Results for “e-e-a-t”

Otimize para visibilidade e ranking em mecanismos de busca. Use quando solicitado a "melhorar SEO", "otimizar para busca", "corrigir meta tags", "adicionar dados estruturados", "otimização de sitemap" ou "otimização para mecanismos de busca".

Evaluate and improve interface usability using heuristic analysis. Use when the user mentions "usability audit", "UX review", "users are confused", "heuristic evaluation", "form usability", "navigation problems", "Nielsen heuristics", "cognitive walkthrough", or "usability testing". Also trigger when reviewing a design for usability issues, improving form completion rates, or evaluating information architecture and navigation. Covers Nielsens 10 heuristics, severity ratings, and information architecture. For visual design fixes, see refactoring-ui. For conversion-focused audits, see cro-methodology.

This skill guides selection of an appropriate provocative test for growth hormone deficiency (GHD) diagnosis in childhood cancer survivors when clinicians ask, "What test should I use to diagnose GHD in this survivor?" or "Which provocative test is appropriate for GHD evaluation?" It recommends using the same testing modalities as in the noncancer population, tailored to patient-specific contraindications.

Analyzes sales pipeline health, revenue forecasting accuracy, and go-to-market efficiency metrics for SaaS revenue optimization.

Create, optimize, and scale paid advertising campaigns on Google Ads, Meta, LinkedIn, Twitter/X, and TikTok to drive efficient customer acquisition.

Provides 20 standard operating procedures for growth teams, covering A/B testing, analytics tracking, and related growth workflows.

Apply six decades of persuasion science—Cialdini's principles of reciprocity, commitment, social proof, authority, liking, scarcity, and unity—to product design, copy, and sales, ethically.

Documents Nike's commerce design system: photography-first layouts, typographic hierarchy, color palette, and component patterns across PLP, PDP, and editorial pages.

Personal leadership development for founders and first-time CEOs. Covers founder archetype identification, delegation frameworks, energy management, CEO calendar audits, leadership style evolution, blind spot identification, imposter syndrome, founder mental health, and succession planning. Use when a founder feels like the bottleneck, struggles to delegate, is burning out, transitioning from IC to executive, managing a board, or when user mentions founder mode, CEO growth, leadership development, delegation, burnout, or imposter syndrome.

Automate Appsflyer operations through Composio's toolkit via Rube MCP, including tool discovery, connection management, and workflow execution.

Integrates with the Account Engagement (Pardot) REST API v5 to authenticate via Salesforce OAuth, perform CRUD on Prospects, query Visitors and Visitor Activities, configure Form Handlers, and handle cursor-based pagination.

Gerencia contas do Instagram via Graph API: publica fotos, vídeos, reels, stories e carrosséis, agenda posts, responde comentários e DMs, coleta métricas, pesquisa hashtags e cria templates de conteúdo.

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing. For the offer underneath the copy (bonuses, guarantees, value framing), see offers.

Escreve copy para redes sociais — post avulso, carrossel, thread e legenda — respeitando limite, formato e cultura de cada plataforma.

Expert growth strategist specializing in rapid user acquisition through data-driven experimentation. Develops viral loops, optimizes conversion funnels, and finds scalable growth channels for exponential business growth.

Audit a site for answer-engine / GEO citation readiness (ChatGPT, Perplexity, AI Overviews), then a phased plan. Use when "AEO", "GEO", "show up in ChatGPT/Perplexity", "AI search visibility", "llms.txt", or "am I blocking AI crawlers". Classic SEO meta/sitemap → enhance-web-seo.

Audit a page or site across keywords, on-page, content gaps, and technical health, then return a prioritized impact/effort action list.

Extracts YouTube transcripts, searches videos and channels, browses playlists, and monitors channel uploads via the TranscriptAPI service.

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing. For the offer underneath the copy (bonuses, guarantees, value framing), see offers.

Manages Kit (formerly ConvertKit) email marketing lists via a managed OAuth gateway, covering subscribers, tags, forms, sequences, broadcasts, and custom fields.

Escreve roteiros de vídeo e VSL com gancho, abertura, desenvolvimento, prova, CTA e fechamento, incluindo marcação de tempo e indicação visual.

Profiles 5 competitors, identifies white space, and delivers a positioning recommendation — not a feature comparison table. Use this skill — proactively and without waiting to be asked — whenever entering a new market, before defining bets in product strategy, when pricing needs a competitive anchor, or when losing deals to a specific competitor. Also triggers for: "competitive analysis", "competitor research", "who are my competitors", "market landscape", "white space", "differentiation angle", "competitive positioning", "market entry risk", "losing to X", "pricing strategy", "threat assessment", "who owns this segment", "competitive brief", "how do we differentiate", "what are competitors doing". Produces a decision-ready competitive map: 5 competitor profiles, white space analysis, and a Where-to-Win recommendation with explicit areas to ignore.

Automate Leadfeeder operations through Composio's Leadfeeder toolkit via Rube MCP, including tool discovery, connection management, and execution.

Evaluates prospective partnerships by classifying partner tier, designing a 90-day joint GTM plan, modeling revshare economics, and surfacing kill criteria for under-performing partnerships.

Go-to-market planning — channel strategy, messaging, pricing, launch plan, and early traction tactics

Full technical, on-page, and off-page SEO audit with prioritized fix list

Use when creating subtle editorial word-by-word text reveals where each word fades and rises into place on viewport entry—premium portfolio headlines, hero copy, section intros, and short marketing text needing a cinematic staggered reveal with IntersectionObserver or in-view detection.

Create AI-powered podcasts and audio content using text-to-speech, music generation, and audio editing via the inference.sh CLI.

Analyzes RFP/RFI responses for coverage gaps, builds competitive feature comparison matrices, and plans proof-of-concept (POC) engagements for pre-sales engineering. Use when responding to RFPs, bids, or proposal requests; comparing product features against competitors; planning or scoring a customer POC or sales demo; preparing a technical proposal; or performing win/loss competitor analysis. Handles tasks described as 'RFP response', 'bid response', 'proposal response', 'competitor comparison', 'feature matrix', 'POC planning', 'sales demo prep', or 'pre-sales engineering'.

Operate professional paid advertising across Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Supports account intake, source-grounded audits, strategy, budget and measurement planning, creative production, experiments, reporting, monitoring, and explicitly.

Generates ad copy, email sequences, long-form articles, and product descriptions with structured briefs and templates for content production.

Design statistically valid A/B tests with hypothesis frameworks, sample size calculations, and analysis checklists.

Cross-channel content production from an approved idea, brief, notes, transcript, or existing asset. Use when the user wants a ready-to-review draft or a small set of adaptations saved into the bootstrap content workspace. For content strategy use content-strategy-and-planning; for specialist LinkedIn, blog, email automation, SEO, landing page, or campaign work use the dedicated skill.

Marketing analytics and measurement infrastructure. Use when the user requests 'GA4', 'GTM', 'analytics', 'attribution', 'measurement', 'tracking setup', 'UTM', or 'experiment infrastructure'.

Product strategy, market validation, commercial filtering, and MVP definition for Nick's workflow. Use when turning vague ideas into product plans, evaluating startup opportunities, identifying real market gaps, deciding if an idea should be killed before build, prioritizing features, shaping positioning, defining monetization, or judging whether a concept is strong enough to deserve design and engineering effort. Focus on painful problems, clear buyers, credible wedges, practical validation, and realistic paths to revenue.

When the user wants to plan, build, or optimize SMS or MMS marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS. Also use when the user mentions "SMS marketing," "text message campaigns," "SMS sequence," "SMS automation," "abandoned cart text," "post-purchase SMS," "Klaviyo SMS," "Postscript," "Attentive," "Twilio," "A2P 10DLC," "TCPA," "SMS compliance," "short code," "toll-free SMS," "MMS campaign," "should I do SMS," or "SMS vs email." For email sequences, see emails. For SMS copy framing, see copywriting. For opt-in popups that capture phone numbers, see popups.