Results for “e-e-a-t”

Generates a 15-second cinematic cooking tutorial video from a single person photo, using a two-step process that first creates a composite reference sheet and then animates the full sequence with consistent character and environment.

Write B2B cold emails and follow-up sequences that get replies, with guidance on personalization, structure, and voice.

SEO, AEO (Answer Engine Optimization), and GEO strategy for search engines and AI visibility. Use when working on "SEO audit," "technical SEO," "on-page SEO," "AI search optimization," "AEO," "GEO," "AI visibility," "optimize for ChatGPT," "optimize for Perplexity," "AI Overviews," "answer engine optimization," "generative engine optimization," "AI citations," "featured snippets," "meta tags," "schema markup," "search ranking," "content optimization," "E-E-A-T," "structured data," "search console," "SEO health check," "why am I not ranking," "AI search readiness," "backlink strategy," "link building," "domain authority," "programmatic SEO," "SEO at scale," "template-based SEO," "AEO monitoring," "AI search monitoring," "JSON-LD," "rich snippets," "schema.org," "SERP analysis," "search intent," "site architecture," "information architecture," "URL structure," "internal linking," or "navigation." For keyword research, see keyword-research-and-clustering.

Provides structured coaching for founders and first-time CEOs, covering archetype identification, delegation frameworks, energy management, calendar audits, leadership evolution, and blind spot identification.

Structure board meetings, investor updates, and executive communication that builds trust and drives decisions.

Manage Kit (formerly ConvertKit) email marketing lists, subscribers, tags, forms, sequences, broadcasts, and custom fields through a managed OAuth gateway.

Analyze and recreate the visual design language of Voltagent, a developer-focused AI agent engineering platform, including its dark canvas, electric-green accent, typography system, and layout patterns.

Klaviyo marketing operations and analyst expertise. Audit flows, segments, campaigns, deliverability, and revenue attribution. Use when the user asks about Klaviyo marketing strategy, email/SMS automation, customer segmentation, flow optimization, or lifecycle marketing. For API integration, SDK, webhook, or developer questions, see the klaviyo-developer skill.

Extract Xiaohongshu (RedNote) user profile information and published notes list by user ID, returning nickname, bio, follower/following counts, engagement totals, tags, and paginated notes with engagement stats.

Design lean validation experiments — hypothesis, method, success criteria, sample size, timeline, and decision rules

World-class copywriting expertise combining the persuasive clarity of David Ogilvy, the conversational warmth of Ann Handley, and the conversion science of modern growth marketers. Copywriting is where brand voice becomes words that move people. Great copy doesn't just communicate—it persuades, connects, and converts. The best copywriters understand that every word earns its place, that benefits beat features, that clarity trumps cleverness, and that the reader's problem is the only starting point that matters. Use when "copywriting, write copy, headlines, taglines, email copy, ad copy, landing page copy, product copy, UX writing, CTAs, value proposition, microcopy, sales copy, conversion copy, writing, copy, headlines, conversion, persuasion, messaging, UX-writing, emails" mentioned.

Extract brand identity from a website URL — voice, colors, typography, imagery, values, and target audience — into a structured brand-profile.json. The profile feeds downstream skills (seo-content-writer, email-composer, frontend-design, pro-deck-builder, cross-platform-audit) for brand-consistent output. Use when the user says brand DNA, brand profile, extract brand, analyze brand, brand voice, brand identity, brand colors, or brand style guide.

Research, expand, and cluster keywords for content strategy. Use when planning content topics, building keyword lists, expanding seed keywords, clustering by topic and intent, or mapping keywords to funnel stages. Triggers on "keyword research," "keyword expansion," "keyword clustering," "content topics," "what to write about," "topic ideation," "content planning," "6 circles method," "seed keywords," "keyword difficulty," "search volume," "intent mapping," "pillar content strategy," or "content calendar planning." For SEO optimization and auditing, see seo-and-aeo-strategy.

Design, validate, and optimize schema.org structured data for eligibility, correctness, and measurable SEO impact. Use when the user wants to add, fix, audit, or scale schema markup (JSON-LD) for rich results. This skill evaluates whether schema should be implemented, what types are valid, and how to deploy safely according to Google guidelines.

Growth strategy for product-led and loop-driven growth systems. Use when building growth strategy, designing growth loops, planning acquisition channels, evaluating network effects, deciding when to scale, or coordinating product, engineering, data, and marketing around growth. For SEO audits use seo-and-aeo-strategy; for page/form CRO use conversion-rate-optimization; for A/B test design use ab-test-setup.

Turn a messy quarter into a GTM board update a director reads in two minutes. Leads with the number versus plan, surfaces the two or three things that actually matter, names the risks honestly instead of burying them, and ends with clear asks. Verdict first, short, no victory lap. Built for B2B GTM and revenue leaders, customizable to your metrics and your stack. Trigger on "write the board update", "GTM update for the board", "exec summary for the QBR", "what do I tell the board", "draft my leadership update", or any board or exec GTM write-up.

When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' 'data hygiene,' 'leads aren't getting to sales,' 'pipeline management,' 'lead qualification,' or 'when should marketing hand off to sales.' Use this for anything involving the systems and processes that connect marketing to revenue. For cold outreach emails, see cold-email. For email drip campaigns, see emails. For pricing decisions, see pricing.

Identifies outdated elements in provided content and suggests updates to maintain freshness. Finds statistics, dates, and examples that need updating. Use PROACTIVELY for older content.

Optimize a webpage for search engines by analyzing on-page elements, improving technical performance, and implementing structured data for maximum visibility. Use when the user requests seo optimization or provides relevant inputs for this workflow.

Routes marketing requests to the appropriate specialist skill from a library of 44 skills across content, SEO, CRO, channels, growth, intelligence, and sales enablement.

Analyzes and recreates Wired magazine's editorial design language: a strict black-and-white duet, proprietary serif/sans typographic system, square buttons, magazine-style story grid, and hairline borders.

Finds, scores, and reaches high-value contacts through social graph analysis and warm path discovery, generating personalized outreach drafts for email, LinkedIn, and X.

Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working, helping inspire and improve your own ad campaigns.

Comprehensive marketing expertise combining campaign execution, strategy frameworks, psychological principles, and 140+ marketing tactics. Use when planning campaigns, developing content strategy, applying behavioral science, generating marketing ideas, or building go-to-market strategies. Covers email, social, SEO, paid ads, content, and psychology-driven optimization.

When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' 'data hygiene,' 'leads aren't getting to sales,' 'pipeline management,' 'lead qualification,' or 'when should marketing hand off to sales.' Use this for anything involving the systems and processes that connect marketing to revenue. For cold outreach emails, see cold-email. For email drip campaigns, see email-sequence. For pricing decisions, see pricing-strategy.

Set up, audit, and improve analytics tracking so marketing data is trustworthy.

Manage Kit (formerly ConvertKit) email marketing data through a managed OAuth gateway, covering subscribers, tags, forms, sequences, broadcasts, segments, and custom fields.

Pick the right business-model canvas (Lean Canvas, Business Model Canvas, or Value Proposition Canvas) for the stage and fill it with specifics — one segment, one primary canvas, top-3 assumptions, no fluff in the moat or channel boxes. Load when the user asks to fill a business model canvas, lean canvas, value proposition canvas, model this business, map the business model, says "fill the BMC", "make a Lean Canvas", "Value Proposition Canvas for this", "model this idea", "what's the business model", "design the business model". Sub-skill of `venture-exploration`. Hard-bans "everyone" segments, generic channels ("SEO/social/content/ads"), and "unfair advantage = AI/data/network effects" with no concrete asset. Does NOT score viability — for that use `idea-evaluation`.

Create, schedule, and optimize social media content for LinkedIn, X, Instagram, TikTok, and Facebook with platform-specific strategies, content pillars, hooks, repurposing workflows, and engagement routines.

Define success metrics framework — activation, engagement, retention, growth, and business metrics tied to journey stages

Extract campaign or business KPIs from report documents — metrics, values, periods, and targets.

Strip AI-generated tells from a draft and rewrite it in Heath's personal voice (GTM Juice). Fire whenever the user asks to "humanize", "de-AI", "clean up", "rewrite in my voice", "make this sound like me", "kill the AI tells", or "polish this draft". Also fires as the mandatory final pass inside juice-content-dispatch — every LinkedIn post, newsletter, and video script drafted there must run through this skill before the Notion write. Applies the 29-pattern Wikipedia "Signs of AI writing" catalog (em dashes, significance inflation, promotional language, rule of three, synonym cycling, inline-header lists, sycophantic tone, hyphenated word pairs, persuasive-authority tropes, signposting, etc.), then applies a hardcoded Heath-voice calibration: self-implicating first, failure-derived, plain declaratives over bumper-sticker aphorisms, no bow-tied endings, never Mixmax corporate brand voice. Forked from blader/humanizer (MIT).

Create, optimize, and scale paid advertising campaigns across major platforms to drive efficient customer acquisition.

Lazyweb is the design-evidence skill for AI coding agents. Use it when designing, critiquing, or changing product UI — it provides real app screenshots, competitor references, best practices, quick examples, creative cross-category ideas, paywall optimization guidance, and mobile growth + monetization A/B test context. Routes to the right Lazyweb mode (design workflow, quick search, update, flowchart, or A/B test research) using MCP tools and the Lazyweb server at https://www.lazyweb.com/mcp. Use before designing any screen when you need design evidence instead of training-data vibes.

Set up, improve, or audit analytics tracking and measurement for marketing and product decisions.

Automate ActiveCampaign operations through Composio's ActiveCampaign toolkit via Rube MCP.