Plugins
4 plugins@phuryn
Market Research
Market research skills for PMs: user personas, market segmentation, sentiment analysis, and competitive analysis.
7 skills · plugin
@phuryn
Go To Market
Go-to-market skills for PMs: GTM strategy, growth loops, GTM motions, beachhead segments, and ideal customer profiles.
6 skills · plugin
curated
Product Launch GTM
Identify beachhead segment, create go-to-market strategy, and execute launch to acquire first customers.
8 skills · plugin
curated
Go-to-Market Strategy
Define ICP, select beachhead segment, and build a complete GTM plan with channels and metrics.
8 skills · plugin
Results for “market-segment”
9 skills
wondelai Obviously Awesome
Define product positioning by mapping competitive alternatives, unique attributes, and best-fit customers to the right market category using a structured canvas and 5-step process.
1.6k · bundle
phuryn Ideal Customer Profile
Synthesize customer research data to define the Ideal Customer Profile (ICP) including demographics, behaviors, Jobs to Be Done, and pain points.
22.6k
More results
alirezarezvani Intl Expansion
Provides frameworks for international market expansion, including market selection, entry modes, localization, and go-to-market strategy.
20.4k · bundle
drnabeelkhan Marketing Growth
Orchestrates growth marketing campaigns across channels, applying behavioral science frameworks to drive acquisition, retention, and conversion.
2 · bundle
alirezarezvani Marketing Context
Capture and maintain a foundational marketing context document covering positioning, messaging, brand voice, target audience, and competitive landscape for consistent use across marketing skills.
20.4k · bundle
drnabeelkhan Positioning Messaging
Defines market positioning and messaging using April Dunford's methodology, producing a positioning document with competitive landscape, value map, and messaging hierarchy.
2
moonklabs Gtm Strategy
Guides go-to-market strategy with five motions, content pyramid, PESO channels, and 90-day execution plans.
0
wondelai Crossing The Chasm
Navigate the technology adoption lifecycle to cross from early adopters to mainstream markets using the D-Day strategy, beachhead selection, whole product assembly, and competitive positioning.
1.6k · bundle
phuryn Value Proposition
Design a detailed value proposition using a 6-part Jobs-to-be-Done template covering who, why, current situation, solution, improved outcome, and alternatives.
22.6k