Marketing & Growth

gabrielmoreira Skill

Phishing campaign execution methodology for authorized red team engagements. Covers end-to-end campaign lifecycle: infrastructure provisioning (GoPhish, SMTP relay configuration, domain acquisition and aging, SPF/DKIM/DMARC alignment), payload delivery vectors (Office macro weaponization, HTA droppers, ISO/IMG container abuse, LNK shortcut hijacking, OneNote embedded payloads, HTML smuggling), email authentication bypass techniques (SPF softfail exploitation, DKIM replay attacks, display name spoofing, homoglyph and cousin domain registration), credential harvesting with MFA bypass (EvilGinx2 transparent proxy, Modlishka session relay, pixel-perfect HTML cloning), spear phishing pretext development informed by OSINT, email security gateway evasion, QR code phishing (quishing), and callback phishing for initial access. Integrates with GoPhish for campaign management, EvilGinx2 for adversary-in-the-middle credential interception, King Phisher for template design, and the Social Engineering Toolkit for payload g

gabrielmoreira Skill

Sets up and runs libFuzzer, the coverage-guided fuzzer built into LLVM, on C/C++ code that compiles with Clang. Covers harness structure, -fsanitize=fuzzer builds, corpus and dictionary management, sanitizer integration, and campaign triage. Use when writing or debugging an LLVMFuzzerTestOneInput harness, starting fuzzing on a C/C++ library, choosing between libFuzzer and AFL++, or working out why a libFuzzer run finds nothing.

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When the user wants to know whether their brand or domain is cited in AI answers — AI Overviews, ChatGPT, or AI search — for the queries that matter, and how they stack up against competitors. Also use on "AI visibility audit," "am I cited in AI answers," "do I show up in ChatGPT," "AI Overviews audit," "GEO audit," "answer engine audit," "AEO audit," "why isn't my brand in AI results," or "who gets cited instead of me." The GEO equivalent of an SEO audit. For ongoing mention tracking, see llm-mention-tracking. For prioritizing the gaps, see ai-answer-gap.

gabrielmoreira Skill

Use when the user asks to "QA my conversion tracking before launch", "check my UTMs / pixel / event firing", "set up a tracking pre-flight", or "set the dedup rule so Meta and Google stop double-counting"; builds and fixes the measurement plumbing — conversion-event firing, UTM hygiene, cross-platform dedup rules, attribution-window alignment, and offline/iOS-ATT modeled-gap flags — as a pre-flight checklist plus a UTM/event-spec builder. Not for scoring R1/R2 — that is a scored veto in ad-account-auditor; not for account structure — use campaign-architect. 付费广告转化追踪QA/UTM规范/跨平台去重

gabrielmoreira Skill

Use when the user asks to "grow my email list", "design a lead magnet / signup incentive", "set up double opt-in", or "plan a referral / recommendation loop"; produces a list-growth plan — acquisition channels, lead-magnet / incentive concepts, a compliant double-opt-in capture-flow spec, referral-loop mechanics, and subscriber-growth / cost-per-opt-in targets (labeled Estimated) — that feeds SEND-S (consent quality captured at acquisition) and SEND-N (lifecycle entry). Not for the signup page/popup UX itself — use landing-optimizer; not for recording the opt-in — use consent-registry; not for the confirmation-email copy — use email-creative-builder. 邮件列表增长/lead magnet/双重确认/推荐环

gabrielmoreira Skill

Use when the user asks to "watch my list health over time", "flag decaying / unengaged subscribers on a schedule", "why is my open rate drifting down / bounces creeping up", or "build me a re-permission and prune worklist"; runs the scheduled SEND list-decay + suppression-drift watch — an engagement-recency cohort read (30/90/180/365-day), hard-bounce and spam-complaint trend vs benchmark, suppression-list growth/leakage check, and a segmented re-permission / sunset / prune worklist tied to SEND S (list hygiene) and E (engagement-decay) sub-items. Not for the one-time pre-send authentication pre-flight — use deliverability-qa; not for the consent/suppression record itself — use consent-registry; not for computing the EQS or enforcing vetoes — use email-quality-auditor. 邮件列表健康度监控/退订漂移/沉睡用户清理

gabrielmoreira Skill

Use when the user asks to "build email segments from my list", "make engaged / lapsed / RFM segments", "set up cart-abandoner or lifecycle-stage audiences", or "build a suppression list of unsubscribes and bounces"; turns the user's OWN list/CRM/GA4/ecommerce export into behavioral, attribute, and lifecycle-stage segments plus a suppression list, with per-segment sizes labeled Measured/Estimated, informing the SEND E (Engagement/targeting) dimension. Not for scoring EQS or running vetoes — use email-quality-auditor; not for authentication or spam-content checks — use deliverability-qa. 邮件列表分群/生命周期分群/抑制名单/流失召回

gabrielmoreira Skill

Use when the user asks to "audit on-page SEO" or "diagnose why a single page dropped"; scores titles, meta, header structure, keyword placement, links, and images with prioritized fixes. Not for E-E-A-T / publish-readiness scoring — use content-quality-auditor; not for crawl / CWV / indexing — use technical-seo-checker. 页面SEO审计/排名诊断

gabrielmoreira Skill

Audits and automatically implements SEO, local SEO (Geo/Schema.org), and Social Graph structured data across web projects according to modern best practices.

gabrielmoreira Skill

Runs adversarial due-diligence on a benchmark the user envies — a founder, KOL, company, or product whose claimed success looks inflated — splitting marketing bubble from real signal, then mapping the validated playbook onto the user's own resources. Use whenever the user wants to 尽调/对标/拆解 a competitor or role-model, 抄/偷师 someone's playbook, suspects 水分/泡沫 in their claims (#1 on Product Hunt, 0-to-1M users, funding, 估值几个亿), asks whether wins are 真本事 vs 运气/时机, or says someone is 太成功了/crushing it and wants the real story — even if they never say 尽调. Prefer over deep-research for debunking inflated claims and extracting a replicable playbook rather than a neutral briefing.

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Evaluate acquisition channels using unit economics, customer quality, and scalability. Use when deciding whether to scale, test, or kill a growth channel.

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Audit and improve owned social profiles such as X, Facebook, LinkedIn, YouTube, Instagram, TikTok, and company pages. Use when Codex is asked to review profile positioning, bios, links, pinned or featured posts, profile images, banners, public visibility, verification state, cross-platform consistency, or profile conversion paths.

gabrielmoreira Skill

When the user wants to create, optimize, or audit a comparison table section—an in-page block (HTML table or responsive equivalent) comparing products, methods, or approaches, with optional supporting copy. Also use when the user mentions "comparison table," "compare table," "feature matrix," "vs table," "side-by-side comparison," "competitor comparison," "traditional vs modern," "manual vs automated," "before and after," "old way vs new way," "alternatives comparison block," or "comparison section on landing page or blog." This skill is for a section inside a page, not a full alternatives URL or blog post wireframe—use alternatives-page-generator for page-level layout, keywords, and PPC destination strategy. For full-page structured data rules, use schema-markup. For FAQ blocks paired with the table, use faq-page-generator.

gabrielmoreira Skill

Use when a LIVE campaign needs a new asset the same day — creative fatigue, CTR decay, climbing frequency, or a new angle to test: stripped-down input, duplicate the winning creative and change only what is listed, a one-page template, and a hard SLA so the designer ships in 2-4 hours. Trigger on 'quick brief', 'need an asset fast', 'creative fatigue', 'swap the creative today', 'frequency is too high', 'the ad is dying and we need a new one'. Not for — planning assets before launch, see `41-campaign-asset-list-global`; a full concept brief with time to spare, see `42-image-brief-global`; resizing an existing master, see `50-asset-resize-global`; raising budget on a winner, see `55-scaling-ads-global`.

gabrielmoreira Skill

OpenDesign's positioning & messaging system: the one-line promise, the pillars, and the proof — the source of truth for all copy. Built as a decision-grade marketing & GTM deck for brand & marketing team.

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When a med spa or aesthetics clinic wants to know which treatments are in demand locally and what content or offers to prioritize. Also use on "med spa content ideas," "which treatments are trending," "treatment demand," "what should we promote," "med spa SEO content," "is [treatment] trending on TikTok," or "are we showing up in AI answers for treatments." Reads public data only — marketing research, not medical advice.

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Takes pasted LinkedIn job posts or hiring descriptions and converts them into a structured buyer pain map with inferred pains, capability gaps, buy-vs-build signal, account priority scores, and suggested outreach angles. Use when asked to analyze hiring posts, decode job descriptions for buyer intent, build a pain map from job listings, extract GTM signals from hiring activity, or prioritize accounts based on hiring data. Trigger when a user says "analyze these job posts", "what pain does this hiring signal", "build a pain map from these listings", "decode this job description", or "score these accounts from their hiring".

gabrielmoreira Skill

Use when the user asks to "build the email HTML", "make this email responsive", "fix dark-mode rendering", or "QA the email across clients"; produces the coded HTML build — a responsive table layout, dark-mode + accessibility pass, a client-render matrix, image-block fallbacks, and a plain-text parity check. Not for writing the copy — use email-creative-builder; not for scoring the email or computing EQS — use email-quality-auditor. 邮件HTML/响应式邮件/暗色模式渲染

gabrielmoreira Skill

Use when the user asks to "create an influencer brief" or "write a campaign brief"; produces a structured creator brief with deliverables, key messages, creative direction, timeline, disclosure rules, and compensation terms. Not for choosing how to split spend across creators — use budget-optimizer. 达人合作简报/创作者BF

gabrielmoreira Skill

Use when the user asks to "script this short video", "write a TikTok / Reels / Shorts script", "给这条抖音或视频号视频写脚本", or "fix the hook — viewers drop off in the first seconds"; produces timestamped beat-sheet scripts on the retention-gate model (0-2s hook / 2-5s confirmation / 5-15s payoff / loop-or-CTA) with per-scene script lines, on-screen text for muted viewing, asset keywords, and 9:16 format-param rows per platform norm card for TikTok, Reels, Shorts, 抖音, and 视频号 — plus 2-3 hook options from named hook families and an AI-content disclosure line by default on realistic synthetic media. Spec-only: rendering, TTS, and publishing stay with the user's own tools — no pipelines, no upload automation. Not for creator video briefs — use brief-generator; long-form video SEO belongs to content-writer. 短视频脚本/抖音分镜/开头钩子/竖屏9:16

gabrielmoreira Skill

Analyze stocks using Mark Minervini's SEPA (Specific Entry Point Analysis) methodology. Use this skill whenever the user mentions SEPA, Minervini, superperformance, trend template, VCP (Volatility Contraction Pattern), Stage 2 uptrend, stage analysis, pivot point breakout, or asks about growth stock screening criteria. Also triggers when the user wants to evaluate whether a stock meets swing trading entry criteria, check moving average alignment (bullish stacking: price above 50MA above 150MA above 200MA), assess breakout quality with volume confirmation, calculate position sizing based on risk percentage, or identify consolidation patterns like cup-with-handle, flat base, bull flag, or high tight flag. Use this skill even when the user simply asks "should I buy this stock" or "is this a good setup" in the context of growth/momentum trading, or when they share a stock chart and want pattern analysis.

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Research, compare, and synthesize markets, categories, competitors, alternatives, pricing, feature sets, audience segments, positioning, review themes, and strategic opportunities. Use when Codex is asked for competitive analysis, market maps, category research, competitor messaging, pricing comparison, SWOT, positioning gaps, or market-entry research.

gabrielmoreira Skill

Use when the user needs to understand competitors — direct, indirect, and substitute tiers, positioning map, SWOT, ad and content benchmark, pricing comparison, and the market gap to attack, using SimilarWeb, Ahrefs, Semrush, and the Meta Ad Library. Trigger on 'competitor research', 'competitive analysis', 'what are competitors running', 'who else sells this', 'why do people pick them over us', 'benchmark us against the market'. Also use when the user sends a competitor link and asks for an opinion. Not for — understanding the customer rather than the rival, see `09-customer-insight-global`; turning difference into a statement, see `58-positioning-global`; paid targeting, see `51-audience-research-global`.

gabrielmoreira Skill

Use when a campaign needs its full design asset list before anyone opens a tool — asset type, dimensions, channel, quantity, priority, owner, deadline, and status, with deadlines counted backward from launch day on a T-14 to D+1 timeline plus a naming convention. Trigger on 'campaign asset list', 'what does the designer need', 'list the design files', 'creative asset plan', 'how many banners do we need', 'the designer keeps asking what to make'. Not for — the spec for one individual image, see `42-image-brief-global`; a slide sequence, see `43-carousel-brief-global`; an urgent mid-campaign swap, see `48-quick-visual-brief-global`; resizing an existing master, see `50-asset-resize-global`.

gabrielmoreira Skill

Use when responsive HTML email has to render correctly in every client — table-based structure, inline CSS, 600px max width, dark mode handling, quirks for Gmail, Apple Mail, Outlook and Yahoo, bulletproof buttons, and a pre-send test checklist, shipping a self-contained .html file to paste into Klaviyo, Mailchimp, HubSpot, or Brevo. Trigger on 'HTML email', 'code an email template', 'responsive email', 'why does my email break in Outlook', 'email dark mode is broken', 'the newsletter looks wrong on mobile'. Not for — sequence strategy and subject lines, see `14-email-marketing-global`; a web page, see `12-landing-page-brief-global`; brand colors and fonts, see `46-brand-guideline-global`.

gabrielmoreira Skill

Use when briefing or managing an EXTERNAL agency, freelancer, or production vendor — scope of work, deliverable specs, revision rounds, approval process, USD payment milestones, IP assignment and confidentiality terms, communication rules, and a post-project vendor scorecard. Trigger on 'brief an agency', 'hire a freelancer', 'scope of work', 'the agency is not delivering', 'onboard a new vendor', 'we keep paying for work we have to redo'. Also use when the user is about to sign a supplier with nothing written down. Not for — briefing an internal team member, see `64-team-brief-global`; the campaign brief itself, see `02-campaign-brief-global`; the asset list the vendor produces, see `41-campaign-asset-list-global`.

gabrielmoreira Skill

Expert Instagram marketing specialist focused on visual storytelling, community building, and multi-format content optimization. Masters aesthetic development and drives meaningful engagement.

gabrielmoreira Skill

Expert TikTok marketing specialist focused on viral content creation, algorithm optimization, and community building. Masters TikTok's unique culture and features for brand growth.

gabrielmoreira Skill

Searches Reddit, X/Twitter, and the broader web for recent opinions, sentiment, and signal on any topic. Use when you need to know what real people are saying about a tool, product, trend, or event in the past 30 days — cutting through SEO content to surface genuine community reaction. Produces a structured report with consensus findings, pain points, positive signals, contrarian takes, source links, and a signal confidence rating.

gabrielmoreira Skill

OpenDesign's FY26 marketing plan: brand-to-pipeline — audience, offer, channel mix, and the launch calendar that ties creative to growth. Built as a decision-grade marketing & GTM deck for CMO, growth lead, founder.

gabrielmoreira Skill

A market-entry study for a luxury skincare brand entering Asia — segmentation, positioning, channel, and the phased plan. Built as a decision-grade consulting deck for client leadership.

gabrielmoreira Skill

Pull and interpret production experiment query-performance data from the staff-only `/api/debug_ch_queries` endpoints backing the `/experiments/staff` scene: slowest experiment queries, precompute read/build health, and preaggregation cache footprint. Covers prod-US and prod-EU via a `query_performance:read` personal API key, all query params, and response field semantics (exception codes, exposure paths, precompute skip reasons, job states). Use when investigating slow or failing experiment queries, precompute regressions, 307/159/241 errors, preaggregation table growth, or when asked how experiment query performance or the precompute rollout is doing in production.

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When a dental practice wants to know the real questions patients ask about its services and turn them into a prioritized content plan. Also use on "dental content ideas," "what do patients ask before booking," "teeth whitening / implants / Invisalign questions," "dental blog topics," "content for my dental website," or "are we showing up in AI answers for dental questions." Reads public data only — marketing research, not dental or clinical advice.

gabrielmoreira Skill

Use when the user asks to "write ad copy", "generate RSA headlines", or "build ad creative at volume"; produces ad units — RSA headlines/descriptions, hooks, and an angle matrix — message-matched to the destination landing page. Not for scoring an ad account — use ad-account-auditor; not for the post-click page — use landing-optimizer; not for organic articles — use content-writer. 广告创意/广告文案/RSA标题

gabrielmoreira Skill

Use when the user asks to "optimize my Shopping feed", "fix product disapprovals", "improve product titles/attributes", or "build feed-driven PMax asset groups"; audits and rewrites the Shopping/Performance Max product feed — title/description patterns, required and recommended attributes, GTIN/availability/price hygiene, disapproval triage, and feed-driven asset-group / listing-group structure — informing the ROAS O (Offer) dimension. Not for text ad copy — use ad-creative-builder; not for scoring the account or the RQS — use ad-account-auditor. 商品Feed优化/购物广告Feed/商品标题优化/商品禁投修复

gabrielmoreira Skill

Use when the user asks to "is my ad fatiguing", "why is CTR dropping at scale", or "should I rotate creative / widen the audience"; reads frequency, CTR and CVR decay against an early-flight baseline and returns Rotate-creative / Widen-audience / Hold triggers with a per-ad-set fatigue read. Not for building the replacement creative — use ad-creative-builder; not for the RQS score or vetoes — use ad-account-auditor. 广告疲劳检测/频次管理/换素材还是扩人群