Marketing & Growth

the-nam-shub Skill

Guidance for building and running a B2B conversion rate optimization program — covering research frameworks, testing strategy, CTA design, metrics, reporting, and organizational setup. Trigger when a user asks about improving conversion rates, CRO program structure, landing page optimization, email CTAs, or testing methodology.

the-nam-shub Skill

Guides marketers through measuring marketing impact, channel attribution, incrementality testing, and mix modeling — trigger when a user needs to evaluate channel ROI, build attribution models, design marketing experiments, or report marketing impact to executives.

the-nam-shub Skill

Guidance for structuring go-to-market strategy in sales-led B2B organizations, including how to align marketing tactics to longer sales cycles and higher-intent buyer behavior

the-nam-shub Skill

Guidance for identifying, prioritizing, and acting on buying signals to improve outbound targeting, ABM, and paid media performance

the-nam-shub Skill

Guidance for planning, executing, and measuring account-based marketing (ABM) programs in B2B; trigger when a user asks about ABM strategy, target account selection, ABM measurement, account-level personalization, or sales-marketing alignment for named accounts.

the-nam-shub Skill

Guidance on executing direct mail campaigns, personalized gifting, and physical outreach programs in B2B marketing contexts — trigger when a user is planning, optimizing, or troubleshooting any physical outreach tactic.

the-nam-shub Skill

Guidance on structuring, formatting, and designing B2B marketing emails for readability, deliverability, and engagement — trigger when a user is building or reviewing an email template, newsletter, or campaign layout.

the-nam-shub Skill

Guidance for B2B marketers building or transitioning to enterprise go-to-market motions, including how to leverage existing adoption, build credibility, and set realistic timelines.

the-nam-shub Skill

Guidance for B2B marketers on communicating marketing's work, value, and strategy internally—covering cadence, format, audience targeting, and cross-functional alignment

the-nam-shub Skill

Guidance for planning, executing, and measuring out-of-home (OOH) advertising campaigns in B2B marketing contexts, including billboards, transit ads, guerrilla activations, and scrappy content-creation plays

the-nam-shub Skill

Guidance for planning, structuring, and executing B2B product launches — from cadence and cross-functional alignment to messaging, distribution, and post-launch iteration. Trigger when a user is preparing a product launch, defining a launch calendar, or building a go-to-market process around product releases.

the-nam-shub Skill

Guidance for planning, producing, distributing, and optimizing video content in B2B marketing contexts, including format selection, production workflows, AI tools, platform strategy, and measurement.

the-nam-shub Skill

Helps marketers build, organize, and activate competitive intelligence—covering research methods, positioning frameworks, sales enablement formats, and automated monitoring workflows. Trigger when a user needs to understand their competitive landscape, develop competitive positioning, enable sales against competitors, or set up ongoing competitive monitoring.

the-nam-shub Skill

Guidance for designing, building, and evolving B2B marketing team structures — covers org design principles, role definitions, reporting relationships, team size, and hiring philosophy. Trigger when a user is restructuring a marketing org, making a key hire, deciding where a function should report, or evaluating team composition.

the-nam-shub Skill

Guidance for executing personalized B2B marketing across outbound, website, events, and gifting — from segment-level tactics to individual-level AI-driven approaches. Trigger when a user is planning or improving a personalization strategy, building outreach campaigns, or evaluating ABM tactics.

the-nam-shub Skill

Guides Claude to help B2B marketers plan, execute, and measure SEO and search marketing programs—covering technical SEO, content strategy, AI search optimization, paid search, and measurement—using practices sourced exclusively from Exit Five podcast guests.

the-nam-shub Skill

Guidance for measuring brand awareness, justifying brand investment, and connecting brand activities to business outcomes in B2B marketing contexts

the-nam-shub Skill

Guides marketers through decisions about category creation, category naming, problem ownership, and market positioning strategy; trigger when a user is deciding whether to create a new category, name a category, or differentiate in a crowded market

the-nam-shub Skill

Guidance for B2B marketers selling physical products through channels and events; trigger when the user is marketing a tangible hardware or physical product in a B2B context

the-nam-shub Skill

Guidance for building and executing thought leadership content strategy in B2B marketing, including content frameworks, channel tactics, category ownership, and authority-building approaches. Trigger when a user needs help developing thought leadership, building executive or founder voice, creating content IP, or positioning a brand as a category expert.

the-nam-shub Skill

Guidance for B2B email marketing strategy, newsletter production, nurture sequences, deliverability, segmentation, and email copywriting — trigger when a user asks about email campaigns, newsletters, nurture flows, subject lines, send frequency, list management, or email performance measurement.

the-nam-shub Skill

Guidance for B2B marketers on how to design, run, and learn from marketing experiments—covering budget allocation, channel testing, creative validation, measurement methodology, and experimentation culture. Trigger when a user is planning a test, evaluating a channel, allocating experimentation budget, or trying to prove causality in marketing.

the-nam-shub Skill

Guidance for selecting, structuring, and managing relationships with marketing agencies, freelancers, and external vendors — trigger when a user is evaluating, hiring, briefing, or managing an external marketing partner.

the-nam-shub Skill

Guidance for writing high-performing B2B marketing emails—covering subject lines, preview text, body copy, CTAs, and outbound messaging—to improve open rates, reply rates, and engagement.

the-nam-shub Skill

Guidance for B2B marketers on building skills, navigating career transitions, evaluating roles, and developing as a marketing leader — trigger when a user asks about career growth, job decisions, skill development, or leadership transitions in marketing.

the-nam-shub Skill

Guidance for structuring marketing team operations, prioritization, planning cadences, and execution workflows — trigger when a user needs help with how to run marketing work, not just what marketing work to do.

the-nam-shub Skill

Helps marketers and marketing leaders structure their time, protect deep work, and manage communication rhythms to maximize strategic output and creative quality

the-nam-shub Skill

Guides marketers through executing B2B social media content strategy across LinkedIn, Instagram, Twitter/X, and video — covering content mix, posting cadence, format selection, platform-specific tactics, and audience growth. Trigger when a user needs help creating, planning, or optimizing social content for B2B audiences.

the-nam-shub Skill

Helps marketers build comfort and competence speaking on camera and using video as a marketing channel; trigger when a user asks about improving on-camera presence, video skills, or getting started with video content.

the-nam-shub Skill

Guidance for marketing leaders on adopting AI tools, enabling teams, structuring workflows, and navigating the human-vs-AI creative tradeoff in B2B marketing contexts

the-nam-shub Skill

Guidance on writing, editing, structuring, and refining B2B marketing copy across formats—use when helping with any copywriting task including ads, emails, landing pages, social posts, video scripts, or messaging frameworks.

the-nam-shub Skill

Helps marketers define, validate, segment, and activate their Ideal Customer Profile (ICP) across positioning, messaging, targeting, and go-to-market execution

the-nam-shub Skill

Guidance on structuring, running, and evaluating team meetings—covering cadence, async vs. sync decisions, facilitation techniques, and one-on-one design—for B2B marketing leaders and their teams.

the-nam-shub Skill

Guides Claude to help B2B marketers develop, articulate, and execute competitive positioning strategy—covering ownable ideas, brand differentiation, ICP definition, messaging frameworks, and narrative development. Trigger when users ask about positioning, differentiation, competitive strategy, messaging, brand building, or how to stand out in crowded markets.

the-nam-shub Skill

Guidance for B2B marketers on driving revenue growth through customer retention, expansion, and upsell strategies — trigger when working on lifecycle marketing, NRR improvement, churn reduction, or post-acquisition revenue programs.

the-nam-shub Skill

Guidance for designing, writing, and optimizing B2B landing pages — trigger when a user asks for help building, auditing, or improving a landing page, campaign page, or conversion-focused web page.