Results for “e-e-a-t”

Video strategy, scripting, and optimization for YouTube, TikTok, Reels. Use when the user requests 'video strategy', 'YouTube', 'video script', 'Reels', 'video SEO', 'thumbnail', 'video ad', 'explainer video', 'short-form video', or 'video content calendar'.

Build client case studies through a low-overwhelm, multiple-choice interview plus whatever files the user can dig up — producing web-ready case study copy with a media plan (what images/videos to provide, find, or generate). Use this whenever the user wants a case study, client success story, portfolio write-up, results page, testimonial feature, or says "write up what we did for [client]". Also trigger when the user mentions having clients but no case studies, wants to turn a finished project into marketing proof, or casually says "I should really do a case study for X" — even without the word "case study" (e.g. "I want to show off the work we did for that gym").

Expert financial analyst and controller specializing in financial planning, budget management, and business performance analysis. Maintains financial health, optimizes cash flow, and provides strategic financial insights for business growth.

Diagnose page conversion readiness with a weighted scoring index and deliver prioritized, evidence-based CRO recommendations.

Extract official websites and social media profiles (LinkedIn, Facebook, X/Twitter, Instagram, YouTube, TikTok) from a company name or website URL using automated browser scripts.

Diagnose and audit SEO issues affecting crawlability, indexation, rankings, and organic performance. Use when the user asks for an SEO audit, technical SEO review, ranking diagnosis, on-page SEO review, meta tag audit, or SEO health check. This skill identifies issues and prioritizes actions but does not execute changes. For large-scale page creation, use programmatic-seo. For structured data, use schema-markup.

Generates a strategic NIH funding overview as an editable .docx file, including research positioning analysis, institute mapping, targeted grant discovery, and strategic recommendations for clinical researchers.

Extracts structured business data from Google Maps, including names, categories, contact info, ratings, and addresses, using the BrowserAct API.

The analyst that watches your other analysts. It reads the trail your reports and workflows leave behind, then surfaces scoring blind spots, CRM hygiene gaps, and workflow drift, and turns every miss into a training signal. Built for GTM teams running any stack of reports, customizable to your process. Trigger on "run QA", "weekly QA report", "system health check", "where are our scoring blind spots", "what should we coach on this week", "audit our workflow performance", or any system-level health or feedback-loop question.

Diagnose why a web page is or is not converting and produce prioritized, evidence-based optimization recommendations with a readiness score.

Generate images, video, and audio with ComfyUI — install, launch, manage nodes/models, run workflows with parameter injection. Uses the official comfy-cli for lifecycle and direct REST/WebSocket API for execution.

Executes the 6-phase SOSTAC marketing planning framework. Use when the user requests 'SOSTAC', 'marketing plan', 'situation analysis', 'marketing strategy', or 'marketing objectives'.

The on-ramp for any Built GTM analyst skill when your tools are not connected yet. Tells you exactly what to paste or upload to run a given analysis today, in plain language, then hands the data to the right skill. Trigger on "I haven't connected my tools", "how do I run this without connecting", "what do I paste", "run this on my data", "I have a CSV", "bring my own data", or any moment a connector-dependent skill needs data and nothing is connected.

Generates a premium single-page HTML landing page with 3D CSS animations, GSAP scroll effects, and mouse-parallax depth. Forcing intake (product + elevator pitch, audience register, brand overrides, tone) locks down positioning before any copy or markup is written, so the page reflects the actual product rather than generic boilerplate. Use whenever the user says 'landing for X', 'create a landing page', 'build a landing page', 'make a landing page for X', 'I need a web page for Y', or provides product/service details and wants a polished website. Also triggers on 'promotional page', 'product page', 'one-pager', 'web presence', 'sales page'. Outputs a single self-contained HTML file (Claude Code) or HTML artifact (Claude.ai). Supports configurable brand colors via CSS custom property overrides.

Define product positioning by mapping competitive alternatives, unique attributes, and best-fit customers to the right market category. Use when the user mentions "positioning", "competitive alternatives", "how to position", "market category", "why customers dont get it", "positioning canvas", "repositioning", or "category creation". Also trigger when launching a new product, entering a crowded market, or diagnosing why prospects dont understand the products value. Covers positioning canvas and team workshops. For customer jobs analysis, see jobs-to-be-done. For go-to-market, see crossing-the-chasm.

Use when designing or rewriting a high-converting SaaS pricing page (structure, plan design, copywriting, SEO/AEO, FAQs, layout patterns, experiments). Includes checklists, templates, and common pitfalls.

Answer Engine Optimization (AEO) skill — optimize content to be cited by AI language models (ChatGPT, Perplexity, Claude, Gemini, Mistral) as authoritative sources. Distinct from SEO — AEO optimizes for citation in LLM-generated responses, not search rankings.

Answer Engine Optimization (AEO) skill — optimize content to be cited by AI language models (ChatGPT, Perplexity, Claude, Gemini, Mistral) as authoritative sources. Distinct from SEO — AEO optimizes for citation in LLM-generated responses, not sea...

Analyze a winning short video's formula and generate a new branded video with your product, character, and language (English or Spanish) for social media ads.

Looker Studio (formerly Google Data Studio) expertise. Build dashboards, design data visualizations, connect data sources, and create marketing reports. Use when the user asks about Looker Studio, Data Studio, marketing dashboards, data visualization, report building, or connecting analytics data sources.

Writes long-form articles for Heath Barnett in the Built GTM voice, formatted for Ghost (the Built GTM newsletter and blog), on the LOCKED 10-step template. Trigger on "write an article about", "long-form piece on", "pull this idea", "draft this idea", "turn this into an article", "write a playbook for", "draft a Lens essay about", "Build Log deep-dive on", "write something for Ghost", "run the article process", or any request for content longer than a LinkedIn post. Will not draft without a specific receipt or claim, and will never invent one.

SEO-optimized content creation with brand voice analysis and platform-specific frameworks. Covers blog posts, social media, email marketing, and landing pages. Includes keyword integration, readability optimization, and performance metrics.

Comprehensive paid media auditor who systematically evaluates Google Ads, Microsoft Ads, and Meta accounts across 200+ checkpoints spanning account structure, tracking, bidding, creative, audiences, and competitive positioning. Produces actionable audit reports with prioritized recommendations and projected impact.

Writes SEO-optimized content based on provided keywords and topic briefs. Creates engaging, comprehensive content following best practices. Use PROACTIVELY for content creation tasks.

Designs go-to-market strategies and produces sales enablement materials, including GTM motion selection, launch planning, battle cards, objection handling guides, and outbound sequences.

Diagnose which organic growth path to pursue by identifying where the growth constraint lives, using a fast triage based on the McKinsey Growth Pyramid.

Turn "what's the plan" into a GTM plan you can defend, verdict-first. Names the two or three bets, the motions behind each, the targets, the capacity math that says whether the number is reachable, and the risks that would break it. Built for B2B GTM leaders, customizable to your model and stage. Trigger on "build our GTM plan", "plan the quarter", "is this number reachable", "what are our bets", "annual GTM planning", "do we have the capacity", or any planning cycle.

Creates digital banners for social, display, hero, and email formats, applying behavioral science principles to maximize attention and conversion.

Design a developmental band system mapping student growth from early childhood through upper secondary. Use when building competency-based curriculum architecture for a school or programme.

Amazon Ads deep analysis covering Sponsored Products, Sponsored Brands (incl. Sponsored Brands Video), Sponsored Display (audiences + contextual), and basic Amazon DSP. Evaluates campaign structure, ACOS/TACOS targets, search-term harvesting, negative keyword discipline, Brand Analytics signals, day-parting, bid management, auto vs manual campaign mix, ASIN targeting, and DSP retargeting. Use when user says Amazon Ads, Amazon advertising, Amazon PPC, Amazon search ads, Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, ACOS, TACOS, retail media audit, Amazon Marketing Services, AMS, or Amazon seller advertising.

Create app store screenshots and preview videos for Apple App Store and Google Play with exact platform specs, device mockups, and gallery ordering guidance.

Central router for the marketing skill ecosystem. Use when unsure which marketing skill to use, when orchestrating a multi-skill campaign, or when coordinating across content, SEO, CRO, channels, and analytics. Also use when the user mentions 'marketing help,' 'campaign plan,' 'what should I do next,' 'marketing priorities,' or 'coordinate marketing.'

Create data-driven SEO content briefs with keyword research, search intent analysis, SERP analysis, and structured outlines.

Generate marketplace product image cards, including main images, secondary product shots, and A+ content modules, via the Higgsfield CLI.

Run a source-grounded paid-advertising audit across major platforms including Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Produces a versioned JSON audit bundle and human-readable reports with platform health scores, evidence coverage, and prioritized actions.

Turn engineering work into evidence-backed impact statements for performance reviews, self-reviews, promotion packets, and weekly updates by mining Copilot CLI session logs, git history, and GitHub PRs.