Marketing & Growth

zoonk Bundle

When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google," "site isn't ranking," "Google update hit me," "page speed," "core web vitals," "crawl errors," or "indexing issues." Use this even if the user just says something vague like "my SEO is bad" or "help with SEO" — start with an audit. For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema. For AI search optimization, see ai-seo.

zoonk Bundle

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing. For the offer underneath the copy (bonuses, guarantees, value framing), see offers.

zoonk Bundle

When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' 'sharpen the messaging,' 'refresh this content,' 'update this page,' 'this content is outdated,' or 'content audit.' Use this when the user already has copy and wants it improved or refreshed rather than rewritten from scratch. For writing new copy, see copywriting.

zoonk Bundle

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context. For applying psychology to specific pages, see cro; for pricing tactics, see pricing; for copy framing, see copywriting.

aiagentskills Bundle

Conversion-focused landing page optimization playbook. Use when auditing or improving landing pages, hero/CTA sections, forms, social proof, or experimentation plans for marketing sites, SaaS, or e-commerce.

extruct-ai Bundle

Draft ONE cold-outreach message from a signal + persona + channel: a single cold email, a LinkedIn note, or a follow-up. Generates one primary draft plus 1-2 variants, then runs a self-check lint. Reads voice, sender identity, positioning, proof, and banned words from the company context file. This is the single-message craft engine; it does NOT build sequences, cadences, or multi-touch arcs (email-prompt-building owns sequencing). Triggers on: "write a message", "draft a message", "atomic message", "write a single email", "one-off email", "write a linkedin message", "linkedin note", "linkedin dm", "write a follow-up", "follow-up message", "draft outreach", "rewrite this message", "write a cold email" (one message, not a sequence).

extruct-ai Bundle

Upload finalized emails for sequencing and sending. Maps fields to lead schema, creates or finds campaigns, uploads leads with dedup, and provides a pre-send verification checklist. Triggers on: "upload to instantly", "run instantly", "send emails", "instantly campaign", "push to instantly", "start campaign", "load into instantly".

extruct-ai Bundle

Build and maintain a global company context file that all other GTM skills read from. Captures product info, voice rules, ICP, win cases, proof library, campaign history, hypotheses, and DNC lists. Supports four modes: create (new context), update (append to existing), call recording capture (extract signals from transcripts), and feedback loop (import campaign results). Triggers on: "company context", "update context", "build context", "ICP", "win cases", "campaign history", "call recording", "feedback loop", "DNC list".

extruct-ai Skill

Validate email addresses before campaign sending. Takes a contact CSV, validates each email via a verification provider, removes invalid/do_not_mail/abuse/catch-all/unknown addresses, and optionally cleans them from sequencer campaigns. Outputs a verified CSV ready for campaign-sending. Fits between email-generation and campaign-sending in the pipeline. Triggers on: "verify emails", "validate emails", "email verification", "clean emails", "check emails before sending", "remove bad emails", "email hygiene".

extruct-ai Skill

Generate testable pain hypotheses from the company context file (ICP, win cases, product knowledge) and user input. Fast, no API keys needed — pure reasoning. Outputs a hypothesis set with search angles that directly guide list-building queries. Sits between context-building and list-building. Triggers on: "build hypotheses", "hypothesis set", "pain hypotheses", "define hypotheses", "what pain points", "campaign angles", "search angles", "refine hypotheses".

extruct-ai Bundle

Design a cold-outreach email sequence as a FIXED TEMPLATE SET — real, human-approved copy with {{input_field}} placeholders and variant-routing rules. Reads the company context file and campaign research, explores angles, and commits to copy at design time. The output is rendered later by the email-generation skill via deterministic substitution — no per-row LLM. Triggers on: "cold email", "outreach prompt", "email campaign", "new vertical email", "draft email prompt", "email sequence", "email template".

forsvn-labs Bundle

Write or rewrite finished product-marketing copy. Use for landing pages, product pages, launch copy, ads, lifecycle email, sales or partnership outreach, announcements, long-form content, messaging variants, headlines, calls to action, or improving copy so it is specific, credible, on-brand, and ready to publish.

forsvn-labs Bundle

Act as the default senior product-marketing and growth teammate. Use when someone needs to launch or grow a product, research or position it, create or improve marketing work, or learn from results. Proactively load the smallest relevant Conquistador outcome skills, turn available context into finished work, and keep publishing, spend, credentials, and other consequential actions behind explicit human approval.

forsvn-labs Bundle

Create channel-native social and community marketing. Use for Product Hunt listings, Reddit posts or community launches, X posts and threads, LinkedIn posts, founder or company social content, reply banks, launch sequences, community participation, or rewriting social work so it delivers value in-platform without deceptive engagement tactics.

forsvn-labs Bundle

Plan an executable product launch or growth campaign. Use for go-to-market plans, Product Hunt or community launches, channel strategy, campaign sequencing, growth experiments, budget allocation, lifecycle, referral, event plans, or turning a product goal into a focused campaign with assets and measurement.

forsvn-labs Bundle

Create an implementation-ready creative brief. Use for landing pages, campaign graphics, product previews, screenshots, demo videos, short-form video, out-of-home, social media assets, or any design and production request that needs a clear communication job, concept, hierarchy, requirements, and acceptance criteria.

forsvn-labs Bundle

Design growth measurement or learn from marketing results. Use for analytics and tracking plans, KPI trees, campaign measurement, attribution boundaries, experiment readouts, performance reviews, launch retrospectives, cohort or funnel analysis, deciding what to keep or stop, or converting observed results into bounded reusable learning.

forsvn-labs Bundle

Improve technical SEO, organic search performance, and answer-engine visibility. Use for SEO audits, keyword or query intent, page optimization, crawlability, indexing, canonicalization, schema, internal linking, content decay, AI answer citations, retrieval, entity clarity, or diagnosing why a page is not ranking, appearing, or being cited.

forsvn-labs Bundle

Turn an approved product flow into an implementation-ready UI brief. Use for screen inventory, reusable components, design-token application, interaction and system states, accessibility, and build handoff. Not for marketing landing pages or brand identity.

forsvn-labs Bundle

Research and choose a marketing channel using owned performance, current public evidence, platform mechanics, audience habitat, native format, proof requirements, operator capacity, benchmarks, and freshness. Use when channel choice needs evidence rather than generic best practices.

forsvn-labs Bundle

Create, rewrite, translate, or edit Vietnamese marketing and product language so it sounds natural, precise, and appropriate to the audience. Use for Vietnamese copy, localization, tone and pronoun consistency, removing English calques, regional register, founder or company voice, and preserving factual claims while improving rhythm.

forsvn-labs Bundle

Diagnose and improve a landing page, funnel, campaign, ad, message, content asset, or outreach flow. Use for conversion audits, teardown requests, campaign or creative evaluation, funnel diagnosis, prioritizing growth opportunities, proposing controlled experiments, or revising weak marketing work into a stronger ready-to-use version.

forsvn-labs Bundle

Build a decision-grade growth or revenue funnel backward from a business target. Use for numeric funnel plans, baseline assumptions, conversion targets, capacity checks, unit economics, sensitivity analysis, or deciding whether a growth goal is feasible.

forsvn-labs Bundle

Create and evaluate a focused paid-media test. Use for Meta, Google, LinkedIn, TikTok, or another ad network when the user needs audience and offer strategy, finished ads, creative direction, landing-page congruence, budget logic, policy awareness, and a measurement decision.

forsvn-labs Bundle

Research a product's market, ideal customer, alternatives, demand, offer, and positioning. Use for ICP research, market or competitor analysis, customer-language synthesis, segmentation, category framing, positioning, messaging foundations, or deciding who a product should serve and why it should win.

gnoviawan Bundle

Media relations, press releases, journalist outreach, crisis comms, and reputation management. Use when user requests press release, media outreach, journalist pitch, crisis comms, reputation management, or PR strategy.

gnoviawan Bundle

CRO Specialist

gnoviawan Bundle

SEO Specialist

gnoviawan Bundle

Email sequences, newsletters, automation, and deliverability strategies. Use when user requests email sequence, newsletter, drip campaign, welcome email, lifecycle email, cold email, email automation, or email copywriting.

gnoviawan Bundle

Creates sales enablement collateral. Triggers for 'sales deck', 'pitch deck', 'one-pager', 'demo script', 'objection handling', 'champion kit', 'battle card', 'sales enablement', 'ROI calculator'.

gnoviawan Bundle

Video strategy, scripting, and optimization for YouTube, TikTok, Reels. Triggers for 'video strategy', 'YouTube', 'video script', 'Reels', 'video SEO', 'thumbnail', 'video ad', 'explainer video', 'short-form video', or 'video content calendar'.

gnoviawan Bundle

Multi-channel marketing coordination. Use when marketing plan, brand strategy, campaign management, SOSTAC, ambiguous marketing requests.

gnoviawan Bundle

Use when user requests product launch, GTM, go-to-market, Product Hunt, beta launch, early access, launch checklist.

gnoviawan Bundle

Organic social media strategy and content. Triggers for 'social media', 'social calendar', 'hashtag strategy', 'follower growth', 'UGC', 'Instagram', 'TikTok', 'LinkedIn', or platform-specific organic questions.

gnoviawan Bundle

Executes the 6-phase SOSTAC marketing planning framework through research-first recommendations. Triggers for 'SOSTAC', 'marketing plan', 'situation analysis', 'marketing strategy', 'marketing objectives'.

gnoviawan Bundle

Creates blog posts, articles, whitepapers, case studies, editorial calendars, and thought leadership content. Use when user requests 'blog', 'article', 'whitepaper', 'case study', 'editorial calendar', or 'content strategy'.