Marketing & Growth

hainrixz Skill

Meta Ads deep analysis covering Facebook and Instagram advertising. Evaluates 50 checks across Pixel/CAPI health, creative diversity and fatigue, account structure, and audience targeting. Includes Advantage+ assessment. Use when user says Meta Ads, Facebook Ads, Instagram Ads, Advantage+, or Meta campaign.

hainrixz Skill

Campaign concept and copy brief generator for paid advertising. Reads brand-profile.json and optional audit results to produce structured campaign concepts, messaging pillars, and copy briefs. Outputs campaign-brief.md to the current directory. Run after /ads dna and before /ads generate. Triggers on: create campaign, campaign brief, ad concepts, write ad copy, campaign strategy, ad messaging, creative brief, generate concepts.

hainrixz Skill

Google Ads deep analysis covering Search, Performance Max, Display, YouTube, and Demand Gen campaigns. Evaluates 80 checks across conversion tracking, wasted spend, account structure, keywords, ads, and settings. Use when user says Google Ads, Google PPC, search ads, PMax, Performance Max, or Google campaign.

hainrixz Skill

TikTok Ads deep analysis covering creative quality, tracking, bidding, campaign structure, and TikTok Shop. Evaluates 28 checks with emphasis on creative-first strategy, safe zone compliance, and Smart+ campaigns. Use when user says TikTok Ads, TikTok marketing, TikTok Shop, Spark Ads, Smart+, or TikTok campaign.

hainrixz Skill

AI image generation for paid ad creatives. Reads campaign-brief.md and brand-profile.json to produce platform-sized ad images using banana-claude. Requires banana-claude (v1.4.1+) with nanobanana-mcp configured. Triggers on: generate ads, create images, make ad creatives, generate visuals, create ad images, generate campaign images, make the images, generate from brief.

huangrichao2020 Bundle

Use for creator business models, account growth, traffic conversion, private websites, website operations, mini programs, WeChat public accounts, Toutiao, Zhihu, Xiaohongshu, paid skill productization, ebook-like purchase flows, account-bound entitlements, rich-point community incentives, Q&A heat rewards, sharing/referral loops, task systems, and creator promotion settlement.

prostdev Skill

How to write step-by-step technical tutorials and setup/how-to guides a reader can follow top-to-bottom and succeed on the FIRST try — UI-fidelity, dependency-ordered steps, front-loaded values, scope/permission tables, "verify it worked" checkpoints, and the accuracy discipline that keeps commands from going stale. Use when writing or revising a hands-on numbered walkthrough, getting-started guide, or install/config how-to. For prose explainers see [[technical-content-structure]]; for SEO/frontmatter [[blog-seo-standards]].

prostdev Skill

SEO + AEO standards for writing or reviewing a technical blog post — title, meta description, headings, images, structured data, and the frontmatter that feeds them. Use when the user asks whether a post is "SEO-friendly", wants a title/description/heading/alt-text check, or is drafting an article to be found by search + AI answer engines. Separates EDITORIAL guidelines from the actual 2026 SEO numbers for word count, title length, and meta-description length. This is the SEO source of truth; for readability/structure see [[technical-content-structure]], for numbered walkthroughs [[tutorial-writing]].

prostdev Skill

Readability + structure for long-form technical content — blog posts, concept explainers, and capability overviews people actually finish reading. Use when drafting or revising a prose article that feels dense, or for a scannability/voice/structure pass: reader-first framing, text chunking, the inverted pyramid, headline patterns, intro/conclusion anatomy, and calibrating content depth to the reader (runnable specifics for developers, trade-offs and rationale for architects). For SEO/frontmatter facts see [[blog-seo-standards]]; for numbered walkthroughs [[tutorial-writing]].

silvio-l Bundle

Audit and optimize a website for SEO, AEO/GEO (AI search/LLM visibility), and ASO — crawl checks, Search Console striking-distance keywords, backlinks, AI-citation checks (ChatGPT/Gemini/Perplexity/AI Overviews), page fixes, or an app's companion site. Use for 'SEO', 'ASO', 'GEO', 'AI search visibility', 'bei Google ranken', 'Suchmaschinenoptimierung', 'GSC', 'werde ich von ChatGPT zitiert'.

silvio-l Skill

Build a distinctive, non-generic marketing/landing page grounded in a product's real brand facts, verified in a real browser. Use for a "beautiful"/"next level" product website, 'Landingpage erstellen', 'Website-Redesign', a launch page.

silvio-l Bundle

Automate marketing/demo videos for mobile, web, Electron, and macOS/Tauri apps: deterministic storyboard, screen capture, zoom/GIF/WebP polish. Use for 'marketing video', 'App-Demo aufnehmen', 'Screen Studio style', 'App Store preview video'.

tavily-ai Skill

Build sales-ready account intelligence for companies, prospects, customers, partners, and target buyers. Use when the user asks for sales prep, account brief, meeting prep, buyer research, expansion signals, customer intelligence, trigger events, executive context, outreach angles, or market/account context for GTM teams.

ericgandrade Bundle

This skill should be used when the user needs to create a C-suite or VP-level resume emphasizing strategic leadership, board-level impact, and P&L ownership. Use when writing resumes for CEO, COO, CTO, CFO, VP, or Director positions that require executive positioning and achievement-driven narrative.

ericgandrade Bundle

This skill should be used when the user needs to balance visual design with ATS compatibility for a creative role resume. Use when building portfolio resumes for design, marketing, writing, or other creative fields, and when deciding between a designed version versus an ATS-safe version.

lassejlv Bundle

Primary design skill for creating, redesigning, or reviewing frontend interfaces with a plain, technical infrastructure-product style. Use for developer tools, databases, observability, APIs, CLIs, SaaS dashboards, docs, and general landing pages that should feel precise, editorial, content-led, and credible instead of glossy or generic. When the request specifically calls for a PlanetScale-inspired technical marketing page with ruled grids, monospace typography, and proof-heavy sections, use build-planetscale-landing-pages instead.

lassejlv Bundle

Primary design skill for technical marketing pages explicitly requesting a PlanetScale-inspired or document-like visual language: monospace typography, editorial copy, stark surfaces, ruled grids, tables, proof-heavy sections, and restrained accent color. Use for developer-tool, infrastructure, database, API, open-source, technical SaaS, launch, and pricing pages when that specific direction is wanted. For broader plain infrastructure UI, dashboards, docs, or design review without this landing-page brief, use plain-design-engineer instead. Preserve the product's identity; do not copy PlanetScale branding or content.

mkreindel Skill

Generate a long-form, SEO-optimized, voice-matched blog post for a chosen managed site. Picks an unused informational keyword, runs SERP analysis on the top 3 results, fetches images per the site's configured source, applies the resolved voice (root + per-site override), satisfies Tier 1 on-page SEO, validates schema, and ships in the format the site's publishing method requires (repo-commit / cms-paste / lovable-prompt / headless-api). Use when the user types `/blog` or asks for a new blog post.

mkreindel Skill

Run a technical SEO audit on a chosen managed site — verifies all 8 non-negotiables, runs Lighthouse mobile, checks Core Web Vitals from GSC field data, validates schema on representative pages, audits foundational infrastructure (GSC, GBP, GA4, GTM, BWT). Logs results to `sites/[name]/site-info.md` under "Technical SEO baseline." Use when the user types `/audit` or after any major site change.

mkreindel Skill

Score every site in `sites/` by SEO opportunity and recommend the top 3 to focus investment on. Considers revenue potential, current authority, technical health, content gap, and conversion potential. Outputs a ranked list with rationale. Use when the user types `/triage` or asks "which sites should I focus on."

mkreindel Skill

Generate a transparent pricing page for a chosen managed site. Captures the highest-intent search behavior — searchers typing "[brand] pricing", "[service] cost", "how much does [service] cost". Pulls real pricing from the site's `stats.md` (refuses if pricing data missing — never invents). Builds a tier-by-tier breakdown OR a custom-quote framing depending on the site's pricing model (read from `site-info.md`). Satisfies Tier 1 on-page SEO, validates Offer schema, and ships per the site's publishing method. Use when the user types `/pricing` or asks for a pricing page.

mkreindel Skill

Upgrade an existing blog post — re-run SERP analysis against the current top 3, refresh stats from `stats.md`, fix any Tier 1 on-page SEO gaps, update internal links to recent content, refresh the `dateModified`. Preserves the original URL and primary keyword (no cannibalization). Use when the user types `/refresh` or asks to update an existing post.

mkreindel Skill

Generate a glossary entry (single term) or glossary index (terms list) for a chosen managed site. Captures definition-stage search behavior ("what is [term]", "[term] meaning", "[term] definition") AND functions as an internal-link hub that distributes authority to commercial pages. Pulls definitions from site-specific authoritative sources, satisfies Tier 1 on-page SEO, validates DefinedTerm + DefinedTermSet schema, and ships per the site's publishing method. Use when the user types `/glossary` (one entry) or `/glossary --index` (full index) or asks for glossary content.

mkreindel Skill

Generate a case study page that documents a specific client outcome — problem, intervention, measurable result, and the testable claim. Captures decision-stage searchers looking for proof of capability ("[industry] [outcome] case study", "[service] results"). Pulls the real story from the site's per-site `stories.md` (refuses if no eligible story exists — never invents). Satisfies Tier 1 on-page SEO, validates schema, and ships per the site's publishing method. Use when the user types `/case-study` or asks for a case study / customer story page.

mkreindel Skill

Generate a head-to-head comparison page ("[Site] vs [Competitor]" or "[Product A] vs [Product B]") for a chosen managed site. Captures decision-stage searchers comparing the site against a named alternative. Picks the comparison from `service-keywords.csv` (rows with intent=`comparison`) or user input, runs SERP analysis on top 3 comparison pages, builds a feature-by-feature comparison table, balances honesty (real limitations) with conversion (clear differentiators), satisfies Tier 1 on-page SEO, and ships per the site's publishing method. Use when the user types `/comparison` or asks for a "vs" page.

mkreindel Skill

Generate an integration page documenting how the site's product/service connects to a named third-party tool ("[Site] + [Tool]" or "[Site] [Tool] integration"). Captures decision-stage searchers verifying compatibility before purchase ("does [site] work with [tool]?"). Pulls real integration details from `site-info.md` or supplied integration dossier — refuses to invent integration capabilities. Satisfies Tier 1 on-page SEO, validates schema, and ships per the site's publishing method. Use when the user types `/integrations` or asks for an integration page.

001tmf Bundle

BY Campaign Manager

001tmf Bundle

BY Campaign Optimizer (Active Learning)

cmolg Bundle

Cognitive Extraction Engine for marketers — growth, brand, demand-gen, product marketing. Use when a user wants to clone a marketer's judgment about positioning, channels, funnels, campaigns, and growth loops. Trigger on phrases like "extract my marketing thinking", "clone our head of growth", "build an AI that plans campaigns like me", "interview me about positioning", "capture my growth playbook", "make a marketing cognitive clone". Outputs are tool-agnostic.

cmolg Bundle

Cognitive Extraction Engine for copywriters and UX writers. Use when a user wants to clone a writer's voice, editorial judgment, and conversion instincts — for marketing, product, email, landing pages, and microcopy. Trigger on phrases like "extract my copy voice", "clone our copywriter", "build an AI that writes in my tone", "interview me about writing", "capture my brand voice", "make a copywriter cognitive clone", or any request to distill writing judgment into a reusable AI configuration. Outputs are tool-agnostic.

focus-gts Skill

Use Adobe Firefly's Generative Expand and Generative Fill APIs — when to use each, masking strategies, placement and aspect ratio control, prompt patterns for clean extension and inpainting, and the difference between filling versus replacing image regions. Use whenever the user mentions "generative expand", "extend canvas", "generative fill", "inpaint", "outpaint", "remove object", "replace background", "expand image", "fill image", "masking", "expand-async", "fill-async", or wants to grow / patch / modify an existing image. Encodes production patterns for background extension on hero assets and for brand-aligned background replacement in high-volume template-driven campaign asset production.

focus-gts Skill

Generate video clips with Adobe Firefly Video Model — text-to-video and image-to-video, prompt patterns optimized for motion vs. coherence, duration and aspect ratio control, IP-safe commercial use posture, and the production workflow for inserting Firefly video into existing edit pipelines. Use whenever the user mentions "Firefly Video", "generate video", "text-to-video", "image-to-video", "motion graphics", "video clip", "video model", or wants to add Firefly-generated motion to a campaign or content workflow. Positioned by Adobe as the first commercially-safe AI video generation API; encodes the prompt engineering and integration patterns for production motion-graphics workflows.

focus-gts Skill

Apply Photoshop actions, smart-object replacement, and document operations programmatically using the Adobe Photoshop API — running .atn action files, smart-object source replacement, text replacement, layer visibility toggles, and the input/output storage pattern. Use whenever the user mentions "Photoshop API", "smart object replacement", "smart-object", "apply action", "action runner", "image.adobe.io", ".atn file", "PSD automation", "layer replacement", "text layer update", or wants to drive Photoshop operations from a server without the desktop app. Encodes the production pattern for replacing smart-object content in template PSDs for high-volume campaign asset production.

focus-gts Skill

The end-to-end production reference architecture for high-volume generative campaign workloads on Adobe Firefly Services — SQS-fronted intake, Lambda worker pool with per-credential token-bucket pacing, Step Functions orchestration for multi-stage PSD composition, DynamoDB job state, S3 result persistence, DLQ replay, and webhook-driven customer notification. Use whenever the user mentions "batch pipeline", "campaign at scale", "thousands of images per day", "generative pipeline", "campaign assembler", "asset factory", "production-grade pipeline", or designs a system that combines Firefly generation with Photoshop composition at volume. Stitches `firefly-services-rate-limits` and `photoshop-api-composition` into a single deployable blueprint.

focus-gts Skill

Interactive project-planning assistant for Adobe Firefly Services engagements. Use this skill when the user is scoping a new Firefly Services project, doing FDE engagement intake, planning a campaign-automation rollout, mapping skills to a customer's use case, deciding which capabilities a project needs and in what order, or asking "where do I start" / "how should I plan this" / "what skills do I need" / "scope a Firefly project" / "plan a Firefly engagement" / "Firefly project plan" / "design a Firefly pipeline" / "Firefly engagement intake". The planner asks a small set of clarifying questions about the use case, industry, volume, and deployment target, then returns a structured project plan that points to specific skills in this repository in the right reading order. It is a higher-level entry point above the firefly-skills-catalog skill — use the catalog for raw browsing; use this planner for guided scoping.

focus-gts Skill

Generate variations of an existing image using Adobe Firefly's Generate Similar API — how it differs from Generate Image with a style reference, when to use it for campaign variation generation, controlling variation diversity, multi-variation batches, and the production pattern for "give me 50 variations of this hero asset". Use whenever the user wants "variations", "more like this", "similar images", "generate-similar", "give me 10 versions of this", or runs campaigns that need many derivatives of a single approved hero. Encodes the variation-generation pattern used in production for enterprise campaign asset multiplication.