Marketing & Growth
Marketing & growth agent skills cover the full content and growth stack: SEO audits, copywriting, social posts, campaign planning, and analytics. Each skill is a safety-reviewed SKILL.md your agent loads on demand, in Claude Code, Cursor, and 60+ other agents.
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brycewang-stanford Skill Jmgmt Literature PositioningUse when the contribution-relative-to-prior-work is the bottleneck for a Journal of Management (JOM) manuscript — staking the gap against the right conversation and against sibling journals (AMJ, SMJ, JMS, Org Science). Positions the paper; it does not build the theory (jmgmt-theory-development) or write the discussion (jmgmt-contribution-framing).
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brycewang-stanford Skill Newms Literature PositioningUse when situating a New Media & Society (NM&S) manuscript in the right interdisciplinary conversation and naming the specific gap or rival account it advances. Builds the positioning; it does not build the theory or design.
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brycewang-stanford Skill Orgsci Literature PositioningUse when positioning an Organization Science manuscript in the literature — identifying the organization-theory conversation it joins, problematizing rather than gap-spotting, and integrating across the disciplines (organization theory, strategy, sociology, economics, psychology) the journal draws on.
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brycewang-stanford Skill Phg Argument SynthesisUse when turning a mapped literature into one cumulative argument for a Progress in Human Geography (PiHG) review essay — synthesizing many sources into a claim the field could not see from any one of them. Builds the synthetic spine; it does not gather sources (see phg-literature-positioning) or make the critical turn (see phg-critical-intervention).
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brycewang-stanford Skill Psychrev Contribution FramingUse when articulating the theoretical advance of a Psychological Review manuscript — what the field can explain after the paper that it could not before, stated against the specific prior models it improves on. Frames the contribution; it does NOT build the model (psychrev-theory-construction) or position it in the literature (psychrev-literature-positioning).
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brycewang-stanford Skill Eer Literature PositioningUse when the contribution-vs-frontier claim is fuzzy, oversold, or under-cited for a European Economic Review (EER) manuscript spanning any field of economics. Sharpens the gap and the marginal contribution; it does not fix identification or prose.
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brycewang-stanford Skill Joc Literature PositioningUse when positioning a Journal of Communication (JoC) manuscript against the literature so it reads as a field-wide contribution. JoC readers span communication subfields and traditions, so the paper must engage the literatures they expect rather than only a single platform or topic niche. Stakes the contribution; it does not write the lit review.
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brycewang-stanford Skill Jeg Contribution FramingUse when articulating the marginal contribution of a manuscript to the Journal of Economic Growth (JEG) — sharpening what the paper adds to economic-growth knowledge, calibrated to a specialist Springer Nature theory-and-empirics outlet. Turns "a paper about X" into "the first result that Y."
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brycewang-stanford Skill Jppm MethodsUse when choosing and designing the evidence for a Journal of Public Policy & Marketing (JPP&M) manuscript — experiments with policy-realistic stimuli, quasi-experimental policy evaluation (DiD, RDD, synthetic control), surveys, field data, or meta-analysis. Designs the studies; it does not estimate them (jppm-data-analysis).
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brycewang-stanford Skill Mathfin Literature PositioningUse when positioning a Mathematical Finance (Wiley) manuscript against the financial-mathematics frontier — stake the methodological contribution against prior stochastic-analysis, pricing, and control results, citing the precise theorem you sharpen, generalize, or supersede.
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brycewang-stanford Skill Orgstud Literature PositioningUse when staking the contribution of an Organization Studies (OS) manuscript against the specific theoretical conversation it joins — what the field knows, what it misses, and the precise gap this paper closes. Positions the argument; it does not build the theory (see orgstud-theory-development) or run analysis.
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brycewang-stanford Skill Poq Literature PositioningUse when positioning a Public Opinion Quarterly (POQ) manuscript against the literature so it reads as a contribution to public-opinion or survey-methodology scholarship. POQ readers span opinion theory, communication, political behavior, and survey methods, so the paper must engage the right literatures and show the methodological lineage. Stakes the contribution; it does not write the lit review.
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brycewang-stanford Skill Nankai Business ReviewUse when targeting 《南开管理评论》(Nankai Business Review) — a top Chinese business-school journal for strategy, organizational behavior, HRM, marketing, and corporate governance. Apply when a paper builds management theory grounded in the China context, uses survey/SEM or multi-case methods, and needs theoretical contribution framed for an OB/strategy audience rather than econometric policy evaluation.
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brycewang-stanford Skill Cogpsych Literature PositioningUse when positioning a Cognitive Psychology (Elsevier) manuscript against the field, especially against rival models and prior empirical programs. In a long-form, model-driven venue, positioning means showing what theoretical question your model adjudicates and why prior accounts fall short. Stakes the contribution against the right contrast class; it does not write the full literature review.
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brycewang-stanford Skill Hrm Literature PositioningUse when staking the contribution of a Human Resource Management (Wiley "HRM") manuscript against the right conversation — and against the siblings it is confused with (HRMJ, Personnel Psychology, JAP, AMJ). Positions the paper; it does not sharpen the one-line claim (hrm-contribution-framing).
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brycewang-stanford Skill Io Literature PositioningUse when positioning an International Organization (IO) manuscript against the international-relations literature so it reads as a contribution to an IR debate. IO readers span rationalist, constructivist, institutionalist, IPE, and security traditions, so the paper must engage the IR conversation it speaks to and the closest prior IR work — while staying double-blind. Stakes the contribution; it does not write the lit review.
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brycewang-stanford Skill Jim Data AnalysisUse when estimating and reporting results for a Journal of International Marketing (JIM) manuscript — measurement-invariance testing (MGCFA/alignment), multilevel models with country-level predictors, multi-group SEM, and multi-country panels. It executes and reports; jim-methods designed the study.
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brycewang-stanford Skill Jim Writing StyleUse when drafting or revising the prose of a Journal of International Marketing (JIM) manuscript — the 200-word abstract, introduction architecture, precise culture language, and AMA-journal conventions. It polishes expression; substance fixes belong to the upstream skills.
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brycewang-stanford Skill Jmr Theory DevelopmentUse when building the conceptual core of a Journal of Marketing Research (JMR) manuscript — deriving behavioral hypotheses with a testable process mechanism, or specifying the economic primitives and behavioral assumptions of a structural/econometric model. Adapts theory to JMR's two dominant genres without inflating into a managerial Journal-of-Marketing narrative.
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brycewang-stanford Skill Jppm RebuttalUse when executing a Journal of Public Policy & Marketing (JPP&M) revise-and-resubmit — the response letter, converting reviewer demands into analyses or studies, and defending policy claims without slipping into advocacy. Drafts the rebuttal; letter-reading and feasibility calls are jppm-review-process.
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brycewang-stanford Skill Jppm WorkflowUse when deciding which jppm-* sub-skill to invoke next, or when sequencing manuscript work from topic selection through rebuttal for a Journal of Public Policy & Marketing (JPP&M) submission. Routes to the specialized skills — it does not do their work.
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brycewang-stanford Skill Psychrev Literature PositioningUse when locating a Psychological Review manuscript within its theoretical conversation — naming the theories it extends and, above all, the rival models it must beat or subsume. Positions the theory; it does NOT build the model (psychrev-theory-construction) or run the head-to-head prediction contrast (psychrev-argument-development).
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brycewang-stanford Skill Rje Literature PositioningUse to position a manuscript against the industrial-organization frontier for The RAND Journal of Economics (RJE) — staking the contribution against prior IO work without a standalone survey, and citing in the RJE author-date style (no page numbers, no issue numbers). Positioning, not a literature review.
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brycewang-stanford Skill Soctheory Literature PositioningUse when locating a Sociological Theory (ST) manuscript in a tradition and conversation — naming whose theory you extend, challenge, or synthesize, and avoiding sibling-journal misattribution. Positions the argument; it does NOT build the concepts (soctheory-theory-construction) or frame the novelty (soctheory-contribution-framing).
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brycewang-stanford Skill Ectj Literature PositioningUse when positioning a The Econometrics Journal (EctJ) paper against econometric theory, applied econometrics, statistics, and machine-learning literatures while keeping the leading-case contribution compact under the roughly 20-page RES format, including the frontier-versus-use citation split.
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brycewang-stanford Skill Commres Literature PositioningUse when positioning a Communication Research (CR) manuscript against the literature so it reads as a cumulative, theory-testing contribution to communication science. CR reviewers expect engagement with the empirical communication literature and the rival accounts your hypotheses adjudicate. Stakes the contribution; it does not write the lit review.
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brycewang-stanford Skill Epsl Study DesignUse when designing the sampling, analytical, experimental, or modeling program for an Earth and Planetary Science Letters (EPSL) manuscript so the design can carry a process-level claim — sample context, reference materials, replication, blank control, and model resolution planned before data exist. It guides design decisions; it does not execute the campaign.
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brycewang-stanford Skill Expecon Literature PositioningUse when staking an Experimental Economics (ExpEcon) manuscript's contribution against prior experiments and the behavioral theory it tests. Sharpens positioning; it does not invent results or citations.
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brycewang-stanford Skill Isr Contribution FramingUse when turning results into an explicit contribution to IS for an Information Systems Research (ISR) manuscript and when drafting the mandatory ~500-word cover-letter contribution statement (required since June 1, 2023). Frames the contribution; it does not position the literature (isr-literature-positioning) or run the submission preflight (isr-submission).
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brycewang-stanford Skill Jeg Literature PositioningUse when positioning a manuscript within the economic-growth literature for the Journal of Economic Growth (JEG) — placing it across the theory and empirics divide that defines this specialist Springer Nature outlet. Builds the related-work spine and the marginal-step argument.
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brycewang-stanford Skill Jet Literature PositioningUse when staking a Journal of Economic Theory (JET) contribution against the theory frontier — show precisely which assumption is weakened, which result is generalized, or which new phenomenon is characterized relative to the closest existing theorems. Positions the result; it is not a standalone survey.
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brycewang-stanford Skill Jhr Literature PositioningUse when positioning a Journal of Human Resources manuscript against applied microeconomics, labor, education, health, development, discrimination, retirement, and policy literatures, with explicit reconciliation to prior estimates.
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brycewang-stanford Skill Jim Review ProcessUse when a Journal of International Marketing (JIM) manuscript is under review or about to be — understanding the editorial pipeline, decision categories, desk-reject triggers, and how to wait productively. It explains the process; jim-rebuttal handles the response once a letter arrives.
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brycewang-stanford Skill Jim Tables FiguresUse when building or pruning the exhibits of a Journal of International Marketing (JIM) manuscript — the invariance table, per-country descriptives, cross-level model figures, and fitting everything inside the 50-page all-inclusive cap. It shapes exhibits; jim-data-analysis produced the numbers.
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brycewang-stanford Skill Jue Literature PositioningUse when the contribution of a Journal of Urban Economics (JUE) manuscript relative to the urban-economics frontier is fuzzy or undersold. Stakes the marginal contribution against the right spatial literatures and the sibling journals; it does not design the identification or draft the prose.
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brycewang-stanford Skill Curranthro Literature PositioningUse when positioning a Current Anthropology (CA) manuscript against the literature so it reads as an all-fields, agenda-setting contribution that can withstand the CA✩ comment-and-reply Treatment. CA readers and commentators span every subfield and many world traditions, so the paper must engage the conversations they expect and decenter a US/Anglophone-only canon. Stakes the contribution and citational politics; it does not write the lit review.
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Frequently asked questions
What are Marketing & Growth agent skills?
Marketing & growth agent skills cover the full content and growth stack: SEO audits, copywriting, social posts, campaign planning, and analytics. Each skill is a safety-reviewed SKILL.md your agent loads on demand, in Claude Code, Cursor, and 60+ other agents.
Which Marketing & Growth skills are most installed?
Popular Marketing & Growth skills on SkillMD right now include jmgmt-literature-positioning, newms-literature-positioning, orgsci-literature-positioning. Rankings shift as installs change; sort this page by "Most installs" for the live list.
Do Marketing & Growth skills work with Claude Code and Cursor?
Yes. Every skill here ships as a SKILL.md file, an open format that works in Claude Code, Claude.ai, Cursor, Codex, Windsurf, and 60+ other agents. Install one with npx skillmds@latest add <owner>/<name>, or copy the file into your agent's skills directory.