Marketing & Growth

qa-aman Skill

Build a brand messaging framework or messaging hierarchy. Use when the user says "messaging framework", "brand messaging", "what should our tagline be", "clarify our messaging", "StoryBrand", "brand script", "our website copy is confusing", "we need a messaging hierarchy", "homepage messaging", "value prop copy", or wants to create consistent, clear messaging that converts visitors into customers. For the underlying positioning, see positioning-doc. For applying the message to a page, see landing-page-writer. For checking live copy against it, see copy-review.

qa-aman Skill

Write press releases for product launches, funding announcements, partnerships, executive hires, and milestones using the Inverted Pyramid (AP journalism) and Ogilvy on Headlines (David Ogilvy, Ogilvy on Advertising). The lede answers Who/What/When/Where/Why in 40 words or fewer. The headline selects the right audience and promises a specific benefit. Use when the user asks for a press release, media release, news announcement, PR for X, launch announcement, funding announcement, or "write a press release". Reads brand voice and positioning from knowledge/. For pitching it to a journalist, see pr-pitch-writer. For the customer story behind it, see case-study-writer.

qa-aman Skill

Write long-form thought leadership articles, opinion pieces, industry POV essays, and CEO/founder bylines using the Made to Stick SUCCESs framework (Chip and Dan Heath). Use when the user asks for a long-form article, executive byline, opinion piece, industry POV, manifesto, "explain our point of view on X", or wants to publish an authority-building piece (1200-2500 words). Reads brand voice and positioning from knowledge/. For a short-form post, see linkedin-post. For the newsletter, see newsletter-writer. For improving an existing draft, see copy-review.

qa-aman Skill

Build interactive "living workflow" flowcharts in the visual style of https://statuesque-starship-49757d.netlify.app/revenue-engine - vanilla HTML/CSS/JS files with a horizontal step bar, a vertical trunk that grows per step, tool-to-tool columns with animated payload pills between brand-marked tool nodes, alternating left/right step descriptions, and per-step outputs. Use whenever the user says "build a flowchart", "interactive flowchart", "living workflow", "revenue engine flowchart", "demand gen flowchart", "GTM workflow diagram", "process diagram with animations", "Nebor-style flowchart", or asks to recreate the workflow visual from the Nebor site. Always asks which flowchart to build (Revenue Engine / Demand Gen / CRM & RevOps / Custom) and waits for explicit approval of the step + tool + edge table before generating any files.

the-nam-shub Skill

Guidance for sourcing, evaluating, and activating intent data signals in B2B marketing — trigger when a user asks about intent data strategy, ABM targeting, account scoring, or intent vendor evaluation.

the-nam-shub Skill

Guidance for applying storytelling principles to B2B marketing copy, presentations, positioning, and internal communications — trigger when a user needs help structuring narratives, writing compelling copy, or building story-driven marketing assets.

the-nam-shub Skill

Guidance on when and how to use SMS in B2B marketing contexts, including appropriate use cases for transactional messaging and opt-in requirements

the-nam-shub Skill

Guides marketers on selecting, sequencing, evaluating, and optimizing marketing channels for B2B companies — trigger when a user is deciding which channels to invest in, how to allocate budget across channels, or how to build a channel mix from scratch.

the-nam-shub Skill

Guides marketers on how to build brand presence and run paid campaigns on Reddit, covering both organic community strategy and native advertising approaches

the-nam-shub Skill

Guidance for B2B marketers on enabling sales teams with messaging, content, tools, and processes—trigger when helping with sales-marketing alignment, sales content creation, outbound messaging, competitive enablement, or pipeline acceleration.

the-nam-shub Skill

Guidance for B2B marketers on developing, producing, testing, and iterating on creative assets across paid, organic, video, and brand channels—trigger when working on ad creative, campaign ideation, brand differentiation, video content, or creative team workflows.

the-nam-shub Skill

Guides Claude to help marketers plan, conduct, and apply customer research—including interviews, sales call analysis, win/loss programs, social listening, and secondary research—to inform messaging, positioning, ICP definition, and campaign strategy.

the-nam-shub Skill

Guidance for building and scaling employee advocacy programs that amplify brand reach, extend social media presence, and turn employees into authentic brand ambassadors — trigger when a user asks about employee social sharing, personal brand programs, thought leader ads, or activating non-marketing staff as content creators.

the-nam-shub Skill

Guidance for using brand strategy to attract, recruit, and retain talent — trigger when a user asks about employer brand, recruiting marketing, or using content to support hiring goals.

the-nam-shub Skill

Guidance for building and executing B2B partner marketing programs, including co-marketing, influencer partnerships, channel programs, and nearbound strategy. Trigger when a user asks about partner marketing, co-marketing, channel programs, agency partnerships, influencer strategy, or partnership structure.

the-nam-shub Skill

Guidance for product marketers on positioning, messaging, team structure, measurement, product launches, demos, and cross-functional alignment — trigger when a user needs help with any aspect of product marketing strategy or execution.

the-nam-shub Skill

Guidance for evaluating and selecting marketing vendors, agencies, AI tools, and martech — covering evaluation frameworks, vetting questions, and stack management. Trigger when a user is assessing a new tool, auditing their tech stack, or selecting an agency or data provider.

the-nam-shub Skill

Guidance for planning, producing, managing, and distributing B2B marketing content at scale—trigger when a user needs help with content workflows, AI-assisted production, team structure, scheduling, or editorial processes.

the-nam-shub Skill

Guidance for designing, launching, and scaling product-led growth motions—including freemium strategy, product instrumentation, self-serve funnels, team structure, and PLG/sales-led hybrid models—for B2B marketers.

the-nam-shub Skill

Guidance for finding, validating, and acting on product-market fit signals at early-stage and growth-stage B2B companies; trigger when a user is assessing PMF, entering new markets, or making hiring/investment decisions tied to PMF readiness

the-nam-shub Skill

Guidance for building and systematizing B2B referral programs, including relationship cultivation, cross-functional ownership, and measurement — trigger when a user is designing, auditing, or scaling a referral marketing initiative.

the-nam-shub Skill

Guidance for building and scaling revenue operations functions, including funnel instrumentation, scoring models, sales-marketing alignment, ops team structure, and measurement frameworks — trigger when users ask about RevOps strategy, pipeline analytics, lead scoring, GTM operations, or ops hiring.

the-nam-shub Skill

Guidance on structuring and executing lifecycle marketing programs, including ownership models, revenue accountability, and expansion/upsell strategy — trigger when a user is building, auditing, or optimizing a lifecycle marketing function.

the-nam-shub Skill

Helps marketers understand and execute nearbound marketing by integrating trusted partner voices into their own marketing channels — distinct from traditional co-marketing

the-nam-shub Skill

Comprehensive guidance for planning, executing, and optimizing B2B paid media campaigns across search, social, display, CTV, OOH, and ABM channels — trigger when a user needs help with paid advertising strategy, channel selection, budget allocation, creative approach, audience targeting, or campaign measurement.

the-nam-shub Skill

Guides Claude to help B2B marketers build accurate revenue forecasts, pipeline models, and budget justifications using conversion data, coverage ratios, and historical correlation — trigger when a user needs to forecast pipeline, justify marketing spend, or plan budget allocation.

the-nam-shub Skill

Guidance for diagnosing, protecting, and improving B2B email deliverability across cold outbound, opted-in marketing, and newsletter programs — trigger when a user asks about inbox placement, sender reputation, spam filters, email infrastructure, or engagement metrics.

the-nam-shub Skill

Guidance for planning, executing, measuring, and scaling B2B influencer marketing programs — from creator identification and outreach through campaign structure, content briefing, attribution, and long-term partnership development.

the-nam-shub Skill

Tactical guidance for planning, executing, and measuring LinkedIn ad campaigns in B2B contexts — trigger when a user asks about LinkedIn advertising strategy, creative, targeting, budgeting, attribution, or campaign structure.

the-nam-shub Skill

Guidance for marketing operations professionals on tech stack management, AI adoption, attribution, lead scoring, workflow automation, and data infrastructure. Trigger when users ask about martech decisions, CRM setup, lead routing, attribution modeling, AI tooling, or operational systems.

the-nam-shub Skill

Guidance on building brand authority and market position through media and audience development before or instead of traditional product-first marketing

the-nam-shub Skill

Guidance on structuring marketing compensation, recognition programs, and incentive alignment to drive retention, cross-functional collaboration, and business outcomes — trigger when a user is designing comp plans, negotiating salary, building recognition programs, or aligning team incentives.

the-nam-shub Skill

Guidance for marketers at early-stage or resource-constrained companies on how to prioritize channels, build teams, and sequence go-to-market investments without overextending

the-nam-shub Skill

Guidance for building and executing founder-led marketing strategies, including LinkedIn content, personal brand development, executive thought leadership, and content production workflows. Trigger when a user asks about founder or executive content, LinkedIn strategy, personal brand building, or thought leadership programs.

the-nam-shub Skill

Guidance for B2B marketing leaders on structuring remote and distributed team communication, meeting cadence, async workflows, and trust-building — trigger when a user is managing or optimizing a remote marketing team.

the-nam-shub Skill

Helps marketers optimize content and brand presence for AI-powered search engines, LLM citations, and answer engine visibility (AEO). Trigger when a user asks about ranking in ChatGPT, Perplexity, or Google AI Overviews; optimizing content for LLM citation; tracking brand mentions in AI search; or adapting SEO strategy for an AI-driven search landscape.