Marketing & Growth

gabrielmoreira Skill

OpenDesign's FY26 board pre-read: the open-core bet, growth vs burn, and the one decision the board must approve. Built as a decision-grade corporate strategy deck for board, CEO, CFO.

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Use when the user wants to run a full ad-campaign pipeline on top of Higgsfield Marketing Studio — 'create a campaign', 'build a content plan', 'run the content pipeline', 'generate 100 UGC videos', 'plan and schedule a launch', 'make a batch of ads from my product', or 'how much did this save vs traditional production'. Covers the 5-stage orchestration (Research → Plan → Generate → Publish → Report), the UGC-first 5-format campaign mix (UGC Entertainment, Street Interview, Unboxing, Product Review, ASMR), the even-split allocation math, button-driven onboarding, the per-batch generation gate, and the publish + cost-report tail (satellite). Defers all Marketing Studio API ground-truth (presets, params, hooks, avatars) to higgsfield-marketing-studio.

gabrielmoreira Skill

Critique a rendered screen's affordances — what looks clickable, state visibility, CTA clarity, and action discoverability. Use when reviewing an existing screen. For sizing and positioning targets in new work, use `fitts-law` (interaction-design).

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Autonomously screen NYSE, Nasdaq, and NYSE American operating-company stocks for undervalued-growth/GARP opportunities using forward same-basis valuation, driver-derived EPS/FCF forecasts, primary-source financial verification, SBC and dilution controls, sector and cycle normalization, auditable candidate-pool coverage, and fail-closed final reporting. Use when asked to find, screen, rank, or refresh US undervalued-growth stocks, including minimal requests with no ticker list or parameters.

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When a law firm or attorney wants to know where it ranks for each practice-area + city query and what's holding it back. Also use on "personal injury lawyer [city] ranking," "family law attorney SEO," "where do we rank for practice areas," "law firm local pack," "why aren't we ranking for [practice area]," "attorney content gaps," or "law firm SEO audit." Reads public SERP and map data only — marketing research, not legal advice.

gabrielmoreira Skill

Extending the Website Builder page settings with custom settings groups and modifiers. Use this skill when the developer wants to add a new tab/group to the page settings drawer (e.g., Publishing, Analytics, Access Control), or modify an existing settings group (e.g., add fields to General or SEO). Covers PageSettingsGroup, PageSettingsGroupModifier, and the doc.extensions data model. For field types, renderers, and layout details, see the webiny-form-model skill.

gabrielmoreira Skill

Use when the user asks to "build audience segments from my customer list", "make value-based / lookalike seed lists", "set up exclusion / suppression segments", or "map audiences to funnel stages across platforms"; turns the user's OWN customer/CRM/GA4 export into seed audiences, value-based lookalike SEED lists, exclusion/suppression segments, and a cross-platform funnel-stage targeting map, informing the ROAS A (Audience) dimension. Not for building account structure or match types — use campaign-architect; not for organic SERP intent — use keyword-research. 付费广告受众分群/种子人群/排除人群/相似人群种子

gabrielmoreira Skill

Use when the user asks to "write influencer outreach", "follow up with a creator", "pitch a journalist, hunter, or launch partner", or "negotiate partnership terms"; produces personalized pitches, multi-touch follow-up sequences, negotiation scripts with objection handling, and a status pipeline tracker — the shared outreach mechanics engine for creator, media/analyst, launch-partner, and social-selling / advocate-recruitment targets. Not for finalizing signed agreements — use contract-helper; not for media-list tiering, embargo terms, or press-release structure — use press-media-relations. 达人邀约建联/合作谈判话术

gabrielmoreira Skill

Use when the user asks to "run my launch day", "build a launch day runbook / war room", or "decide CONTINUE or ROLLBACK after the push"; produces a pre-conditions gate check (launch-readiness-auditor SHIP verdict + the authoritative date in launch-registry — missing either stops the skill), a dated hour-blocked runbook with owners (morning irreversible pushes, daytime monitoring loop, evening consolidation), a forced observation-window verdict after every irreversible action against pre-declared kill criteria, a P0-P3 incident ladder with rollback playbooks, and T-0 status lines for the registry proposal protocol. Not for channel submission content and platform rules — use community-launch-runner; not for media replies — use press-media-relations. 发布日runbook/作战室/观察窗/回滚裁决/发布日指挥

gabrielmoreira Skill

Use when the user asks to "generate an SEO report", "出月报", "set SEO alerts", or "排名掉了提醒我"; two modes — report builds multi-metric traffic/ranking/authority/content dashboards, and alert configures threshold notifications for future ranking, traffic, technical, backlink, competitor, and AI-visibility changes. Not for raw position-by-position deltas — use rank-tracker. SEO报告/绩效仪表盘/SEO预警/排名监控

gabrielmoreira Skill

Use when the user asks to "build our social posting calendar", "set weekly slots and queue depth per channel", or "plan the evergreen recycle rotation"; produces the always-on brand calendar — pillar allocation with hero/hub/help balance and give:ask targets (all labeled Estimated starting heuristics to calibrate against own analytics, never scored rules), per-channel recurring slots with queue depth, a batching workflow, an evergreen recycle cycle with freshness re-checks, deliberate open slots for realtime/trend moments fed by trend-spotter go/skip verdicts, and first-comment/publish-order ops — cadence commitments filed to the channel registry, and no batch ships to the queue without a SHIP verdict from social-quality-auditor pre-publish mode. Not for repurposing an existing asset or the paid-amplification calendar — use content-amplifier. 社媒排期/内容日历/栏目配比/常青循环复用

gabrielmoreira Skill

Use when the user asks to "turn this idea into posts for every platform", "write the X thread / LinkedIn post / 小红书 note", or "spec the carousel slides"; turns one idea into N platform-native ready-to-paste packages — post/thread, caption, Threads text, 小红书 note, link post with first-comment placement — each adapted per the dated platform norm card (never verbatim cross-posting), every product claim held to approved claims-ledger wording or flagged [needs source], every variant tagged {formula | hook family | CTA type | signal optimized}, plus a carousel slide-spec mode (intro/content/outro slide roles, per-element char budgets, 小红书 3:4 / IG 4:5 / LinkedIn document PDF artboards, text-safe-zone + alt-text checklist). Not for creator deliverable briefs — use brief-generator; not for repurposing existing assets with paid boost — use content-amplifier. 社媒文案/一稿多发改写/小红书笔记/轮播图脚本

gabrielmoreira Skill

Use when the user asks to "codify how our founder sounds", "build a founder voice dossier", or "set our content pillars"; runs an 80%-extraction interview over the user's OWN posts, emails, and decks (never competitor scraping, never an invented persona) and produces the versioned voice record — a per-platform register map (incl. 小红书/微信公众号), banned phrases, per-context disclosure lines (the ECHO C2 upstream), a few-shot bank built exclusively from own posts, and 3-5 content pillars with Estimated %-allocations — submitted via memory/events/channels.ndjson for channel-registry to store as voice-dossier.md, the record every Craft-phase skill reads first. Not for the brand-level voice canon — use brand-language-codifier; not for audience/persona research — use audience-mapper. 声音档案/品牌语气/创始人语气/内容支柱/披露声明

gabrielmoreira Skill

Use when the user asks to "triage our comments, DMs, and mentions", "draft replies to this thread", "can we repost this fan post", or "set up inbox SLAs and an escalation path"; produces a ranked triage queue with register detection (sincere / ironic / performative / parasocial, sentiment-inversion table included — "this is so bad" under a comedy register is praise), a commenter taxonomy (troll monitor-only / rager / misguided / unhappy-customer / advocate) with a response-tier ladder and per-channel SLAs, an escalation matrix ending at the crisis path, a moderation ladder plus house rules for owned spaces, and a UGC curation-and-rights mode whose dated permission entries route to the channel registry — every reply is a ranked DRAFT a human posts; nothing is ever auto-sent. Not for launch-window feedback triage — use launch-feedback-synthesizer. 评论私信提及分诊/语域识别/回复草稿/UGC授权

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This skill should be used when the user asks questions about startups, founding decisions, co-founders, fundraising, product development, growth, hiring, or any entrepreneurial advice. It provides access to Y Combinator's complete library of 443 curated resources including essays by Paul Graham, founder interviews, and startup school lectures. Use this skill to give thorough, research-backed advice on startup decisions.

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电商运营与内容创作者必备！当您需要为多品类商品策划抖音、小红书等平台的带货视频时，一键生成包含痛点切入、产品展示与专业镜头设计的6阶段高质量视频脚本，轻松打造高转化营销内容，大幅提升品牌销量。

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Define product positioning by mapping competitive alternatives, unique attributes, and best-fit customers to the right market category. Use when the user mentions "positioning", "competitive alternatives", "how to position", "market category", or "why customers don't get it". Covers positioning canvas and team workshops. For customer jobs analysis, see jobs-to-be-done. For go-to-market, see crossing-the-chasm.

gabrielmoreira Skill

Review UI code for Web Interface Guidelines compliance. Use when asked to "review my UI", "check accessibility", "audit design", "review UX", or "check my site against best practices". Focuses on visual design and interaction patterns. Do NOT use for performance audits (use core-web-vitals), SEO (use seo), or comprehensive site audits (use web-quality-audit).

gabrielmoreira Skill

Build the visual layer of a holaOS dashboard app — TanStack Start + @holaboss/ui + workspace tokens. Use when an app has SDK primitives wired (via app-builder-sdk) AND needs a `src/client/` UI surface. NOT for marketing pages, NOT for snapshot HTML reports.

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Define ICP, buyer personas, positioning, category strategy, messaging, value propositions, offers, campaign strategy, brand narrative, launch strategy, and go-to-market messaging. Use when Codex is asked to clarify who to sell to, why they buy, how to differentiate, or how to package a campaign or offer.

gabrielmoreira Skill

When the user wants to submit a product or app to directories, curated lists, launch platforms, or app stores—and needs ready-to-paste copy per platform. Reads project-context.md when present. Also use when the user mentions "directory submission," "get listed," "app store listing," "submit to directories," "curated list," "best tools list," "Taaft," "Product Hunt," "directory ads," "newsletter feature," "directory campaign," "tailor description per platform," "Shopify App Store," "Chrome Web Store," "navigation site," or "product directory." For Product Hunt launch day tactics (hunter, first comment, timing), use product-hunt-launch. For full 0→1 channel planning, use cold-start-strategy.

gabrielmoreira Skill

When the user wants to plan, implement, or optimize student and education discount programs. Also use when the user mentions "student discount," "education discount," "student plan," "for students," ".edu discount," "academic pricing," "student verification," "SheerID," "UNiDAYS," or "education program." For startup pricing page, use startups-page-generator.

gabrielmoreira Skill

When the user wants to design, optimize, or audit newsletter signup forms. Also use when the user mentions "newsletter," "email signup," "subscribe form," "email capture," "lead magnet," "newsletter form," "email opt-in," "subscribe CTA," "newsletter signup," or "email list building." For email strategy, use email-marketing.

gabrielmoreira Skill

Use when a campaign has ENDED and the team needs a structured retrospective — a scorecard against target, what worked, what did not, and why with evidence, surprises, process review, lessons written back into the playbook and Brand Hub, and action items with owners. Trigger on 'campaign retrospective', 'campaign retro', 'post-mortem', 'campaign debrief', 'what worked and what did not', 'the campaign is over, what did we learn'. Also use when a campaign underdelivered and the team is arguing about why. Not for — a periodic performance report, see `07-marketing-report-global`; diagnosing live numbers mid-flight, see `03-performance-eval-global`; the next period ads plan, see `57-next-ads-plan-global`.

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Use when starting work on a new product, client, or market — this skill creates the file `.agents/product-marketing-context-global.md` that 60+ other global skills read before they write anything: product, ICP, positioning, proof, objections, brand voice, pricing, and KPIs, with a region variant for US, EU, SEA, or LATAM. Run once, reuse forever. Trigger on 'set up marketing context', 'new client setup', 'onboard a new product', 'the AI does not know my product', 'US marketing context', 'EU GDPR setup', 'SEA market context', 'LATAM setup'. Also use when the user complains every answer comes back generic because nothing about the business was ever provided. Not for — a personal brand belonging to a founder, coach, or creator, see `22-personal-brand-context-global`; deep persona and JTBD research, see `09-customer-insight-global`; the period plan itself, see `00-marketing-plan-global`.

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Use when the user mentions Marketing Studio, DTC Ads, ad video, UGC video, the marketing_studio_video MCP model, or wants to generate one of the 9 Marketing Studio ad presets (UGC, Tutorial, Unboxing, Hyper Motion, Product Review, TV Spot, Wild Card, UGC Virtual Try On, Pro Virtual Try On). Also triggers on hook+setting picklist questions, preset-avatar / custom-avatar / text-generated-avatar handling, 4–15s ad video questions, or any reference to Higgsfield's ad-video product surface. Cross-surface workflow handoffs (GPT Image 2.0 / Soul Cinema / Nano Banana Pro / ms_image image gen → Marketing Studio video) covered in the companion cross-surface-workflow.md.

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When a dental practice, dentist, or orthodontic office wants to benchmark its public reviews and local-pack presence against nearby practices, or understand why it is losing the "dentist near me" map pack. Also use on "dental reviews benchmark," "why aren't we in the map pack," "compare our rating to other dentists," "review velocity," "Google reviews for my dental office," or "dental reputation." Reads public listing data only — marketing research, not dental or clinical advice.

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When the user has a campaign brief and needs a ranked shortlist of creators to work with. Also use on "find influencers for," "build a creator list," "who should we sponsor," "shortlist KOLs," "influencer shortlist," "find creators in [niche]," "creators on TikTok/YouTube/Instagram/X for," or "who fits this campaign." Turns a brief into a ranked, evidence-backed shortlist with outreach angles. Read-only research, not outreach.

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End-to-end pipeline for scraping X/Twitter for GTM/DevRel tech startup jobs using Apify, or optionally TweetClaw for OpenClaw and Hermes Tweet for Hermes Agent, then validating them against an Ideal Customer Profile (ICP) using Gemini's native Google Search Grounding. Use this skill when OpenClaw needs to find developer-first, funded startups actively hiring for GTM, DevRel, or Growth roles.

gabrielmoreira Skill

Use when the user asks to "build a B2B cold-outbound sequence", "design reply-triage branching", "plan a domain warmup / sending throttle", or "make my outbound CAN-SPAM / opt-in compliant"; produces a multi-step outbound sequence with reply-triage branches (positive / objection / referral / not-now / opt-out), a warmup + send-throttle ramp schedule, jurisdiction opt-in/CAN-SPAM guardrails (guidance, not legal advice), and a SEND S-dimension read. Not for B2C lifecycle flows — use email-sequence-designer; not for the consent record — use consent-registry; not for computing EQS — use email-quality-auditor. B2B冷启动外联序列/回复分流/域名预热

gabrielmoreira Skill

Use when the user asks to "track where my emails are actually landing after I send", "read my seed-list inbox vs spam vs promotions results", "trend my Gmail Postmaster / Microsoft SNDS reputation", or "did placement drop after my last send"; produces a per-provider inbox/spam/promotions placement read, a domain/IP reputation trend from Postmaster + SNDS, a send-over-send delta with named regressions, and a reusable SEND-S placement snapshot on your own exported telemetry. Not for the pre-send SPF/DKIM/DMARC auth pre-flight — use deliverability-qa; not for computing the EQS or running the vetoes — use email-quality-auditor. 邮件收件箱落点监测/收件箱vs垃圾邮件/Postmaster声誉趋势

gabrielmoreira Skill

Use when the user asks to "design a welcome flow", "set up an abandoned-cart sequence", "build a light re-engagement branch inside a lifecycle flow", or "plan a cold-outbound sequence"; produces general lifecycle automation flows (welcome, cart, browse-abandon, post-purchase, in-flow re-engagement, B2B cold outbound) with trigger, step timing, branch/exit conditions, goal, frequency governance (send caps, quiet hours, fatigue guardrail), a sunset path, and a SEND N-dimension score. Not for the closed-loop win-back / re-consent (re-permission) program on a lapsed cohort — use reactivation-specialist; not for writing each email's copy — use email-creative-builder; not for computing EQS or the N1 unsubscribe veto — use email-quality-auditor. 邮件自动化流程设计/购物车挽回/流失召回序列

gabrielmoreira Skill

Use when the user asks to "build a win-back campaign", "re-engage lapsed subscribers", "run a re-permission / re-consent sweep", or "sunset my dead list"; produces a closed-loop reactivation program — a lapsed-cohort definition, a staged offer ladder, a re-consent (re-permission) capture step, and a sunset-confirm / suppression rule. Owns none of the SEND-N sub-item notes: engagement-decay / sunset is email-sequence-designer's and preference-center / frequency options is preference-frequency-manager's — this skill references those notes, it does not re-emit them. Not for the general lifecycle flows (welcome/cart/post-purchase) — use email-sequence-designer; not for the preference-center / opt-down ladder — use preference-frequency-manager; not for the consent record itself — use consent-registry; not for computing EQS or the N1 veto — use email-quality-auditor. 流失召回/重新授权/沉默用户清理

gabrielmoreira Skill

Use when the user asks to "amplify influencer content with paid media", "set up whitelisting or Spark Ads", "decide which posts to boost", "repurpose influencer content", "turn one video into multiple ads", or "build a UGC asset library"; produces (paid mode) a content-selection scorecard, a paid amplification strategy (whitelisting/boosting/dark posts), audience targeting, and a budget+optimization plan, or (repurpose mode) a rights-tracked content inventory, a 1-video-to-10+-asset repurposing map, per-format transformation specs, and a 30-day distribution plan. Not for gating whether a deliverable is publishable or FTC-compliant — use creator-content-auditor; not for the always-on brand posting calendar — use social-calendar-builder; not for drafting a net-new idea into platform-native packages — use social-creative-builder. 复用达人内容 / 内容放量.

gabrielmoreira Skill

Use when the user asks to "package the launch assets", "build a press kit", or "prep the store listing and go-live checklist"; produces a tier-scoped launch asset manifest with production status — a press kit spec (factsheet, description, history, features, videos, images, logo and icon, awards, contact), demo script and screenshot specs, a launch FAQ, dual-store listing metadata drafts against the official character budgets (per App Store Connect / Play Console documentation), and a technical go-live checklist manifest (robots flip, sitemap, OG tags, analytics verification — execution stays with technical-seo-checker and serp-markup-builder). Not for the message copy itself — use message-house-builder or content-writer; not for landing page UX — use landing-optimizer; not for keyword research beyond the store surfaces — use keyword-research. 发布资产打包/press kit/商店listing规格/上线检查清单

gabrielmoreira Skill

Use when the user asks to "build a message house", "write a PR-FAQ for our launch", or "define the launch narrative and value pillars"; derives from the positioning canvas a message house — tagline, one-liner, three value pillars, per-persona proof points (each labeled Measured / User-provided / [needs source]) — plus a working-backwards PR-FAQ narrative spine (launch-day tense, empty-chair test, five external + five internal FAQs) and per-channel message angle packs (angles, not finished copy). Not for the positioning canvas itself — use positioning-mapper; not for finished blog posts or pages — use content-writer; not for ad or email units — use each discipline creative builder; not for claim adjudication — use offer-claims-registry. 消息屋/PR-FAQ/价值支柱/发布叙事