Marketing & Growth

gabrielmoreira Skill

Use when the user asks to "make everyone tell the same story", "write our elevator pitch ladder", or "build a spokesperson Q&A and approved boilerplate pack"; derives from the narrative-registry canon, message house, and brand voice a repeatable enablement kit — an elevator ladder (10-second / 30-second / 2-minute), a spokesperson Q&A (tough questions with on-canon answers), an approved boilerplate/bio pack (25 / 50 / 100-word), and a do/don't language sheet — so sales, support, founders, and partners repeat one consistent story. Not for the launch-day runbook — use launch-day-conductor; not for finished per-channel copy — use content-writer or each discipline creative builder; not for launch-window battle cards — use sales-enablement-kit; this kit never adjudicates a claim. 叙事赋能包/电梯梯度/发言人问答/审定样板/该说不该说

gabrielmoreira Skill

Identifies high-quality leads for your product or service by analyzing your business, searching for target companies, and providing actionable contact strategies. Perfect for sales, business development, and marketing professionals.

gabrielmoreira Skill

Comprehensive guide to strategic content creation covering content strategy, writing frameworks, optimization techniques, distribution channels, performance measurement, and AI-assisted content workflows. Designed for marketers and content professionals building audience-focused content programs.

gabrielmoreira Skill

Systematic content quality audit based on 80 CORE-EEAT standards, evaluating content's GEO (Generative Engine Optimization) and SEO (Search Engine Optimization) potential. Features 8-dimension scoring, weighted total calculation, veto item detection, and priority improvement recommendations. Applicable for pre-publication checks, competitive analysis, and AI citation potential assessment.

gabrielmoreira Skill

Use when you need Claude to operate with domain expertise outside of software engineering — such as trademark law, go-to-market strategy, product management, security review, or any specialized field — and you want to write a short skill file that activates that expertise.

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When a home-services business (HVAC, plumbing, roofing, electrical, or general contractor) wants to know where it ranks in Google's local pack for its services across every city and ZIP it serves. Also use on "service area ranking," "am I in the map pack for [city]," "ac repair [city] ranking," "which service areas are weak," "near me ranking by location," "multi-area local SEO," or "why aren't we showing up in the next town over." Reads public map and SERP data only — read-only research.

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When the user wants a full-funnel influencer marketing campaign workflow: campaign setup, creator matching, budget and pricing forecast, outreach/confirmation pack, content review checklist, launch tracking, or post-campaign report. Also use on "plan an influencer campaign," "run creator campaign ops," "compare predicted vs actual," "track influencer results," "review creator content," or "creator campaign workflow agent." Reads public data and user-provided campaign data only; read-only research, not outreach or campaign management.

gabrielmoreira Skill

Use when the user asks to "audit our launch plan", "are we ready to launch", or evaluate launch execution/outcomes; runs one typed RAMP preflight, execution, or outcome profile without mixing time horizons. Not for recording launch state — use launch-registry; not for running launch day — use launch-day-conductor. 发布就绪审计/RAMP分阶段评估/发布前放行

gabrielmoreira Skill

Use when the user asks to "triage launch feedback", "cluster reviews, comments, and board posts into themes", or "set up a you asked, we shipped loop"; produces a feedback theme digest (frequency, severity, representative quotes per theme), an open→planned→started→completed/declined status loop with duplicate-merge and notification rules, shipped-change announcement material, and a compliant social-proof harvest protocol (never incentivized store reviews). Not for repurposing or amplifying the harvested proof — use content-amplifier; not for executing testimonial outreach threads — use outreach-manager. 反馈分诊/状态环/社证收割/评测合规

gabrielmoreira Skill

Use when the user asks to "test our messaging before we scale it", "design a message-market-fit panel", or "run a 5-second comprehension test on our new tagline"; produces a message-test design spec — hypothesis, panel and recruit criteria, comprehension / 5-second / message-market-fit (Wynter-style) protocols, stimulus set drawn from the canon, success thresholds, and a stop/revise decision rule — for the TALE Evaluate phase so the message is validated before any paid scale. It designs the test; it never runs the experiment or adjudicates a claim. Not for running the panel or A/B experiment — use send-experiment-designer or ad-test-designer; not for analyzing the results — use performance-analyzer; not for authoring the message itself — use message-system-architect. 消息测试/理解度测试/面板设计/五秒测试/消息市场契合

gabrielmoreira Skill

Use when the user asks to "plan how our narrative lands on every surface", "write per-surface message-match specs", or "brief each creative builder from the canon"; maps the narrative-registry canon onto every flagship surface (homepage, pricing, store listing, sales deck, social bio, docs, email) as a per-surface message-match spec — what claim, pillar, proof, and objection reframe each surface must carry — and cuts a handoff brief to each discipline's creative builder (content-writer, ad-creative-builder, email-creative-builder, social-creative-builder, message-house-builder), so the same story lands consistently everywhere. Not for writing the finished surface copy — use each discipline creative builder; not for the tier-scoped launch asset manifest — use launch-asset-packager; not for scoring cross-surface consistency — use narrative-quality-auditor; not for claim adjudication — use offer-claims-registry. 叙事落地/逐面消息一致/创意交接简报/画布传导

gabrielmoreira Skill

Use when the user asks to "check our positioning against what we can actually ship", "trace which differentiators we can defend", or "reconcile the positioning canvas with the claims ledger"; reconciles the reused positioning canvas against the shippable stage and the claims ledger to produce a differentiation truth set — every differentiating claim verifiable or marked '[needs source]' — that TALE-T1 is judged against. Not for building the canvas — use positioning-mapper; not for adjudicating claims — use offer-claims-registry; not for authoring the message house — use message-system-architect. 定位真相/差异化校准/可交付现实/主张核对

gabrielmoreira Skill

Use when the user asks to "pick which social channels to run", "should we be on X platform or 小红书", or "plan our organic social channel portfolio"; produces an audience/objective-first portfolio with capability/access matrix, cadence-budget reality check, declared ECHO operating profile, boundary routing, and proposed-state registry events. Not for recording canonical channel facts — use channel-registry. 社媒渠道选择/渠道组合规划/平台能力矩阵/自然社媒

gabrielmoreira Skill

Open-source growth playbooks for AI products, B2B SaaS, and developer tools. Covers Product Hunt launch, GitHub star growth, KOL/UGC strategy, ASO, and community building. MIT licensed.

gabrielmoreira Skill

Turn customer notes, call transcripts, sales feedback, and research into PMM-ready voice-of-customer inputs: pains, triggers, status quo, JTBD, exact language, objections, proof, and messaging implications.

gabrielmoreira Skill

When the user wants to plan product distribution via marketplaces, app stores, or third-party platforms. Also use when the user mentions "distribution channels," "marketplace listing," "app store listing," "Figma plugin," "Chrome extension marketplace," "AWS Marketplace," "Shopify app," "GPTs store," "app distribution," or "third-party marketplace." For channel mix, use integrated-marketing.

gabrielmoreira Skill

Expert Reddit marketing specialist focused on authentic community engagement, value-driven content creation, and long-term relationship building. Masters Reddit culture navigation.

gabrielmoreira Skill

Build reusable product-usage and engagement models — retention, stickiness, and lifecycle — on either PostHog data-warehouse views (HogQL) or an external dbt project. Use when the user wants to model, define, or compute whether users come back (retention / churn), how frequently they engage (stickiness / power users / DAU-WAU-MAU ratio), or the composition of the active base (new / returning / resurrecting / dormant lifecycle). These three are one engagement family sharing a start-event/return-event vocabulary and an interval granularity; this skill treats them together and helps pick the right lens: retention for the return-rate cohort matrix, stickiness for the frequency distribution, lifecycle for growth quality. On PostHog, model them in HogQL (mirroring query-retention / query-stickiness / query-lifecycle); in dbt, build fct_retention / fct_stickiness / fct_lifecycle marts with tests. Read modeling-warehouse-foundations first; feeds the retention validation used by modeling-activation-metrics.

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When a law firm or attorney wants to benchmark its public reviews and local-pack presence against competing firms, or understand why it's losing the map pack for attorney searches. Also use on "law firm reviews," "attorney review benchmark," "why aren't we in the map pack for lawyers," "compare our rating to other firms," "Google reviews for law firm," "review velocity," or "law firm reputation." Reads public listing data only — marketing research, not legal advice.

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When a real estate agent or brokerage wants to benchmark its public reviews and local-pack presence against nearby competitors for queries like "realtor [city]" or "homes for sale [neighborhood]." Also use on "realtor reviews benchmark," "why aren't we in the map pack for realtor," "compare our Google reviews to other agents," "agent reputation," "local pack for real estate," or "how do I beat the top agent locally." Reads public listing and SERP data only — marketing research, not real-estate advice.

gabrielmoreira Skill

Use when the user asks to "pre-launch check the landing page", "run a Quality-Score preflight", or "verify ad-to-page message match before launch"; produces an ad↔page continuity report — message-match gaps, above-the-fold check, page-speed read, form-friction count, mobile-render flags — as a pass/fix punch list. Not for redesigning or rewriting the page — use landing-optimizer; not for scoring the account or the RQS — use ad-account-auditor. 落地页体验预检/广告落地页一致性检查

gabrielmoreira Skill

Use when the user asks to "personalize the email", "add merge tags / dynamic content", "set up conditional blocks per segment", or "make first-name and product-recommendation fields fall back safely"; produces a merge-tag map with per-tag fallbacks, conditional-block rules with per-segment variations, a fallback-safety audit, and a PII guard on what may render, informing the SEND E (Engagement/personalization) dimension. Not for building the segments — use list-segment-builder; not for writing the base copy — use email-creative-builder; not for scoring EQS or running vetoes — use email-quality-auditor. 邮件个性化/合并标签/条件内容块/兜底默认值

gabrielmoreira Skill

Use when the user asks to "plan launch pricing", "design pricing tiers / packaging", or "set up a launch discount / early-bird offer"; produces a launch pricing and packaging plan — tier structure and naming, a value-to-price map aligned to the message house, a launch-offer ladder with a true deadline reason, beta / early-adopter pricing with a post-launch graduation path, and guarantee / refund terms — with every price claim and offer term submitted to memory/events/claims.ndjson. Not for the canonical offer / claim record — use offer-claims-registry; not for paid-newsletter subscription economics — use newsletter-monetization-planner; not for ad bidding — use bid-strategy-planner. 发布定价/梯度打包/早鸟优惠/保证设计

gabrielmoreira Skill

Use when the user asks to "map the category narrative", "tear down how competitors tell their story", or "find the language conventions in our market"; produces a category narrative map — the dominant stories and points of view in the category, its language conventions and framing clichés, and a per-competitor narrative teardown (arc, claimed onlyness, proof pattern) plus how each rival's messaging has shifted over time (scraped copy vs archived copy). Not for the positioning canvas itself — use positioning-mapper; not for the beachhead's beliefs and objections — use audience-belief-mapper; not for SERP keyword targeting — use keyword-research; not for claim adjudication — use offer-claims-registry. 品类叙事/竞争叙事拆解/语言惯例/叙事演变

gabrielmoreira Skill

Use when the user asks to "map what our surfaces say today", "inventory our current messaging", or "find the gap between what we say and what we mean"; produces the narrative baseline — a surface-by-surface inventory of what every owned touchpoint (homepage, pricing, docs, decks, social bios, email footers) claims RIGHT NOW, each line labeled Measured / User-provided / Estimated, plus a per-surface gap read vs the intended message and the drift-baseline snapshot the Evaluate phase measures future drift against. Not for authoring the canon — use message-system-architect; not for scoring the surfaces or running the vetoes — use narrative-quality-auditor. 现状叙事盘点/各触点口径/意图差距/漂移基线

gabrielmoreira Skill

Analyzes your recent OpenCode chat history to identify coding patterns, development gaps, and areas for improvement, curates relevant learning resources from HackerNews, and automatically sends a personalized growth report to your Slack DMs.

gabrielmoreira Skill

Competitive analysis and market positioning partner for Product Managers. Use when the user needs to analyze competitors, map market positioning, identify feature gaps, or prepare for competitive conversations. Triggers include "competitor", "competitive analysis", "market map", "feature comparison", "how does X compare", "positioning", or when evaluating the competitive landscape.

gabrielmoreira Skill

Authoring playbook for building agents that draft written content — blog posts, marketing copy, social media posts, newsletters, product descriptions, landing pages, or ad copy. Use this when the user wants an agent that writes, drafts, or rewrites text for publication or marketing.

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Implements Syncfusion .NET MAUI Navigation Drawer (SfNavigationDrawer) component. Use when working with navigation drawers, sliding drawers, side menus, hamburger menus, or drawer panels in .NET MAUI apps. Covers drawer positioning (left/right/top/bottom), animations (SlideOnTop/Push/Reveal), content management, swipe gestures, and events.

gabrielmoreira Skill

Use when the user asks to "build a preference center", "set up a frequency opt-down ladder", "give people a step-down instead of unsubscribe", or "design a topic/cadence preference page"; produces a preference-center field spec, a frequency/topic opt-down ladder (down-tier paths that substitute for a hard unsubscribe), a preference-to-suppression mapping, and a SEND N-dimension sub-item note on preference-center / frequency options offered. Not for the lifecycle flow map or cadence governance — use email-sequence-designer; not for the consent/suppression record itself — use consent-registry; not for computing EQS or ruling the N1 unsubscribe veto — use email-quality-auditor. 邮件偏好中心/降频阶梯设计/退订替代降档

gabrielmoreira Skill

Use when the user asks to "check if our surfaces have drifted from the canon", "watch for competitor repositioning", or "define when we should reposition"; produces a drift report — self-drift per flagship surface vs the narrative-registry canon over time (via wayback.py, change history Measured with as-of dates), competitor-repositioning alerts, an explicit repositioning-trigger condition set, and a D1/W1/M1 message-shift retro (intended vs actual pull-through, evidence-labeled) — feeding the TALE L drift-audit sub-items and the narrative-whiplash guardrail fact base. Not for the first-time consistency check before a surface ships — use narrative-cascade-planner; not for computing the TALE profile result or running the vetoes — use narrative-quality-auditor; not for echo-rate / AI-answer resonance measurement — use narrative-resonance-monitor. 自漂移监测/竞品重定位告警/重定位触发/叙事漂移复盘

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当市场调研分析师与营销专员、内容创作者需要推广产品时，使用本技能可精准分析受众痛点与产品卖点，一键生成高转化标题与正文，快速产出激发购买欲的优质营销文案，大幅提升销售转化率。

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Map nucleosome center positions, occupancy, and fuzziness from ATAC-seq fragment-size patterns using NucleoATAC, ATACseqQC, DANPOS3, or scprinter. Use when characterizing nucleosome organization at promoters and enhancers, calling +1/-1 nucleosomes flanking NFRs, generating V-plots for chromatin structure visualization, or comparing nucleosome positioning between conditions.

gabrielmoreira Skill

Turn vague "what did I do?" into evidence-backed impact statements for performance reviews, self-reviews, promotion packets, and weekly updates. Uniquely mines Copilot CLI session logs to reconstruct forgotten work, plus git commits and GitHub PRs. Enforces a 3-part impact contract (action → result → evidence). Works standalone with zero dependencies. Trigger for: "brag", "log work", "what did I do", "backfill my work history", "performance review", "self-review", "self assessment", "write impact statement", "review prep", "promo packet", "promotion case", "weekly update", "status report", "accomplishments", "what did I ship", "I forgot to log my work", "summarize my work", "track my wins", "what should I highlight", "end of half", "career growth", "work journal", or any request to document, summarize, or organize work accomplishments.

gabrielmoreira Skill

When the user wants to choose an SEO-friendly domain for a new site—brand vs keyword domain, TLD selection, or domain best practices. Also use when the user mentions "domain choice," "pick domain," "SEO-friendly domain," "brand domain," "EMD," "PMD," "exact match domain," "partial match domain," "TLD," ".ai domain," ".com vs .io," "domain length," "domain history," or "defensive domain registration." For migration, use rebranding-strategy.

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GDPR Legitimate Interest Assessment (LIA) — Guided assessment for Art. 6(1)(f) GDPR using the EDPB three-step test. Based on EDPB Guidelines 1/2024, EDPB Opinion 28/2024 (AI models), the OSS Case Digest on Legitimate Interest (McIntyre 2026), CNIL AI guidance (June 2025), ICO guidance, and key CJEU case law. Use when: (1) user needs to assess whether legitimate interest is appropriate, (2) user asks about Art. 6(1)(f), "Interessenabwägung", "berechtigtes Interesse", "balancing test", or "LIA", (3) user wants to document a legitimate interest assessment, (4) user mentions the three-step test, (5) user evaluates necessity or proportionality under Art. 6(1)(f), (6) user discusses direct marketing, fraud prevention, IT security, employee monitoring, AI training, web scraping, or credit checks in context of legal basis, (7) user handles a right to object (Art. 21), (8) user asks about children's data, profiling, or cross-border data sharing under legitimate interest, (9) user compares legitimate interest against o