Marketing & Growth

gabrielmoreira Skill

When the user faces brand impersonation, fake websites, phishing sites, or trademark infringement. Also use when the user mentions "fake site," "impersonation," "phishing site," "trademark infringement," "domain squatting," or "brand abuse." For monitoring, use brand-monitoring.

gabrielmoreira Skill

When the user wants open source strategy, OSS commercialization, or open source growth. Also use when the user mentions "open source strategy," "OSS strategy," "open source commercialization," "open source to paid," "open core," "COSS," "commercial open source," "GitHub stars strategy," "DevHunt," "open source marketing," "open source growth," "Llama," "Dify," "Cursor," "open source business model," or "developer tools directory." For GitHub tactics, use github.

gabrielmoreira Skill

Art-direct and implement distinctive, motion-rich marketing, editorial, portfolio, and landing websites with original reference-inspired imagery, standout heroes, GSAP choreography, one smooth-scroll engine, optional Three.js shaders, honest icon and logo sourcing, photo avatars, accessibility, and performance safeguards. Use when a user asks for an Awwwards-quality, premium, cinematic, interactive, high-concept, or motion-led website, or explicitly requests this visual and motion system.

gabrielmoreira Bundle

Create or redesign creative-studio, agency, photographer, artist, and portfolio websites where project work leads the story. Use for dark editorial shells, full-bleed campaign media, color-coded case-study chapters, oversized service typography, restrained project reveals, and a decisive contact finale.

gabrielmoreira Skill

Use when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for — the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`.

gabrielmoreira Bundle

Use when marketing numbers look bad and the user needs to know WHY — layered root-cause diagnosis across tracking, delivery, creative, landing page, offer, and audience quality, 5-Whys, regional benchmarks for US, EU, SEA, and LATAM, and a 48-hour action plan. Covers dropshipping ROAS and BE-ROAS. Trigger on 'why is CPA so high', 'my ads are not converting', 'ROAS dropped', 'we are burning budget', 'performance is bad this month', 'diagnose the funnel'. Also use when the user pastes a screenshot of numbers with no question attached. Not for — auditing account configuration and scoring health, see `21-ads-audit-global`; writing a report someone else reads, see `07-marketing-report-global`; turning a raw export into insight, see `13-data-analysis-global`.

gabrielmoreira Bundle

Use when a price has to be set or changed — value-based pricing, anchoring, charm pricing, decoy tiers, good-better-best packaging, discount policy, and margin math, with currency psychology for US, EU, SEA, and LATAM plus dropshipping markup and BE-ROAS. Trigger on 'pricing strategy', 'how much should I charge', 'should I raise prices', 'price tiers', 'customers say it is too expensive', 'dropshipping markup'. Also use when the product is not selling and the user suspects price is the reason. Not for — bonuses, guarantee, and value stack around the price, see `31-offer-design-global`; persuasion beyond price, see `16-marketing-psychology-global`; ad budget math, see `10-reverse-kpi-global`.

gabrielmoreira Bundle

Use when customers should bring other customers — one-way versus two-way incentives, reward structure and economics, trigger moments, referral messaging, tracking and attribution, fraud controls, and anti-spam compliance by region: TCPA for US, GDPR for EU, PDPA for SEA, LGPD for LATAM. Trigger on 'referral program', 'refer a friend', 'word of mouth', 'viral loop', 'how do I get customers to bring friends', 'affiliate rewards'. Also use when the user has happy customers and no system to use them. Not for — running your own community space, see `28-community-building-global`; posting inside third-party communities, see `38-community-seeding-global`; email flow mechanics, see `14-email-marketing-global`.

gabrielmoreira Skill

Use when warm audiences need a plan — retargeting tiers by intent and recency, a different message per tier, frequency caps, attribution windows, lookalike seeds, exclusion rules, and a first-party data base that survives iOS ATT and cookie deprecation. Trigger on 'retargeting', 'remarketing', 'warm audience', 'custom audience setup', 'retarget cart abandoners', 'my retargeting pool is too small'. Also use when the user says people visit once and never come back. Not for — cold prospecting audiences, see `51-audience-research-global`; the pixel and events that feed these audiences, see `53-tracking-setup-global`; email win-back flows, see `14-email-marketing-global`; raising budgets, see `55-scaling-ads-global`.

gabrielmoreira Skill

Use when a leader must review or approve TEXT-based team output before it ships — content briefs checked for angle, pillar, and CTA, ad copy and creative checked for substantiated claims, on-brand tone, a hook inside the first 125 characters, and platform policy, ending in an Approve, Revise, or Redo verdict with point-by-point feedback. Trigger on 'review this brief', 'approve the ad copy', 'check ads before launch', 'review team output', 'is this good enough to publish', 'my team keeps sending me drafts'. Not for — reviewing a visual design, see `47-design-review-global`; evaluating a person over a period, see `65-team-performance-review-global`; writing the copy yourself, see `05-ad-copy-global`.

gabrielmoreira Skill

Dung khi can danh gia CON NGUOI trong team marketing dua tren du lieu — KPI scorecard theo tung vai tro writer, designer, media buyer; diem manh co vi du that; diem can cai thien; development plan 30-90 ngay; rubric cham 1-5. Kich hoat khi user nhac 'danh gia nhan vien', 'performance review', 'review nhan su', '1:1 review thang', 'nguoi nay lam duoc khong', 'co nen tang luong khong', 'feedback cho team member'. Khong dung cho — tong ket mot campaign thay vi con nguoi thi dung skill 63-campaign-retrospective; duyet chat luong mot output cu the thi dung skill 62-marketing-review; giao viec va dat deadline thi dung skill 64-team-brief.

gabrielmoreira Skill

Expert brand strategist and guardian specializing in brand identity development, consistency maintenance, and strategic brand positioning

gabrielmoreira Skill

Audit a landing page or funnel step and produce a prioritised CRO test plan. Use when asked to improve conversion rate, audit a landing/signup/checkout page, reduce funnel drop-off, or plan A/B tests for a page. Produces a CRO plan — a heuristic conversion audit, the diagnosed friction, prioritised test hypotheses (ICE), test designs with sample-size math, and the measurement guardrails.

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When pricing, ranking, or researching X/Twitter KOLs for a creator marketing campaign. Also use on "how much should I pay this influencer," "price these handles," "batch KOL analysis," "KOL ROI," "creator pricing," "is this KOL worth it," or "agent-native KOL Pricing framework." Require product context first, read public X data through UnifAPI, then run the deterministic pricing workflow. Read-only research, not outreach.

gabrielmoreira Bundle

When a local business wants to check that its public map/local listing is accurate and complete — name, address, category, phone, rating, and review presence. Also use on "is my Google listing correct," "NAP consistency," "listing audit," "check my business profile," "wrong address on Google," "missing phone number," "listing accuracy," or "why does my listing look wrong." Reads public listing data only — read-only research.

gabrielmoreira Bundle

When a restaurant, cafe, or bar wants to know which dishes and cuisine angles are in demand locally and what content or promotions to prioritize. Also use on "restaurant content ideas," "which dishes are trending," "menu demand," "what should we promote," "is [dish] trending on TikTok," "restaurant SEO content," or "are we showing up in AI answers for [cuisine]." Reads public data only — marketing research, not menu, listing, or reservation management.

gabrielmoreira Skill

Use when the user asks to "design an A/B test", "set up a creative/landing test", "run an incrementality test", or "is this result statistically and practically material?"; produces a hypothesis, variant matrix, sample-size/duration/power plan, and a documented effect/uncertainty read from own exported results. It applies only a precommitted owner-approved action rule; the statistical helper never chooses a business action. Not for producing variants — use ad-creative-builder; not for reading back one shipped change — use paid-measurement-loop. 广告AB测试设计/实验设计/显著性判定/增效测试

gabrielmoreira Skill

Use when platform-reported conversions disagree with GA4/ecommerce, when you suspect Meta and Google are double-counting the same sales, or for a standing (monthly) reconciliation workbook that de-dups stacked credit against an order-ID truth set, normalizes attribution windows and currency, compares attribution models, and reads incrementality from a geo/holdout test. Not for the point-in-time R2 veto or RQS gate — use ad-account-auditor; not for the ROI/ROAS ratio math itself — use roi-calculator; not for organic dark-social share attribution or GA4 direct-traffic decomposition — use dark-social-attributor. 付费广告归因对账/去重/增量

gabrielmoreira Skill

When the user wants to promote via forums, communities, or invite users to join a community. Also use when the user mentions "forum promotion," "Indie Hacker," "Hacker News," "community growth," "Discord promotion," "vertical community," "brand encyclopedia," "Wikipedia," "Quora," "Reddit community," "community building," "forum marketing," or "community invite." For Reddit copy, use reddit-posts. For strategy, use integrated-marketing.

gabrielmoreira Skill

When the user wants to add, optimize, or design customer testimonials, reviews, or case study sections. Also use when the user mentions "testimonials," "reviews," "customer quotes," "social proof," "case studies," "testimonial section," "customer reviews," "review schema," "testimonial design," or "social proof section." For case studies page, use customer-stories-page-generator.

gabrielmoreira Skill

When the user wants to add or optimize trust badges, "Trusted by" logos, security seals, or social proof elements. Also use when the user mentions "trust badges," "trusted by," "security badges," "payment logos," "social proof," "trust seals," "SSL badge," "customer logos," "as seen in," or "trust signals." For press logos, use press-coverage-page-generator.

gabrielmoreira Skill

When the user wants to choose or optimize rendering strategy for SEO. Also use when the user mentions "SSR," "SSG," "CSR," "ISR," "static rendering," "dynamic rendering," "server-side rendering," "client-side rendering," "JavaScript rendering," "pre-rendering," "prerender," "content in initial HTML," or "crawler visibility." For crawl issues, use site-crawlability.

gabrielmoreira Skill

When the user wants to plan content marketing across channels, define content types and formats, or create a content repurposing strategy. Also use when the user mentions "content marketing strategy," "content types," "content formats," "content repurposing," "content calendar," "content mix," "owned content," "content distribution," "content funnel," or "content planning across channels." For SEO calendar, use content-strategy.

gabrielmoreira Skill

When the user wants to plan or implement localization strategy for multilingual and global growth. Also use when the user mentions "localization," "multilingual," "i18n," "global expansion," "market entry," "localization strategy," "hreflang," "multi-language SEO," or "international SEO." For translation workflow, glossary, and style guide, use translation.

gabrielmoreira Skill

When the user wants to find information sources for content ideation, competitor monitoring, or industry tracking. Also use when the user mentions "research sources," "information sources," "content ideation," "industry monitoring," "competitor monitoring," "market intelligence," "content research," or "topic research." For keywords, use keyword-research.

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Use when the user wants to show up in OTHER communities without astroturfing — Reddit, Facebook Groups, Discord, Slack, LinkedIn groups, Quora, and niche forums: a prioritized community list with the rules of each space, a named participant roster, post types written in full, reply scripts, a participation calendar, and red lines. Trigger on 'community marketing', 'Reddit marketing', 'seeding plan', 'post in Facebook groups', 'answer questions on Quora', 'we got banned from a group'. Not for — building your OWN paid or private community, see `28-community-building-global`; monitoring mentions across the web, see `15-social-listening-global`; briefing paid creators, see `06-ugc-egc-brief-global`.

gabrielmoreira Skill

Use when paid ad AUDIENCES must be researched and defined before launch — target profile, interest and behavior mapping per platform, audience sizing, cold, warm, and hot tiering, lookalike seeds, exclusions, and ranked targeting hypotheses to test. Trigger on 'audience research', 'who should I target', 'interest targeting', 'Meta audience for this product', 'TikTok targeting ideas', 'my targeting is too broad'. Also use when launch is imminent and the ad set targeting is still empty. Not for — persona and JTBD depth for content, see `09-customer-insight-global`; warm retargeting tiers, see `56-retargeting-plan-global`; where the budget goes, see `54-media-plan-global`; the campaign hierarchy, see `52-account-structure-global`.

gabrielmoreira Skill

Use when an ad account HIERARCHY needs designing or cleaning up — campaign, ad set, and ad structure by objective, a naming convention that keeps data readable, CBO versus ABO by stage, how many ad sets and creatives to run, and the minimum daily budget an ad set needs to exit learning. Trigger on 'account structure', 'campaign structure', 'naming convention', 'how many ad sets should I run', 'CBO or ABO', 'our account is a mess of duplicated campaigns'. Not for — scoring an existing account against 84 checkpoints, see `21-ads-audit-global`; pixel and conversion setup, see `53-tracking-setup-global`; budget across channels, see `54-media-plan-global`; scaling a winner, see `55-scaling-ads-global`.

gabrielmoreira Skill

Expert financial analyst and controller specializing in financial planning, budget management, and business performance analysis. Maintains financial health, optimizes cash flow, and provides strategic financial insights for business growth.

gabrielmoreira Skill

Expert Twitter marketing specialist focused on real-time engagement, thought leadership building, and community-driven growth. Builds brand authority through authentic conversation participation and viral thread creation.

gabrielmoreira Skill

Build a messaging framework (message house) that the whole company can use consistently. Use when asked to create messaging, a value proposition, a message house, key messages, or to make marketing/sales/product say the same thing. Produces a messaging framework — audience & value proposition, the one-line positioning, 3 message pillars with proof points, objection handling, and a words-we-use/avoid list.

gabrielmoreira Skill

Audit and optimize a marketplace listing (Amazon, Etsy, eBay, Walmart) to rank and convert. Use when asked to optimize an Amazon/Etsy listing, improve marketplace SEO, fix a product listing that isn't selling, or write keyword-rich titles and bullets. Produces a prioritised optimization — title, bullets, backend keywords, A+/description, images plan, and conversion fixes — mapped to how that marketplace ranks and shoppers decide.

gabrielmoreira Skill

OpenDesign's Series A growth story: the traction curve, the expansion motion, and why it's venture-scale. Built as a decision-grade fundraising pitch deck for Series A partners.

gabrielmoreira Skill

OpenDesign's 'design on your desk' brand-launch narrative: the market moment, the story, and the proof that converts. Built as a decision-grade marketing & GTM deck for marketing team, press.

gabrielmoreira Skill

A pixel-faithful, self-contained mirror of the live open-design.ai homepage — an interactive React Three Fiber / Next.js hero with a real-time 3D wordmark, sticker collage, variable fonts, and scroll-driven motion. First-party showcase of the visual ceiling for interactive web marketing surfaces.

gabrielmoreira Bundle

Use when the user mentions GPT Image 2.0, gpt-image-2, GPT-Image-2 prompts, or wants to generate an image with GPT Image 2.0. Covers the three-format prompt taxonomy (Format A structured JSON for UI mockups and layout-dense images; Format B dense cinematic prose for single-subject scenes; Format C auto-derive meta-prompt for theme-only concepts), per-format craft patterns, output conventions, the 6-item pre-delivery checklist, and cross-surface workflow context (companion static-ads-workflow.md for ad recreation; higgsfield-marketing-studio cross-surface-workflow.md §3 for ms_image / DTC Ads Higgsfield-native alternative).