt de reviewvraag op voor na een oplevering of bij een contractverlenging, schrijft reviewreacties en maakt referentieteksten die geen klantnamen prijsgeven. Gebruik deze skill ALTIJD wanneer iemand met een schoonmaakbedrijf vraagt om "klanten werven", "lokale SEO", "hoger in Google Maps", "Google Bedrijfsprofiel bijhouden", "reviewvraag", "review reactie", "profielpost", "zakelijke klanten vinden" of "gevonden worden in mijn werkgebied". Ook triggeren bij "wat zet ik deze maand op mijn bedrijfsprofiel" of "schrijf een bericht aan mijn klant voor een review".

xspoonai Bundle

Maximize marketing efficiency by automating item analysis, ad copy generation, creative asset production, and performance reporting. Use when creating marketing campaigns, generating ad copy, producing ad images for Instagram/Facebook, or analyzing ad performance metrics like CTR, CPC, ROAS.

is-bo Skill

Conditionally inspect public web content for crawlability, canonicalization, metadata, structured data, and rendering.

is-bo Skill

Assess growth limits, contention, partitioning, quotas, backpressure, and cost against explicit demand scenarios.

xspoonai Bundle

Analyzes web3 project landing pages and frontend UI to deliver structured UX feedback and actionable landing page redesign concepts grounded in the 5-part SaaS Messaging Framework. Evaluates visual design, web3-specific UI patterns (wallet connection, trust signals, jargon), messaging gaps, and generates copy-ready alternative landing page concepts with specific headlines, CTAs, and section content. Use when given a web3 project URL, screenshots, or description and feedback, marketing analysis, or landing page alternatives are needed.

qa-aman Bundle

Create and maintain the shared knowledge/ context files that every other marketing skill reads - brand voice, ICP personas, positioning, KPIs, and the learnings log. Run this once per company or client before using any other marketing skill. Use when the user says "set up brand context", "onboard my brand", "set up the marketing knowledge base", "the skills don't know my brand", "update our positioning", "our voice has changed", "add a new persona", or when any marketing skill reports that a knowledge/ file is missing. Also use when output sounds generic or off-brand. For writing a positioning statement as a standalone document, see positioning-doc. For deep persona research from raw sources, see customer-research.

qa-aman Skill

Write multi-email nurture sequences for lead-gen, onboarding, re-engagement, sales, and lifecycle marketing using the Hook Model (Nir Eyal) to architect the sequence arc and PAS (Problem-Agitate-Solution) to structure each email body. Use when the user asks for an email sequence, drip campaign, nurture flow, onboarding emails, re-engagement campaign, "write 5 emails for X", welcome series, or any multi-step email program. Reads brand voice and ICP from knowledge/. For a single cold outreach email, see pr-pitch-writer. For the newsletter, see newsletter-writer. For testing subject lines, see ab-copy-writer.

qa-aman Skill

Write a high-performing LinkedIn post in the user's brand voice using Hook-Story-Offer (Russell Brunson) and the Curiosity Gap hook method (George Loewenstein). Every post starts by selecting a named hook formula - specific number + surprising result, contrarian statement, personal confession, direct challenge, or before/after. Use when the user asks for a LinkedIn post, LinkedIn update, LinkedIn content, "post for LinkedIn", thought-leadership post, founder post, or short professional social content. Reads brand voice and ICP from knowledge/ so output sounds like the company, not generic AI. For long-form opinion pieces, see thought-leadership-writer. For the monthly posting plan, see social-calendar. For turning one asset into many posts, see content-repurposer.

qa-aman Skill

Generate A/B copy variants grounded in Eugene Schwartz's awareness and market-sophistication stages and John Caples' tested-headline discipline. Every variant declares its angle, the awareness stage it targets, and a falsifiable hypothesis, and the skill recommends which pair to test first and what delta counts as signal. Use when the user says "A/B test this", "write variants", "give me options", "test different angles", "copy variants", "ab copy", "test this headline", "multiple versions", "which version is better", or wants to test copy before publishing. For reviewing copy that already exists, see copy-review. For sample size and stopping rules, see growth-experiment. For diagnosing a page rather than its words, see page-cro. For full paid ad sets by platform, see ad-campaign-writer.

qa-aman Skill

Plan a marketing campaign end-to-end using Allan Dib's Before/During/After framework (The 1-Page Marketing Plan). Produces a phase-specific campaign brief with goal, audience, message, channels, assets, timeline, budget, and success metrics. Use when the user asks to plan a campaign, brief a campaign, "we need a campaign for X", launch plan, GTM plan, marketing plan for <product>, demand gen plan, or any multi-channel marketing initiative. Reads ICP, services, and KPIs from knowledge/. For a full quarterly strategy rather than one campaign, see marketing-plan scope in positioning-doc and kpi-review. For the content schedule inside the campaign, see social-calendar. For the post-campaign review, see retro.

qa-aman Skill

Write marketing content in the user's brand voice using PAS (Problem-Agitate-Solution) and AIDA (Attention-Interest-Desire-Action) copywriting frameworks. Use when the user asks to write a LinkedIn post, blog article, email, ad copy, landing page section, social post, newsletter, or any short-to-medium form marketing content. Reads brand voice and ICP from knowledge/ so the output sounds like the company, not like generic AI. For improving copy that already exists, see copy-review. For a landing page specifically, see landing-page-writer. For a LinkedIn post, see linkedin-post. For long-form POV, see thought-leadership-writer.

qa-aman Skill

Write a product positioning document. Use when the user says "write a positioning doc", "positioning statement", "how should we position this product", "positioning for [product]", "we need to differentiate from competitors", "product positioning and messaging", "positioning workshop", "help me define our position in the market", or wants to establish how a product should be perceived relative to competitors. For customer-facing message wording, see messaging-framework. For the competitive research behind it, see competitor-analyst. For storing it in the knowledge base, see brand-context.

qa-aman Skill

Write personalized pitch emails to journalists, podcasters, newsletter writers, and analysts using AIDA adapted for media pitching and Ryan Holiday's journalist psychology from "Trust Me I'm Lying." Different from press releases (use /press-release-writer for those). Use when the user asks to pitch a journalist, pitch a reporter, "get coverage in X", media outreach, podcast pitch, analyst briefing request, or wants to land a story. Reads brand voice and positioning from knowledge/. For the press release itself, see press-release-writer. For the underlying customer story, see case-study-writer.

qa-aman Skill

Plan a monthly content calendar across channels using the Content Marketing Matrix (Dave Chaffey, Smart Insights) - Entertain/Inspire/Educate/Convince. Every post gets a quadrant label. The monthly calendar must hit 40% Educate, 40% Inspire+Convince, 20% Entertain. Produces a week-by-week posting schedule with topics, formats, channels, and asset links. Use when the user says "content calendar", "social calendar", "plan next month's content", "what should we post", "content plan", "editorial calendar", "schedule posts for the month", or wants a structured posting plan for LinkedIn, Twitter, email, or blog. Reads brand voice, ICP, and past learnings from knowledge/. For writing the individual posts, see linkedin-post, newsletter-writer or content-writer. For the campaign this sits inside, see campaign-brief. For the end-of-month review, see retro.

qa-aman Skill

Plan a webinar end-to-end using April Dunford's Obviously Awesome positioning framework to find the topic angle that makes the webinar obviously valuable to the right audience. Produces topic positioning, abstract, speaker brief, registration page, promotion sequence, day-of run-of-show, and post-webinar follow-up. Use when the user asks to plan a webinar, virtual event, online workshop, "we need a webinar on X", host a webinar, online masterclass, or any live virtual event with promotion and follow-up. Reads ICP, services, and brand voice from knowledge/. For the promotion emails, see email-nurture. For the deck, see ppt-maker. For the social promotion plan, see social-calendar.

qa-aman Skill

Build a detailed buyer persona or customer profile. Use when the user says "write a persona", "build a buyer persona", "customer persona for [product]", "who is our target customer", "ICP document", "ideal customer profile", "define our buyer", "who are we building this for", "customer profile", "audience profile", or wants to create a documented, research-backed profile of who buys the product and why. For sourcing the real research behind a persona, see customer-research. For segment and firmographic definition, see icp-research. For writing it into the knowledge base, see brand-context.

qa-aman Skill

Write customer case studies and success stories using the Situation-Complication-Resolution (SCR) narrative framework and Barbara Minto's Pyramid Principle (conclusion first). Produces case studies where the headline states the result, the complication makes readers recognize their own situation, and every paragraph advances the story. Use when the user asks for a case study, customer story, customer success story, win story, reference write-up, or "turn this customer into a case study". Reads brand voice and service catalog from knowledge/. For a press announcement, see press-release-writer. For pitching the story to media, see pr-pitch-writer. For repurposing it into social, see content-repurposer.

qa-aman Skill

Turn raw customer material into evidence-backed personas and verbatim voice-of-customer language. Two modes - analyse sources the user already has (call transcripts, support tickets, survey responses, sales notes, reviews), or source new material from public places customers actually talk. Produces quoted pains, objections, and switch triggers that other skills consume, never invented ones. Use when the user says "customer research", "voice of customer", "what do our customers actually say", "we need real quotes", "analyse these call transcripts", "read our support tickets", "build a persona from data", "find what customers complain about", or when a persona is marked provisional. For structuring the finished persona into the knowledge base, see brand-context. For the JTBD persona template itself, see customer-persona.

qa-aman Skill

Design and document a marketing growth experiment. Use when the user says "run a growth experiment", "test this channel", "growth test", "I want to experiment with [channel]", "traction experiment", "acquisition experiment", "let's test if [channel] works for us", "bullseye framework", "which channels should we try", "run a traction test", or wants to systematically test a marketing or acquisition channel before committing budget. For page-level conversion hypotheses, see page-cro. For copy variants to test, see ab-copy-writer. For recording the result, see retro.

qa-aman Skill

Write recurring newsletter issues with a consistent format and POV using the Curiosity Gap (George Loewenstein) and David Perell's Online Writing framework. Different from one-off emails (use /content-writer or /email-nurture). Use when the user asks for a newsletter, weekly/monthly newsletter, "write this week's issue", recurring email, Substack issue, internal newsletter, or any periodic publication with subscribers. Reads brand voice and content library from knowledge/. For a nurture or lifecycle sequence, see email-nurture. For long-form thought leadership, see thought-leadership-writer. For the monthly plan, see social-calendar.

qa-aman Skill

Write paid ad copy for LinkedIn, Google, Meta, and YouTube. Produces multiple variants per platform, each targeting a different Eugene Schwartz awareness level and Cialdini persuasion principle. Use when the user asks for ad copy, ad variants, "write LinkedIn ads", Google ads, Meta ads, paid social copy, ad headlines, or wants creative for a paid campaign. Reads brand voice, ICP, and positioning from knowledge/. For organic social posts, see linkedin-post or social-calendar. For the landing page the ad points at, see landing-page-writer. For testing variants, see ab-copy-writer.

qa-aman Skill

Analyze competitors using Blue Ocean Strategy's ERRC Grid and Strategy Canvas (W. Chan Kim and Renee Mauborgne) to identify uncontested market space, not just who is better on the same axes. Produces an ERRC Grid, Strategy Canvas, positioning matrix, messaging comparison, and differentiation map. Use when the user asks for competitive analysis, competitor research, "how do we compare to X", positioning vs competitors, market landscape, "analyze our competition", "where is the blue ocean", or wants to update competitor docs. Writes to knowledge/markets/competitors.md. For a lightweight competitor summary in the knowledge base, see brand-context. For positioning against them, see positioning-doc.

qa-aman Skill

Take one piece of long-form content (blog post, podcast, talk, article, newsletter) and turn it into a multi-channel asset pack using the STEPPS framework (Jonah Berger, Contagious) to make each derivative asset more shareable. Use when the user says "repurpose this", "turn this into LinkedIn/Twitter/etc", "atomize this", "break this down for social", "create derivative content from X", "make a content pack from this", or wants to maximize output from one input. Each channel is mapped to its strongest STEPPS element. Orchestrates linkedin-post, content-writer, and other skills. For writing the original anchor piece, see thought-leadership-writer or newsletter-writer. For scheduling the derivatives, see social-calendar.

qa-aman Skill

Write SEO-optimized long-form articles targeting specific keywords using the They Ask You Answer Big 5 framework (Marcus Sheridan). Articles are categorized by Big 5 type (Cost, Problems, Versus, Best/Reviews, How-To) and structured accordingly. The "answer first" rule applies to every article. Use when the user asks for an SEO article, blog post for ranking, "rank for keyword X", organic content, search-optimized post, pillar page, or content for organic traffic. Includes keyword targeting, search intent matching, internal linking suggestions, and meta tags. For improving an existing article, see copy-review. For deciding what to write about, see social-calendar pillars and icp-research. For repurposing it, see content-repurposer.

qa-aman Skill

Write landing page copy for product pages, campaign pages, lead-gen pages, pricing pages, and feature pages. Use when the user asks for landing page copy, product page, lead magnet page, "write the page for X", pricing page copy, feature page, hero section, or web copy that converts. Uses the StoryBrand SB7 framework (Donald Miller) to structure every page. Reads brand voice, positioning, and ICP from knowledge/. For improving an existing page's copy, see copy-review. For diagnosing why a page does not convert, see page-cro. For the ads driving traffic to it, see ad-campaign-writer.