Marketing & Growth

gabrielmoreira Skill

When the user is a solo founder building their GTM motion, wants to scale without hiring, or needs to design an AI agent team for go-to-market. Also use when the user mentions 'solo founder,' 'one-person startup,' 'solopreneur,' 'bootstrapped,' 'no team,' 'AI agents as team,' 'scaling without hiring,' 'founder-led sales,' 'lean GTM,' 'one-person company,' or 'no employees.' This skill covers the complete solo founder GTM playbook from stack selection through agent team design, revenue-stage transitions, time allocation, and when to finally hire. Do NOT use for technical implementation, code review, or software architecture.

gabrielmoreira Skill

WeChat Mini Program development skill for building, debugging, previewing, testing, publishing, and optimizing mini program projects (小程序开发、调试、预览、发布). Covers project structure and config (`project.config.json`, `appid`, `miniprogramRoot`, `tabBar`, routing/navigation, icon assets), WeChat Developer Tools Nightly workflows (`wechatide` CLI, WeChat IDE Skills/MCP), `miniprogram-ci` preview/upload, console/network debugging, message push (消息推送) and customer-service auto-reply (客服消息), mini program SEO / search indexing (小程序搜索优化、页面收录、搜索推广、mpcrawler), and CloudBase integration (`wx.cloud`, 腾讯云开发, 云开发) when explicitly used. Use when users create, develop, modify, debug, preview, deploy, publish, or promote WeChat Mini Programs. NOT for Web frontend (use web-development), pure backend services (use cloudrun-development / cloud-functions), or UI-design-only tasks (use ui-design).

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Remove telltale signs of AI-generated "slop" writing. Use when polishing READMEs, docs, marketing copy, or public-facing text, or when text "sounds like ChatGPT".

gabrielmoreira Skill

Use when asked to design a landing page, marketing website, or any web presence intended to convert or inform. Examples: "design a landing page for X", "create a marketing site", "we need a homepage", "design our website", "build a page for our launch".

gabrielmoreira Skill

Write a blog post or article — research the keyword, draft the post, and produce publish-ready content with SEO optimization. Use when asked to "write a blog post", "write about [topic]", "draft an article", or "write a tutorial".

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Diagnose and fix Customer.io common errors. Use when troubleshooting API errors, delivery failures, campaign issues, or SDK exceptions. Trigger: "customer.io error", "customer.io not working", "debug customer.io", "customer.io 401", "customer.io 429".

gabrielmoreira Skill

Execute Instantly.ai production launch checklist and pre-flight validation. Use when deploying Instantly integrations to production, launching first campaign, or auditing production readiness. Trigger with phrases like "instantly production", "instantly launch checklist", "instantly go-live", "instantly pre-flight", "instantly prod ready".

gabrielmoreira Skill

Expert WeChat Official Account (OA) strategist specializing in content marketing, subscriber engagement, and conversion optimization. Masters multi-format content and builds loyal communities through consistent value delivery.

gabrielmoreira Skill

Use when the user asks to "design our change narrative", "build the old-world-to-new-game story arc", or "frame the shift our category is undergoing"; produces a Raskin-style strategic narrative arc — old world → the undeniable shift → winners vs losers under the new rules → the promised land → proof the promised land is real — derived from the positioning truth set and the belief/objection map, feeding the TALE Architecture arc sub-item. Every proof beat is labeled Measured / User-provided / [needs source] and this skill never adjudicates a claim. Not for the message house hierarchy — use message-system-architect; not for the pitch deck narrative — use pitch-narrative-builder; not for claim substantiation — use offer-claims-registry. 变革叙事弧/旧世界/应许之地/战略叙事结构

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Use this skill whenever the user asks to write, draft, or create a tweet, X post, thread, quote-tweet, or reply on X (formerly Twitter). Also trigger when the user shares a topic, news item, link, or rough idea and wants it shaped into an X post. Covers all formats: single tweets, short threads, quote-tweets, reply-jacks, and posts with image/video. Every tweet produced should be engineered to perform well under the X 'For You' algorithm based on the leaked xAI source code (May 2026): optimize for dwell + reply + follow_author, cross the 30-minute min-traction gate, avoid AI slop and negative signals (not_dwelled, not_interested, block, mute, report), and apply the right format for the goal (reach vs. engagement vs. follower growth). Use this even if the user just says 'tweet this' or 'post about X' — assume they want algorithm-optimized output. Do NOT use for LinkedIn posts (use linkedin-post-writer), blogs (use organic-traffic-generator), or Unrot daily news items (use unrot-news-writer).

gabrielmoreira Skill

Content marketing reconnaissance — audit current content, SEO health, competitor content gaps, and content distribution. Use when asked to "audit our content", "what's our SEO state", "where are the content gaps", or before designing a content strategy.

gabrielmoreira Skill

PLG motion design — free tier definition, activation sequence, expansion trigger points, viral mechanic assessment. Given a product, output the PLG architecture and make the calls. Use when asked to "PLG strategy", "freemium model", "product-led growth plan", "self-serve motion", "how do we add a free tier", "upgrade triggers", or "viral loop design".

gabrielmoreira Skill

Build and launch an Instantly.ai cold email campaign end-to-end. Use when creating campaigns, adding leads, configuring sequences, and launching outreach via the Instantly API v2. Trigger with phrases like "instantly campaign", "launch instantly campaign", "create instantly outreach", "instantly cold email", "instantly send campaign".

gabrielmoreira Skill

Generate seo meta generator operations. Auto-activating skill for Frontend Development. Triggers on: seo meta generator, seo meta generator Part of the Frontend Development skill category. Use when working with seo meta generator functionality. Trigger with phrases like "seo meta generator", "seo generator", "seo".

gabrielmoreira Skill

When the user wants to optimize brand search for a company with multiple domains (e.g. parent company.com vs product.ai). Ensure the parent/company domain ranks first for brand queries. Also use when the user mentions "brand search," "multi-domain SEO," "company domain first," "parent vs product domain," "hub-spoke domain," "brand SERP control," or "differentiate company and product domains." For domain structure, use domain-architecture.

gabrielmoreira Skill

Dung khi bat dau xay thuong hieu CA NHAN cho mot con nguoi cu the — founder, coach, creator: skill nay tao file .agents/personal-brand-context.md gom dinh vi ca nhan, niche, story arc, content pillar, chan dung nguoi theo doi, brand voice, visual identity va kho anh reference. Chay MOT LAN truoc moi skill personal brand 23-28. Kich hoat khi user nhac 'thuong hieu ca nhan', 'personal brand', 'ho so ca nhan', 'founder context', 'coach context', 'creator context', 'muon xay hinh anh ca nhan', 'bat dau lam personal brand'. Khong dung cho — thuong hieu DOANH NGHIEP hoac san pham thi dung skill product-marketing-context; dinh vi cong ty tren thi truong thi dung skill 58-positioning.

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Generate authored procedural trees, grass, ivy, flowers, and vegetation in Three.js or raw WebGPU. Use for surface-following vines, painted ivy paths, stylized or GPU grass, GPU-culled virtual flower fields, trunks, recursive branches, roots, canopies, leaf cards, species presets, deterministic growth, distance-tiered plant geometry, and rooted blade, stem, or petiole-hinge wind.

gabrielmoreira Skill

Use when asked to design an email template, newsletter, drip campaign email, transactional email, or any HTML email asset. Examples: "design a welcome email", "create a newsletter template", "make an onboarding email sequence", "design a password reset email", "build an email campaign".

gabrielmoreira Skill

Landing page and marketing copy — write hero section, problem/solution blocks, proof points, and CTAs. Use when asked to "write landing page copy", "write the homepage", "marketing copy for this feature", "product page copy", "write the hero section", or "write copy for [surface]".

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Sync backend product events into HubSpot contact and company custom properties using idempotent batched updates — the Segment integration pattern without Segment. Use when you need to push server-side behavioral signals (feature usage, session counts, last-seen timestamps, trial milestones) into HubSpot CRM properties so sales and marketing can act on product data without a CDP in the stack. Trigger with "hubspot product events", "sync events to hubspot", "hubspot custom properties", "hubspot event pipeline", "hubspot segment alternative", "push usage data to hubspot".

gabrielmoreira Skill

Execute Instantly.ai incident response procedures with triage, mitigation, and recovery. Use when responding to campaign failures, account health crises, deliverability drops, or Instantly API outages. Trigger with phrases like "instantly incident", "instantly outage", "instantly campaign failed", "instantly emergency", "instantly runbook".

gabrielmoreira Skill

将活动目标、用户路径、渠道分工、物料资产、时间节奏、风险预案和复盘结论等资料，整理成符合 Agent Knowledge v0.6 document-first 标准、可被 AI 安全调用的运营类知识库。适用于用户要求“整理活动 / Campaign 运营知识库”“沉淀运营 SOP”“把运营资料变成项目资料”“维护运营知识库”的场景。

gabrielmoreira Skill

Dung khi mot CA NHAN — founder, coach, creator — can chien luoc thuong hieu ca nhan 12 thang: chon niche, positioning statement ca nhan, story arc 3 chuong, 4 content pillar, thang authority 5 nac va lo trinh tang truong theo quy. Doc file context tu skill 22 truoc khi viet. Kich hoat khi user nhac 'chien luoc personal brand', 'dinh vi ca nhan', 'chon niche', 'content pillar ca nhan', 'story arc', 'founder positioning', 'toi nen noi ve chu de gi', 'xay hinh anh chuyen gia'. Khong dung cho — dinh vi cho DOANH NGHIEP hay san pham thi dung skill 58-positioning; ke hoach marketing cong ty thi dung skill 00-ke-hoach-mkt; tao file context ca nhan lan dau thi chay skill 22-personal-brand-context truoc.

gabrielmoreira Skill

Dung khi mot CA NHAN da co nguoi theo doi va muon RA TIEN — 3 phien ban funnel cho founder, coach, creator; offer ladder tu mien phi den high-ticket; tam ly gia cho dich vu gan voi con nguoi; inbound vs outbound; dam phan brand deal cho creator; thue va phap ly ca nhan tai VN. Kich hoat khi user nhac 'kiem tien tu personal brand', 'offer ladder ca nhan', 'ban khoa hoc', 'coaching 1-1', 'nhan booking sponsorship', 'nhieu follower ma khong ra tien', 'founder lead gen'. Khong dung cho — dinh gia san pham cua DOANH NGHIEP thi dung skill 17-pricing-strategy; dong goi offer cho san pham cong ty thi dung skill 31-offer-design; chuoi email nuoi duong thi dung skill 14-email-marketing.

gabrielmoreira Skill

When the user wants to choose between PLG and sales-led, design a sales motion, optimize time-to-first-value, or build a value-before-purchase experience. Also use when the user mentions 'PLG,' 'product-led growth,' 'sales-led,' 'sales motion,' 'free trial,' 'freemium,' 'self-serve,' 'demo-first,' 'time-to-first-value,' 'TTFV,' or 'agent-led sales.' This skill covers sales motion selection, value delivery design, and go-to-market motion architecture. Do NOT use for technical implementation, code review, or software architecture.

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Binder design tool selection and workflow routing guidance. Use this skill when: (1) Deciding between BoltzGen, BindCraft, or RFdiffusion, (2) Planning a binder design campaign, (3) Understanding trade-offs between different approaches, (4) Selecting tools for specific target types. For specific tool parameters, use the individual tool skills (boltzgen, bindcraft, rfdiffusion, etc.).

gabrielmoreira Skill

Marketing and messaging reconnaissance — read existing landing pages, copy, positioning docs, and marketing materials to understand the current messaging state. Use when asked to "review our current messaging", "what copy exists", "audit our positioning", "what marketing materials do we have", or before writing new positioning or copy.

gabrielmoreira Skill

Growth state reconnaissance — scan existing onboarding flows, acquisition channels, conversion funnels, and growth experiment logs to understand current growth state. Use when asked to "what's our growth state", "audit the funnel", "what growth experiments have we run", "acquisition channel inventory", or before designing new growth experiments.

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Execute this skill enables AI assistant to analyze capacity requirements and plan for future growth. it uses the capacity-planning-analyzer plugin to assess current utilization, forecast growth trends, and recommend scaling strategies. use this skill when the u... Use when analyzing code or data. Trigger with phrases like 'analyze', 'review', or 'examine'.

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Implement Customer.io primary messaging workflow. Use when setting up campaign triggers, welcome sequences, onboarding flows, or event-driven email automation. Trigger: "customer.io campaign", "customer.io workflow", "customer.io email automation", "customer.io messaging", "customer.io onboarding".

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Systematically evaluate cyber-campaign evidence to attribute an operation to a threat actor, using the Diamond Model and Analysis of Competing Hypotheses (ACH) to weigh infrastructure overlaps, TTP consistency, malware code similarity, and timing/language artifacts into confidence-weighted attribution assessments. Use when an incident investigation needs a defensible attribution confidence level.

gabrielmoreira Skill

Analyze weekly marketing campaign performance data across channels. Use when analyzing multi-channel digital marketing data to calculate funnel metrics (CTR, CVR) and compare to benchmarks, compute cost and revenue efficiency metrics (ROAS, CPA, Net Profit), or get budget reallocation recommendations based on performance rules.

gabrielmoreira Skill

Produce a complete metrics definition doc — metric name, formula, data source, segmentation, SQL or event tracking spec, and what good/bad looks like. Given a product area, outputs the full metrics spec. Use when asked to "define KPIs", "metrics framework", "what should we measure", "north star metric", or "instrument this feature".

gabrielmoreira Skill

The branded entry point to ServiceGraph — use whenever the user explicitly names **ServiceGraph** — "use ServiceGraph to…", "what datasets does ServiceGraph have", "search ServiceGraph for…", "pull contacts from ServiceGraph for these domains", "how many credits do I have on ServiceGraph". ServiceGraph is a multi-dataset platform of metrics-enriched business data for founders — where to launch, who to email, who to hire. This skill explains how to drive the API (api.servicegraph.co / mcp.servicegraph.co) against ANY dataset — discover what datasets exist, discover a dataset's schema and filters, search free brief rows, and unlock contact + metric detail with credits. Dataset-agnostic by design — it discovers everything through the API at runtime. When the user describes an intent WITHOUT naming ServiceGraph (e.g. "find a PR agency in NY"), defer to the matching specific skill (find-pr-agency, find-marketing-agency, find-law-firm, …). Skip non-US firms, consumer/personal services, and individual freelancers.

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Binder design campaign planning, monitoring, and troubleshooting. Use this skill when: (1) Planning a complete binder design campaign, (2) Converting high-level goals into runnable pipelines, (3) Assessing campaign health and pass rates, (4) Diagnosing why designs are failing QC, (5) Estimating time, cost, and expected yields, (6) Selecting between design tools for a specific target. This skill orchestrates the other protein design tools. For individual tool parameters, use the specific tool skills.

gabrielmoreira Skill

Competitive analysis ending in a clear positioning call — where to play, how to win. Use when asked to "analyze competitors", "competitive landscape", "how do we compare to X", "competitive positioning", "where should we play", "find our white space", or "who else does this".