Marketing & Growth

macmenes Skill

TRIGGER when the user wants a competitor messaging / positioning teardown — "how do they position", "messaging analysis", "positioning matrix", "what's their value prop", "how do we differentiate", "messaging map". Part of the `vantage` suite. Produces a messaging matrix, positioning map, and white-space read. DO NOT trigger for writing the user's OWN copy (use copywriting) or on-page SEO (use seo-page).

meisnerdan Skill

Activate the marketer agent persona for growth marketing and content tasks

gnurio Bundle

Map strategic groups within an industry using Porter's framework. Use when asked to segment competitors, identify positioning opportunities, or analyze mobility barriers.

hoangsonww Bundle

Feed, sitemap, metadata, and publishing guidance for DevVerse. Use when modifying lib/rss.ts, lib/jsonfeed.ts, feed routes, next-sitemap.config.js, app/layout.tsx metadata, manifest or robots files, or SEO-related site metadata.

arenukvern Bundle

Steward public stories about any work — creation ethics, application ethics, and maintenance of the story plus its disclosures (generated, drafted, curated, authored). Use when writing a public article, origin story, talk, README narrative, or showcase about how work was made; when publishing ethics and decisions; or when asked who generated vs curated a text. Do not use for ADRs, FAQs, skill citations, or marketing hype.

open-software-network Bundle

Stand up design-featuring work the Open Software way. Use when building, redesigning, or polishing any UI surface in an OS repo (os-clovy, os-scribe, os-marketing-page, os-platform), when a feature needs visual design decisions before or during implementation, when reviewing interface work for house taste, or when someone asks to "stand up the design", "design this feature", "make it feel like ours", "make it feel better", or wants the Open Software design sensibility applied. Orchestrates specialist design skills (impeccable, emil-design-eng, make-interfaces-feel-better, transitions-dev, mobbin) when installed, but is fully self-sufficient without them. Core commitments it enforces - compose from the repo's existing design-system blocks rather than inventing new ones, and quiet, subtle, elegant over loud.

clamp-sh Skill

Diagnose why website traffic changed. Use when the user asks "why did traffic drop/spike", investigates an anomaly, or wants to separate tracking regressions from real behaviour changes. Walks a hypothesis tree (measurement → time-shape → channel → cohort → content), recognises common fingerprints (bot spike, tracking regression, deploy-correlated drop, SEO decay, campaign ramp), and applies sample-size discipline.

clamp-sh Skill

Judge whether traffic is actually valuable and whether funnel drop-off is real or expected. Use when comparing marketing channels, reading a conversion funnel, or deciding where to invest. Covers volume × engagement × conversion as a matrix, vanity-traffic detection, expected step drop-off by funnel type, cohort decomposition, and mix-shift (Simpson's paradox) handling.

clever-cc-plugins Skill

Use this skill to structure a go-to-market launch plan for a new product, service, feature, or market entry — audience, positioning, channel sequence, key messages, and milestones. Invoke when the user asks to "plan a launch", "go-to-market plan", "GTM plan", or names a launch type (e.g. "plan a feature release"). Produces a GTM plan and offers to save a brief.md-compatible campaign brief as a by-product.

clever-cc-plugins Skill

Use this skill to develop or refine product/company positioning — how the offering is differentiated, for whom, against which alternatives. Invoke when the user asks to "work on positioning", "define our positioning", "write a positioning statement", "differentiate us from competitors", or "position the product". Produces a positioning document and registers it as project context.

clever-cc-plugins Skill

Use this skill to build keyword-validated topic clusters for content planning. Invoke when the user asks to "research keywords", "find SEO topics", "what should we write about" backed by search demand, or when editorial-strategy is about to generate pillars without any keyword data loaded. Uses the Ubersuggest MCP tools when connected; falls back to an interview-based topic-gathering workflow when they are not available — never blocks on their absence.

clever-cc-plugins Skill

Use this skill to recommend a channel mix and tactics for a specific marketing goal, audience, and budget context. Invoke when the user asks to "recommend a channel mix", "which channels should we use", or wants a channel strategy for a goal or campaign. Produces recommended primary and supporting channels, tactical recommendations, and flags prerequisites the user may be missing.

clever-cc-plugins Skill

Use this skill to build a complete campaign concept — goals, target audience, key messages, channel mix, and creative brief — from a campaign objective. Invoke when the user asks to "plan a campaign", "build a campaign concept", "create a campaign brief", or names a campaign type (e.g. "plan a product launch campaign"). Produces a campaign concept and offers to save it as brief.md for cc-content skills to consume.

clever-cc-plugins Skill

Use this skill for open-ended strategic marketing, sales, or product-market questions that don't fit a templated cc-concept skill. Invoke when the user asks "help me think through...", wants marketing advice on a topic, or raises a strategic question without naming a specific campaign, positioning, or channel task. Conducts a structured strategic conversation, defers to more specific skills when a question matches one, and offers to save decisions as learnings or new context files.

leongibhub Skill

Compare direct and indirect competitors across product capabilities, positioning, pricing/business model where known, UX, technology, strengths, weaknesses, and strategic implications.

nicknisi Skill

Run an extremely strict maintainability review for abstraction quality, giant files, and spaghetti-condition growth. Use when the user explicitly asks for a thermo-nuclear review, thermonuclear review, deep code quality audit, or an especially harsh maintainability review. Not for ordinary review requests — those belong to the built-in code-review skill. This file is also the canonical rubric loaded by the thermo-nuclear-code-quality-review agent.

nocoder26 Skill

Calculate runway, growth rate, and default alive vs default dead status. Required before any new spend or hire. Surfaces the brutal math founders avoid.

nvidia Skill

Profile CPU and GPU memory allocations using Tracy in Kit-based applications after Tracy capture tooling is installed. Covers LD_PRELOAD setup for liballocwrapper.so, Kit memory-channel flags, capture binary isolation (unset LD_PRELOAD), tracy-update strip-test verification, Tracy Memory tab analysis, and debug symbol requirements. Use when investigating memory leaks, allocation hotspots, or VRAM growth in Isaac Sim, Isaac Lab, or Kit apps. Requires profiling capture setup plus install-profilers. NOT for generic trace capture (use profiling) or non-memory trace analysis (use nsys-analyze).

pedroromeroluna Skill

Build the measurement layer of a product — one candidate North Star, the tree of levers that hold it up with where each is measured, one metric per active hypothesis with its value today or a gap with an owner, and the antimetrics with their alarm thresholds — and write the Metric Brief. Manually triggered, or entered when the metric gate of product-strategy does not pass.

rshvr Bundle

Elite copywriting that converts — positioning, persuasion psychology, audience research, and execution across every channel. Use whenever the user mentions copy, copywriting, headline, hero copy, landing page, sales page, VSL, email sequence, cold outreach, LinkedIn post, Twitter thread, ad copy, positioning, messaging, value proposition, tagline, CTA, microcopy, voice of customer, VoC, persona, ICP, JTBD, objection handling, FAQ, swipe file, copy teardown, copy audit, conversion copy, AIDA, PAS, PASTOR, StoryBrand, sales proposal, pricing page, brand voice, tone of voice — even when they don't say "copy" explicitly but describe a copy task ("write the hero for…", "what should this email say", "help me sell my service", "make this convert"). Also use for auditing existing copy for conversion, positioning gaps, or AI-slop.

rshvr Bundle

Conversion optimization and UX strategy for premium websites. Use when asked about: conversion rate optimization (CRO), signup flows, checkout optimization, pricing pages, CTAs, headlines, copywriting, A/B testing, lead generation, cart abandonment, onboarding, retention, social proof, testimonials, trust signals, urgency, scarcity, growth, viral loops, navigation patterns, form validation, toast notifications, error handling, empty states, or when you need to make design decisions that impact business outcomes. This skill provides the "why" behind design choices. References elite-design-core for visual hierarchy. Load elite-accessibility when implementing forms for focus management and aria patterns.

rshvr Bundle

Brand identity creation and visual identity strategy. Covers defining brand personality, positioning, tone of voice, color psychology, typography as voice, visual identity systems, and living brand documentation. Use when asked about: brand design, visual identity, logo, brand guidelines, brand system, brand strategy, branding, brand colors, brand typography, style guide, brand refresh, brand personality, tone of voice, brand identity, logo design, brand consistency, visual branding, brand guidelines creation, brand package, generate brand assets, brand deliverables, brand identity package, or when translating a brand brief into web design decisions. Brand decisions translate to implementation via elite-design-core (tokens), elite-gsap (motion language), and elite-ux-strategy (conversion copy).

rshvr Bundle

End-to-end pipeline for producing recorded product demo videos from a frontend the user already has (a real app, staging build, or clickable mockup): positioning and story, script + shotlist authoring, building a shot-clock autopilot that drives the real UI, motion design and interaction polish, ScreenCaptureKit window recording with a camera-clean URL, AI voiceover generation, and finishing the edit in Palmier Pro (cursor/audio tracking, attention zooms, background compositing, VO layout). Use this skill whenever the user wants a product demo, demo video, product tour video, launch video, sales video, walkthrough recording, sizzle reel, or asks to "record the mockup", "drive the demo", "make a video of the app", "script a demo", write a shotlist or VO for a product video, automate UI clicks for a recording, or edit/pace a captured product take — even if they never say the word "demo". Also use it when a previous demo underperformed and needs a restructure. Load elite-copywriting alongside for VO lines and el

jwynia Skill

Diagnose book marketing copy problems and generate platform-optimized blurbs, descriptions, taglines, and query pitches. Use when marketing copy feels weak, when descriptions aren't converting, or when starting marketing from scratch.

startupsalad Bundle

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing. For the offer underneath the copy (bonuses, guarantees, value framing), see offers.

startupsalad Bundle

When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `你的产品目录/营销资料/[产品营销档案].md` that all other skills reference for product, audience, and positioning context.

ginlix-ai Bundle

Competitive landscape analysis: positioning, scorecards, moat assessment, market share trends

jal-co Bundle

Cut AI writing tells from prose. Use when drafting, editing, or reviewing any text a human will read — documentation, README files, blog posts, commit bodies, PR descriptions, release notes, emails, marketing copy, changelogs, or a rewrite request. Provides a banned-word list, empty-phrase list, and the sentence patterns that make writing sound machine-generated, each with the fix. Triggers on: write, draft, rewrite, edit, revise, polish, proofread, tighten, copy, prose, blog post, article, README, documentation, changelog, release notes, announcement, landing page copy, email, "make this sound human", "sounds like AI", "too wordy", AI tells, slop, tone, voice.

jal-co Skill

Audit product UI and UX flows for revenue opportunities without disrupting the existing experience. Use when reviewing onboarding, activation, conversion, pricing, checkout, upgrade, expansion, retention, referral, or monetization flows; when asked how a product can increase conversion, revenue, ARPU, retention, or paid adoption with tasteful changes. Read-only: observes the current flow, ranks low-interruption experiments, and protects usability and trust. Triggers on: growth audit, growth engineering, conversion audit, monetization audit, revenue opportunities, improve conversion, increase upgrades, product-led growth, activation, retention, expansion, paywall, upgrade prompt.

vamseeachanta Bundle

Triages a raw company archive into an ingest set by classifying on content (not extension), value-ranking candidates, deduping superseded versions, and hard EXCLUDING PII and third-party-confidential material before any extraction. Use when starting an ingestion campaign whose source is a messy company repo or shared drive full of code, build/venv, agent, and marketing noise.

clever-cc-plugins Skill

Use this skill to set up or extend the strategic context a marketing project needs before positioning, competitive, or go-to-market work. Invoke when the user asks to "onboard for strategy", "set up strategy context", "add competitive context", or when a cc-concept skill reports a missing strategic need. Runs standalone and also recognises context an existing cc-content project already provides.

clever-cc-plugins Skill

Use this skill to run a standalone competitive or market audit — independent of whether a positioning exercise is happening this session. Invoke when the user asks to "research our competitors", "run a competitive audit", "who are we up against", "find our market gaps", or when positioning, gtm-plan, or channel-advisor reports a missing "competitive landscape" need. Produces context/competitive-landscape.md for any gated skill to consume.

clever-cc-plugins Skill

Use this skill when the user states a broad marketing goal without naming a specific skill — "help us launch this product", "we need to grow our LinkedIn presence", "reposition us against this new competitor" — and needs to know which order of cc-concept and cc-content skills to run, not a single deliverable. Recommends and sequences skills; never invokes them automatically. Defers to marketing-advisor for open-ended questions that aren't goal-shaped.

clever-cc-plugins Skill

Use this skill to review whether a strategic concept's bets actually played out — a positioning claim, a channel allocation, a content-strategy pillar mix, a GTM milestone, or a campaign's stated goals. Invoke when the user says "review our strategy performance", "did our positioning hold up", "how did the campaign perform against plan", "review the channel mix results", or "strategic performance review". Works from whatever performance data the owner pastes in — there is no analytics API integration. Do NOT use it to analyze how an individual content piece performed structurally or tonally — that is content-performance-review's job, a different plugin's skill at the content-piece altitude, not the strategy altitude.

cloudaipro Bundle

Advertising creative direction for brand and product campaigns that produces campaign concepts, visual language, shot lists, and production-ready prompt packs. Use when users request commercials, ad storyboards, conversion creative, launch campaigns, or CTA-focused marketing videos and images. Do not use for long-form narrative filmmaking.

competlab Bundle

Generates a comprehensive competitive landscape analysis combining all 5 CompetLab monitoring dimensions with deep web research — market dynamics, competitive matrices, cross-dimensional patterns, market macro trends, positioning opportunities, and strategic recommendations. Use this skill when the user asks for "competitive landscape", "full CI analysis", "landscape scan", "quarterly competitive review", "market analysis", "market overview", "competitive overview", "competitor matrix", "board-level CI", "market trends in [category]", or "where is the market heading". NOT for single-competitor analysis (use competlab-competitor-dive) or quick weekly updates (use competlab-weekly-briefing). Requires CompetLab MCP server (competlab.com) with an active project.