Marketing & Growth
Marketing & growth agent skills cover the full content and growth stack: SEO audits, copywriting, social posts, campaign planning, and analytics. Each skill is a safety-reviewed SKILL.md your agent loads on demand, in Claude Code, Cursor, and 60+ other agents.
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brycewang-stanford Skill Jmr MethodsUse when matching the research design to the claim for a Journal of Marketing Research (JMR) manuscript — experimental design (lab and field), causal identification (IV/DiD/RDD/matching), or structural/analytical estimation. Adapts to JMR's dominant genres and to its journal-level rigor and replication expectations. It designs; jmr-data-analysis executes and reports.
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brycewang-stanford Skill Mksc Theory DevelopmentUse when building the formal model for a Marketing Science manuscript — turning a marketing phenomenon into an analytical (game-theoretic) model or a structural econometric model with a clear identification argument. Develops the model and mechanism; it does not run the estimation (mksc-data-analysis) or pick the empirical genre at a high level (mksc-methods).
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brycewang-stanford Skill Misq Literature PositioningUse when positioning a MIS Quarterly manuscript inside the right information-systems conversation — engaging canonical IS work, showing the IT artifact is central, and distinguishing the paper from adjacent IS venues (ISR, JMIS, JAIS) and from the parent reference disciplines (management, economics, computer science).
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brycewang-stanford Skill Socs Fit PositioningUse to judge whether a manuscript fits 《社会学研究》 (Sociological Studies) — distinguishing a genuine sociological problematic from an economics-style policy-evaluation paper, and re-routing the latter to economics or cross-disciplinary journals. Use first, before drafting, when discipline fit is uncertain.
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brycewang-stanford Skill Jfr WorkflowUse when deciding which jfr-* sub-skill to invoke next, or when sequencing manuscript work from fit positioning through rebuttal for 《金融研究》 (Journal of Financial Research). Routes — does not replace — the specialized skills, and cross-refs sibling journal packs.
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brycewang-stanford Skill Jmr RebuttalUse when a Journal of Marketing Research (JMR) Revise-and-Resubmit arrives — planning the revision and drafting a point-by-point response that satisfies two independent reviewers and the Coeditor, addresses rigor-bar concerns (identification, exact statistics, replication) and substance-bar concerns (contribution), and uses the 'W'-prefixed Web Appendix to absorb new analyses without breaking the 50-page limit.
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brycewang-stanford Skill Jmr WorkflowUse when deciding which jmr-* sub-skill to invoke next, or when sequencing manuscript work from topic selection through rebuttal for a Journal of Marketing Research (JMR) manuscript. Routes — it does not replace — the specialized skills, and classifies the paper as behavioral, modeling/econometric, or a methods contribution.
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brycewang-stanford Skill Jm Theory DevelopmentUse when building the conceptual logic for a Journal of Marketing (JM) manuscript — grounding theory in a real-world marketing phenomenon, deriving predictions, and accommodating an empirics-first route. Builds the argument; it does not select the question (jm-topic-selection) or run the analysis (jm-data-analysis).
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brycewang-stanford Skill Nbr Fit PositioningUse to judge whether a manuscript fits 《南开管理评论》 (Nankai Business Review) before investing in revision, and to re-route off-fit papers — math models to 管理科学学报, macro policy-evaluation to 管理世界 / 中国工业经济, capital-market governance to 会计研究 / 金融研究. Use when the topic, method, or framing might be a mismatch for a theory-building management journal.
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brycewang-stanford Skill Jbf WorkflowUse when routing a Journal of Banking & Finance (JBF) manuscript to the right JBF sub-skill across the lifecycle — topic fit, literature positioning, identification, bank-panel data work, exhibits, Elsevier Editorial Manager submission, double-anonymized review, and R&R rebuttal strategy.
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brycewang-stanford Skill Mksc Contribution FramingUse when stating the headline contribution of a Marketing Science manuscript — naming the primary dimension (substantive marketing insight, modeling, methodology, data, or practice) and writing the contribution and managerial-implication paragraphs. Frames the contribution; it does not build the model (mksc-theory-development) or run the analysis (mksc-data-analysis).
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brycewang-stanford Skill Anmath Results FramingUse when stating the main theorem(s) of a pure-mathematics manuscript precisely, establishing their significance, and positioning them against prior work for an Annals of Mathematics submission. Crafts statements and positioning; does not write the proof (see anmath-methods).
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brycewang-stanford Skill Ceq Fit PositioningUse to judge whether a manuscript is on-target for 《经济学(季刊)》 (China Economic Quarterly, CEQ) before investing in revision — CEQ is the strictest Chinese econ journal on identification and the most internationally legible. If the fit is weak, re-route to economic-research / china-industrial-economics / journal-of-financial-research / journal-of-world-economy.
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brycewang-stanford Skill Jeg Data AnalysisUse when building or auditing Journal of Economic Growth (JEG) empirical estimates, calibrated growth models, transition paths, cross-country and subnational panels, historical datasets, spatial (Conley) inference, robustness, and reproducibility for growth and comparative-development manuscripts.
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brycewang-stanford Skill Jeg Writing StyleUse when polishing Journal of Economic Growth (JEG) prose — abstract, introduction, model exposition, empirical-result and magnitude-translation paragraphs, APA author-year references, keywords, JEL codes, and Springer Nature declarations for growth and comparative-development manuscripts.
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brycewang-stanford Skill Jf Literature PositioningUse when the introduction and related-work sections of a The Journal of Finance (JF) manuscript fail to state a crisp marginal contribution against the finance literature. Positions the paper; it does not survey it.
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brycewang-stanford Bundle Jmr SubmissionUse when running the final pre-submission preflight for a Journal of Marketing Research (JMR) manuscript — ScholarOne portal, double-anonymization, the 50-page page limit, the 'W'-prefixed Web Appendix PDF, the title-page Data Availability Statement, AMA formatting, and AI/ethics declarations. Checks readiness to submit; jmr-rebuttal handles the post-decision response.
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brycewang-stanford Skill Jm Contribution FramingUse when stating the contribution of a Journal of Marketing (JM) manuscript — making the substantive insight explicit and discharging JM's dual mandate of managerial, policy, and societal relevance. Frames the contribution; it does not run the analysis (jm-data-analysis) or polish the prose (jm-writing-style).
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brycewang-stanford Skill Jwe Fit PositioningUse to judge whether a manuscript's international / open-economy dimension genuinely holds up for 《世界经济》 (The Journal of World Economy), or whether it is really a domestic paper that should be re-routed to 金融研究 / 中国工业经济 / 经济研究. Run this first, before drafting.
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brycewang-stanford Skill Ors Contribution FramingUse when articulating the contribution of an Operations Research (OR) manuscript — especially the mandatory cover-letter contribution statement (since 1 June 2023, fewer than 500 words) and the discussion's significance claims. Frames why the work matters to OR; it does not position against specific prior papers (ors-literature-positioning) or run experiments (ors-data-analysis).
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brycewang-stanford Skill Rof Literature PositioningUse when positioning a Review of Finance (RoF) manuscript against the finance frontier — citing the right top-three work, honoring RoF's strict author-responsibility citation norm, and staking the contribution without a standalone survey.
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brycewang-stanford Skill Ecopol Literature PositioningUse when staking an Economic Policy (EP) manuscript's contribution against the live policy debate and the adjacent academic literature. Sharpens the policy-and-academic positioning; it does not invent evidence or citations.
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brycewang-stanford Skill Humrel Literature PositioningUse when staking a Human Relations (HR) manuscript's contribution against the relevant scholarly conversation and adjacent journals. Positions the paper; it does not develop the theory or run analysis.
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brycewang-stanford Skill Jeg Review ProcessUse when navigating the Journal of Economic Growth (JEG) editorial process — the Springer Nature submission path, editor screening for growth-and-development fit, theory and empirics referee expectations, desk-reject patterns, and decision-stage planning across review rounds.
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brycewang-stanford Skill Mgsci Contribution FramingUse when writing the explicit contribution statement for a Management Science (INFORMS) manuscript — turning an analytical result or empirical finding into a decision-relevant insight that travels across departments, and showing why it belongs in Management Science rather than a sister INFORMS journal. It frames the "so what"; it does not run the analysis (mgsci-data-analysis) or position the literature (mgsci-literature-positioning).
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brycewang-stanford Skill Mksc Literature PositioningUse when positioning a Marketing Science manuscript in its literature — locating the contribution among structural and analytical modeling precedents and the relevant substantive stream (pricing, advertising/digital, channels/retail, branding, platforms, analytics), and disclosing self-overlap. Positions the paper; it does not state the headline contribution (mksc-contribution-framing).
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brycewang-stanford Skill Psychrev Topic SelectionUse when deciding whether an idea is a genuine theoretical problem with the scope and generality Psychological Review demands — and, critically, whether it is theory rather than an empirical report. Screens fit and frames the problem; it does NOT build the model (that is psychrev-theory-construction) or position it against rivals (psychrev-literature-positioning).
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brycewang-stanford Skill Respol Literature PositioningUse when staking the contribution against the innovation-studies literature for a Research Policy (RP) manuscript — anchoring in the RP/SPRU canon and showing a genuine gap rather than an incremental replication. Positions the paper; it does not build the mechanism (respol-theory-development) or write the closing claim (respol-contribution-framing).
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brycewang-stanford Skill Soctheory Topic SelectionUse when deciding whether an idea is a genuine theoretical problem and a fit for Sociological Theory (ST) rather than an empirical study or a review essay. Screens the problem and venue fit; it does NOT build the theory (soctheory-theory-construction) or position it in a tradition (soctheory-literature-positioning).
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brycewang-stanford Skill Ceq Literature ReviewUse when positioning a 《经济学(季刊)》 (China Economic Quarterly, CEQ) manuscript's contribution against the literature — benchmarking the precise method/result delta versus specific field papers (English + Chinese), not piling citations. Use after the topic is set and before/alongside identification.
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brycewang-stanford Skill Cie Fit PositioningUse to judge whether a manuscript fits 《中国工业经济》 (China Industrial Economics) before drafting, and to re-route if it is theory-heavy (→经济研究 / 经济学季刊), management/case/survey (→管理世界), finance-mechanism (→金融研究), or trade/open-macro (→世界经济). The journal wants empirical engineering, not pure theory or practice notes.
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brycewang-stanford Skill Jeg Topic SelectionUse when deciding whether a project is a first-order economic-growth question that fits the Journal of Economic Growth (JEG) — a specialist Springer Nature outlet for growth and dynamic macroeconomics, not a general-interest journal. Screens scope, ambition, and theory/empirics fit before writing.
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brycewang-stanford Skill Jim MethodsUse when designing a multi-country or cross-cultural study for a Journal of International Marketing (JIM) manuscript — country selection, sampling and translation equivalence, measurement-invariance planning, cross-cultural experiments, and export/entry-mode secondary data. It designs; jim-data-analysis estimates and reports.
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brycewang-stanford Skill Jm Literature PositioningUse when positioning a Journal of Marketing (JM) manuscript in the literature — joining a substantive marketing conversation and defending against the "new-context replication" rejection. Positions the paper; it does not build the mechanism (jm-theory-development) or write the contribution statement (jm-contribution-framing).
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brycewang-stanford Skill Jop Literature PositioningUse when positioning a The Journal of Politics (JOP) manuscript in the literature — staking a theoretically innovative, general-interest contribution while keeping the manuscript double-blind. JOP's page budget forces an efficient literature section, so engage the debates that matter without a survey. Frames the contribution; it does not write the paper.
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brycewang-stanford Skill Jue Topic SelectionUse when deciding whether a question is a genuinely spatial, urban-economics contribution that fits the Journal of Urban Economics (JUE) rather than a sibling venue. Locks the spatial question and outlet fit before positioning; it does not write the literature review or design the identification.
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Frequently asked questions
What are Marketing & Growth agent skills?
Marketing & growth agent skills cover the full content and growth stack: SEO audits, copywriting, social posts, campaign planning, and analytics. Each skill is a safety-reviewed SKILL.md your agent loads on demand, in Claude Code, Cursor, and 60+ other agents.
Which Marketing & Growth skills are most installed?
Popular Marketing & Growth skills on SkillMD right now include jmr-methods, mksc-theory-development, misq-literature-positioning. Rankings shift as installs change; sort this page by "Most installs" for the live list.
Do Marketing & Growth skills work with Claude Code and Cursor?
Yes. Every skill here ships as a SKILL.md file, an open format that works in Claude Code, Claude.ai, Cursor, Codex, Windsurf, and 60+ other agents. Install one with npx skillmds@latest add <owner>/<name>, or copy the file into your agent's skills directory.