Product & Planning Agent Skills

Write stakeholder updates that make progress, risks, asks, and decisions easy to act on.

Creates OKR frameworks with objective setting, key result definition, and progress tracking

Reviews a product document (PRD, spec, design brief) BEFORE implementation to surface holes — undefined edge cases, missing states, policy gaps — by attacking what the document is SILENT about (things unwritten, and things written only for the happy path). Acts as a strict "sign-off manager," ruling Approve / Conditional / Reject and producing a polite, forwardable question list. Works for planners/PMs (self-review before sharing), engineers (blocking questions before coding), and designers (screen states with no mockup). Use whenever the user wants a spec/PRD/plan/brief checked for readiness or gaps, or says "review this spec", "find holes in this PRD", "poke holes in this", "is this plan good to build?", "can I start implementing this?", "what states/edge cases am I missing?", "what should I ask the PM before coding?", "run devil", or pastes/links a planning document and asks whether it's ready to act on. Do NOT use it to: write or draft a new spec, summarize or translate a document, estimate/break down tic

You are an expert in Clay, the data enrichment and outbound sales platform that pulls from 75+ data providers to build rich prospect profiles. You help teams automate lead discovery, enrich contacts with firmographic and technographic data, score leads against ICP criteria, and trigger personalized outreach sequences — replacing manual research with automated, data-driven prospecting.

Search command center for web, academic, Tavily, and Perplexity-backed research through one AIsa API key. Use when: the user needs one flagship skill for live search, source discovery, or citation-ready research. Supports fast lookup, answer generation, and deep research reports.

Parallel multi-source search combining Web, Scholar, Smart, and Tavily results with confidence scoring and AI synthesis. Best for comprehensive research requiring cross-source validation. Use when: the user needs web search, research, source discovery, or content extraction.

Intelligent search for agents. Multi-source retrieval with confidence scoring - web, academic, and Tavily in one unified API. Use when: the user needs web search, research, source discovery, or content extraction.

Deep research using Perplexity Sonar models via AIsa API. Provides synthesized answers with citations. Supports 4 models from fast to exhaustive deep research. Use when: the user needs web search, research, source discovery, or content extraction.

Requires python3, and AISA_API_KEY. Uses the supplied AISA_API_KEY to send requests to https://api.aisa.one. Native-first ClawHub plugin for `youtube-serp`. Ships the packaged AIsa skill with an `openclaw.plugin.json` manifest and a Claude-compatible bundle fallback. Search YouTube SERP results through AISA for video research, channel discovery, trend checking, and competitor tracking. Use when: you need ranked YouTube results for a query, optionally filtered by country or language.

Requires python3, and AISA_API_KEY. Uses the supplied AISA_API_KEY to send requests to https://api.aisa.one. Native-first ClawHub plugin for `scholar-search`. Ships the packaged AIsa skill with an `openclaw.plugin.json` manifest and a Claude-compatible bundle fallback. Search academic papers and scholarly articles via AIsa Scholar endpoint. Supports year range filtering for targeted research. Use when: the user needs web search, research, source discovery, or content extraction.

Unified skill for content strategy and marketing content strategy: content pillars, editorial calendars, keyword research by buyer stage, positioning, messaging hierarchy, trust-building, GEO/AI search optimization, and ROI measurement. Also handles content briefs, SEO briefs, content outlines for writers, on-page SEO optimization, meta descriptions, title tags, keyword density, content research, source discovery, expert sourcing, and information gathering. Use when planning content strategy, creating content briefs for writers, optimizing existing content for SEO, researching topics and sources, or managing editorial operations. Triggers: content strategy, marketing content strategy, content marketing strategy, content planning, editorial calendar, content pillars, messaging hierarchy, content brief, SEO brief, content outline, keyword research, buyer journey content, GEO optimization, AI search optimization, content ROI, content operations, content roadmap, brand messaging, positioning

Simulates a full multi-reviewer journal review PANEL — 5 personas (Editor-in-Chief + 3 peer reviewers + a Devil's Advocate) debate a manuscript and produce a consensus Editorial Decision (accept/minor/major/reject) plus a prioritized Revision Roadmap. Modes: full, re-review (verify revisions addressed prior comments), quick, methodology-focus, Socratic guided. Use for: simulate peer review, mock review panel, editorial review before submission, multiple reviewer perspectives, re-review of a revised manuscript, or 'critique my paper hard'. For a single-reviewer referee report use alterlab-peer-review; for rubric/grade scoring use alterlab-scholar-eval; to write/revise the paper use alterlab-paper-writer. Part of the AlterLab Academic Skills suite.

Strategic SEO planning for new or existing websites. Industry-specific templates, competitive analysis, content strategy, and implementation roadmap. Use when user says "SEO plan", "SEO strategy", "content strategy", "site architecture", or "SEO roadmap".

Create OKRs (Objectives and Key Results) for teams and companies. TRIGGERS - Use when user wants OKRs, goal setting frameworks, or quarterly objectives.

Generate OKR cascades from company strategy to team objectives. Usage: /okr generate <strategy>

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' 'static ads,' 'static ad concepts,' 'ad templates,' 'iMessage ad,' 'chat reveal ad,' 'fake DM ad,' 'ChatGPT ad,' 'Apple Notes ad,' 'AirDrop ad,' 'creative strategy,' 'creative roadmap,' 'creative retro,' 'hook writing,' 'creative review page,' 'present ad creative for approval,' 'motion video ad,' 'faceless video ad,' 'animated explainer ad,' 'motion collage ad,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see ads. For landing page copy, see copywriting.

Defines Objectives and Key Results (OKRs) for product teams, including goal setting and progress tracking.

Comprehending and investigating codebases: structure mapping, feature discovery, data flow tracing for 'does X exist?' or 'how does Y work?'. Includes a conversational ask mode. Does not write code.

Builds Quarterly Business Review decks for active clients. Pulls metrics, generates structured QBR with wins, challenges, roadmap, and recommendations. Uses crm-writer to read client data.

Product manager for PRD creation and requirements discovery. Use when the user asks to talk to John or requests the product manager.

Builds, edits or analyzes Agent Skills through conversational discovery. Use when the user requests to "Create an Agent", "Analyze an Agent" or "Edit an Agent".

Use for rapid read-only discovery of files, APIs, and relevant implementation areas.

<!-- TODO: Progressive discovery of MCP servers and registries -->

Use to set concurrency and work-in-progress limits for support teams — chat concurrency, personal WIP on async work, and limits as quality protection rather than arbitrary caps. Trigger for "how many chats per agent", "concurrency settings", "WIP limits", "agents juggling too many tickets", async backlog per person, or quality dropping as concurrent load rises.

Design a refund, credit, and goodwill framework that separates owed redress from discretionary gestures, sets agent authority based on actual distributions, and enables consistent, auditable outcomes without escalating every request.

Prepare and execute negotiations using tactical empathy, calibrated questions, and the Ackerman method. Use when the user mentions "salary negotiation", "contract terms", "handling objections", "mirroring and labeling", "difficult conversation", "deal terms", "BATNA", or "anchoring". Also trigger when preparing for vendor negotiations, resolving pricing disputes, or navigating high-stakes conversations where both parties need to feel heard. Covers accusation audits, Black Swan discovery, and the "Thats Right" technique. For persuasion in product/marketing, see influence-psychology.

Plan documentation systems including information architecture, content audits, taxonomy design, content lifecycle management, and doc-as-code workflows. Use when organizing a documentation set, planning content structure, or designing navigation and discovery. Also trigger for 'information architecture', 'content audit', 'doc structure', 'taxonomy', 'content planning', 'documentation strategy', 'IA design', or 'sitemap'.

Create a structured customer interview script with JTBD probing questions, warm-up, core exploration, and wrap-up sections. Follows The Mom Test principles — no leading questions, no pitching, focus on past behavior. Use when preparing for user interviews, creating interview guides, or planning discovery research.

Use when a research task needs reproducible Kaggle discovery, metadata inspection, bounded public-data downloads, competition or kernel discovery, model discovery, or an explicitly approved Kaggle write/delete operation through the official CLI.