Marketing

Default entry point for Email Bison work. Triggers on Email Bison, cold email, outbound campaign, lead import, sender inbox, warmup, blocklist, unsubscribe, workspace, tag, webhook, template, variable, schedule. Routes to campaign-orchestration (sequence design), reply-processing (inbox classification), or deliverability-audit (SPF/DKIM/DMARC) when the user's intent matches their scope; otherwise handles the long tail inline.

Pre-outreach prospect prioritization — score raw lists 0-100 (with reasoning) or A/B/C tier (Haiku letter-only) against entity-specific ICP criteria. Triggers "icp score", "icp verify", "qualify prospects", "score this list", "rank companies", "tier by icp". Distinct from `lead-routing` (post-reply SF assignment).

Build TAM databases from scratch using a 7-phase methodology (Source Discovery → Keyword Expansion → Config → Collection → Dedup → Exclusion → Enrichment hand-off). Triggers "tam map", "build tam", "total addressable market", "scrape industry", "map the market", "build a lead database", "venue partnerships tam", "labs tam", "residential tam", "installer tam". Entity-routed — Nites residential (Google Maps ZIP), Supply installer (SAM.gov + Houzz + state license dbs), Labs venue partnerships (Spider.cloud + AI Ark + Discolike + IcyPeas + BlitzAPI + Prospeo + MillionVerifier). Phase 4.5 cross-workspace EB exclusion is MANDATORY (HARD-FAIL on either workspace unreachable). Phase 5 enrichment is pluggable per ADR-008. Distinct from `list-building` (BC-2717 — assumes a TAM already exists via dbt audience views).

5-phase net-new GTM motion scoping — research → segments (weighted scoring) → personas → messaging pillars → offer recommendations. Triggers "gtm strategy", "go-to-market plan", "new motion scoping", "segments and personas", "messaging pillars", "new market entry strategy". Distinct from launch-strategy (product launches) and content-strategy (content marketing).

ICP-targeted outbound list assembly. Consumes a TAM source (tam-mapping output, dbt audience CSV, or manual CSV), runs cross-workspace EB exclusion + SF Lead suppression where needed, enriches via the resolved provider, SMTP-verifies, and emits enriched_leads.csv for launch-campaign or campaign-orchestration. Triggers "build list", "list building", "outbound list", "enrich list", "suppress dedup", "ICP list", "decision-maker list", "contact discovery".

Generate non-obvious outbound angles for the 10% experiment allocation of Brite's barbell GTM strategy, scored on an Asymmetry rubric and angle-verdict-mapped (ALPHA / PROMISING / INTERESTING / COMMODITY per ADR-018) with shelf-life warnings on the alpha-bearing tiers. Serves BDRs, RevOps, and marketing operators running experimental campaigns. Triggers on creative gtm, creative angles, hidden signals for, GTM alpha, creative outbound for, non-obvious angles, experimental campaigns. Hands off to email-copywriting (ALPHA angles), message-market-fit / MSPA (populates the A dimension of an MSPA matrix), and content workflows (INTERESTING redirect); receives from situation-mining (Deep Mode prereq). Adapted from Revgrowth1/ai-gtm-workflows workflow 06 (MIT).

Plans product launches, feature announcements, and release strategies. Triggers on launch, Product Hunt, feature release, announcement, go-to-market, beta launch, early access, waitlist, product update, launch checklist, GTM plan, or preparing to ship. For ongoing marketing after launch, see marketing-ideas.

Thin orchestrator that dispatches a validated company fact sheet by mode. Serves BDRs, RevOps, and marketing operators doing pre-outreach research who need structured company and people facts without inference, angle generation, or copy. Twelve modes cover 9 single-process invocations (profiles, competitors, growth, hiring, reviews, news, negativity, founders, c-suite) plus 3 composites (full, deep, people), each dispatching to one or more `find-*.md` process files under `plugins/marketing/references/research-processes/`. Triggers on research, research [company], deep research, find info on, company research, people research. Account-research outputs FACTS grouped by dimension (who, what, where, when); situation-mining outputs INFERRED WORLDVIEWS plus angle hypotheses; creative-angles Deep Mode extracts signal clusters into scored angles. Hands off to situation-mining (worldview inference) and creative-angles Deep Mode (signal-cluster extraction); receives from user invocation or situation-mining's fact-gathe

Structured 5-question post-campaign learning capture (Q1 hypothesis, Q2 result, Q3 what-worked, Q4 surprise, Q5 transferable) that assigns one of four objective campaign verdicts (SCALE / ITERATE / PAUSE / KILL per ADR-018) against concrete numeric thresholds and appends an entry to `docs/campaigns/{short_entity}/learnings.md`. Serves BDRs, RevOps, and marketing operators closing the loop between campaign execution and campaign intelligence. Triggers on debrief, campaign debrief, retro, log campaign, capture learnings. Receives primary input from `campaign-analysis` via `analysis-*.md`; retroactive path pulls metrics standalone from Email Bison when no analysis artifact exists. Hands off transferable learnings to `message-market-fit` (ITERATE Notes column), `product-marketing-context` (cross-entity propagation proposals), and `/workflows:handbook-drift-check` (handbook-contradiction signals). Append-only, forever. Under 5 minutes per debrief. Adapted from Revgrowth1/ai-gtm-workflows workflow 12 (MIT).

Develops content marketing strategies and editorial calendars aligned with Brite brand positioning and ICP segments. Reads docs/marketing-context.md for brand context before acting.

Gather public data on a prospect, infer their worldview, and generate 3-4 diagnostic outbound angles that demonstrate understanding instead of pitching. The "diagnostic over promotional" anchor of Brite outbound. Triggers on situation mine, research for outreach, find angles for, diagnostic messaging for, worldview inference, research this prospect, what's going on at this company, hidden signals for, adjacent offering for, entity-specific angles. Hands off to creative-angles Deep Mode (same situation in context), email-copywriting (situation + offer posture), and launch-campaign (via copy artifact). Adapted from Revgrowth1/ai-gtm-workflows workflow 05 (MIT).

Diagnose cold email campaign performance via 5 Core Variables (Offer / Message / Segment / Infrastructure / Timing), 4-phase analysis flow, and 6-section report with verdict-mapped recommendations. Mandatory handoff to campaign-debrief. Triggers on analyze campaign, campaign performance, what's working, review campaign, reply rate analysis, performance analysis. Adapted from Revgrowth1/ai-gtm-workflows workflow 11 (MIT).

Generate Email-Bison-formatted subject + body for step 1 + step 2 from a situation-mining artifact + offer posture + entity. Emits a JSON artifact that the /marketing:launch-campaign command ingests. Triggers on write email copy, draft sequence, email copywriting, generate outbound copy, email drafting for, campaign copy for, EB-format email, per-vertical email preset. Adapted from Revgrowth1/ai-gtm-workflows workflow 10 (MIT).

Run Brite outbound as a truth system using the MSPA matrix (Market × Segment × Persona × Angle) with three modes — MAP for new market entry, ITERATE for post-results iteration, DIAGNOSE for stuck pipeline — under the barbell 80/20 allocation and Kellen's 10 Laws. Serves BDRs, RevOps, and marketing operators who need systematic experiment design, not one-shot campaigns. Triggers on message-market-fit, mmf, test messaging, test angles, which message works, experiment design, what resonates, potency test, MSPA matrix, barbell outbound, stuck pipeline, diagnose outbound, iterate campaign, Kellen's laws. Receives from creative-angles (A dimension of the matrix), campaign-analysis (ITERATE input as `docs/campaigns/{entity}/analysis-*.md`), gtm-strategy (MAP persona profiles), and situation-mining (optional per-account worldview); hands off to outbound-playbook (executes experiments, BC-2722 pending) and campaign-debrief (captures transferable learnings). Adapted from Revgrowth1/ai-gtm-workflows workflow 07 (MIT).

Create Salesforce Contacts under real business Accounts for a cleaned cold-outbound lead set BEFORE the Email Bison upload, so OutboundSync matches an existing Contact by email instead of deriving a free-email (gmail.com) Account that the AccountTriggerHandler guard rejects. Personal instance only; the instance is an explicit operator-confirmed input. Reads via the read-only Salesforce MCP, writes via the sf CLI. Triggers "salesforce preload", "pre-load leads into salesforce", "preload contacts", "sf preload", "load leads before sending". Distinct from `list-building` (assembles the list) and `tam-mapping` (builds the TAM) — this skill assumes a cleaned list already exists and only mirrors it into Salesforce.

Creates platform-specific social media strategies aligned with Brite brand voice and audience segments. Reads docs/marketing-context.md for brand context before acting.

Designs outbound email sequences and orchestrates end-to-end campaign launches in Email Bison. Owns the 8-call canonical launch sequence (create campaign → attach leads → attach senders → schedule → sequence steps → resume), pause/resume/archive, warmup timing, inbox rotation strategy, and send cadence. Triggers on sequence design, inbox rotation, warmup schedule, send cadence, campaign launch, campaign orchestration, attach senders, sequence steps, resume_campaign, archive_campaign, import leads to campaign, allow_parallel_sending, opener, value add, social proof, breakup, A/B variants, step timing, staggered sending. Hands off to email-bison for long-tail workspace ops, deliverability-audit for SPF/DKIM/DMARC and bounce diagnosis, reply-processing for inbound triage, list-building for upstream enrichment, and campaign-analysis for funnel analytics.

Enforces the Brite Labs 2-cycle/year + 180-day non-repeat hard rule by querying EB workspaces 55+13 plus SF Activity history and emitting a suppression-aware filtered prospect list. Runs as a mandatory pre-enrichment gate inside list-building Workflow 2. Triggers "temporal gate", "180-day check", "non-repeat enforcement", "cycle dedup", "outreach recency suppression".

Creates docs/marketing-context.md with foundational marketing context for this project. Triggered by the needs-marketing trait. Read by all other marketing skills before they act.