Marketing & Growth

gnoviawan Bundle

Pricing models, tier packaging, willingness-to-pay research. Use when pricing tiers, freemium, value metric, pricing page, willing to pay, van Westendorp.

gnoviawan Bundle

Plans and manages paid media campaigns. Triggers for PPC, paid ads, Google Ads, Meta Ads, retargeting, ad creative, ad budget, SEM.

gnoviawan Bundle

Referral and partnership marketing strategist. Use when referral program, affiliate, partner program, refer-a-friend, word-of-mouth, commission structure.

gnoviawan Bundle

Marketing analytics and measurement infrastructure. Triggers for 'GA4', 'GTM', 'analytics', 'dashboard', 'attribution', 'measurement', 'tracking setup', 'UTM', 'experiment infrastructure' — not CRO hypotheses themselves.

gnoviawan Bundle

Builds and manages owned community platforms. Triggers for 'Discord community', 'Slack community', 'community platform', 'community-led growth', 'forum', 'champions program', 'ambassador program', 'community engagement strategy'.

gnoviawan Bundle

Designs unconventional tactics, growth hacks, and viral campaigns. Triggers for 'growth hack', 'viral campaign', 'guerrilla marketing', 'low-budget marketing', or 'marketing stunt'.

gnoviawan Bundle

Reduce churn through cancel flows, dunning, health scoring, win-back. Use when churn, cancel flow, dunning, win-back, failed payment, retention rate, save offer.

gnoviawan Bundle

Influencer and creator partnerships. Triggers for 'influencer', 'brand ambassador', 'creator partnership', 'UGC program', 'sponsored content', 'affiliate program'.

gnoviawan Bundle

Applies behavioral science and persuasion frameworks to marketing decisions. Triggers for cognitive bias, loss aversion, social proof, scarcity, Cialdini, persuasion framework.

gnoviawan Bundle

Builds product positioning documents — customer language, differentiation, personas, proof points. Triggers for 'positioning', 'target audience', 'differentiation', 'proof points', 'ICP', 'buyer persona', 'messaging framework', 'competitive positioning', 'value proposition'.

afonsoft Bundle

Use when the user wants to manage WordPress sites via MCP (Model Context Protocol). Covers three paths — (A) the official WordPress/mcp-adapter plugin (Abilities API, 3 meta-tools, HTTP+STDIO transport, v0.6.1+ no composer needed), (B) the AI Engine plugin (43-109+ admin tools: posts, users, media, plugins, options, SEO, social, AI image gen, Gutenberg blocks), and (C) wp-mcp-ultimate (community, 58 abilities, OAuth 2.1, self-contained, WP 6.7+). Includes plugin install via WP-CLI, Application Password / Bearer Token / OAuth setup, STDIO + HTTP transport, per-platform MCP config (Claude Code, Devin, OpenCode, Gemini, Codex, AGY, OpenClaw), endpoint verification, and troubleshooting. Trigger when the user says "WordPress MCP", "mcp-adapter", "AI Engine MCP", "wp-mcp-ultimate", "configure WordPress for agents", or wants to expose WordPress to AI agents over MCP. Do NOT use for building a new MCP server (use building-mcp-servers). Part of the afonsoft/skills collection.

alexzhu0 Skill

Use when summarizing competitor research, product pages, feature comparisons, sales notes, or market observations into a concise brief with positioning, gaps, claims, and watch items.

bionic-gpt Skill

Create or modify Bionic's generated marketing site, documentation, blog, course pages, and static assets. Use for content, layouts, summaries, Tailwind, or ssg_whiz changes under crates/bionic-gpt.

nvidia-bionemo Bundle

Orchestrate an end-to-end de novo protein binder design campaign against a protein target by composing BioNeMo NIM skills. Use for binder design, minibinder design, de novo binders, RFdiffusion + ProteinMPNN + Boltz2/OpenFold3 pipelines, epitope/hotspot-targeted design, in-silico binder validation, and ranking designs by interface confidence.

nvidia-bionemo Bundle

Run a complete protein binder design campaign with NVIDIA Proteina-Complexa: resolve a target structure and hotspots from a name/sequence/PDB, co-design binder sequence+structure with reward-guided test-time search (best-of-n, beam search, FK steering, MCTS), select with the internal AF2 reward gate, then INDEPENDENTLY validate each binder by refolding the complex with Boltz2 (default) or OpenFold3 and rank on interface confidence, pLDDT, ipSAE, apo/holo stability, and hotspot contact. Use whenever the user wants de novo binders against a named target, sequence, or PDB, hotspot/epitope-targeted design, Proteina-Complexa / Complexa, or ranked validated binders from one request. Sibling of protein-binder-design (RFdiffusion + ProteinMPNN); this skill uses Proteina-Complexa.

nowork-studio Bundle

Manage Google Ads — performance, keywords, bids, budgets, negatives, campaigns, ads, search terms, QS, location targeting, bulk operations, experiments, asset management, portfolio bidding, offline conversions. Use for any mention of Google Ads, CPA, ROAS, ad spend, or campaign settings.

nowork-studio Skill

Plan and prepare a new paid-media campaign or cross-channel test before it can spend. Use when asked to create, launch, start, set up, or allocate budget to an advertising campaign on any supported platform.

nowork-studio Skill

Plan and review TikTok Ads creative experiments with measurement, rights, and conversion guardrails. Use for TikTok advertising, Spark Ads, short-form video ads, creator briefs, TikTok campaign setup, or TikTok performance exports.

nowork-studio Skill

Plan and review ChatGPT Ads experiments without assuming ad inventory, account access, or platform capabilities. Use for ChatGPT advertising, OpenAI ads, conversational ad concepts, ChatGPT campaign plans, or performance reviews from a verified export.

krishna-modi12 Bundle

Platform surfaces — mobile/PWA, desktop, React Native, i18n, SEO/metadata, payments, transactional email, AI chat UI. Use when the work targets a platform surface rather than a generic component — mobile and PWA patterns, desktop and Electron/Tauri conventions, React Native/Expo, internationalization and RTL, SEO and metadata, Stripe payments, transactional email, AI chat and streaming UI.

krishna-modi12 Bundle

Marketing pages — heroes, pricing, testimonials, bento grids, social proof, CTAs, empty states, onboarding. Use when building a full marketing or product page and its sections — hero, features, pricing, testimonials, logo wall, comparison table, FAQ, CTA bar, footer — plus empty states and onboarding. Not for a single reusable component (react-components).

lukehle Skill

Assemble board, investor-update, and exec reporting packs for an early-stage or growth-stage SaaS company - the narrative arc a board actually reads, cash and runway framing, the metric set by stage, cohort and bridge storytelling, and how to present a miss. Use when building a board deck, monthly investor update, exec review pack, or QBR. Trigger on "board pack", "board deck", "investor update", "board meeting", "exec review", "QBR", "monthly reporting package", "what do I show the board".

ryanalberts Skill

Feature-by-feature comparison of two or more products with built-in eval design and runnable execution. Use when the PM wants to compare specific features across products (e.g., "compare GitHub Copilot vs Cursor", "how does our pricing stack up against X and Y", "evaluate these two AI coding tools head-to-head"). Use pmstack-competitive instead for market-positioning analysis (audience, value prop, white space).

ryanalberts Skill

Design a measurement framework for an AI product or feature with North Star, supporting metrics, counter-metrics, and AI-specific quality / latency / cost metrics. Use when a PM asks "how do we measure this", "what's the North Star for X", "how would we know X is winning", or mentions instrumentation, OKRs, KPIs, or success criteria for an AI feature.

ryanalberts Skill

Generate a structured competitive landscape analysis for a market or product category. Use when a PM mentions "competitive analysis", "market positioning", "white space", "where do we wedge in", asks who else is in a space, or wants to size up rivals before strategy/launch. Focus is on market positioning (audience, value prop, white space) — for feature-by-feature parity, use pmstack-compare instead.

sentisenseapp Bundle

Sentiment and smart-money positioning for US stocks.

sentisenseapp Bundle

Track company KPIs from earnings filings: segment and product revenue, deliveries, subscribers, unit sales and non-GAAP operating metrics. Show the latest reported fiscal period, filing citation, quarter-over-quarter and year-over-year changes, preliminary values and discontinued histories. Discover covered companies and available series, compare compatible metrics across a watchlist, and prepare the numbers to watch before earnings. Use for company KPIs, segment revenue, operating metrics, key metrics, non-GAAP metrics, iPhone revenue, AWS revenue, Tesla deliveries, subscriber counts, unit sales by quarter, KPI API, quarterly KPI growth, compare cloud revenue. Free discovers coverage and series; numeric history requires PRO. Read-only. No trading, no purchases, no write operations, no wallet access.

sentisenseapp Skill

Unusual options activity radar for US stocks and ETFs: end-of-day IV rank, implied volatility, options sentiment, put/call percentile, 25-delta skew, open-interest walls, and max pain, each ranked against the ticker's own trailing history. Use for unusual options activity, options flow scanner, IV rank, implied volatility, options sentiment, put/call ratio, max pain, open-interest walls, spotting where options positioning is stretched for a ticker. Read-only. No trading, no purchases, no write operations, no wallet access.

devantler-tech Skill

Maintenance task menu for devantler-tech/monorepo itself — the devantler.tech Astro Starlight docs and blog product (docs/), CI/CD, submodule-README→docs sync, evidence-led content/marketing, and issue/PR triage. GitHub Issues are ENABLED here. Use when the daily maintainer selects the monorepo/site.

dzhokhov Bundle

Пишет Hero (H1 + subhead + proof + CTA) и ключевые блоки лендинга по 7-шаговому протоколу: Schwartz awareness → ядро позиционирования Trout/Ries с лакмус-тестом подстановкой конкурента → 10 кандидатов H1 → фильтр по 5 осям (brand-ownable, фальсифицируется, визуализируется, ритм, чистота текста) → 3 финалиста → Hero-блок → чеклист (5-second test, brand-specific noun, one-language). Сочетает Trout/Ries, Ogilvy и Harry Dry. Используй, когда просят: «напиши Hero», «заголовок для лендинга», «главная страница», «positioning», «headline», «landing page копирайтинг», «перепиши Hero», «3 варианта H1», «value proposition», «hero block», «сделай H1», «H1 и subhead», «слоган для главной»; или когда даёт продукт + ICP + трафик и ждёт текст наверх страницы. Guard-behaviour: если нет одного из четырёх (продукт / ICP / трафик / дифференциатор) — не генерируй, задай один вопрос с четырьмя пунктами. НЕ для brainstorm (marketing:content-creation).

ericluo04 Skill

Find and synthesize the literature on a topic or research question, returning a ranked reading list with a takeaway per paper. TRIGGER on "lit review", "find papers on X", "what is the literature on Y", "recent work on Z", "who has studied W", "find references for my intro", or a topic plus a scope phrase ("since 2022", "Marketing Science only"). One paper the user already has is reading-papers.

ericluo04 Bundle

Assemble a journal-ready replication archive for a quantitative-marketing paper, scanning for secrets, PII, and absolute local paths before the zip is built. TRIGGER on "/replication-package", "build a replication package", "data availability statement", "zip up the code and data for submission", a data-editor email asking what to send, or any "gather everything a replicator would need" request.

lancegui Bundle

Use when the deliverable is a DESCRIPTION of what's in the data rather than an effect, a counterfactual, or a prediction — stylized facts, trends ("what's the trend in X", "how has Y changed over time", "plot the growth"), summary-statistics/Table-1 tables, distributions, descriptive maps/choropleths ("map where X is concentrated"), and the motivating-facts section of an empirical paper. The descriptive layer BENEATH the modeling fork: often the whole deliverable; otherwise the stylized fact motivates the causal/structural/predictive question. Use in R, Julia, or Python whenever someone says "what's the trend", "show me the growth", "summary stats", "Table 1", "describe this data", "stylized facts", "what does the distribution look like", or "give me some motivating facts" — even for a quick plot or map, because a mis-deflated, mis-weighted, composition-driven, or count-not-rate "fact" looks exactly as clean as a real one. Co-fires with question-framing.

uzysjung Bundle

Consult a second, non-Claude model through a bundled wrapper for four things: (1) natural, native-sounding KOREAN phrasing via Google Gemini — copy, UI microcopy, marketing text; (2) a MULTI-PERSONA / second-opinion review of a design, plan or spec; (3) CONCISE, well-STRUCTURED writing via OpenAI Codex — tightening prose, restructuring a doc; and (4) IMAGE GENERATION as real image files on disk (not labeled diagrams — use Mermaid). Fire it when Korean reads translated, or when you would otherwise hand-write polished Korean yourself. Triggers on "어색해", "자연스럽게 다듬어줘", "gemini 한테 물어봐", "nano banana", "제3자 관점", "codex한테 물어봐", "간결하게 정리해줘", "이미지 만들어줘", and in English "ask gemini", "ask codex", "generate an image". Returns candidates to choose from; never auto-applies. Do NOT use for deterministic transforms (rename, reformat, sort), labeled diagrams, internal logs or identifiers, anything needing repo secrets, a native subagent panel (`multi-persona-review`), or when the user explicitly wants YOUR answer.

arkan Skill

Life coach that helps with personal growth, goals, career, relationships, health, productivity, and daily life. USE WHEN user says /coach, asks for life advice, wants accountability, mentions feeling stuck, overwhelmed, unmotivated, or needs help making a life decision. Also triggers on 'coach me', 'I need advice', 'help me decide', 'I'm stuck', 'I don't know what to do'.

pdbjork Bundle

Make a small business website (solo founder, local service, niche SaaS, personal brand) discoverable and citable by AI search — ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews. Covers the schema.org JSON-LD scaffolding (Organization, LocalBusiness, Service, Offer, FAQPage), the "answer-ready content for buyer prompts" plan, the citation/reputation gap closer, and the validate-before-ship discipline (always re-parse every JSON-LD block you write). Load when the user asks about AI visibility, GEO (generative engine optimization), being cited by ChatGPT, schema.org / structured data, FAQ rich snippets, or wants to close the "AI says nothing about my business" gap. Skip for large enterprise SEO (technical sitemaps, hreflang, log-file analysis) — this is the small-team, no-Specialist playbook.