Marketing & Growth

appeeky Skill

When the user wants to audit Meta ad campaign performance, review spend/CPA/ROAS, or decide scale vs pause. Use when the user mentions "Meta CPA", "Facebook ads performance", "Instagram ad results", "optimize Meta campaigns", "which ad is winning", or after 48h of Meta spend. Primary metrics are cost per purchase/subscribe and conversion volume.

appeeky Skill

When the user wants to set up a Meta (Facebook/Instagram) app install ad campaign with correct structure, targeting, and tracking. Use when the user mentions "Meta ads setup", "Facebook app install", "Instagram app ads", "Meta app promotion", or "Facebook campaign structure". Requires mmp-setup first. For creative generation see meta-ad-creative or ad-creative-to-meta.

appeeky Skill

When the user wants to allocate monthly ad budget across TikTok, Meta, ASA, and Google UAC. Use when the user mentions "budget split", "how much per channel", "ad budget allocation", "paid growth budget plan", or "where should I spend my ad budget". For performance data to inform allocation, see cross-channel-performance. For profitability check, see campaign-profitability.

appeeky Skill

When the user wants to scale, pause, or reallocate Meta ad budget based on performance. Use when the user mentions "scale Meta ads", "increase Facebook budget", "pause underperforming Meta ads", "daily Meta optimization", or "budget rules for Facebook". For full diagnostics see meta-campaign-audit. For cross-channel moves see cross-channel-budget.

appeeky Skill

When the user wants a RevenueCat subscription health snapshot — MRR, revenue, trials, active subscribers, and ad budget implications. Use when the user mentions "MRR", "RevenueCat overview", "subscription metrics", "how is my revenue", "subscriber count", or before evaluating ad profitability. For full ad ROI analysis, see campaign-profitability.

appeeky Skill

When the user wants to review TikTok ad performance, diagnose failing creatives, decide scale vs kill, or optimize CPA. Use when the user mentions "TikTok CPA", "cost per conversion", "ads not working", "scale TikTok budget", "kill losing ads", "TikTok CTR", or after 48h of campaign spend. Primary metrics are Conversions and Cost per Conversion.

appeeky Skill

When the user wants to set up a TikTok app install ad campaign from scratch with correct structure, placements, targeting, budget, and tracking. Use when the user mentions "TikTok ads setup", "TikTok app promotion", "Smart+", "TikTok app installs", "IAE optimization", or "launch TikTok campaign". Requires MMP first — see mmp-setup. For video creative ideas, see tiktok-creative-strategy. For Spark Ads codes, see tiktok-spark-ads.

appeeky Skill

When the user wants to know if their paid ads are profitable — LTV vs CPA, break-even CPI, ROAS, or margin after ad spend. Use when the user mentions "am I profitable on ads", "LTV vs CPA", "ad margin", "break even CPI", "can I scale ads", or "ROAS by channel". For subscription health baseline, see subscription-snapshot. For unified channel dashboard, see cross-channel-performance.

appeeky Skill

When the user needs TikTok ad video concepts, formats, hooks, or a 6-ad testing matrix for app install campaigns. Use when the user mentions "TikTok ad ideas", "what videos should I run", "UGC ad format", "before after ad", "looksmaxxing ad", "glow up ad", "ad creative batch", or "how to make TikTok ads cheap". For campaign settings, see tiktok-campaign-setup. For Spark upload, see tiktok-spark-ads.

appeeky Skill

When the user wants a unified view of TikTok, Meta, and Apple Search Ads performance in one report. Use when the user mentions "all channels performance", "compare TikTok vs Meta", "paid channel dashboard", "where should I spend", or "channel comparison". For budget allocation, see cross-channel-budget. For profitability verdict, see campaign-profitability.

onfire-ai Bundle

Generate a full account research report for any company. The Onfire MCP `account_research` tool fetches the core data sources - tenant config, 10-K extracts, employee technology footprint, intent signals, and AI-scored prospects - in one call and returns a rendering contract alongside the data. This skill enriches it with additional warehouse signals via `ask_onfire` (hiring momentum, event attendance, persona/technology growth trends, dated deployment proof, active hiring managers), enforces the rendering contract, and produces the final customer-facing A4 HTML file. Use whenever a user asks to "generate a report", "research an account", "build a BDR brief", "run account research", or mentions a company domain alongside words like "signals", "prospects", "10-K", "hiring", "events", "growth", "use cases", or "tenant".

onfire-ai Skill

Analyse monthly headcount growth and technology/persona adoption trends for companies. For total company headcount use `get_company_headcount` (or the `headcount_monthly` entity via `ask_onfire`); for technology or persona growth use `ask_onfire` against the `growth_insight_monthly` entity. Use when the user wants to know if a company is hiring or contracting, whether a specific technology is spreading within a company, or how headcount growth compares to tech adoption — phrases like "is Acme growing?", "is EDR adoption growing at these accounts?", "compare Sentinex vs total headcount trend at Skywall Networks", "which accounts are shrinking?", "is the data engineering team at Frostbyte expanding?", or any month-over-month growth question.

onfire-ai Bundle

End-to-end workflow to put a prospect into an Outreach sequence and have the agent compose the email for the manual-email step, grounded in Onfire data (the prospect, their company, the tenant's ICP), user input, and conversation context — then stage it as a draft and ask the user whether to send automatically or send it themselves. Works for a single prospect or many. Use whenever the user says things like "add this prospect to a sequence and draft him an email", "write a custom email for X in Outreach", "sequence these people and compose emails", "put them in my SAP Campaign and draft the outreach", "create a sequence and start emailing these accounts", or any request that combines an Outreach sequence with composing/sending a personalized email. Can also create a brand-new sequence first if the user wants one. Reads and writes your tenant's SEP via the Onfire Integrations tools.

elinking-111 Skill

PPC financial calculator and modeling tool. CPA, ROAS, CPL calculations, break-even analysis, impression share opportunity sizing, budget forecasting, LTV:CAC ratio analysis, and MER (Marketing Efficiency Ratio) assessment. Requires zero API access. Works with pasted data from exports. Use when user says PPC math, ad calculator, break-even, budget forecast, ROAS calculator, CPA calculator, impression share, LTV CAC, or MER.

elinking-111 Skill

Meta Ads deep analysis covering Facebook and Instagram advertising. Evaluates 50 checks across Pixel/CAPI health, creative diversity and fatigue, account structure, and audience targeting. Includes Advantage+ assessment. Use when user says Meta Ads, Facebook Ads, Instagram Ads, Advantage+, or Meta campaign.

elinking-111 Skill

Apple Ads (formerly Apple Search Ads) deep analysis for mobile app advertisers. Evaluates campaign structure, bid health, Custom Product Pages (CPPs), MMP attribution, budget pacing, TAP coverage (Today/Search/Product Pages), Maximize Conversions bidding, and goal CPA benchmarks by country. Use when user says Apple Ads, Apple Search Ads, ASA, App Store ads, Apple ads, Search Ads, or is advertising a mobile app on iOS.

elinking-111 Skill

Google Ads deep analysis covering Search, Performance Max, Display, YouTube, and Demand Gen campaigns. Evaluates 80 checks across conversion tracking, wasted spend, account structure, keywords, ads, and settings. Use when user says Google Ads, Google PPC, search ads, PMax, Performance Max, or Google campaign.

elinking-111 Skill

YouTube Ads specific analysis covering campaign types, creative quality, audience targeting, and measurement. Evaluates video ad performance across skippable, non-skippable, bumper, Shorts, Demand Gen, and Connected TV formats. Covers VAC→Demand Gen migration, Shorts creative requirements, and CTV shoppable ads. Use when user says YouTube Ads, video ads, pre-roll, bumper ads, YouTube campaign, Shorts ads, or CTV ads.

elinking-111 Skill

AI image generation for paid ad creatives. Reads campaign-brief.md and brand-profile.json to produce platform-sized ad images using banana-claude. Requires banana-claude (v1.4.1+) with nanobanana-mcp configured. Triggers on: generate ads, create images, make ad creatives, generate visuals, create ad images, generate campaign images, make the images, generate from brief.

elinking-111 Skill

LinkedIn Ads deep analysis for B2B advertising. Evaluates 27 checks across technical setup, audience targeting, creative quality, lead gen forms, and bidding strategy. Includes Thought Leader Ads, ABM, and predictive audiences. Use when user says LinkedIn Ads, B2B ads, sponsored content, lead gen forms, InMail, or LinkedIn campaign.

elinking-111 Bundle

Paid advertising tracking, attribution, and conversion measurement setup or QA for web and server-side campaigns. Use when the user mentions tracking setup, pixel audit, GTM, GA4, Google Ads conversions, Meta Pixel/CAPI, TikTok Pixel/Events API, LinkedIn Insight Tag, Microsoft UET, Consent Mode V2, offline conversions, enhanced conversions, server-side tagging, attribution windows, UTMs, or says ads data cannot be trusted.

elinking-111 Skill

Microsoft/Bing Ads deep analysis covering search, Performance Max, Audience Network, and Copilot integration. Evaluates 24 checks with focus on Google import validation, unique Microsoft features, and cost advantage assessment. Use when user says Microsoft Ads, Bing Ads, Bing PPC, Copilot ads, or Microsoft campaign.

elinking-111 Bundle

Planning, auditing, and debugging paid ads API connectors and data pipelines for Google Ads, Meta Marketing API, TikTok Ads, LinkedIn Ads, Microsoft Ads, Apple Ads, GA4, MMPs, and CRM/offline conversion uploads. Use when the user mentions API access, OAuth, developer token, MCC, account sync, ETL, connector, reporting pipeline, field mapping, pagination, rate limits, incremental sync, backfill, or automated ads dashboards.

elinking-111 Bundle

Paid ads client onboarding, intake, access, and handoff SOP for agencies or internal growth teams. Use when the user needs a client onboarding checklist, account access request, media buying intake form, kickoff agenda, audit request list, tracking handoff, approval workflow, reporting cadence, budget/goals brief, or wants to standardize agency paid ads operations before campaign work begins.

shawnxxxqazwsx Bundle

Reduce context and tool-token cost in Codex while preserving correctness and required verification. Use when the user explicitly asks to minimize tokens, cost, context growth, tool output, or repeated exploration on a coding, research, review, or migration task.

shawnxxxqazwsx Bundle

Design, review, and implement user interfaces for audio plug-ins and standalone audio hosts — VST3/AU/CLAP editors, JUCE LookAndFeel, WebView/WebUI (HTML/CSS/JS, React, Rive, Spline), faceplates, knobs, faders, meters, plug-in browsers, mixer or Q-Link consoles, complex material/graphic systems, resizable HiDPI layouts, accessibility, palettes, and processing visualizers. Use when a request concerns an audio-plugin or audio-host GUI, WebUI/WebView surface, MC Host skinning, references the UI, interaction, or visual language of products such as FabFilter, Valhalla, or Baby Audio, or asks to turn an audio-product brief into a wireframe, mockup, critique, or JUCE/Web implementation. Do not use for DSP-only work or generic marketing websites.

pawbytes Bundle

CRO Specialist

pawbytes Bundle

SEO Specialist

pawbytes Bundle

Email sequences, newsletters, automation, and deliverability strategies. Use when user requests email sequence, newsletter, drip campaign, welcome email, lifecycle email, cold email, email automation, or email copywriting.

pawbytes Bundle

Sets up Agentic Marketing Suite module in a project. Use when the user requests to 'install ams module', 'configure Agentic Marketing Suite', or 'setup Agentic Marketing Suite'.

pawbytes Bundle

Video strategy, scripting, and optimization for YouTube, TikTok, Reels. Triggers for 'video strategy', 'YouTube', 'video script', 'Reels', 'video SEO', 'thumbnail', 'video ad', 'explainer video', 'short-form video', or 'video content calendar'.

pawbytes Bundle

Use when user requests product launch, GTM, go-to-market, Product Hunt, beta launch, early access, launch checklist.

pawbytes Bundle

Organic social media strategy and content. Triggers for 'social media', 'social calendar', 'hashtag strategy', 'follower growth', 'UGC', 'Instagram', 'TikTok', 'LinkedIn', or platform-specific organic questions.

pawbytes Bundle

Executes the 6-phase SOSTAC marketing planning framework through research-first recommendations. Triggers for 'SOSTAC', 'marketing plan', 'situation analysis', 'marketing strategy', 'marketing objectives'.

pawbytes Bundle

Referral and partnership marketing strategist. Use when referral program, affiliate, partner program, refer-a-friend, word-of-mouth, commission structure.

pawbytes Bundle

Marketing analytics and measurement infrastructure. Triggers for 'GA4', 'GTM', 'analytics', 'dashboard', 'attribution', 'measurement', 'tracking setup', 'UTM', 'experiment infrastructure' — not CRO hypotheses themselves.