Marketing & Growth

norahe0304-art Skill

Local SEO audit and optimization for Google Business Profile, Google Maps, and Gemini Ask Maps. Covers GBP completeness, NAP consistency, review strategy, local schema, competitor benchmarking, GeoGrid visibility, multi-location, AI Local Pack readiness, and GBP suspension prevention. Use when user says "local SEO", "Google Business Profile", "GBP", "Google Maps", "Ask Maps", "local pack", "NAP audit", "local citations", "review strategy", "local competitors", "multi-location", "GBP suspended".

iulspop Skill

Rewrites text to be clearer, simpler, and more engaging using Scott Adams' writing principles and persuasive techniques. Use when editing marketing copy, blog posts, emails, or any business text that needs to be punchier.

jaballer Skill

Senior UX Engineer-level React orchestrator — opening moves, decision framework, and routing to specialized React skills (component design, a11y, styling, performance, marketing patterns, onboarding/docs, interview narration). Use when starting any React component build, UI feature, technical interview task, marketing-site work, product onboarding, or documentation site work. Triggers on "React", "component", "UX engineer", "interview build", "landing page", "onboarding", "docs site", or any prompt that mixes UI + code judgment.

jaballer Skill

React performance and Core Web Vitals — LCP, INP, CLS, bundle size, lazy loading, code splitting, memoization patterns (useMemo, useCallback, React.memo), image optimization, font optimization, when NOT to optimize. Use when optimizing slow components, debugging performance, building for performance-critical pages (marketing/landing), or auditing Core Web Vitals. Triggers on "performance", "slow", "Core Web Vitals", "LCP", "INP", "CLS", "bundle", "lazy", "memoize", "image optimization".

jaballer Skill

Modern HTML platform APIs that delete React code — native `<dialog>` for modals (ships focus trap + Esc + backdrop free), `<details>` and `<details name>` for accordions (zero JS, exclusive groups), `popover` attribute for tooltips and menus (with anchor positioning), `inert` for off-screen focus management, native form validation (`:user-valid`, `:user-invalid`, `:has()`, FormData), `<datalist>` for autocomplete, `<output>` for live form results, `<progress>` and `<meter>` for status. Each pattern is a 30-second senior-engineer signal that replaces 50+ lines of JS. Triggers on "dialog", "modal", "popover", "tooltip", "accordion", "details element", "native validation", "inert", "datalist", "anchor positioning", "html platform", "native form", "FormData", ":user-valid", ":has", "browser native".

jaballer Skill

Marketing-site React patterns — hero sections, CTAs, pricing tables, testimonial carousels, lead-capture forms, sticky navigation, scroll-triggered animations, FAQ accordions, feature comparison tables, newsletter signups. Use when building landing pages, marketing components, conversion-focused UI, or Jamstack marketing sites. Triggers on "landing page", "hero", "CTA", "pricing", "testimonial", "lead form", "marketing site", "newsletter", "FAQ".

input-output-hk Skill

Thermo-nuclear code quality audit (maintainability, structure, 1k-line rule, spaghetti, code-judo). Invoked via Task after a parent gathers diff and file contents. Run an extremely strict maintainability review for abstraction quality, giant files, and spaghetti-condition growth. Use for a thermo-nuclear code quality review, thermonuclear review, deep code quality audit, or especially harsh maintainability review.

oprogramadorreal Bundle

Prunes and consolidates the project's auto-memory to keep it minimal — deletes stale, wrong, or redundant memories, merges overlapping ones into existing files, and trims the index. Strong bias against growth: never creates new memory files and never stores new facts. Verifies staleness against the current codebase, then presents the plan and asks before deleting. Requires Claude Code auto-memory; run periodically after heavy stretches of work.

khanh-vu Skill

SEO Audit Checklist

bolna-ai Bundle

Create, schedule, monitor, stop, and delete Bolna batch calling campaigns using CSV recipients and per-recipient dynamic variables. Use for bulk outreach, surveys, collections, reminders, sales, support callbacks, and campaign execution.

clever-cc-plugins Skill

Use this skill to repurpose one core message across multiple content formats in a single run — e.g. turning a campaign brief or a single piece into a LinkedIn post, newsletter, and blog post at once, each properly adapted to its own conventions while keeping the core claim and proof points identical. Invoke when the user names 2+ target formats, says "repurpose this," "atomize this," "turn this into multiple formats," or when a brief.md is present and the user wants it distributed across channels. For a single format, use the dedicated format skill (e.g. blog-article) or long-tail-copy instead — this skill is for the fan-out case specifically.

clever-cc-plugins Skill

Use this skill to draft a finished marketing or PR text for an output format that does NOT have its own dedicated skill — for example a newsletter, whitepaper, landing-page copy, product description, email, webinar abstract, or ad copy. Invoke when the user says "draft a newsletter", "write the copy for this landing page", "turn this idea into a <format>", or names any text deliverable without a dedicated skill. This is the general-purpose writer for the long tail of formats. It deliberately defers: if a dedicated skill exists for the requested format (such as a blog article or LinkedIn post, or a project-specific skill), it points the owner there first. Do NOT use it for formats that already have a dedicated skill.

clever-cc-plugins Bundle

Use this skill when the owner wants to write, draft, or generate a marketing or sales email — a campaign email, newsletter, nurture-sequence email, or cold/warm sales outreach. Invoke when the user says "write a marketing email", "draft a sales outreach email", "create a newsletter email", "write a cold email", "draft a nurture email", or "generate an email campaign". Not for everyday personal or internal professional correspondence.

clever-cc-plugins Skill

Use this skill when setting up a new marketing project with Claude Code, registering context files, or extending the context of an existing project. Invoke when the user asks to "onboard a new client", "set up context files", "initialize marketing project", "register context", "add context", or "set up project context". Also use when context files are missing and the user wants to set up through a guided interview.

clever-cc-plugins Skill

Use this skill to analyze how one or more published content pieces performed and generate concrete iteration variants for the next piece. Invoke when the user says "review how this post performed", "analyze content performance", "what worked in these posts", "help me iterate on this based on the numbers", or pastes performance data (impressions, engagement rate, CTR, conversions) alongside a piece and asks what to do next. Works from whatever data the owner supplies — there is no analytics API integration. Do NOT use it to evaluate whether a positioning claim, channel allocation, or campaign goal was validated — that is a strategic-level question for strategy-performance-review, not this skill.

contextosai Bundle

Create, revise, or package a ContextOS blog post with editorial positioning, accurate runtime terminology, frontmatter, category routing, read-next links, social metadata, and optional cover art. Use for blog publishing; not for canonical spec pages.

naieum Bundle

Audit AI-written code for security vulnerabilities, with evidence-based findings (file:line + CWE/OWASP mapping) and false-positive prevention. Use when the user asks for a security audit, code review for vulnerabilities, OWASP scan, SARIF output, pre-deploy security check, post-LLM code review, or compliance evidence (HIPAA, SOC 2, PCI-DSS, GDPR, CCPA, SOX). Do NOT use for general code review unrelated to security, license auditing, dependency-version bumps, a voice agent's call path — telephony webhooks, speech injection, dial and transfer control, recordings and consent (use snitch-voice), or paid-ads / pixel readiness (use snitch-adsready) or SEO (use snitch-marketing).

naieum Bundle

Apply behavioral-design / UX-psychology and usability principles when designing, building, or reviewing any user-facing interface — landing pages, onboarding, sign-up, paywalls & pricing, forms, checkout, dashboards, empty states, navigation, mobile nav — or when asked to improve conversion, retention, engagement, reduce drop-off, 'make this clearer / feel premium / more polished', or write UI copy, CTAs, and microcopy, or judge the on-page hero, one-liner, tagline, and value prop against the visitor's decision path. Encodes two lenses — clarity (self-evident pages, scanning, conventions) and persuasion (defaults, anchoring, social proof, loss aversion, friction reduction, visual hierarchy) — as checkable moves, behind a blocking ethics gate that reports dark patterns instead of optimising them. The split across siblings is what the finding is judged against: ux owns what is evaluated against the user's decision path. Do NOT use for security review (use snitch-security), SEO / marketing audits (use snitch-mar

naieum Bundle

Audit a site against WCAG 2.2 Level AA conformance, the legal exposure a failure carries, and whether the product is built to serve people in their own language and script — evidence-based findings with file:line or URL+selector per finding, and a coverage block that lists every A/AA criterion as Finding, Pass or Skip. Use when the user asks for an accessibility audit, a11y review, WCAG 2.2 AA conformance review, ADA compliance check, ADA Title II or Title III exposure, Section 508 review, VPAT / ACR prep, European Accessibility Act (EAA) readiness, AODA or UK PSBAR check, accessibility statement review, accessibility overlay widget review, screen reader / keyboard / focus order / color contrast / alt text / captions / target size checks, or an i18n readiness audit — internationalization and localization readiness, RTL and bidi review, hardcoded user-facing strings, ICU plurals, locale date/number/currency formatting, translation catalog completeness, language switcher and locale routing. Do NOT use for SEO s

naieum Bundle

Generate a checked-in marketing foundation (product information, positioning with a scored audience wedge and a pricing-strategy read, competitor analysis, brand voice, content strategy, channel plan) from a product's actual source or site, then draft channel-ready marketing content and campaign collateral driven by those docs or an approved brief for a bounded draft — blog posts, X/LinkedIn posts, Reddit/Hacker News posts, launch and PR sequences, creator-outreach shortlists, sponsorship plans, UGC video briefs, lead generators, sales emails, pitch decks, the About-page story, and company/product/feature names. Every product claim traces to file:line or a fetched URL; every draft identifies the foundation or approved brief behind its angle, voice, and claims. Triggers on "act as my CMO", "build me a marketing strategy", "write my positioning doc", "who should we target", "which segment should we lead with", "is our pricing strategy right", "brand voice guide", "name this product / feature", "write our About

naieum Bundle

Audit and set up paid-media ad readiness across Google, Meta, Microsoft / Bing, LinkedIn, TikTok, X, Pinterest, Reddit, Snapchat, and Apple Search Ads. Thin tools for the agent to compose. Audits pixel coverage, conversion tracking, Consent Mode v2, ads.txt, ad-crawler access, Core Web Vitals as a Quality Score input, the CSP / security-header changes a pixel needs, and the Product/Offer markup a shopping feed reads; offers idempotent fixes; recommends external tools (CMP, server-side GTM, CAPI helpers, Lighthouse and CWV monitoring). Triggers on audit my ads readiness, is my Meta Pixel installed, set up Google Ads conversion tracking, is my consent mode v2 wired up, should I add LinkedIn tracking, ads.txt audit, Core Web Vitals for ads, audit my Google/Meta/TikTok pixel, verify tag firing, what tools do I need for ads, is my site ready for ChatGPT ads. Do NOT use for security review (use snitch-security), SEO / marketing audits, SEO structured data, llms.txt / AI search, hreflang, local listings (use snitch-

naieum Bundle

Bootstrap a repository for effective AI-assisted development. Auto-detects whether the repo is greenfield (no code yet), thin-greenfield (scaffold only), or brownfield (real code), then leaves behind the checked-in artifacts that make an AI coding agent smarter for the whole team: a short CLAUDE.md, slash commands, a screenshot/test feedback loop, an .mcp.json, a permissions allowlist — and a two-tier coding standard (enforced vs advisory) wired to the repo's real gates (linters, hooks, CI) so the agent's code is machine-checked, not just advised. Use when asked to make this repo Claude-ready / dev-ready, onboard a codebase for Claude Code, set up Claude Code for a team/project, bootstrap a new project for AI development, set up coding standards for the agent, or wire lint/test enforcement for AI-written code. Do NOT use for product or marketing decisions (use snitch-blueprint) or for writing the app itself.

naieum Bundle

Make the load-bearing product decisions BEFORE and WHILE building, instead of discovering them in an audit afterward. Detects what the workspace already answers, interviews the user for only the gaps, classifies the project by how it is bought (local service business, SaaS / web app, e-commerce, content site, mobile app, CLI / library / API), then writes a checked-in BLUEPRINT.md — audience, the one conversion action, surface inventory, build order, per-surface specs — that the build follows and that snitch-marketing and snitch-ux later read to report tensions against; snitch-security audits the code directly. Triggers on "help me build this right from the start", "what should I build first", "set up a new site/app for a <business>", "plan this build", "blueprint this project", "I'm building a site for a local business / a store / an app", "greenfield marketing/UX decisions", "which pages do I need", "make the right choices while we code". Do NOT use for grading an existing site (use snitch-marketing / snitch

naieum Bundle

Write or rewrite technical prose — docs, READMEs, PR descriptions, commit messages, error messages, release notes, runbooks, API docs, code comments, reports — in a controlled technical style, and score existing prose with a deterministic anti-slop linter (violations per 100 words). Triggers on make this not sound like AI, remove AI slop, plain English, simplify these docs, tighten this README / PR description, controlled language, rewrite this error message, does my writing sound like AI. Do NOT use for marketing copy, brand voice, or off-site channel content (use snitch-cmo), one page's persuasion structure (use snitch-focusedcopy), or UI microcopy, CTAs, and the on-page hero, one-liner or tagline (use snitch-ux). Those systems keep voice under mechanical discipline. This skill strips voice on purpose. Never rewrite code, identifiers, or command syntax.

naieum Bundle

Audit a site's SEO and marketing with evidence-based findings — reads site source or crawls a URL and reports what a top-tier consultancy would catch, with file:line or URL+selector evidence per finding. Use when the user asks for an SEO audit, marketing audit, technical SEO review, on-page audit, AI search optimization / citation audit (GEO), llms.txt review, schema or structured-data audit, Open Graph audit, Core Web Vitals contributors review (render-blocking, image weight, font loading, bundle weight, CLS; true field CWV via optional free CrUX/PSI when configured), brand SERP audit, traffic-drop diagnosis, post-deploy SEO regression check, competitor SEO analysis, conversion audit, or a lighthouse/ahrefs/semrush/screaming-frog alternative. Do NOT use for paid-ads, pixel, or consent-mode readiness (use snitch-adsready), accessibility conformance, ADA / Section 508 / EAA exposure, or i18n readiness (use snitch-ada), security review (use snitch-security), UX / interface critique judged against the user's dec

naieum Bundle

Structure persuasive on-page copy — landing pages, pricing pages, sales/waitlist pages, cold emails, ad or VSL scripts — around the CLOSER framework (Clarify why they're here, Label the right visitor, Overview the pain, Sell the outcome before the mechanism, Explain objections, Reinforce the decision), a widely taught six-stage sales-call structure adapted to written pages. Audits an existing page's section order and stage coverage, then reorders sections and tightens copy to close gaps, verifying every claim against the actual product before it is written. Triggers on "structure this page like a sales call", "apply the CLOSER framework", "this page isn't converting", "reorder these sections for persuasion", "who is this landing page for", "handle objections on this page", "make this pitch land", "sell the outcome not the mechanism". Do NOT use for SEO / technical marketing audits (use snitch-marketing), broader UX / interaction / dark-pattern review (use snitch-ux), plain technical prose (use snitch-docwrite

peterod99 Skill

Use when consultant positioning is too broad or has 'and also' creep. Forces a single sentence that buyers and referrers can repeat.

etrebels Skill

Work an expansion-ready account into an angle and a clean hand to sales — the second growth motion the funnel forgets. Trigger when account-health flags an EXPANSION-SIGNAL, when a healthy account asks for more unprompted, a second team wants access, or the user says "this account is ready to grow", "expansion play", "upsell", or "land and expand".

etrebels Skill

Turn what sales hears in the field into marketing actions. Trigger when a meeting note or call recap surfaces a recurring objection, a competitor mention, the buyer's own language, a missing proof point, or a win/loss reason — or when the user says "log this for marketing", "what should marketing know", or "field intel".

excelle Skill

Produce structured, keyword-harmonized articles, guides, and landing pages optimized for search and AI citations. SEO内容创作/文章撰写

excelle Skill

Map searcher intent, volume signals, and topic clusters for SEO and GEO strategies. 搜索意图分析/意图挖掘

excelle Skill

Analyze competitor SEO and GEO positioning to find exploitable weaknesses and differentiation angles. 竞品分析/竞争格局扫描

excelle Skill

Manage campaign memory across sessions with hot, warm, and cold tiers for durable context. 记忆管理/上下文持久化

excelle Skill

Score and repair on-page SEO elements with a prioritized fix list. 页面诊断/On-Page优化

excelle Skill

Inspect crawlability, indexing, performance, and site architecture for technical SEO issues. 技术审计/网站健康检查

hainrixz Skill

PPC financial calculator and modeling tool. CPA, ROAS, CPL calculations, break-even analysis, impression share opportunity sizing, budget forecasting, LTV:CAC ratio analysis, and MER (Marketing Efficiency Ratio) assessment. Requires zero API access. Works with pasted data from exports. Use when user says PPC math, ad calculator, break-even, budget forecast, ROAS calculator, CPA calculator, impression share, LTV CAC, or MER.