Marketing & Growth

gabrielmoreira Skill

Use when the user asks to "create a campaign report", "build an executive summary", or "deliver client results"; produces audience-tailored influencer marketing reports (executive, client, internal team) with data tables, narrative, key learnings, and recommendations. Not for raw metric computation — use performance-analyzer. 达人营销报告/结案汇报

gabrielmoreira Skill

Use when the user asks to "allocate my influencer budget", "optimize spend across tiers", or "compare budget scenarios"; produces a tier/platform/content allocation table, ROI and CPM/CPE projections, scenario comparisons, and mid-campaign reallocation moves. Not for building the full campaign plan — use campaign-planner. 达人预算分配/投放预算优化

gabrielmoreira Skill

Use when the user asks to "plan an influencer campaign", "build a campaign blueprint", "track or close a creator campaign", or "record a late campaign correction"; produces the plan and, when requested, a non-canonical evidence tracker with scoped identity, publication, reconciliation, close, and reopen receipts. Not for individual creator briefs — use brief-generator; not for overall product launches without creators — use launch-tier-planner; not for sending, publishing, amplifying, or paying — use the owning execution workflow. 达人营销策划/种草方案/活动追踪与关账

gabrielmoreira Skill

Use when the user asks to "map our positioning", "name our competitive alternatives", or "pick a beachhead segment for the launch"; produces a Dunford-style positioning canvas — named competitive alternatives (including spreadsheet and status quo), unique attributes (verifiable, or routed to the claims ledger), value themes (attribute→benefit→value chains), a target beachhead segment scored on serviceability / pain intensity / reachability, and a one-sentence onlyness statement — the sole upstream of the message house and the entity-signal source for the canonical entity profile. Not for the message house or per-channel launch copy — use message-house-builder; not for audience/persona profiling itself — use audience-mapper; not for SEO keyword positioning — use keyword-research. 定位画布/竞争替代品/独特价值/滩头细分

gabrielmoreira Skill

Use when the user asks to "audit our social presence" or "is this batch safe to publish"; runs either the typed ECHO asset gate or a separate program-maturity profile, with channel-truth, claim, disclosure, manipulation, UGC-rights, and denominator checks. Not for creator deliverables — use creator-content-auditor; not for launch readiness — use launch-readiness-auditor. 社媒资产门/运营成熟度/发布前放行

gabrielmoreira Skill

Use when the user asks to "set up my founder social-selling routine", "build a daily engagement block for target accounts", or "turn funding / hiring signals into selling plays"; produces the founder/seller daily operating block — a time-boxed engagement-block spec (substantive value-add comments on target-account posts, never a pitch), warm-touch-before-ask cadence rules, trigger-response plays consuming the social-pulse-monitor B2B trigger watchlist (funding / hiring / launch signals), and a quarterly diagnostic that reads LinkedIn SSI as an input diagnostic only (Estimated, vendor-defined — never a target metric). All volume norms are Estimated/community-derived; all execution is human — zero mass-DM, zero connection-request automation, zero engagement automation (LinkedIn UA §8.2 red line); 1:1 pitch and DM mechanics route to outreach-manager. Not for cold email sequences — use cold-outbound-sequencer. 社交销售/创始人日常互动块/热身触达节奏/触发信号剧本

gabrielmoreira Bundle

Designs pooled sgRNA libraries for CRISPR knockout, interference (CRISPRi), activation (CRISPRa), Cas12a multiplex, base-editor, and prime-editor screens. Covers on-target scoring (Rule Set 2, Azimuth, DeepSpCas9, CRISPRon), off-target scoring (CFD, MIT), TSS-relative positioning for CRISPRi/a (Horlbeck, Dolcetto, Calabrese), PAM-variant chemistries, control-guide composition, oligo cloning architecture, and library QC. Use when choosing a genome-wide library (GeCKOv2 vs Avana vs Brunello vs TKOv3 vs Inzolia), designing a focused or paralog-focused custom library, picking CRISPRi vs CRISPRa TSS windows, deciding control-guide proportions, or diagnosing library skew and dropout in a freshly cloned pool.

gabrielmoreira Bundle

Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "target market", "USP", "lead nurture", "customer lifetime value", or "referral program". Covers the PVP Index, channel selection, and advocacy systems. For brand messaging, see storybrand-messaging. For conversion optimization, see cro-methodology.

gabrielmoreira Bundle

Navigate the technology adoption lifecycle from early adopters to mainstream market. Use when the user mentions "crossing the chasm", "beachhead segment", "whole product", "early adopters vs. mainstream", or "tech go-to-market". Covers D-Day analogy, bowling-pin strategy, and positioning against incumbents. For product positioning, see obviously-awesome. For new market creation, see blue-ocean-strategy.

gabrielmoreira Bundle

Design, evaluate, and document experiments, A/B tests, product tests, growth tests, validation tests, hypotheses, primary metrics, guardrails, sample considerations, decision rules, and learning plans. Use when Codex is asked to test an idea, validate a change, run an experiment, compare variants, or create an experimentation plan.

gabrielmoreira Bundle

Diagnose book marketing copy problems and generate platform-optimized blurbs, descriptions, taglines, and query pitches. Use when marketing copy feels weak, when descriptions aren't converting, or when starting marketing from scratch.

gabrielmoreira Skill

When the user wants to plan, implement, or optimize creator program strategy. Also use when the user mentions "creator program," "creator partnership," "content co-creation," "creator ambassador," "creator economy," "creator collaboration," "UGC program," "creator incentives," or "creator community." For influencers, use influencer-marketing.

gabrielmoreira Skill

When the user wants to design, optimize, or audit site navigation menus. Also use when the user mentions "navigation," "nav menu," "header menu," "site structure," "menu design," "navbar," "main menu," "mega menu," "dropdown menu," "mobile menu," or "hamburger menu." For breadcrumbs, use breadcrumb-generator.

gabrielmoreira Skill

When the user wants to plan integrated marketing, coordinate channels, or clarify program vs channel vs campaign. Also use when the user mentions "IMC," "integrated marketing," "channel mix," "marketing program," "PESO model," "integrated marketing communications," "omnichannel marketing," "channel strategy," "marketing mix," or "cross-channel campaign." For content planning, use content-marketing.

gabrielmoreira Skill

Use when persuasion principles have to be applied to a specific asset — reciprocity, scarcity, authority, social proof, liking, commitment, and unity mapped onto copy, a landing page, an email, or an ad, each with a hypothesis and a test plan. Trigger on 'marketing psychology', 'Cialdini', 'persuasion principles', 'how do I add urgency', 'make this more convincing', 'behavioral triggers for this page'. Also use when the user asks why people read the whole page and still do not buy. Not for — price framing and margin math, see `17-pricing-strategy-global`; building the offer itself, see `31-offer-design-global`; running the experiment properly, see `19-ab-test-setup-global`.

gabrielmoreira Bundle

Implements Syncfusion .NET MAUI DockLayout (SfDockLayout) for arranging and docking child elements in defined areas. Use this for creating docking layouts, positioning UI elements at edges (top/bottom/left/right), building dashboard layouts, or arranging multi-region interfaces. Covers dock positioning, edge positioning, and spacing between docked elements.

gabrielmoreira Bundle

Query live pathogen genomic surveillance data through the GenSpectrum LAPIS API to find which viral lineages are circulating now, how fast they are growing, and what mutations they carry. Use whenever a question depends on the current state of a pathogen population rather than on remembered facts - which SARS-CoV-2 variant is dominant, whether a Pango lineage is still designated or has been withdrawn, what clade or genotype of H5N1 is in a host or region, whether a PCR primer or assay target still matches circulating sequence, or how a lineage's prevalence has moved week to week. Triggers include "variant surveillance", "genomic surveillance", "what variant is circulating", "dominant variant", "Pango lineage", "lineage prevalence", "growth advantage", "SARS-CoV-2 variant", "XFG", "clade 2.3.4.4b", "H5N1 genotype", "influenza clade", "RSV/mpox/measles/dengue lineage", "CoV-Spectrum", "LAPIS", "Nextclade", "pango-designation", and any request to report what a pathogen population looks like today.

gabrielmoreira Bundle

When a restaurant, cafe, or bar wants to audit how it shows up for local diners — local-pack rank for its cuisine/city queries, review themes, and recent social buzz (TikTok) about the venue and its category. Also use on "are we in the map pack for [cuisine] near me," "restaurant reviews," "why aren't we showing up for dinner near me," "what are people saying about us," "is our restaurant trending on TikTok," or "restaurant local marketing." Reads public listing and social data only — marketing research, not listing or reservation management.

gabrielmoreira Skill

Use when the user asks to "set up conversion values so tROAS optimizes profit not orders", "map margin onto my purchase value", "build value rules for lead / phone / signup conversions", or "stop bidding to revenue when I care about profit"; defines and QAs the conversion VALUE model — per-conversion values, margin/net-value adjustment, static-vs-dynamic value rules, proxy values for non-revenue actions, and a value-vs-count sanity check — as a value-model spec plus a pre-launch value QA sheet. Not for whether the tag fires or UTMs are clean — use conversion-signal-qa; not for cross-platform double-count de-dup — use attribution-reconciler; not for scoring R1/R2 — that is a scored veto in ad-account-auditor. 付费广告转化价值建模/利润出价/价值规则QA

gabrielmoreira Skill

Use when the user asks to "pick a bid strategy", "set a tCPA/tROAS target", or "plan the learning-phase entry"; produces a bid-strategy choice (tCPA / tROAS / max-conversions / manual CPC), the starting target math, a portfolio grouping map, and a learning-phase entry plan. Not for splitting the budget across campaigns — use budget-optimizer; not for in-flight pacing/scale moves — use budget-pacing-monitor; not for scoring the account — use ad-account-auditor. 出价策略/tCPA目标/tROAS/学习期

gabrielmoreira Skill

Use when the user asks to "audit an email program" or "is this campaign safe to send"; runs a typed 20-item SEND profile with authentication, consent, opt-out, and claim veto checks on own evidence. Not for building deliverability setup — use deliverability-qa; not for designing lifecycle flows — use email-sequence-designer. 邮件质量审计/EQS评分/发送前放行

gabrielmoreira Skill

Use when the user asks to "write the email", "draft subject lines", or "build email creative"; produces the pre-click unit — subject-line variants + preheader, body copy, one clear CTA, and a plain-text alt — message-matched to the destination page and claims-ledger-aware. Not for pre-scoring or ranking subject-line variants (spam/truncation/render pre-score) — use subject-line-lab; not for scoring the email or computing EQS — use email-quality-auditor; not for the multi-step flow — use email-sequence-designer; not for the A/B test plan — use send-experiment-designer. 邮件文案/主题行/邮件创意

gabrielmoreira Skill

Use when the user asks to "draft an influencer contract", "review these agreement terms", or "build a partnership template"; produces a full influencer agreement framework (scope, compensation, usage rights, exclusivity, FTC disclosure), a clause-by-clause review with red flags, and a negotiation cheat sheet. Not for outreach negotiation before a deal exists — use outreach-manager. 达人合同/合作协议条款审查

gabrielmoreira Skill

Use when the user asks to "plan my launch tier", "how big should this launch be", or "build a launch risk register with kill criteria"; produces a tier decision (Tier 1 flagship all-channel / Tier 2 targeted / Tier 3 changelog-level), a launch-type declaration (new-product / feature / relaunch / partnership with co-marketing split), an effort calibration matrix (tier to channel intensity and asset scope), D0/W1/M1 KPI targets (labeled Estimated), a risk register (likelihood x blast-radius, owners, mitigations, kill criteria / rollback thresholds), and a T-8w to T+4w timeline skeleton. Not for picking the launch date or window — use launch-window-planner; not for creator-channel launch campaigns — use campaign-planner. 发布分级/发布类型/风险登记册/kill criteria

gabrielmoreira Skill

Use when the user asks to "package our proof points", "build reusable stat cards and case snippets", or "put proof where each pillar makes its claim"; turns claims-ledger-approved proofs into reusable proof modules — stat cards, case snippets, testimonial blocks, comparison proofs — each pinned to a message-house pillar and the ledger claim ID it substantiates, and flags any pillar making a claim with no approved proof behind it. Never adjudicates a proof: unverified or ledger-absent proofs are marked '[needs source]' and routed to the claims candidates. Not for adjudicating or substantiating claims — use offer-claims-registry; not for fabricating a benchmark to fill a gap — a missing proof is flagged, not invented; not for scoring narrative quality — use narrative-quality-auditor. 证据模块/证据卡/客户案例/主张对齐

gabrielmoreira Skill

Use when the user asks to "build programmatic SEO pages", "generate pages at scale", "rank on a high-authority third-party site", "borrow domain authority", "build a vs / alternative page", "do local SEO", "optimize a Google Business Profile", or "fix NAP" — one page-build router with four modes: programmatic (template × dataset systems), parasite (barnacle publishing on Medium/Reddit/LinkedIn/GitHub), comparison (vs / alternative pages in four formats), and local (GBP + NAP + citations + location pages), each with its own thin/duplicate, honesty, or reputation-abuse guardrail. Not for finding what to target — use keyword-research or content-gap-analysis; not for drafting one standalone article — use content-writer; not for scoring a page for publish — use content-quality-auditor. 程序化SEO/批量页面/寄生SEO/借势权重/对比页/vs页/替代页/本地SEO/谷歌商家档案/NAP一致性

gabrielmoreira Skill

Use when the user asks to "build our social crisis protocol", "mentions are exploding — what do we do first", or "when do we pause the posting queue"; produces a 1-5 severity ladder with tunable Estimated trigger thresholds (mention-velocity multiples vs the 7-day listening baseline, sentiment flip, journalist/regulator contact, employee-conduct class), the first-mechanical-action rule — pause ALL scheduled posts AND paid amplification, with dated state markers dropped to the channels proposal protocol and reconciled post-incident — a pre-approved holding-statement library with committed update cadences, when-NOT-to-post rules, a spokesperson/approval matrix, and a post-crisis retro template; re-runs the social-quality-auditor pre-publish gate before un-pausing the queue. Not for email deliverability incidents (blocklist, spam-rate spikes) — use deliverability-qa; inside a launch window launch-day-conductor owns incident handling. 社媒危机预案/暂停队列/声明库/发言人矩阵

gabrielmoreira Skill

Use when the user asks to "monitor brand mentions", "set up social listening", "did anything spike about us this week", or "watch these accounts for buying triggers"; runs always-on keyless listening — a versioned listening-query architecture (brand variants incl. misspellings and 中文 names, exclusion terms, per-source syntax for HN Algolia / Bluesky / GDELT / Tavily), a mention sweep with six-class triage (crisis / bug / lead / praise / question / spam) each routed with an SLA, a 7-day rolling baseline with spike flags (the crisis trigger input), a B2B trigger watchlist (funding / hiring / launch signals), and an explicit coverage disclosure where X/IG/TikTok/LinkedIn/小红书 numbers are proxy-labeled, never Measured. Not for launch-window telemetry (T-0→T+30 rank and review polling) — use launch-monitor. 舆情监听/品牌提及监测/基线突刺/触发信号

gabrielmoreira Skill

Multi-page Lighthouse audit via the MIT-licensed Unlighthouse CLI. Free-tier alternative to running PageSpeed against every URL on a site, no API quota burn, runs locally.

gabrielmoreira Bundle

Create uncontested market space using value innovation instead of competing head-to-head. Use when the user mentions "blue ocean", "red ocean", "strategy canvas", "ERRC framework", "value innovation", or "non-customers". Covers the Four Actions Framework, buyer utility map, and value-cost trade-offs. For tech adoption strategy, see crossing-the-chasm. For product positioning, see obviously-awesome.

gabrielmoreira Bundle

Build quiz and assessment funnels that generate qualified leads at 30-50% conversion. Use when the user mentions "lead magnet", "quiz funnel", "assessment tool", "lead generation", or "score-based segmentation". Covers question design, dynamic results by tier, and automated follow-up sequences. For landing page conversion, see cro-methodology. For full marketing plans, see one-page-marketing.

gabrielmoreira Skill

List OKX Agentic Wallet exclusive trading competitions, register users for contests, track participation and leaderboard rankings, and claim won rewards. Use when users want to list available trading competitions or trading cups, view competition rules / prize pool / total prizes, register or sign up or enroll or join a contest, check the leaderboard (who is winning) or their own rank (am I in the prize zone, what is my place), ask did I win or query participation / claim status, claim won rewards or prizes from completed competitions, see which wallet account they registered with, or submit Telegram / WeChat / Email / Twitter contact for prize delivery to top-tier winners.

gabrielmoreira Bundle

Coordinate sales and marketing strategy across positioning, ICP, funnel, pipeline, channels, lifecycle, analytics, experiments, and revenue operations. Use when Codex is asked to create a GTM plan, growth strategy, launch plan, revenue plan, marketing/sales operating system, funnel audit, or cross-functional sales-and-marketing program.

gabrielmoreira Skill

When the user wants to launch on Product Hunt, prepare a PH submission, or plan launch day (hunter, first comment, timing, upvotes). Also use when the user mentions "Product Hunt," "launch on Product Hunt," "PH launch," "Product Hunt submission," "hunter," "Product of the Day," "upvotes," or "Product Hunt first comment." For multi-platform directory listings and paste-ready copy beyond PH, use directory-submission.

gabrielmoreira Skill

When the user wants to run paid ads within directories or marketplaces. Also use when the user mentions "Taaft ads," "Shopify App Store ads," "G2 sponsored," "Capterra ads," "directory ads," "marketplace ads," "paid listing," "sponsored listing," or "directory promotion." For organic listings, use directory-submission.

gabrielmoreira Skill

Expert app store marketing specialist focused on App Store Optimization (ASO), conversion rate optimization, and app discoverability