Results for “ad-analysis”

Runs a closed-loop SEO growth workflow using Search Console data, keyword demand analysis, SERP Authority Mark checks, and the available publishing path, adapting to CMS/API, local repo, hybrid, and advisory-only environments.

Compares the performance of two or more audience segments across key metrics side by side, using Adobe Analytics data to determine winners, losers, and spreads for each metric.

Analyzes a multi-step conversion funnel in Adobe Customer Journey Analytics to find where users drop off and which steps have the worst leakage.

Identifies which dimension items (pages, campaigns, products, channels, regions) had the biggest increases or decreases for a key metric between two time periods.

Extract and analyze competitor advertising from public ad libraries (Facebook Ad Library, Google Ads Transparency Center, TikTok, LinkedIn). Identifies messaging patterns, creative formats, pain points targeted, and positioning gaps. Use for competitive intelligence, campaign planning, and creative inspiration.

Design and evaluate paid-ad experiments with hypotheses, randomization, sample-size calculations, guardrails, and decision rules for A/B and split tests.

Cross-channel campaign performance analysis with blended CAC and budget recommendations

Audit X Ads measurement, pixel, conversions API, campaign structure, targeting, creative, budgets, brand safety, and reporting.

Amazon Ads deep analysis covering Sponsored Products, Sponsored Brands (incl. Sponsored Brands Video), Sponsored Display (audiences + contextual), and basic Amazon DSP. Evaluates campaign structure, ACOS/TACOS targets, search-term harvesting, negative keyword discipline, Brand Analytics signals, day-parting, bid management, auto vs manual campaign mix, ASIN targeting, and DSP retargeting. Use when user says Amazon Ads, Amazon advertising, Amazon PPC, Amazon search ads, Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, ACOS, TACOS, retail media audit, Amazon Marketing Services, AMS, or Amazon seller advertising.

Ad Campaign Management

PPC financial calculator and modeling tool. CPA, ROAS, CPL calculations, break-even analysis, impression share opportunity sizing, budget forecasting, LTV:CAC ratio analysis, and MER (Marketing Efficiency Ratio) assessment. Requires zero API access. Works with pasted data from exports. Use when user says PPC math, ad calculator, break-even, budget forecast, ROAS calculator, CPA calculator, impression share, LTV CAC, or MER.

Monitor paid-ad account pacing, delivery, performance, creative fatigue, tracking, policy, and data quality across supported platforms for daily or weekly checks, anomaly review, budget pacing, post-launch verification, or campaign monitoring.

Diagnose paid-ad campaigns and draft or apply optimizations using evidence, financial constraints, and experiments. Supports budget reallocation, bid changes, creative rotation, and CPA/ROAS improvement.

Operate professional paid advertising across Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Supports account intake, source-grounded audits, strategy, budget and measurement planning, creative production, experiments, reporting, monitoring, and explicitly.

Audit X Ads measurement, pixel, conversions API, campaign structure, targeting, creative, budgets, brand safety, and reporting for paid campaigns on X.

Create, optimize, and scale paid advertising campaigns across major platforms to drive efficient customer acquisition.

Run a source-grounded paid-advertising audit across major platforms including Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Produces a versioned JSON audit bundle and human-readable reports with platform health scores, evidence coverage, and prioritized actions.

Plan, create, optimize, and scale paid ad campaigns across Google Ads, Meta, LinkedIn, Twitter, and TikTok.

Audits Google Ads accounts across measurement, Search, Shopping, Performance Max, Demand Gen, YouTube-linked inventory, keywords, search terms, negative keywords, creative assets, bidding, budgets, settings, and policy.

Agent profile for PPC and paid-growth risk review before changing ads, budgets, bidding, tracking, or landing pages.

Google and Meta paid media account structure evaluation. Audits campaign/ad set architecture against conversion volume minimums, budget thresholds, and targeting overlap. Identifies over-segmentation, under-segmentation, budget fragmentation, and structural anti-patterns blocking algorithmic learning. Provides consolidation roadmaps with migration plans. Use when inheriting accounts, quarterly health checks, or before scaling budgets.

Map customer journeys from awareness to advocacy by visualizing touchpoints, identifying drop-off points, analyzing channel interactions, and optimizing the end-to-end experience.

Create, optimize, and scale paid advertising campaigns on Google Ads, Meta, LinkedIn, Twitter/X, and TikTok to drive efficient customer acquisition.

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' 'should I run ads,' 'ABM,' 'account-based marketing,' 'B2B ads,' 'lead quality,' 'negative keywords,' 'Performance Max,' 'thought leader ads,' or 'when should I kill an ad.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see cro.

Audit Microsoft Advertising accounts covering UET, search and audience campaigns, Google imports, syndication, keywords, creative, bidding, budgets, Copilot inventory, and policy compliance.

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.

Calculate and model paid-media financial metrics including CPA, CPL, CPC, CPM, ROAS, MER, break-even targets, contribution margin, LTV:CAC, impression-share opportunity, budgets, forecasts, and experiment economics.

Create, optimize, and scale paid advertising campaigns across Google, Meta, LinkedIn, X, and TikTok to drive customer acquisition.

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.

Creates a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout, and reporting.